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Tag: Facebook

  • Facebook acquires media measurement platform Atlas

    Facebook acquires media measurement platform Atlas

    MUMBAI: Facebook has said that it has acquired media measurement platform Atlas Advertiser Suite from Microsoft which it believes will benefit both marketers and users.

    Atlas is a leader in campaign management and measurement for marketers and agencies. It is part of Microsoft‘s 2007 purchase of aQuantive for $6.3 billion.

    The social networking service provider believes that in a complex marketing environment where marketers and agencies struggle to understand how their efforts across different channels complement and strengthen each other, Atlas will allow them to get a holistic view of campaign performance.
     
    “This challenge also provides an opportunity. If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better job of making sure the right messages get in front of the right people at the right time,” Facebook said in a statement.
    “Atlas has built capabilities that allow for this kind of measurement, and enhancing these systems will give marketers a deeper understanding of effectiveness and lead to better digital advertising experiences for consumers.”

    The company said that it improve Atlas‘ capabilities by investing in scaling its back-end measurement systems and enhancing its current suite of advertiser tools on desktop and mobile.
     
    “We will also work to improve the user interface and functionality with the goal of making Atlas the most effective, intuitive, and powerful ad serving, management and measurement platform in the industry,” the company added.

    Atlas’s powerful platform, combined with Nielsen and Datalogix, will help advertisers close the loop and compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.

  • TechShastra wins Blaupunkt India’s social media duties

    MUMBAI: New-Age software and digital marketing company TechShastra has won the social media mandate for German car infotainment and sound maker and marketer Blaupunkt.

    The agency will manage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative media on the digital platform.

    Balupunkt India director Pankaj Jagwani said, “We are happy to partner with TechShastra as our digital agency. Having recently announced our re-entry in India, we are looking at launching several products in the near future. With TechShastra‘s expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”

    TechShastra CEO Nishith Shah said, “Blaupunkt has always been known for their high levels of consumer connect. By using the digital platform we would be able to further enhance that and build brand recall and engagement.”

    Germany based Blaupunkt has a nationwide presence in aftermarket (accessories retail and OE dealership) segments. An infotainment partner to passenger car OEs including VW, Audi, Bentley, GM, Proton, Hyundai, Kia, Tata, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas CAT etc, Blaupunkt provides a range of high-end infotainment, multimedia and navigation solutions.

    Other clients in TechShastra‘s kitty include Unilever, Nestle and HDFC bank. The agency is the force behind campaigns such as the Nestle Morning Band, Surf Excel-Fulfill A Wish and Maggi Guess the Taste.

  • Madhuri Dixit App now launches on iPad

    Madhuri Dixit App now launches on iPad

    MUMBAI: After launching her mobile apps on the iPhone and Android platforms, actress Madhuri Dixit has now launched her app, Madhuri Dixit HD, on the iPad. The high definition app is sleek and very user friendly and allows its users to get the latest updates on the actress.

    With this app her fans from across the globe can interact with her and can even access her latest pictures, videos and exclusive content on beauty, fashion and dance at their fingertips, all in hi-def.

    With Twitter & Facebook feeds embedded in the app, the charismatic actress who is active on the social media platforms hopes to connect with her fans more often.

    Talking about the iPad app, Madhuri Dixit says, ”It is hard staying in touch with all the fans today. The newest in my app line-up adds high definition to the repertoire while maintaining the same great features of the previous apps including integrated Twitter and Facebook. It’s a very small contribution from my side to acknowledge the love and adulation I receive from my fans and I can’t thank them enough.”

  • MTV partners with Swipe to launch co-branded tablet MTV Volt

    MUMBAI: Viacom18‘s music and youth channel MTV has furthered its licensing and merchandising portfolio by associating with Swipe Telecom to launch a co-branded ‘fablet‘ (derived by combining fabulous and tablet) named MTV Volt. The two companies have signed a two-year licensing agreement and intend to launch an array of eight to ten products aimed at the technological and entertainment needs of the Indian youth.

    The device has a 6 inch screen along with an exclusive inbuilt TV-player, offering viewers on-the-go access to MTV. It has a touch screen and can be used as both a portable TV set and a fully functional high-definition Android tablet with wi-fi, dual cameras, FM player and GPS functionality offering the youth information, communication and entertainment (ICE) on the move.

    Dedicated teams from Swipe and MTV got together to design all aspects of the tablet from the look and apps to the packaging. Priced at Rs 12,999 and weighing 239 gms the ‘MTV Volt‘ sports a white velvet body with specially designed textured back for better use, comfort handling and high aesthetic value.

