ITV

Tag: Fairglow

  • Fairglow Zee Cine awards on Saturday

    MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place at the poolside of the Tulip Star Hotel, Juhu, on 11 January.

    An official release informs that the awards were constituted to celebrate excellence in Indian cinema in 1998. The theme this year is the new face of entertainment and new age cinema. 24 awards will be handed out. These include awards for best film, actor, actress and director.

    The award jury comprises personalities like Govind Nihalani, Manmohan Shetty, Komal Nahata, Padmini Kolhapure, Feroz Khan, Rajiv Menon and is chaired by Rakhee Gulzar. One of the main attractions will be a performance by former Miss World Aishwarya Rai.

    Price Waterhouse Coopers are the official auditors for the event. Godrej FairGlow is being associated with the Zee Cine Awards for the second time running..

    Zee TV will air the event on 16 January at 8 pm. Zee Cinema will have a repeat telecast the next day at 9 pm.

  • Mudra gives keyhole view of its brand building strategy

    After establishing a series of firsts and managing an entry into the Limca Book of Records, ad agency Mudra has scored another first – a book of nine case studies of brands it has helped develop over the years.

    9 Case Studies of Mudra’s Leading Brands traces the media campaigns of Borosoft, Dermicool, FairGlow, Henko, ItchGuard, Lancer, MTB, McDonald’s and Vatika over the last few years. It lays out the agency’s five step approach to brand building that guides each campaign – a landscape audit, assessing the brand’s value proposition, the core consumer insights, the execution of the idea and the final closing of the loop. The results are laid out in successive pages – how a third entrant into a monopolized antiseptic cream market – Borosoft – was leveraged with packaging, promotion and positioning to corner a market share of 19 per cent; how the USP of a cooling sensation was leveraged to help Dermicool strengthen its market share over former leaders Nycil and Shower to Shower.

    The book also traces the evolution of FairGlow into a Rs 10 billion brand in a span of two years, and the trend it has started launching benefit specific soaps that cater to a well defined segment. While most of the products featured have used cable and satellite television as the vehicle for promoting the brand, a few like the Mitsubishi Lancer have focused on elite and leisure magazines to take the message home.