Tag: Facebook

  • China to lift ban on Facebook, but only within Shanghai free-trade zone

    China to lift ban on Facebook, but only within Shanghai free-trade zone

    MUMBAI: Beijing has made the landmark decision to lift a ban on internet access within the Shanghai Free-trade Zone to foreign websites considered politically sensitive by the Chinese government, including Facebook, Twitter and newspaper website The New York Times.

    There are rumors afloat that they would also welcome bids from foreign telecommunications companies for licences to provide internet services within the new special economic zone.

    Now the mainland’s three biggest telecommunications companies China Mobile, China Unicom and China Telecom – which are all state-owned enterprises – will need to be wary of the competition from foreign companies to compete with them for business in the free-trade zone in Shanghai.

    However Beijing’s decision to open up internet access only applies to the free-trade zone and not anywhere else in the country. In late August the State Council, China’s cabinet, approved the launch of the free-trade zone in Shanghai, which will span 28.78 square kilometres in the city’s Pudong New Area, including the Waigaoqiao duty-free zone, Yangshan deepwater port, and the international airport area.

    Facebook and Twitter – banned on the mainland since 2009 – have played important roles in political movements in the Middle East in recent years, and Beijing is concerned about the impact of new media on social stability.

    Although China’s economy is now already the world’s second largest, just behind the United States, Beijing keeps tight control over the media. It blocks access to several internet websites through the Great Firewall of China, the colloquial name for the Golden Shield project which is operated by the Ministry of Public Security.

    Foreign visitors and many foreigners who reside on the mainland for work and study have complained about difficulties in accessing those news sites. Occasionally even the world’s No 1 search engine Google and its email service Gmail are unavailable.

    Bosses at social media networks and major media companies whose websites are banned on the mainland have lobbied Beijing for years to lift these bans. More recently, Facebook chief operating officer Sheryl Sandberg met Cai Mingzhao, the head of the State Council Information Office in Beijing, and an official photograph of the meeting was published on the Chinese government’s website, though Facebook said Sandberg’s visit to China was mainly to promote her new book.

  • ‘Zoom Review Show’ completes 200 episodes

    ‘Zoom Review Show’ completes 200 episodes

    MUMBAI: Zoom, the Indian glamour and entertainment channel is high on the heels again. The channel which recently, crossed an unprecedented five million likes on Facebook has added one more success to its tale. The channels’ ‘Zoom Review Show’ crossed the 200 episode milestone on 20 September.

    Hosted by journalist and noted Bollywood expert Omar Qureshi, the show was launched in 2009. This most viewed movie review show on TV now has also become the longest running one.

    Talking about the success, Zoom TV editor-in-chief Omar Qureshi said: “It’s gratifying to reach the daunting milestone of 200 episodes of a weekly show. But all thanks to an amazing audience and a supportive industry who’ve been open to sometime not-so-flattering reviews, since fairness has been the benchmark set. We have always endeavored to give the first complete review and keep the viewing public in mind. And it’s gratifying that the people have given a ‘thumbs up’ to a continually top rated show. Here’s thanking all and cheers to another double century.”

    The show focuses on the regular movie-goer, who is keen on knowing if a movie is value for money or not. The star-cast of the movie, their performances, its musical score, item numbers, most impactful scenes, interesting or funny screenplay, the quality of its visuals – are some of the many factors that come together in determining the movie’s entertainment value. Rather than just giving a critical discourse about a movie, the show sets things into perspective by breaking down the movie for the audience around these aspects and gives a very relatable and believable analysis.

    The programme looks beyond Bollywood releases and also reviews the big Hollywood releases of the week. Acknowledging the importance of music in a Bollywood flick, it also features a dedicated section where the music of upcoming releases is reviewed.

    The completion of 200 episodes got the Bollywood fraternity congratulating the team on its success. Actor Ileana D’cruz said, “I congratulate Omar Qureshi and ‘The Zoom Review Show’ on its 200 episode.”

    Sonakshi Sinha in a message sent to all Zoom viewers said, “It is the one show where I get my reviews and the honest ones, so keep watching!”

    Ajay Devgn in his signature light-hearted style quipped to Omar, “It’s been 200 episodes of ‘Zoom Review Show’ and nobody’s killed you yet. So you’re living through it and I hope you keep surviving. You do a great job; just give a few more stars to my films.”

  • Zoom’s Facebook boom

    Zoom’s Facebook boom

    MUMBAI: Not only does Times Television Networks’ channel Zoom enjoy the distinction of being the first Indian television channel to air all the hot gossip from tinsel town, it is now also the first to cross five million likes on Facebook.