    The fablet comes with in-built apps that allow one to network on Facebook, LinkedIn and allows downloading videos backed by a 2 x 1 GHz dual core processor, HD display and Android Jelly Bean 4.1.1. The MTV Volt has an 8 mega pixel rear camera with flash and 1.3 MP front camera and uses an internal rechargeable marathon battery Li-Ion Polymer 3200 mAh that provides a talk time of 8-10 hours.

    While the design has been created in India using insights and inputs from contemporary Indian youth, the manufacturing has been done in china and the distribution will be handled by Swipe Telecom.

    Viacom18 SVP and business head – consumer products Sandeep Dahiya said, “In Swipe we found a partner who shares our vision and take on the portfolio. MTV VOLT is a ‘made to order‘ product for the generation that‘s constantly communicating, entertaining and socializing. In the future, we also hope to develop exclusive apps for MTV Volt and create an eco-system around the brand itself.”

    Swipe Telecom founder and CEO Shripal Gandhi said, “We at Swipe Telecom are excited to be associated with a youth centric brand like MTV. In the recent past we have seen a paradigm shift in the usage of technology like tablet PCs and Fablets amongst the youth in India which has witnessed a CAGR of 59 per cent. The MTV Volt promises to be a perfect muse for tech enthusiasts of the generation next. In partnership with MTV, we will be launching an array of revolutionary products over the next few quarters; which will be truly disruptive.”

    MTV Volt will be available across 10,000 retail points across India, Swipe e-store and also leading online portals like Flipkart, Snapdeal, Infibeam and eBay amongst others and other youth centric platforms. The offline campaign consisting of launches, banners, hoardings, posters will be complimented by an interactive an engaging campaign in the digital space as well.

    MTV Consumer Products today extends into more than 15 categories, with presence in both, conventional as well as unconventional categories like innerwear, adventure bikes, footwear, lingerie, eye-wear, bags, stationery and paper, debit cards, deodorants and EDTs, mobile phones and tablets. MTV‘s key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, PLG, J K Ansell, Mochi, Swipe Telecom and Global Fragrances.

  • Social media sites refuse to share information about Indian users

    Social media sites refuse to share information about Indian users

    NEW DELHI: Social media websites Google, Facebook and Twitter have declined to share information sought by the government about individual users in India or block their sites.

    It is learnt that a review committee had approved the decision to block 306 accounts on the social media site Twitter. The review committee consisted of the cabinet secretary Ajit Seth, Telecom Secretary R Chandrasekhar and the Legal Affairs Secretary B A Agarwal.

    After reviewing the 310 accounts that were blocked after the communal clashes in Kokrajhar district of Assam, the Committee found that some of these Twitter accounts had uploaded few of the altered pictures which played a part in sparking the clashes last year and it believes that these Twitter accounts have the potential to further inflame communal tension in the country.

    The review committee met with Google, Facebook and Twitter representatives and requested them to provide details of the said accounts but the companies had apparently not complied with these requests.

    Twitter mentioned that it had received requests for disclosure of user information from the Indian government during July to December 2012, but it complied with none of those requests. Google also stated in December that it had received 2,431 requests for disclosure of user data of 4106 accounts from the Indian government during July to December 2012 and it had complied with 66 per cent of the requests.

  • Govt. seeks volunteers to publicise its programmes on social networking sites

    Govt. seeks volunteers to publicise its programmes on social networking sites

    NEW DELHI: The Information and Broadcasting Ministry has launched a Digital Volunteer Programme to encourage people to use their presence on different social media to talk about government schemes and programmes.

    The programme aims at helping the Government achieve a real time engagement with people leading to a personalised interaction with the target groups.

    The Ministry says those who have active Facebook or Twitter accounts and are familiar with Tweetdeck, Hootsuite etc. and are willing to use their personal social presence to help Government spread a word about its policies and programmes can volunteer.

    The volunteers may like to talk about Government Initiatives by retweeting the messages tweeted by MIB‘s Twitter Handle @MIB_India
     
    They may also share the Ministry‘s Tweets (@MIB_India), Facebook Posts (facebook.com/inbministry), Blog posts (inbministry.blogspot.in) and share YouTube Channel videos(youtube.com/user/inbministry) on Social Networking sites

    The volunteers can mention Official Twitter handle of the Ministry @MIB_India in tweets to facilitate real time engagement.

  • Ignitee bags American Swan’s Rs 200 million digital biz

    MUMBAI: Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan. The digital agency will undertake to establish a strong digital footprint for American Swan in the growing Indian lifestyle and fashion segment.

