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Tag: Facebook

  • Yash Raj Films launches app of Ishaqzaade

    Yash Raj Films launches app of Ishaqzaade

    MUMBAI: In order to promote their upcoming film Ishaqzaade, Yash Raj Films has launched a new application (app).

    “Kahan Hai Ishaqzaade? Become an Ishaqzaade: Shout out your love,” is the app‘s Facebook status. Users of the app are given the opportunity to share their own love stories on a digital platform.

    The game is set against the backdrop of small-town clan wars and is based upon the format of a shooting alley.

    “Play the game and decide who you are, Haraamzaade or Ishaqzaade,” reads an introduction to the app. Players are given one minute to maximise their score. Points are awarded for hitting cans and points lost for targeting bombs and petrol cans

    The film, starring Arjun Kapoor and Parineeti Chopra, is scheduled to release on 11 May.

  • Mad over Donuts to spend Rs 20 mn in promotions this year

    BANGALORE: F&B brand ‘Mad Over Donuts’ (MOD) will kick-start a multimedia campaign by the middle of next month to compliment its ambitious plans to grow its number of outlets from 33 to 100 by the end of the current fiscal, said MOD Ceo Tarak Bhattacharya.

    The company claims that it has developed 100 per cent vegetarian donuts that have found a strong connect with its target audience in the cities that it has been present in. These include the New Delhi NCR region, Mumbai and Pune.

    MOD has opened its first outlet in Bangalore and plans to up that count to four in Bangalore by the end of this fiscal. MOD also has plans to open outlets in Hyderabad by the second quarter of this fiscal and Chennai in the last quarter. Last year MOD opened 16 outlets in the country.

    Company sources said MOD intends to spend Rs 20 million towards ATL and BTL activities this year. Once it is present in many other cities, typical media spends would be around 5 per cent of sales. MOD plans to leverage digital media which include Internet and radio.

    Mod’s facebook page has garnered over 300,000 fans over an 18-month period since it was first started. The company has been using radio jingles in the cities that it is present in for promotions as well as contests which are a part of its BTL activities. Other BTL activities include mall initiations and in-store promotions.

    MOD plans to use outdoor and newsprint advertisement also. Television commercials, however, are not on the immediate agenda.

    Another initiative that the company has been pushing is to declare the third Friday of every June (15 June this year) as ‘Donut Day’ and this has met with a fair amount of success over the three years since MOD commenced operations in India.

    At present most of the general creative work is done in-house as is the media-buying. Creative work for its digital initiatives is done by Gazoop.

  • ‘Hello Kitty’ apparel plans brand strategy for India

    ‘Hello Kitty’ apparel plans brand strategy for India

    BANGALORE: Sanrio Co. Ltd, the creators of the ‘Hello Kitty’ brand, have announced in Bangalore the launch of the Hello Kitty apparel collection in India through Twenty One Fashion Studio, its sole licensee and distributor in India.

    TOFS is the holder of Hello Kitty license for apparels, accessories, toys and games, footwear, watches, health and beauty, bed and bath, food and beverages, and furniture for the territory of India.

    The brand is planning its strategy for India. “Hello Kitty is a brand for females across all age groups. We have to be very careful about our communications so as not to isolate anybody. In other geographies, word of mouth is one of the best ways for brand communication, but we are very careful about the communications by us and our franchisees,” reiterated Sanrio Global Consumer Products President Roberto Lanzi while speaking with www.indiantelevision.com.

    “We will be using online also for mass media communications, and will have an India specific Hello Kitty page on facebook. Our US facebook page has over 8 millionlikes, while the Hong Kong page has around 3 million of them,” added Lanzi.

    Lanzi furter added, “We have hatcheries supplying eggs in Dubai with the Hello Kitty brand. We also have Hello Kitty bars in other countries where the cream on the cappuccino is Hello Kitty. We will study India before we decide on the strategy for India.”

    The character Natasha played by Sumona Chakravarti in the Balaji tele-serial on Sony ‘Bade Achhe Lagte Hain’ sported ‘Hello Kitty’ apparel in number of episodes, as did the character Dimple Chaddha played by Parineeti Chopra in some of the scenes in the 2011 Bollywood movie ‘Ladies v/s Rick Bahl’. This was done voluntarily by the females actors who were aware about the brand, revealed TOFS CEO Muthukumar.

