ITV

Tag: Fakt Marathi

  • Fakt Marathi up the ante at content creation

    Fakt Marathi up the ante at content creation

    MUMBAI: Fakt Marathi channel which was launched 2016, is upping the ante by coming up with fresh shows from July 2019 onwards. Fakt Marathi has launched two new shows catering all age audiences. Fakt Marathi now has an enriched hour and half of original content in prime-time from 8-9.30pm.

    The channel is currently offering its audience a fictional show titled 'Sindhu' and a nonfictional skit-based comedy show called 'Dhoomdhadaka'. In today's day and age of tension, 'Dhoomdhaka…Comedicha Surgical Strike' serves as a humorous stressbuster. This show aims to jolt out the current Marathi Tv comedy and promises to deliver unlimited fun for all the humour loving audiences.

    On the contrary, marathi audiences are witnessing 19th century era on their screens through a new serial titled Sindhu. Setting self apart from the typical Saas-Bahu saga, this costume drama shall definitely be a visual treat to the audiences.

    Original content shows along with the few others in the pipe-line are touted to give audiences something fresh in terms of its content and artists. Both the new shows have thrown some interesting results. So, now the channel airs its devotional content in the morning, best of Marathi cinema at noon and original content at the evening prime time slots.

    Thus the audience can witness cinematic excellence as well as the right mix of programming catering to all entertainment needs. Overall, Fakt Marathi now is a complete package of entertainment and drama, available across all DTH and cable platforms.

    Fakt Marathi is a favourite Marathi television channel dedicated to all entertainment needs of viewers with best programs and exhibition of choicest Marathi Cinema. The free to air Marathi channel is ready to change the experience of entertainment for its audiences. Now, Fakt Marathi is one of the fast growing Marathi GECs. It is all set to compete with the competitors through medium of original content creation.

  • BARC week 30: Movie channels dominate free channels lists across genres

    BARC week 30: Movie channels dominate free channels lists across genres

    BENGALURU: TRAI’s new tariff order (NTO) seems to have changed viewership patterns if one were to go as per Broadcast Audience Research Council of India (BARC) data. Of course, BARC has started slicing and dicing the data more and more specifically and hence enabling an improved scenario of viewership patterns in the country. But, NTO resulted in the major networks converting some of their free to air (FTA) channels to pay TV, hence enabling channels that remained FTA viewership to leapfrog. One of the biggest beneficiaries of the change in its competitions’ platforms to pay TV is Enterr 10 TV’s Hindi GEC Dangal. Dangal has often been the leader in BARC’s weekly list of top 10 channels across genres on all platforms as also in BARC’s weekly lists of top 10 Hindi GEC channels in the combined rural and urban Hindi speaking markets or HSM (U+R) as also in the rural Hindi speaking market or HSM (R). At the same time, Dangal has also been amongst BARC’s weekly list of top 10 Hindi GECs in the urban Hindi speaking market or HSM (U). Another channel that has reaped viewership benefits has been Zee Entertainment Enterprises Ltd (Zeel) FTA Hindi GEC Big Magic.

    Since week 27 of 2019, BARC has started reporting breakup of free and pay channels in the case of some markets, including the top 10 or 11 channels across genres. BARC’s weekly list of top 11 free channels across genres contains channels only from the region above the five South Indian states and the union territory of Puducherry – the Hindi speaking markets. BARC defines HSM as all India without the states in which the four South Indian languages – Kannada, Malayalam, Tamil and Telugu are spoken. Ten of 11 channels in BARC’s weekly list of top 11 free channels across channels are mostly either Hindi or Bhojpuri, the one exception being Marathi. Six of the 11 channels among the top 11 FTA channels across genres are movies channels – equally divided between Hindi movies and Bhojpuri movies. Often the number of Bhojpuri channels equals Hindi channels.

    Let us look at BARC’s weekly list of top 11 free channels across genres for week 30 of 2019

    BARC’s weekly list of top 11 free channels across genres  for week 30 of 2019 (Saturday, 20 July 2019 to Friday, 26 July 2019) had two Hindi GECs, three Hindi movies channels, four Bhojpuri channels including three Bhojpuri movie channels, and one channel each from the Marathi and music genres. From the networks’ perspective, there were four channels from Enterr 10 TV, three channels each from B4U Media and Zeel, and one channel from Skystar Entertainment Private Ltd (Skystar).