    Ignitee has developed the corporate website for American Swan and will now manage the brand‘s social media campaigns and communication across assets including Facebook, Twitter, Pinterest and You Tube.

    Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.

    Ignitee said that the size of the account is Rs 200 million.

    Ignitee Digital Services CEO Atul Hegde said, “The fashion and lifestyle segment in e-commerce has shown the largest growth this year, it‘s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan among the premier fashion brand online.”

    The American Swan Lifestyle Company director and CEO Anurag Rajpal said, “The American Swan brand has been conceived and developed to be Aspirational, Accessible and Affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion.

    “Going further, we want to give our customers the opportunities to interact and engage with the brand on the Digital and Social Media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand to reach its zenith.”

  • BBC launches a second-screen app for ‘Top Gear’

    BBC launches a second-screen app for ‘Top Gear’

    MUMBAI; When the new series of ‘Top Gear UK‘ returns to TV screens on BBC channels across the world next month – just days after UK transmission – a new second-screen app from BBC Worldwide will accompany the international broadcasts for the first time in the show‘s history.

    Top Gear Bingo! was developed using UK-based Monterosa‘s LViS platform, and encourages viewers to look out for well known phrases, cars and items synonymous with the hit motoring entertainment programme, ticking them off on their screens in a similar style to a traditional bingo game. The free-to-play web app is accessed by logging into the local BBC channel‘s site where viewers can invite friends to join them through Facebook, comparing scores while playing along with the live broadcast. A new game is available with every episode.

    BBC Worldwide commercial director of ‘Top Gear‘ Duncan Gray said, “We wanted to create a free Top Gear game that enhances our international viewers‘ enjoyment of the show‘s premiere broadcast. Top Gear Bingo! does just that, allowing fans to look out for words, phrases and items that appear, competing with their friends to see who can get the highest score each week via a leaderboard if you log in with Facebook. And we hope that the unique way we‘ve been able to integrate advertisers into the proposition will be well received.”

    Monterosa commercial director Tom McDonnell said, “LViS is our versatile platform that allows us to quickly and economically develop fantastic second-screen apps that can live anywhere and scale globally. Working with BBC Worldwide, we‘re giving fans a way to enhance their viewing experience and broadcasters a new way to activate sponsorships and to create additional advertising opportunities through the second-screen. It‘s an exciting time for second-screen and we‘re proud that LViS is becoming the best way to make and deploy global apps for mainstream TV shows.”

  • Red Digital wins Collectabillia’s social media biz

    MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia.

    Red Digital will maintain and manage the brand’s Facebook page and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

    Red Digital’s focus is to elevate the reach of Collectabillia by implementing their core expertise in enhancing the engagement levels of their Facebook fan base and increasing twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand.

    According to the agency, as Collectabillia’s digital partner, its priority is to build high engagement levels with fans and sports enthusiast alike. Red Digital will also educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia.

    Collectabillia aims to extend the global market of memorabilia to India, allowing the ownership of personalised merchandise. Extending similar themes across social networks, Red Digital will integrate an effective social media plan through various contests, trivia, campaigns and applications. Red Digital also plans to develop social e-commerce through Facebook buying, gifting and rating options.

    Red Digital CEO Yashraj Vakil said, “Social Media has grown to be the epicenter of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists. Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on Social Media platforms to explore, exploit and educate.”

  • O&M creates new Parle-G TVC

    MUMBAI: In an attempt to cement its market leadership and strengthen its bond with the consumers particularly the newer generation of parents and children, Parle-G has launched its new ad campaign.

    Titled ‘Kal Ka Genius‘, the campaign has been created by Ogilvy & Mather. It is targeted at children of 5 to 15 years and their mothers.

    The creative idea of the campaign is ‘There is no bigger school than childhood; and there is no better teacher than curiosity‘.

    Parle-G believes all kids are exceptional and creative but when they grow up, they often lose their creative ability as they journey towards conformity. It wants parents to realise that their kids could develop their potential for genius if they let them be, if they nurtured their natural curiosity, encouraged the desire to try new things, experiment, learn from their failures and mistakes. They should realised that kids can learn everywhere and from everything and that school is beyond just books and classrooms, the agency said.

    The campaign was launched on the digital medium in two phases, Teaser and Launch Phase. In the first phase there was a teaser which was released across YouTube, Facebook and Twitter.

    This was followed by releasing the TVC online. The idea behind the new communication is to make the communication more progressive and not regressive. The core philosophy behind this campaign is to let kids explore and learn their own rather them stopping them.

    Produced by Chrome Pictures, the film has been directed by Amit Sharma while Gulzaar is credited for the lyrics of the campaign.