    Hello Kitty, created in 1974, is a worldwide social icon with relevance to women of all ages, ethnicities and economic backgrounds as well as an inspiration to artists and designers. Her motto says: ‘You can never have too many friends’.

    Hello Kitty products range from mass market items to high-end consumer products and rare collectibles.

  • Vodka O organizes short film fest

    Vodka O organizes short film fest

    MUMBAI: Vodka O has launched a short film competition for budding filmmakers.

    The organizers have promised that the winning film would be shown at the Sydney Film Festival, with its screening on the 12 days of the festival and also on SFF TV at Martin Place between 6 and 17 June. It will also run on the brand‘s Facebook page and on YouTube.
    The winner will also gain full rights to use the film in his folio, as well as be introduced to special guests at the Opening Night Celebration Party.
    Vodka O will also throw the winner their own private screening party.
     

  • Majority of Indians interconnected with the world through email, social media: Ipsos poll

    Majority of Indians interconnected with the world through email, social media: Ipsos poll

    MUMBAI: The majority of Indians are interconnected with the world due to email and social networking sites such as Facebook and Twitter, according to a new poll by Ipsos.

    68 per cent of people across India who are connected online send and receive emails and 60 per cent communicate through social networking sites, and a quarter (25 per cent) of them use voice-over IP (VOIP) for audio conversations conducted via an Internet connection.

    Ipsos India Head of marketing and communications Biswarup Banerjee said, “Internet penetration in India has been very good in recent years, however, relative to country like China, India still does lack behind. According to Industry estimates 103.6 million people will go online in 2012, and the number of users is expected to more than double to 221.6 million by 2015. This along with proliferation of internet access through smart phone will further increase the usage of email, social networking sites and other online communication tools”.

    Incidentally according to another Ipsos survey, around 40 million Indians access the Internet through their smart phones, 56 per cent of smartphone users in the country access the Internet multiple times a day, nearly 40 per cent surf the Net at least once a day and only 6 per cent never use their phone for connecting to the Web.

    A strong majority (85 per cent) of online-connected global citizens in 24 countries use the Internet for emails while six in ten (62 per cent) use it for social networking, and little over one in ten (14 per cent) use the Internet for connecting with people through voice-over IP.

    Globally Email is King…but social media is close behind: Most (85 per cent) global respondents who are connected online report they use the Internet for sending and receiving emails, including a majority of those in each country surveyed except for Saudi Arabia where only half (46%) say so. Those in Hungary (94 per cent) are most likely to say they use the Internet for emailing, followed by nine in ten of those in Sweden (92 per cent), Belgium (91 per cent), Indonesia (91 per cent), Argentina (90 per cent) and Poland (90 per cent).

    Social media popularity is high among global citizens using the Internet. A majority of them (62%) say they visit social networking sites, forums or blogs including eight in ten of those in Indonesia (83 per cent), Argentina (76 per cent) and Russia (75 per cent) and seven in ten of those in South Africa (73 per cent), Sweden (72 per cent), Spain (71 per cent) and Hungary (70 per cent). Even in countries where social media surfing is less popular, a sizable minority of those connected online still report using the Internet in this way: 35 per cent in Japan, 42 per cent in Saudi Arabia and 50 per cent in France.

    “Although Facebook and other popular social networking sites, blogs and forums, were founded in the United States the percentage of users was lower at six in 10, and in Japan it fell to 35%, the lowest of the 24 countries in the global survey. The fact that more than six in 10 people worldwide use social networks and forums, suggests a transformation in how people communicate with each other,” said Banerjee.

    Although Americans and Japanese are thought to be very tech savvy, voice-over IP (VOIP), audio conversations conducted via an Internet connection, were not very popular in both countries with less than 10 per cent of people using the relatively new technology, compared to 36 per cent in Russia, 32 per cent in Turkey and 25 per cent in India.

    Ipsos interviewed a total of 19,216 adults in the month of February in an online survey across 24 countries like Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the US.

  • Ozone Media to offer Facebook ads

    Ozone Media to offer Facebook ads

    MUMBAI: Ozone Media announced that it will now be able to work with its advertisers to develop campaigns, leveraging Facebook® Ads to promote their businesses. With this development, advertisers will be able to source inventory across Facebook with Ozone Media.