    Indeed, at the time of filing this news piece, the number stood at 5,164,957 with 484,777 ‘talking about it’ (the channel).

    So how does Zoom pull it off? The channel claims its target audience is mainly youth, which is most interested in the happenings in the Bollywood universe.

    The Facebook page keeps audiences updated on all that they’ve missed out even if they’re not actively watching the channel. “Zoom has systems in place to ensure that even if one is not in front of the TV, one never has to lose access to the latest news,” explains Zoom CEO Avinash Kaul.

    It’s a known fact that building traffic is difficult and sustaining it even more so. In such a scenario, Zoom claims it focuses on understanding conversation patterns to come up with newer, more innovative posts in the future.

    “The choice of topic, stars, the time of the day (when an update is put out) and selection of hash tags – all comes from a close and mindful study of past trends,” elaborates Kaul, adding that the channel tries to put out breaking news to create buzz among youngsters.

    An in-house team handles social media and is responsible for selection of posts to keep audiences engaged, which includes contests, trivia and news. According to Kaul, the team micro manages the posts to draw and keep traffic. “Immediate response and relevant content through posts is our key focus that has ensured a fantastic interaction,” he says.

    Zoom’s Facebook page, which started in 2009 and reaches 95 million people weekly, also has a show called ‘Zoom It’, which plays song dedications made by its Facebook followers. The fact of the matter is Zoom has sped past GECs in terms of Facebook likes and the reason, according to Kaul, is: “As part of family TV viewing, the youth has to follow GECs even when they’re not their most preferred choice of entertainment. In the digital space however, it’s entirely up to them to choose and watch exactly what they want.”

    As things stand, only MTV just crossed the level of five million likes as well, coming a close second to Zoom with 5, 013, 539 Facebook likes, followed by Zee with 49, 349, Star Plus with 3, 184, 230 and Colors with 2, 225, 824.

    While Zoom may want to be cautious about MTV’s proximity in terms of Facebook likes, for now, it sure is leading the pack…

  • Iranians access Facebook, Twitter accounts for a day – albeit by error

    Iranians access Facebook, Twitter accounts for a day – albeit by error

    NEW DELHI: Facebook and Twitter, which are taboo in Iran, accidentally became available to users on 16 September – only to be shut off the next day with the government blaming a technical glitch for this sudden freedom.

    The two social sites had been shut off in Iran in the summer of 2009 after riots erupted following a disputed win of Mahmoud Ahmadinejad.

    A number of Facebook and Twitter users said on Monday that that they could access the social networking sites without bypassing the firewall which Iranian government had imposed for monitoring the social media.

    Correspondents of almost every western newspaper tweeted that they were able to access their accounts using regular internet services.

    Reuters reported that not only Facebook and Twitter was being accessed, but other blocked sites were also opening.

    But then Secretary of a State Committee Abdolsamad Khoramabadi said it was a technical glitch by a few internet service providers and there were no plans yet to lift the ban. An inquiry has been ordered.

    However, media sources said that the Iranian government may be testing the intensity of response if the ban is lifted. This is borne out by the fact that Iranian Foreign Minister Mohammad Javed Zarid created his Facebook and Twitter accounts during this period.

    Newly-elected President Hassan Rouhani is believed to be more liberal and has already hinted earlier that he would tackle the social media differently.

  • The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has gone ahead and released the video online, ensuring over 1,34,000 unique views (on youtube)

     

    Social media platforms like Facebook and Twitter have also been utilized. Mallika Sherawat wishing Narendra Modi on his birthday has gone viral.  The keywords ‘Mallika Sherawat’ are trending on Twitter increasing the recall for the Bollywood Diva.

     

    Previously, during a recent press gathering, Mallika announced that Narendra Modi is the most eligible bachelor. This piece of news had the digital and social platforms buzzing with discussions about Mallika Sherawat. This led to a sizeable volume of people discussing Mallika and the show which led to Mallika Sherawat trending on 7th and 8th September, 2013.

     

    On 7th September, 2013 there was a web exclusive release of the launch promo of The Bachelorette India. The promo got a lot of organic traction on YouTube and has more than 1,34,433 views, from the release (Digital release – 8th September)  till date. (17th September, 2013) Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.

     

    Social media was twittering, creating high recall factor for Mallika, leading to a high curiosity level for the show.

