ITV

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  • Godrej uses HIT to battle out ‘World Malaria Day’

    Godrej uses HIT to battle out ‘World Malaria Day’

    MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population does not use any such product. And tapping this market is Godrej Consumer Products (GCPL). The brand has over the years launched a variety of products for this untapped market.

    Plus, with the rising threat of dengue and malaria, Godrej is always seen taking initiatives through its brand communication. It can be noted that there are about 103,395,721 suspected malaria cases in India. On the eve of ‘World Malaria Day’ HIT has rolled an interesting advertising campaign. Executed by Lowe and Linteractive, the brand has used a 360 degree approach with an inclusion of a digital film on social media along with seven TVC spots, radio and print media.

    The agency developed a digital video which shows a life cycle of a mosquito in Facebook timeline format. The character named as Miss Malaria is seen flaunting her life events. Till she gets a friend request from HIT and dies the next moment after the request is accepted. The video has already got over 161,485 hits in day’s time.

    The campaign idea was simple yet smart. The communication was released across different media platforms; one to understand what a user can do for ‘World Malaria Day’ by participating in the polling to enable the brand to do things and two to understand why the brand should educate the users about the hazards of malaria.

    Click here to watch the video

    Apart from this, to ensure there is more action oriented activity on social media, the brand conducted a poll asking what social initiatives should HIT take on this ‘World Malaria Day.’ The one which gets the highest votes will be the activity that the brand will initiate.

    Along with this, six TVCs have already been released that shoots out a strong message on the lines of how people are ignorant about malaria. The campaign tries to wake them up!

    It is interesting to see how brands are rolling out strategies that are thought provoking and hit’s the right mindset.

    Click here to watch the video
  • 9XM’s ‘Cast your Vote & Win’ contest with 2 States

    9XM’s ‘Cast your Vote & Win’ contest with 2 States

    MUMBAI: 9XM, India’s popular Hindi music channel, has associated with Dharma Productions and is enticing the viewers to vote by offering them free tickets to watch the upcoming movie – 2 States.  The initiative is called ‘Cast your Vote & Win contest’ is an extension to 9XM’s on-air election campaign titled Who is the idiot. As part of ‘Cast your Vote & Win contest’ 9XM has organized a  special screening of the latest Bollywood film 2 States on 24th April 2014, exclusively at the IMAX Big Cinemas, Wadala at 6:45pm.

     

    Encouraging the youth to vote and make the change, the Cast your Vote and Win contest provides the viewers and Bollywood movie buffs an opportunity to win free tickets to the latest Bollywood hit. The channel has also partnered with Big Cinema’s to promote this contest across 30 screens in Mumbai.

     

    Speaking of this association Mr. Siddharth Kadam – Marketing Head of Dharma Productions said “We are glad to be associated with 9XM’s election initiative Cast your Vote & Win. This contest on the channel will not only promote the movie 2 States but also motivate the youth to go out and exercise their right to vote. This is a great platform to connect with the youth and motivate them.”

     

    Commenting on this initiative Mr. Kapil Sharma, Vice President, Marketing 9X Media Pvt. Ltd said “The Cast your Vote & Win contest is an extension to our on-air campaign Who is the Idiot. The music video of Who is the Idiot has received a great response from our viewers. Our aim with this initiative is to create awareness among the people about the importance of voting and motivate them to exercise their right to vote. Like all of 9XM’s campaigns, we are engaging with them through music and humour.”

     

    Cast your Vote and Win contest will be promoted through venue and cafeteria branding at the multiplex and through branded slides during the movies. The contest will also be promoted across 9XM and through the digital platforms like Facebook, Twitter (#whoistheidiot) and Youtube.

     

    So ‘Dont be an idiot…Go Vote…Get counted…’

     

  • It is about extending the television franchise onto the digital medium: Vivek Srivastava

    It is about extending the television franchise onto the digital medium: Vivek Srivastava

    MUMBAI: In its fifth and latest season, Colors’ adrenaline pumping adventure reality show, Khatron Ke Khiladi, has not only grabbed the attention of television audiences, it seems to have made much headway on the digital platform as well.

     

    Ever since the promo went on air, it has sent social media platforms into a tizzy, what with likes, tweets, re-tweets, the works.

     

    Colors digital head Vivek Srivastava says the current season has broken all past records in terms of digital media. “It has outdone itself with over 100 to 150 per cent increase on almost all counts. The effort from our side has also been that much higher. As you look at the content of the show, it is variable. You watch the show for reaction and that is what really catches on in all digital spaces. More importantly, for us, the engagement ratio and the engagement on these pages has been very high,” he informs, adding that engagement has been nearly 60-70 per cent higher than the average engagement that one can see on a fiction show on Colors.

     

    Going by statistics, KKK season five’s official Facebook page has added two lakh fans since the time of launch, taking the total tally of likes to 714,000. The page itself has grown in content, with many more contests, polls, posters, teasers and snippets than before.