    All the 11 channels in BARC’s weekly list of top 11 free channels across genres were same as in week 29, but with a small tweak in ranks. As a matter of fact, the names and ranks of the first four channels in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 were the same as in week 29.

    As mentioned above, Dangal headed BARC’s weekly list of top 10 channels on all platforms across genres in week 30 of 2019. The channel climbed up one place to first rank with 866.547 million weekly impressions in week 30 of 2019 from second rank and 781.501 million weekly impressions in week 29. Dangal retained first rank in BARC’s weekly list of top 11 free channels across genres in week 30 of 2019 with 665.082 million weekly impressions as compared to 589.591 million weekly impressions in week 29. Dangal was ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking market HSM (U+R) as well as in HSM (R) and was ranked sixth in HSM (U). Dangal also headed BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At second rank in week 30 was Big Magic with 405.141 million weekly impressions as compared to 358.730 million weekly impressions in BARC’s weekly list of top 11 free channels across genres. Big Magic was ranked seventh in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) on all platforms. Big Magic was ranked second in BARC’s weekly list of top 10 Hindi GECs in HSM (R) and was ranked eighth in HSM (U). It was ranked second in BARC’s weekly list of top 8 free Hindi GECs during the week under review.

    At third rank in week 30 of 2019 was B4U Media’s Hindi movies channel B4U Kadak with 325.020 million weekly impressions as compared to 347.028 million weekly impressions in the previous week. B4U Kadak was ranked second in BARC’s weekly list of top 5 Hindi movies channels on all platforms in HSM (U+R) and was ranked first in HSM (R). B4U Kadak was ranked first in BARC’s weekly list of top 5 free Hindi movies channels.

    At fourth rank was Enterr 10 TV’s Marathi channel Fakt Marathi with 162.021 million weekly impressions as compared to 184.384 million weekly impressions in week 29. Fakt Marathi was ranked second in BARC’s weekly list of top 5 Marathi channels in the Maharashtra and Goa market.

    B4U Media’s Bhojpuri channel B4U Bhojpuri climbed up a place to fifth rank in week 30 of 2019 with 157.775 million weekly impressions as compared to sixth rank and 154.732 million weekly impressions in the previous week. B4U Bhojpuri was ranked first in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market. This indicates that the channel has viewers outside the Bihar and Jharkhand markets also.

    Enterr 10 TV’s Bhojpuri channel Bhojpuri Cinema dropped a place to sixth rank in week 30 of 2019 with 157.352 million weekly impressions as compared to fifth rank and 160.117 million weekly impressions in the previous week. Bhojpuri Cinema topped BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Another B4U Media Hindi movies channel, B4U Movies also climbed up a place to rank seven in week 30 of 2019 with 150.461 million weekly impressions as compared to eighth rank and 130.537 million weekly impressions in week 29. B4U Movies was ranked fifth in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and was ranked second in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Bhojpuri channel Big Ganga dropped a place to eighth rank in week 30 of 2019 with 138.778 million weekly impressions as compared to seventh rank and 151.977 million weekly impressions in week 29. Big Ganga was ranked third in BARC’s weekly list of top 5 Bhojpuri channels in the Bihar and Jharkhand market.

    Skystar’s Hindi movies channel Skystar Movies retained its previous week’s ninth rank in week 30 of 2019 with 120.616 million weekly impressions as compared to 124.183 million weekly impressions in week 29. Skystar Movies was ranked third in BARC’s weekly list of top 5 free Hindi movies channels.

    Zeel’s Music channel Zing climbed a rank to tenth place in week 30 of 2019 with 102.370 million weekly impressions as compared to eleventh rank and 100.580 million weekly impressions in week 29.

    Dropping a place to eleventh rank in week 30 of 2019 was Enterr 10 TV’s Hindi movies channel Enterr 10 with 102.280 million weekly impressions as compared to tenth rank and 102.757 million weekly impressions in week 29.

    Enterr 10 was ranked fourth in BARC’s weekly list of top 5 free Hindi movies channels.

  • Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    MUMBAI: Fakt Marathi, a 24×7 Marathi Movies television channel has unveiled its new brand identity with a new logo and packaging. The channel was launched in 2011 by Mumbai based firm Enterr10 Television Pvt. Ltd.

    The logo has been designed by Cayenne Communications Pvt Ltd while the mandate to monetise the revenues of the channel is with Divya Radhakrishnan’s Helios Media.