  • Converging guest experiences from across the web onto Facebook via a dynamic cover photo

    Converging guest experiences from across the web onto Facebook via a dynamic cover photo

    MUMBAI: “The challenge we have been trying to address through social media is not to get a higher fan or follower count. That’s easy. But, to get a relevant fan base & thus, drive ROI which frankly is pretty tough – One needs to keep optimizing with content, media, campaigns etc”-said Saurabh Parmar from Brandlogist the marketing consultancy managing Sahara Star’, the 5 star hotel in Mumbai.

    Thus, when they reached the benchmark of 1 lakh facebook fans & 1000 twitter followers for Sahara Star, instead of focusing on a gimmicky campaign they continued their focus on relevancy & ROI.

    One big challenge which any hospitality brand today faces is that guests are sharing their experiences across the web- tripadvisor, blogs, forums, twitter etc & as a brand you would want that all these get aggregated in an interesting way onto your primary platform which is usually Facebook. Especially for a luxury brand these are strong drivers of consumer interest.

    To address this Brandlogist, designed a Facebook cover photo which got updated with a new review from across the web after every like. So, a user may tweet something on twitter today about the brand & the people on the Facebook page see his/her experience in their newsfeed via a cover photo.

  • 88% of Indian internet users “share” social media content monthly: Ipsos Study

    MUMBAI: About nine in ten (88 per cent) online consumers in India indicate that in the past month, they have shared some type of content on social media sites compared to 71 globally. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. About one in ten (12 per cent) indicate they ‘haven’t shared any content in the past month’. 

     

    The most popular shared item found in the poll is pictures, as about six in ten (58 per cent) indicate they have shared pictures online in the past month. Following next are: ‘my opinion’ (56 per cent), ‘links to articles’ (37 per cent), a ‘status update of what/how I’m doing’ (36 per cent), ‘news items’ (34 per cent), ‘something I like or recommend, such as a product, service, movie, book, etc.’ (32 per cent), ‘status update of what I’m feeling’ (29 per cent), ‘video clips’ (29 per cent), ‘links to other websites’ (27 per cent), ‘reposts from other people’s social media posts’ (25 per cent), ‘plans for future activities, trips, plans’ (17 per cent) and ‘other types of content’ (15 per cent). 

     

    Of the online consumers, those from Turkey (93 per cent) are most likely to indicate they have shared any content online in the past month, followed nine in ten in each of: Mexico (89 per cent), Brazil (88 per cent), India (88 per cent), Indonesia (88 per cent), Argentina (86 per cent), South Africa (86 per cent) and China (85 per cent). This group of highly engaged content-sharers is followed by Russia (79 per cent), Saudi Arabia (78 per cent), Spain (75 per cent), Hungary (83 per cent), South Korea (73 per cent), Italy (71 per cent), Poland (64 per cent) and Sweden (64 per cent) rounding out the middle of the pack. The lower groups of social media sharers begin with Australia (63 per cent), Belgium (62 per cent), the United States (60 per cent), Canada (59 per cent), Great Britain (58 per cent), France (49 per cent), Germany (44 per cent) and Japan (30 per cent). 

     

    As for demographics, Indian citizens indicated that those under the age of 35 (92 per cent) are most likely to share any type of content on social media sites, in particular when compared with those aged 35 to 49 (86 per cent) and those 50 to 64 (78 per cent). Women (88 per cent) appear somewhat more likely than men (89 per cent) to have shared some content in the past month.

  • LimeRoad.com emerges as top engagement platform in online commerce

    MUMBAI: One of India’s first social shopping platform LimeRoad.com claims to have over 26 million page views per month and 40,000 active daily engaged user base on Facebook, stating that it is a top engagement platform in Indian commerce. Registered users are growing at 200 per cent month on month it claims, of which 50 per cent are sign ups coming from facebook logins with rich social graphs.

     

    The 2100+ active scrap bookers have created 25,000+ unique looks, making Limeroad.com scrapbookers one of the largest online community in India; experimenting and expressing their creativity through online commerce.  The community along with LimeRoad.com’s growing vendor base posts nearly 2,000 new product options and looks on the site every week, 75 per cent of which are unique and not available anywhere else in the country as the platform claims.

    LimeRoad.com has announced the launch of its ‘Create & Earn’ initiative an innovative way to enable their unique and rapidly growing community of Scrapbookers to earn from the looks they create.

