MUMBAI: In a significant nod to its growing influence in public sector communications, PR Professionals (PRP) has bagged the digital media mandate for the Bihar State Food & Civil Supplies Corporation Limited (BSFC), a vital cog in India’s public distribution machinery. The partnership aims to transform how BSFC communicates with the public, placing a spotlight on transparency, governance, and food security impact.
BSFC, which operates under the Food and Consumer Protection Department of Bihar, distributes essential commodities like rice, wheat, sugar and kerosene via over 45,000 fair price shops. It serves more than 76 million beneficiaries under schemes like Antyodaya Anna Yojana (AAY) and Priority Households. The corporation also handles grain procurement at minimum support prices and has rolled out the e-PDS platform to digitise supply chains across Bihar’s depots and godowns.
PR Professionals founder & MD Sarvesh Kumar Tiwari said, “We are honoured to partner with Bihar State Food & Civil Supplies Corporation, an institution that plays a critical role in safeguarding food security for millions. Our efforts will be focused on amplifying BSFC’s mission and impact through strategic digital outreach, fostering public trust, and showcasing the Corporation’s innovations in governance and service delivery. We see this collaboration as more than a mandate, it is a shared commitment to social good, transparency, and inclusive development”.
The win strengthens PRP’s hold in Bihar, where the agency already manages communications for the Bihar School Examination Board, the Department of Revenue and Land Reforms, Bameti, and the Patna Metro, among others. PRP was also behind the successful promotion and event execution for the 85 All India Presiding Officers’ Conference in Patna — a high-stakes government event featuring key legislative leaders from across the country.
Founded in 2011, PR Professionals is the flagship arm of the PRP Group and operates 12 offices in India and six overseas. The group also owns Confianza Consulting, a firm specialising in HR services including talent acquisition and compliance.