    Living up to its name which means ‘Only Marathi’, the new revamped look is focussed towards expanding the Marathi viewership in the movie genre. The refreshed look stresses on the first alphabet which gives an intense look to the logo and symbolises a window of Marathi cinema opportunity. The free-to-air channel portrays a new colour combination of red, orange and saffron. “Fakt Marathi is a powerful name. These colours signify the ethos of Marathi maanus aka common man in Maharashtra and its traditional culture. It gives the logo a bold and solid feel”, says Cayenne Communications Pvt Ltd managing director Kiran Vernekar.

    The channel’s new tagline is ‘Cinemanche Cinema’ which exemplifies itself as a one-stop destination for non-stop unadulterated fun and entertainment.

    Vernekar also points out that it took the agency a month’s time to come up with this revived look for the channel. “We had designed two different logos and this one was instantly picked up by the client. The logo will be evident by next week”, he added further.

    The logo will be extensively promoted through out-of-home advertising and on social media platforms. It will also be seen on various television commercials.

    “We are very positive and happy with the new logo. They have subtly used vibrant colours and have integrated them flawlessly. The new tagline strongly resonates what the channel stands for and portrays a larger life of cinema”, opines Enter10 Television Private Limited MD Manish Singhal.

    The company also plans to roll-out the channel’s HD feed by the end of this financial year. “We are in talks about launching the HD feed for Fakt Marathi by the end of this year”, voices Singhal.

    The channel is available on various cable platforms like Hathway and in Cable and DTH platforms like Tata Sky, Videocon, Dish TV, etc. It is also available in parts of Den platform.

  • Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    Fakt Marathi reveals new brand identity; plans HD feed this fiscal

    MUMBAI: Fakt Marathi, a 24×7 Marathi Movies television channel has unveiled its new brand identity with a new logo and packaging. The channel was launched in 2011 by Mumbai based firm Enterr10 Television Pvt. Ltd.

    The logo has been designed by Cayenne Communications Pvt Ltd while the mandate to monetise the revenues of the channel is with Divya Radhakrishnan’s Helios Media.

    Living up to its name which means ‘Only Marathi’, the new revamped look is focussed towards expanding the Marathi viewership in the movie genre. The refreshed look stresses on the first alphabet which gives an intense look to the logo and symbolises a window of Marathi cinema opportunity. The free-to-air channel portrays a new colour combination of red, orange and saffron. “Fakt Marathi is a powerful name. These colours signify the ethos of Marathi maanus aka common man in Maharashtra and its traditional culture. It gives the logo a bold and solid feel”, says Cayenne Communications Pvt Ltd managing director Kiran Vernekar.

    The channel’s new tagline is ‘Cinemanche Cinema’ which exemplifies itself as a one-stop destination for non-stop unadulterated fun and entertainment.

    Vernekar also points out that it took the agency a month’s time to come up with this revived look for the channel. “We had designed two different logos and this one was instantly picked up by the client. The logo will be evident by next week”, he added further.

    The logo will be extensively promoted through out-of-home advertising and on social media platforms. It will also be seen on various television commercials.

    “We are very positive and happy with the new logo. They have subtly used vibrant colours and have integrated them flawlessly. The new tagline strongly resonates what the channel stands for and portrays a larger life of cinema”, opines Enter10 Television Private Limited MD Manish Singhal.

    The company also plans to roll-out the channel’s HD feed by the end of this financial year. “We are in talks about launching the HD feed for Fakt Marathi by the end of this year”, voices Singhal.

    The channel is available on various cable platforms like Hathway and in Cable and DTH platforms like Tata Sky, Videocon, Dish TV, etc. It is also available in parts of Den platform.

  • Major re-structuring at Helios Media; Raj Shrivastav elevated to national head

    Major re-structuring at Helios Media; Raj Shrivastav elevated to national head

    MUMBAI: Helios Media has announced a major change in its restructuring. The speciality revenue monetisation company for content owners has elevated Raj Shrivastav as the national head for Living Foodz and Brand Chef business.

    Rahul Jaiswal will lead the northern and western regions for MTunes, EPIC and Fakt Marathi while Avnish Bhagat will be leading the southern and eastern regions for MTunes, EPIC and Fakt Marathi. 

    The company had recently elevated Shrutish Maharaj to chief sales officer.