     

    LimeRoad.com founder and CEO Suchi Mukherjee said, “Our vision is to create the most extensive discovery platform for lifestyle products in India.  We are creating a highly disruptive user-generated content-led commerce model in India, and scrapbook looks are an intrinsic part of this disruption, and this is indeed how our users discover great product.”

     

    LimeRoad.com’s innovative scrapbook application allows people to select from a range of gorgeous products, create a unique look and share it with their friends. Taking community generated content several notches higher, LimeRoad.com is arming every aspiring stylist and fashionista to now sell their curated looks and earn.

     

    Scrapbookers will now get a percentage of the sale amount of all items sold through their scrapbook looks.  Top scrapbookers of the community typically make between 20-30 scrapbooks a month, and LimeRoad.com expects the most creative and active scrap-bookers to earn upto Rs.10, 000-20,000 per month!

     

    LimeRoad.com co-founder and CTO Prashant Malik says, “LimeRoad.com Co-Founder & CTO Prashant Malik says, “We are driven to build a scalable social and visual discovery platform at the core of our brand that will magnify the visualization and discovery of the rich merchandise. We are on a mission to build the most extensive discovery platform in South-East Asia, where consumers come because they get to discover simply great product at affordable prices.  And this discovery is best led through social channels and user generated content. The primary user generated content on LimeRoad is scrapbooks and attributing a product sale with this content is a key innovation, which is what we’re enabling with our newest initiative.”

  • JWT weaves in love and sharing for Nestle

    JWT weaves in love and sharing for Nestle

    MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’

    The campaign is another step to build Nestlé’s premium confectionery portfolio.

    Discussing the creative thought behind the Alpino, JWT executive creative director Nitin Pradhan said: “The fundamental task was to launch Alpino with a communication platform that was unique to the product. We figured that ‘Sharing‘ in a product like this was intrinsic and hence ownable as an idea. However one had to be careful about sharing not becoming a preachy or a mushy cliché while talking to couples (across age groups) and that it gets introduced in a fresh way. So, we kept the films light-hearted yet real, on the everyday wisdom of sharing and how ALPINO is ‘the best thing to share‘. It helped us make communication that‘s sticky for couples of all ages and get an engaging creative platform for the brand.”

    The campaign is live on TV with a heavy media plans. The TVCs are also being screened on YouTube, and was promoted on the Facebook Logout page.

  • Facebook forges ahead with Mobile Rich Media ads via PointRoll agreement

    Facebook forges ahead with Mobile Rich Media ads via PointRoll agreement

    MUMBAI: Mobile advertising represented roughly 41 per cent of Facebook’s ad revenue during Q2-2013, and the social media giant appears to have its sights set even higher. Facebook and Gannett-owned PointRoll are expected to soon announce an agreement that will bring more rich media ads to Facebook’s mobile News Feed.

     

    In June, Online Media Daily reported that rich mobile ads are more engaging on social-networking sites compared to the same ads on regular mobile sites. The article cited data from Celtra, and wrote that “rich media ads running in the Facebook and Twitter apps had an interaction rate of 55.2 per cent, four times that of the same ads on standard mobile sites. Time spent interacting with ads was nearly double in social media, with an average of 53 seconds versus 32 seconds on other sites.”

     

    Rich media ads on Facebook’s app already exist, but PointRoll VP of digital innovation and product strategy Todd Pasternack argued that PointRoll’s history is what will set their offering apart. “We’ve been doing this for 13-plus years,” he asserted.

     

    PointRoll CEO Mario Diez said: “What’s different about the Facebook mobile environment is that if the brands build the right type of engagement, and it is served within an environment that people are used to engaging with and interacting with, we see really good performance of the media.”

     

    Pasternack added: “What’s great about this is that it maintains the feel of Facebook.”

    While both Diez and Pasternack seemed to beat around the bush, Facebook didn’t shy away from using the word “native” when talking about the agreement. Facebook PMD Program partner manager Anurag Gulati said: “Facebook’s native format and large photo ads in News Feed – the most engaging part of Facebook – set our mobile ads apart.”

     

    “Mobile rich media lets brands create ad experiences that allow for multiple levels of content in one placement: videos, games, shares, etc.” he added.

     

    Because the Facebook Exchange (FBX) isn’t available on the app yet, all of the mobile rich media ads are the result of direct buys through Facebook’s platform for mobile News Feed.

     

    PointRoll and Facebook have an existing relationship on desktop, and Pasternack indicated that this agreement is part of Facebook’s mobile-first strategy.”We’ve been right there with them as they shift to mobile to make sure we would help support that strategy,” he said.