    Ozone Media has expanded fast in the past few months, roping in premium publishers and attracting new accounts, the most recent being the display advertising account of PolicyBazaar.

    Over the past six years Ozone Media has been providing advertisers and publishers in-depth analysis of the campaigns that run on its network. Headquartered in Bangalore, Ozone Media has offices in Mumbai, and New Delhi and also expanded to the US in 2011.

    Ozone Media SVP sales Sanjay Vasudeva said, “We help advertisers engage with audiences across all digital touch points including, social media, internet and mobile. With Facebook, our media offering becomes much stronger. Interactive and well-targeted, our expectations from the medium (Facebook) are very high, considering the depth and reach that it will bring to our customers.”

    Marketing on Facebook enables marketers to engage with people who are most likely to be interested in a brand or product through social context. Facebook enables users to interact with brand and products by taking simple social actions.

  • Facebook an effective tool for brand promotion: Carolyn Everson

    Facebook an effective tool for brand promotion: Carolyn Everson

    MUMBAI: Facebook has changed the way the present generation all over the globe communicates, and the world has become smaller with various social media platforms providing opportunities to draw people closer.

    In this environment, Facebook can be quite an effective tool for brand promotion, especially if it is consumer interaction that one is targeting.

    Facebook had a reported 845 million users all over the world as on December 2011. Having been on the scene for the past eight years, the social media website has seen a lot of changes, the latest being the Facebook Timeline. Earlier a Facebook profile only consisted of the individual’s personal information, photographs and interests etc.

    Speaking at the 13th FICCI Frames in Mumbai, Facebook VP Global Marketing Solutions Carolyn Everson said, “The Facebook Timeline can be considered a digital container where one can capture a person’s or a brand’s entire life span in photos, notes and videos.” With the introduction of the timeline, Facebook now enables people and brands to have a more expressive and visual online identity.

    Along with the timeline, Facebook has also adopted the opengraph technology which enables seamless sharing on multiple media. As a result the site tied up with the Washington Post in the US and introduced the Washington Post reader application. In a matter of eight weeks the application’s readership exceeded the readership of the regular print copy. In India a similar tie up has been done with CNN.

    News is just one aspect of media and entertainment that Facebook has partnered. The other fields include music (Spotify and Saavn), gaming (Zynga) and films. Everson explained, “In the US a new film does not release without significant campaign or presence on Facebook. Now Facebook allows integration on large scale across media like TV, print and phones which helps accessibility.”

    Decoding the success of Facebook, Everson explained that the site’s psyche is based on an anthropological study. Throughout history, people have existed in communities. These communities have varied from 130 to 140 individuals over time. Interestingly, this corresponds to the average number of friends a Facebook user has. It draws from the basic instinct of humans to co-exist in communities, have networks and seek recommendations by friends and peers.

    When it comes to marketing and branding, Facebook provides an opportunity for consumer interaction and allows brands to open up a two way channel for communication and actually listen to it. As Everson explained, “Social discovery is the most powerful driver of human behaviour in the world today.” With the scope and scale that Facebook offers, it can help in driving human behaviour which is the main goal of any advertising or marketing initiative.

    The world is now moving from ads to stories. Hammering is a thing of the past as the trend now is to share stories. With Facebook’s timeline feature, stories can now appear as news feeds on different platforms like smartphones which helps in targeting a specific audience. According to Everson, 800 million brands have shifted to the new timeline.

    Also, the Like button which was introduced a couple of years earlier Timeline can also be used to create a buzz about brand and measure the effectiveness of campaigns online.

    Concluding the session, Everson said Facebook is conscious about the content it uploads and strives to operate according to the feedback of the various communities it functions in. She said, “We would say we are one per cent along in our journey and are always open to partnerships.”

  • Production house launches online poll to select logo

    Production house launches online poll to select logo

    MUMBAI: Going by the immense success a handful of filmmakers have had in terms of crowd funding for their films, a Kolkata-based production house, in its move to reach the young audience, has launched an online poll to select a logo.

    The poll has been initiated by Mojo Productions for the Mainak Bhowmik-directed film Maach, Misti and More. “The poll will continue for a month on the Internet for the Facebook and Twitter generation,” executive director of Mojo Productions Joy B Ganguly has reportedly said. “The poll will continue for a month on the Internet for the Facebook and Twitter generation,” he added.