    Talking about the restructuring, Maharaj says “It’s been quite a journey for us as a team loaded with some amazing experiences and most satisfying accomplishments. However for a young company like us, it’s important to keep redefining ourselves to stay focused and grow faster. The restructuring of our sales team is with an eye on enhanced efficiency and focused approach”

    Helios Media has also acquired mandates for a couple of television channels in the recent past and is on a fast track to growth.

    “The core team of Helios has been with the company since its inception and has grown along with the organisation. With team strength of over 40 people in Mumbai, Delhi, Bengaluru and Kolkata, we boast of a young and energetic team who are nurtured with the spirit of being partners in the growth of our clients”, says Helios Media COO Bala Iyengar. 

     

  • Major re-structuring at Helios Media; Raj Shrivastav elevated to national head

    Major re-structuring at Helios Media; Raj Shrivastav elevated to national head

    MUMBAI: Helios Media has announced a major change in its restructuring. The speciality revenue monetisation company for content owners has elevated Raj Shrivastav as the national head for Living Foodz and Brand Chef business.

    Rahul Jaiswal will lead the northern and western regions for MTunes, EPIC and Fakt Marathi while Avnish Bhagat will be leading the southern and eastern regions for MTunes, EPIC and Fakt Marathi. 

    The company had recently elevated Shrutish Maharaj to chief sales officer.

    Talking about the restructuring, Maharaj says “It’s been quite a journey for us as a team loaded with some amazing experiences and most satisfying accomplishments. However for a young company like us, it’s important to keep redefining ourselves to stay focused and grow faster. The restructuring of our sales team is with an eye on enhanced efficiency and focused approach”

    Helios Media has also acquired mandates for a couple of television channels in the recent past and is on a fast track to growth.

    “The core team of Helios has been with the company since its inception and has grown along with the organisation. With team strength of over 40 people in Mumbai, Delhi, Bengaluru and Kolkata, we boast of a young and energetic team who are nurtured with the spirit of being partners in the growth of our clients”, says Helios Media COO Bala Iyengar. 

     

  • BARC week 10: Regional TV: Leaders status quo unchanged, Alankar exits Prarthana enters Oriya GEC list

    BARC week 10: Regional TV: Leaders status quo unchanged, Alankar exits Prarthana enters Oriya GEC list

    MUMBAI: With no major changes in ranking orders, leaders of regional channels continued dominating their respective region in week 10 of Broadcast Audience Research Council (BARC) all India data. Alankar exited the Oriya general entertainment channel (GEC) list, while Prarthana entered the top five channels list. 

    Bangla GECs

    Star Jalsha continued to be the numero uno channel in the Bangla GEC space with 222379 (‘000s). Zee Bangla retained the second berth with 147368 (‘000s) followed by Jalsha Movies in the third position with 64376 (‘000s). Zee Bangla Cinema was in the fourth slot with 33548 (‘000s) while Colors Bangla stood at number five with 32863(‘000s). 

    Bhojpuri GECs 

    With an increase in ratings, Big Ganga continued at the pole position with 21571 (‘000s) against 19226 (‘000s) in previous the week. Bhojpuri Cinema retained second berth with 11796 (‘000s) followed by Dangal TV at third position with 7924 (‘000s) while  Dabangg fell to  number four with 7477 (‘000s) . Oscar Movies Bhojpuri bagged fifth position with 2402 (‘000s). 

    Kannada GECs

    Colors Kannada retained the top position with 279049 (‘000s) followed by Suvarna at number two with 201153 (‘000s). Zee Kannada bagged third spot with 149027 (‘000s), while Udaya Movies was at fourth berth with 134729 (‘000s) followed by Udaya TV at fifth spot with 133376 (‘000s).

    Malayalam GECs

    Asianet continued to dominate the first position with 304181 (‘000s). Mazhavil Manorama retained second position with 86761 (‘000s) . Flowers TV bagged third position with 71764 (‘000s) pushing down Surya TV to fourth position with 62969  (‘000s). Asianet Movies maintained its fifth position with 56269 (‘000s). 

    Marathi GECs

    Zee Marathi also remained at the top with 146713 (‘000s) followed by Colors Marathi in second position with 107053 (‘000s). Zee Talkies retained third position with 70868 (‘000s), while Star Pravah grabbed fourth slot with 40848 (‘000s) and  Fakt Marathi at fifth position with 30647(‘000s)

    Oriya GECs 

    Sarthak TV retained its position on the top with a sharp rise in its rating to 97452 (‘000s). Tarang TV retained second berth with 50064 (‘000s). Odisha TV garnered third position with 16447 (‘000s) followed by Colors Oriya at fourth position with 15923 (‘000s) and  Prathana at fifth position with 8050 (‘000s).

