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  • Twitter has edge over Facebook in real-time TV, says report

    Twitter has edge over Facebook in real-time TV, says report

    MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday.

    As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-time TV, according to eMarketer.

    “Facebook is further behind, but it has several advantages—such as its massive size—that will, over time, make it an attractive option,” said the report.

    Still, with more than a billion users, compared to Twitter’s base of more than 215 million, Facebook’s real-time TV promise is huge. A major reason is that, compared to Twitter, it has more user data for advertisers to tap.

    Twitter, the report noted, “integrated with TV shows and networks and developed ad products that align with marketers’ television advertising.” Twitter has reported that “95% of public social conversations around TV happen on its service,” the report said.

    Twitter’ strong TV potential has become more prominent as the San Francisco-based social network moves toward going public. Analysts sizing up the Twitter offering have consistently pointed to TV as one of its core strength.

    In a way, Twitter’s TV edge is based on how it quickly emerged as “a place where people have gone to discuss what they are watching on TV.”

  • Twitter has edge over Facebook in real-time TV, says report

    Twitter has edge over Facebook in real-time TV, says report

    MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday.

    As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-time TV, according to eMarketer.

    “Facebook is further behind, but it has several advantages—such as its massive size—that will, over time, make it an attractive option,” said the report.

    Still, with more than a billion users, compared to Twitter’s base of more than 215 million, Facebook’s real-time TV promise is huge. A major reason is that, compared to Twitter, it has more user data for advertisers to tap.

    Twitter, the report noted, “integrated with TV shows and networks and developed ad products that align with marketers’ television advertising.” Twitter has reported that “95% of public social conversations around TV happen on its service,” the report said.

    Twitter’ strong TV potential has become more prominent as the San Francisco-based social network moves toward going public. Analysts sizing up the Twitter offering have consistently pointed to TV as one of its core strength.

    In a way, Twitter’s TV edge is based on how it quickly emerged as “a place where people have gone to discuss what they are watching on TV.”

  • Congress TV Agenda?

    Congress TV Agenda?

    With elections looming large, the spotlight may be on political parties and their candidates however an unlikely candidate seems to have entered the fray, i.e. television.

    Very quietly, two shows have been launched on two TV channels within the span of one week, bearing an uncanny resemblance to Indias biggest ruling party – the Congress.

    One; Anil Kapoors Indian adaptation of the American espionage series 24, which aired on Colors on 4 October and the other; Desh Ki Beti – Nandini, which premiered on Sony on 7 October.

        
    The desi 24 sees the young scion of a political family, Aditya Singhania played by Neil Bhoopalam, reaching out to the countrys youth a la our very own vice president of the Congress Party, Rahul Gandhi.

    While Desh Ki Beti has a bun-sporting, saree and long sleeve blouse-clad Nandini waving out to the crowd, reminiscent of Indias only woman PM, the late Indira Gandhi.

    Leaving aside similarities; both the shows couldnt have been timed better. North India goes to elections in November while the race for Indias next PM unfolds in the first half of 2014.

    24 will end in approximately three months but the impact is sure to last. That Colors reduced the air time of one of its most popular shows, Comedy Nights with Kapil, to accommodate the series is proof of just how much is riding on the timing. Similarly, Sony prematurely pulled the plug on its earlier week day show Chhanchhan to make way for Nandini, citing low TRPs as reason.

    Social media has been quick to catch the so-called connect between these shows and the ruling party. Heres sampling the kind of comments on Twitter and Facebook: A new show called desh ki beti nandini seems to be funded by congress, daily soap Nandini will subtly glorify pre emergency Indira. Direct editorial control from Rahul Gandhi, waiting for Aditya Singhania the 24 character based on Rahul Gandhi, to take his speech and say phaad ke phenk do, 24 just predicted a Rahul Gandhi victory and so on.

    Makes one wonder whether this is part of the viewers fertile imagination or truly Congress Ka Haath behind these shows…

  • Facebook making people cling to TV

    Facebook making people cling to TV

    CANNES: Whoever said Facebook and others of its ilk were responsible for driving audiences away from television would be forced to do a rethink after this gem of a revelation from Facebook VP of partnership, Dan Rose.