    The company intends to reach its target through SMS, email, as well as through Twitter and Facebook where a link will be given. The link will enable people to reach the Maach Misti site from where they will choose from different logos.

    “The selected logo will be unveiled after 17 March and used in posters and title credits and the winner announced,” Ganguly added.

    Director Bhowmik said that the film‘s title Maach Misti and More suggests that there is much more to contemporary urban Bengalis than stock images like maach aar misti (fish and sweets).

    “We have sought to explore how the urban Bengali is changing. Wherever there is any talk on Bengalis outside the state, fish and sweets become a point of discussion; people relate us with these two elements. But when you interact with the urban Bengali, you understand there is more to it than just maach and misti,” Bhowmik added.

  • Google to overtake Facebook’s display ad revenues by 2013

    Google to overtake Facebook’s display ad revenues by 2013

    MUMBAI: According to digital marketing and media research firm eMarketer, Facebook trounced Google in 2011 with 14 per cent of total US online display ad revenues compared to the latter‘s 13.8 per cent.

    However, analysts predict that Facebook‘s nominal dominance will continue through the end of 2012 but by 2013 Google‘s share of the display ad market will shoot ahead to nearly 20 per cent. Though Facebook‘s share will continue to rise, it will happen more slowly thus causing it to slip from the top slot.

    According to emarketer, Yahoo! and AOL will suffer ever declining shares of the US display ad market while Microsoft will manage to hold on to its relatively small slice.

    Displaying increasing consolidation in the US display ad market, 54.4 per cent of all online display dollars in the country will go to one of the top five sites up from 47.4 per cent in 2011.

    Facebook and Google have not only the highest display ad revenues during the forecast period but the highest growth rates as well. Facebook‘s US display revenues shot up nearly 52 per cent in 2011 to reach $1.73 billion and will grow by nearly the same rate in 2012 to $2.58 billion.

    Google grew in 2011 at 41.9 per cent and is predicted to chart a growth at 48.5 per cent in 2012. By 2013 and 2014 while Facebook‘s growth rate is predicted to taper, Google will maintain significantly higher rate of growth propelling itself to the top of the display ad revenue rankings.

    It is estimated that by 2014 US display revenues at Google will reach $4.76 billion compared with $3.75 billion at Facebook while their closest competitor Yahoo! will command $1.64 billion.

    Out of a total $21.91 billion in US display ad revenues almost $12 billion will go to the top five sites.

  • Ohana Media announces launch for Indian advertisers

    Ohana Media announces launch for Indian advertisers

    MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the Indian market.

    The Ohana Social Benchmark provides benchmarking for top Indian e-commerce companies to help compare both quality and quantity of their social marketing efforts. The Ohana Social Analytics solution allows social media marketers and community managers to measure return on social marketing investments, save time and demonstrate success to the management without spending enormous amount of time.

    Ohana-Media COO Shameek Chakravarty said, “We are providing a windshield to marketers rather than just a rear view mirror. We work with a lot of customers in audience management, behavioral targeting and specialised advertisement campaigns. We find that clients face difficulty in understanding what content and actions work; what to measure on social media; how they compare against their competition and how to save time and effort in aggregating and reporting on an ongoing basis”.

    ReadyPulse president Srinivas Penumaka said, “We are excited to partner with Ohana Media to bring our innovative Social Benchmark and Social Analytics solutions to the Indian market. At ReadyPulse, we believe that brand advocacy and audience quality can make or break the social marketing success of any business. We see even awesome marketers have focus on community size and audience acquisition through advertisements and marketers are realizing that such focus is not sustainable unless they figure out how to convert passive audience to loyal followers.”

    The Ohana Social Benchmark provides comparisons of Indian e-commerce companies on both Facebook and Twitter. It calculates Brand Audience Value of each brand in the Social Benchmark, which reflects the contribution, consistency and community presence specific to the brand. By comparing with different brands on Brand Audience Value and associated measures of engagement, the community effectiveness can be determined and marketers can figure out if their social marketing efforts are resulting in sustainable results.

    The Ohana Real-time Social Analytics solution provides real-time view on what’s happening in a brand’s ecosystem and its competitors’ ecosystem. It provides integrated scoring for audience, content and activity and help compare against competition in real-time.