Mumbai: Grapes has bagged the digital media mandate for the cosmetic brand Faces Canada. The mandate will be handled by the agency’s Mumbai office.
As a part of this, the agency will look after social media management & community building, digital campaign strategy, and product launches. The mandate has been won following a multi-agency pitch.
With the association, the brand aims to level up its game when it comes to social media presence and expand the target audience beyond metro cities.
Speaking on the win, Grapes CEO and co-founder Shradha Agarwal said, “We are really looking forward to working with Faces Canada. As a premium cosmetic brand, it is part of a niche industry, and this brings to the forefront our proficiency in leaving behind a strong recall value amongst the audience for the brand with the help of our ingenious campaigns.”
Talking about the collaboration, Faces Canada creative director Devkey Advani said, “We’re a brand that cares and we never compromise on quality, which can be seen in all our products; they’re good-for-skin AND high-performance. Just like our clutter-breaking products, we needed unique digital messaging to amplify visibility amongst the target audience. With content becoming massy and cluttered, it’s become more imperative than ever to stand apart from the noise. Grapes coming in with their expertise to efficiently lead the digital presence made it easy for us to choose them without any second thoughts. We look forward to reaching creative milestones together in the coming time.”