    “Facebook now talks of television. And discussions or comments between friends are more about content aired on television,” said Rose in his keynote address on the inaugural day of Mipcom.

    And it didn’t end there. He went on to announce: “We have expanded our list of data partners across the globe.”

    Among the ten global TV companies with whom Facebook has partnered is Star India for beta test- this being its first partnership in India. Says Star India, EVP marketing and communications Gayatri Yadav: Star India will be the first media brand in India to partner with Facebook as part of a beta to use their APIs in our programming. The goal is to work closely with Facebook to develop this offering and leverage this tool to gain rich insights into social conversations on Facebook related to our content. Today the first port of call for consumers when they want to talk about content is often social media people love sharing their thoughts and feelings about the latest shows online. This will help us better understand audience reactions to programming and deliver better real time consumer insight.”

    The other networks include: TF1, Esporte Interativo, Canal+, CBC, Food Network, Channel 4, ProSieben, and Discovery.”

    Rose explained how social media had become an inseparable part of television. “There is now an intersection of social media and TV. In fact, now, TV is leveraging new technology to improve its experience with social media,” he said, while addressing a packed auditorium at the Palais des Festivals in Cannes.

    Referring to Facebook as the second screen, Rose said: “So while everyone thought we were driving people away from TV, the second screen is in fact making them cling to TV.”

    Substantiating his statement with facts, Rose elaborated: “There were 29 million interactions on Facebook about Wimbledon. When MTV Video Music Awards was aired, there were 26.5 million interactions about the awards on Facebook. Also, NBA finals received close to 125 million interactions.”

    Statistically speaking, there are 1.15 billion people on Facebook today. An average mobile user in the US spends approximately 14 hours every month on FB and nearly six hours on Instagram. 18 million people in France are active users of Facebook, of which 11 million use mobile phones for it.

    Asked what keeps Facebook alive and ticking, Rose said: “There are three best practices to follow: One, to spark the conversation. Facebook has added #Hashtags and also come up with trending topics to spark conversations. Two, we connect with fans through public figures. People on Facebook love hearing from public figures. And thirdly, leverage tools. We launched public feed API that gives real time feed of public posts.”

  • Instagram photo, video ads on their way

    Instagram photo, video ads on their way

    MUMBAI: Instagram will soon be inserting photo and video ads into the stream for its US members, the three-year-old Facebook-owned service announced Thursday. People will notice the “occasional ad” in the “next couple months,” Instagram said.

     

    Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow,” Instagram said in a blog post on the change. “We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”

     

    The ads have yet to make their appearance in Instagram’s mobile apps, but the service is prepping people in advance of their release so as to stave off a potential backlash from the community.

     

    The change, though expected, will be a radical one for the more than 150 million people who use Instagram’s iOS and Android applications on a monthly basis. Though a boon for parent-company Facebook’s bottom line, the ads bring with them the potential to alienate active users and could stir up a controversy like the one that bubbled up when Instagram temporarily changed its terms of service at the end of last year.

     

    Instagram, for its part, is promising magazine-quality ads that “feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.” The service also said that users can, just as on Facebook, click to hide the ads they don’t like.

  • Fluence signs Malayalam Cinema Actress Manju Warrier

    Fluence signs Malayalam Cinema Actress Manju Warrier

    MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju Warrier.
     

    Fluence helps brands maximize their impact on audiences, by utilizing the online influence of celebrities and providing specific demographic and psychographic analytics of the celebrity fan base highlighting campaign effectiveness. Currently, Fluence will focus on various digital platforms for Manju including Facebook, Twitter, Instagram, Tumblr, YouTube, and Bubble Motion and focus on the monetization strategy for her on the digital platform

    “We are thrilled to have a national award winner and a fantastic actress like Manju Warrier on board. The crux of Fluence is connecting our prospective celebrities via their digital platforms to both fans and brands across verticals. Manju is already very popular on Facebook with over 4 lakh followers. Fluence actively ensures that the celebrity engages with their fans across genres and regions in India.” said Rishi Negi, Executive Vice President Operations.