    Tamil GECs 

    Sun TV continued to be in the top most position in the Tamil GEC space with 932750 (‘000s) followed by KTV at second position with 248390 (‘000s), whereas Star Vijay continued to hold third position with 183536 (‘000s). Zee Tamil  with 79540 (‘000s) stood at number four while J Movies maintained it fifth position with 75100(‘000s). 

    Telugu GECs 

    ETV Telugu continued to be the leader in Telugu GEC space with 449647 (‘000s) followed by Zee Telugu at second position with 408059 (‘000s), while Maa TV retained the third berth with 386333 (‘000s) and Gemini TV continued to hold fourth position with 327406 (‘000s). Gemini Movies,  retained its fifth position with 200401 (‘000s) against 174603 (‘000s). 

  • BARC week 10: Regional TV: Leaders status quo unchanged, Alankar exits Prarthana enters Oriya GEC list

    BARC week 10: Regional TV: Leaders status quo unchanged, Alankar exits Prarthana enters Oriya GEC list

    MUMBAI: With no major changes in ranking orders, leaders of regional channels continued dominating their respective region in week 10 of Broadcast Audience Research Council (BARC) all India data. Alankar exited the Oriya general entertainment channel (GEC) list, while Prarthana entered the top five channels list. 

    Bangla GECs

    Star Jalsha continued to be the numero uno channel in the Bangla GEC space with 222379 (‘000s). Zee Bangla retained the second berth with 147368 (‘000s) followed by Jalsha Movies in the third position with 64376 (‘000s). Zee Bangla Cinema was in the fourth slot with 33548 (‘000s) while Colors Bangla stood at number five with 32863(‘000s). 

    Bhojpuri GECs 

    With an increase in ratings, Big Ganga continued at the pole position with 21571 (‘000s) against 19226 (‘000s) in previous the week. Bhojpuri Cinema retained second berth with 11796 (‘000s) followed by Dangal TV at third position with 7924 (‘000s) while  Dabangg fell to  number four with 7477 (‘000s) . Oscar Movies Bhojpuri bagged fifth position with 2402 (‘000s). 

    Kannada GECs

    Colors Kannada retained the top position with 279049 (‘000s) followed by Suvarna at number two with 201153 (‘000s). Zee Kannada bagged third spot with 149027 (‘000s), while Udaya Movies was at fourth berth with 134729 (‘000s) followed by Udaya TV at fifth spot with 133376 (‘000s).

    Malayalam GECs

    Asianet continued to dominate the first position with 304181 (‘000s). Mazhavil Manorama retained second position with 86761 (‘000s) . Flowers TV bagged third position with 71764 (‘000s) pushing down Surya TV to fourth position with 62969  (‘000s). Asianet Movies maintained its fifth position with 56269 (‘000s). 

    Marathi GECs

    Zee Marathi also remained at the top with 146713 (‘000s) followed by Colors Marathi in second position with 107053 (‘000s). Zee Talkies retained third position with 70868 (‘000s), while Star Pravah grabbed fourth slot with 40848 (‘000s) and  Fakt Marathi at fifth position with 30647(‘000s)

    Oriya GECs 

    Sarthak TV retained its position on the top with a sharp rise in its rating to 97452 (‘000s). Tarang TV retained second berth with 50064 (‘000s). Odisha TV garnered third position with 16447 (‘000s) followed by Colors Oriya at fourth position with 15923 (‘000s) and  Prathana at fifth position with 8050 (‘000s).

    Tamil GECs 

    Sun TV continued to be in the top most position in the Tamil GEC space with 932750 (‘000s) followed by KTV at second position with 248390 (‘000s), whereas Star Vijay continued to hold third position with 183536 (‘000s). Zee Tamil  with 79540 (‘000s) stood at number four while J Movies maintained it fifth position with 75100(‘000s). 

    Telugu GECs 

    ETV Telugu continued to be the leader in Telugu GEC space with 449647 (‘000s) followed by Zee Telugu at second position with 408059 (‘000s), while Maa TV retained the third berth with 386333 (‘000s) and Gemini TV continued to hold fourth position with 327406 (‘000s). Gemini Movies,  retained its fifth position with 200401 (‘000s) against 174603 (‘000s).