    Keyed up about the association, Manju Warrier commented, “Social media continues to evolve and has become an integral part of modern society. For celebrities however, there’s so much more that goes into how we use and leverage our social media platforms to connect with our fans. I am excited to work with the young talented team at Fluence as I believe that Digital media is definitely the way forward.”

    Fluence has been managing celebrities such as Amitabh Bachchan, Salman Khan and Karisma Kapoor, handle their digital life which includes; their social media presence, their digital endorsements, online/mobile monetization and equity-linked investments in the digital space. Brands that are actively spending on Fluence are Nestle, Thums Up, Suzuki, Kalyan Jewelers and Binani Cement. Fluence is also in active discussion with other Celebrities from Bollywood, the south and Indian cricket to get on board.

  • Krrish 3 launches Facebook Stickers

    Krrish 3 launches Facebook Stickers

    MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the forthcoming film Krrish 3. The latest is the collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun. This is part of the digital marketing campaign for Krrish 3 spearheaded by Hungama Digital Media Entertainment. The Krrish characters join a league of international favorites including the ‘Minions’ from Despicable Me 2 and ‘Snoopy’ from Peanuts.

     

    The Krrish 3 stickers include common expressions and activities people use every day like happy, sad, drinking coffee, working late or partying with friends. Each emotion has been created with one of the three central characters – Krrish (HrithikRoshan), Kaya (KanganaRanaut) and Kaal (Vivek Oberoi). The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and very special ‘Krrish- The Protector’ sticker. These sticker packs will be made available for free in all regions, on the Messenger and Facebook
    apps for both web and mobile.

     

    Hungama Digital Media Entertainment MD and CEO Neeraj Roy said, “The promotions for Krrish 3 have a massive digital footprint right from the word go, with the worldwide first look and poster launch via a Facebook chat. With the world constantly connected via mobile internet and a social media becoming integral mode of communication, our endeavor is to make Krrish an integral part of your daily interactions.”

     

    Some of the iconic stickers on Facebook include the Minions from Despicable Me 2 and Snoopy- the famous Peanuts character. Hungama Digital Media entertainment is the digital partner for Krrish 3. In the coming weeks, Hungama a digital blitzkrieg around Krrish 3 with the launch of a game, a karaoke app and an augmented reality campaign that can be experienced around high footfall locations in India.

     

    Speaking on the launch of the Krrish 3 Facebook stickers, superstar Hrithik Roshan said, “Here’s presenting yet another digital innovation from the team of Krrish 3. To add more life and fun to your conversation, we’ve come up with these exciting new Krrish 3 stickers. You can now tease your friends, fight with them or challenge them in your chats.”

  • Trendspotters.tv goes mobile with the beta launch of its Android app

    Trendspotters.tv goes mobile with the beta launch of its Android app

    MUMBAI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help you stay tuned to the latest trends, wherever you are. With direct access to watch all the stories that are trending on www.trendspotters.tv, it helps you catch a quick glimpse of what’s hot this season in the world of fashion, entertainment and lifestyle. It also enables you to share interesting news in these segments with your friends, through popular social networking sites like facebook, twitter etc.

     

    Trendspotters.tv founder Kunal Kishore Sinha elaborates: “The launch of our new Android app for Trendspotters.tv is in continuation of our commitment to reach out to our target audience through the tablet, smartphone and online platform. The mobile generation today demands a way of accessing their news in a manner that is snappy and crisp without losing its relevance. The app caters to this need to be in the thick of micro trends as they happen as well as comment, review and share their feedback directly with our team.”

     

    The app is also created to enhance user engagement with an opportunity to connect with Facebook and Twitter friends via the Trendspotters.tv page. It is a whole new way of digital interaction that manoeuvres the medium of the smartphone to keep you ahead of the times. The app is push notification enabled so as to alert you with new content, as soon as it hits the page online.

     

    With Trendspotters.tv gaining favourable traction since its launch so far, its app goes a step further in empowering users to stay on top of the best of entertainment and fashion, through a platform that is quick, convenient and extremely user-friendly.

  • Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Men suit up on the streets of Mumbai

    Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be walking the ramp for this edition, appropriately themed as Progressive. The unveiling saw bare chested men walk past cheering crowds on Linking Road to the brand store where they were then styled in a formal attire from the brand’s latest F/W 2013 collection. As the men lined up and walked down the Linking Road stretch, they kept unveiling the bus stops carrying the Blackberrys Sharp Nights campaign visuals and finally reached the store to unveil the store facade. From walking bare chested to the red carpet tuxedo look, it was quite a transition for these men. Thus, dressing down to dress up to the hilt was the thought behind the activity. It was quite an evening, with music, lights and crowds cheering on the men.

     

    Through the Sharp Nights concept, Blackberrys has recognized a tribe of sharp men from various spheres of life. The fourth edition of Blackberrys Sharp Nights scheduled on 4th October, 2013 promises a mix up like never before. Themed as Progressive, critically acclaimed Abhay Deol, charming Siddharth Malhotra and stellar performer Aditya Roy Kapoor will strut down the ramp for the biggest ever fashion extravaganza, as they celebrate the best of new age cinema.

     

    To get a chance to be a part of the season’s coolest event, Blackberrys is hosting various activities at their stores, Facebook page http://www.facebook.com/BlackberrysMensFashion?fref=ts and on Twitter https://twitter.com/BlackberrysMens. One can log on to their Facebook and Twitter pages and participate in the ongoing contests to win a fabulous all expense paid VIP trip for two. Blackberrys Sharp Nights (BSN) in the past three seasons, has showcased an interesting mix of celebrities like Arjun Rampal, Farhan Akhtar, Ayushmann Khurana, Karsh Kale, Anushka Manchanda, Imtiaz Ali, Rohit Shetty, Kunal Kohli and Madhur Bhandarkar.

     

    Staying true to its mantra “Go Sharp”, the brand showed the world a glimpse of what they can expect at the Blackberrys Sharp Nights event. Be it bare chested men going sharp with Blackberrys or bringing together sharp men from music and cinema, the brand is connecting to the Blackberrys man who is young, fun, edgy and of course very stylish.

     

    Blackberrys is a brand that defines ‘sharp edged clothing’ with their higher-concept feel. Their cachet of being one of the leading formal wear brands in the India is merited with their tailoring silhouettes and unique twist on style. The brand has evolved since its inception in 1991 with its own individual personality bearing strong concepts that are both perfectly executed and cohesively carried off.

  • Navneet Kaur Dhillon wins Multimedia award

    Navneet Kaur Dhillon wins Multimedia award

    Pond’s Femina Miss India World 2013 Navneet Kaur Dhillon helped India bag the Multimedia Award at the Miss World 2013 pageant in Bali for the second time in a row. The award was first introduced by the Miss World Organization in 2012 when India’s Vanya Mishra clinched it.

     

    The Multimedia Award is adjudged on how contestants presented their web section of the Miss World website and a Facebook page wherein they interact with fans through status updates, photos and videos. The maximum updates, interactions, likes and shares by fans earn fast track points on the Miss World scoreboard and ultimately help the contestant win the Multimedia Award.

     

    Navneet’s active interaction with her fans, her regular updates about the experiences at the Miss World 2013 contest through self-clicked photos and videos on the assigned Facebook page helped her win this prestigious award. Her contributions in particular on the Multimedia Award day were appreciated where she helped raise awareness about the rare Sumatran Tiger as she posted some really clever and prompt updates using pictures and videos through the day.

     

    As of today, Navneet’s page has over 1, 20,000 active fans and the posts reach over 1,000,000 people a week. All of this was achieved with intelligent status updates, interactive photo posts and some stunning cover pictures.

     

    Navneet was closely competing with Miss Thailand and Miss Nepal for the Multimedia Award, however in the end the quality of her work stood out to take her across the finish line.

     

    The Miss World pageant also has a Beauty with a Purpose award which is given to the contestant who makes special dedication to a charitable cause to help those who are less fortunate and has bagged 9th position.  In the endeavor, Navneet joined hands with Hindustan Unilever Ltd, Pureit Brand to spread awareness about the importance of safe drinking water in India. Under its ‘Unilever Pureit Protecting lives’ programme, she and the brand’s key NGO partner Integrated Village Development Program (IVDP), spent a few days in Tamil Nadu’s Krishnagiri district to talk about the cause