     

    Twitter is possibly the best thing to have happened to the show with hashtags including #KKKonCOLORS, #KushalonKKK, #GauaharonKKK, #GurmeetonKKK and #GaushalonKKK trending across India since 19 March.

     

    According to Srivastava, as many as 69,000 unique conversations were generated on one of these hashtags on the day of the launch. In addition, participants interacted with their fans, chatted with them and shared experiences, driving a lot of conversation on the show.

     

    On YouTube, the show featured in the top 10 videos ever since its launch.

     

    The focus has been on two kinds of activity – content-led and talent-led with the former including putting up videos, discussing different phobias with people and celebs interacting with fans. The latter includes contestants interacting with fans and sharing their experiences on the show.

     

    “From our strategy stand point, our role has been to really liven the experience which television is providing in the digital space. Whether the experience comes through a game or from a repeat viewing (on YouTube or website medium), it really is about extending the vision of the franchise onto a digital medium,” explains Srivastava.

     

    “On this show, talent has been a big root. The content itself is meant to be viral so that people want to see it again and again. Strategy has been really to ensure that people can take the experience of television onto the digital space. And at the same time, ensuring the key imperative always is engagement. As long as we can engage our audiences both at a program level and both when the show is on and not on at an experience level,” adds Srivastava.

     

    TVT-wise, compared to the last season, season five has been a blockbuster. While season four opened with 4.4 TVTs, the current season opened at 7.6 TVTs. The average ratings for the first four weeks were 3.2 TVTs and this season, it is 6.9 TVTs. Taking a leaf from 24, for which Colors had introduced an interactive 3D mobile game, the channel has launched Khatron Ke Khiladi – The Game which featured among the top 10 free game app downloads on iTunes ever since the launch of KKK season five.

  • UNICEF India hunts for a digital partner

    UNICEF India hunts for a digital partner

    MUMBAI: UNICEF India is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in Delhi.

      

    The size of the account could not be understood at the time of filing the report. It can be noted that UNICEF has been working in India since 1949 and is the largest UN organisation in the country. UNCIEF India is pro-active on social platforms such as Facebook, Twitter and Instagram.

     

    UNCIEF India’s ‘The Poo2Loo’ video on YouTube recently caught attention of people. The digital campaign included the usage of a series of videos, online games and public announcement which actually began late in 2013. The campaign revealed some startling facts for the internet buffs. The organization has also roped in Bollywood actor Kareena Kapoor to spread awareness about Right to Education (RTE) through various videos on Facebook.

     

    It will be interesting to see how UNCIEF India will work towards promoting its thought provoking communication on digital.

  • Tips Film garners 3 million fans on Facebook!

    Tips Film garners 3 million fans on Facebook!

    MUMBAI: Tips Films, one of India’s most active entertainment brands in the digital space, crossed an unprecedented milestone this week with their Facebook community crossing 3 million fans in less than three years.

     

    Mr. Kumar S. Taurani, (Chairman & Managing Director) of Tips Industries Ltd. said,  “Films being an integral part of our business, we are thrilled to have crossed such an important milestone on Facebook. This only goes to show our increasing popularity on social media. Recently, our music banner Tips Music too crossed the 5 million mark on Facebook and we would like to thank all our fans for their continued support.”

     

    Tips Industries has industry experience of over 30 years of engaging audiences with films and music. Realizing the potential of digital media, they have steadily built their fan community with various consumer oriented engagements over a number of years. They have always given entertainment buffs full access to information about various artists, music, and movies through social media initiatives. Across various communities, Tips currently reaches out to an audience of 13 million + fans on Facebook and 1.5 million+ fans on Google+.

     

    Pioneers of the film and digital music industry in India, Tips Industries have used the entire media gamut to be at the forefront of the Indian entertainment industry. The company is now gearing for their next film, It’s Entertainment starring Akshay Kumar & Tamannah Bhatia releasing 8th August, 2014.

  • Social networking sites cater more to career aspirations: Genius

    Social networking sites cater more to career aspirations: Genius

    Kolkata: Social media, which connects friends, has become a professional networking place, which can be leveraged to find and be found by prospective employers.

     

    Kolkata-based Genius Consultants which conducted a survey on the hiring scenario of the current fiscal 2014-15, reveals that 55 per cent of the 575 companies surveyed among different sectors said new jobs will be created in the current fiscal.

     

    “Social networking sites are being used more for enhancing career opportunities than anything else. For candidates sourcing avenues, around 11 per cent would be done from social media and 12 per cent form advertising,” said Genius Consultants CMD RP Yadav, a Rs 450 crore company, on the sidelines of releasing ‘Hiring & Attrition Trend Survey 2014-15 in Kolkata on Thursday.

     

    Around 50 per cent of the users, at present, create an account on platforms like Facebook, Orkut, Twitter and YouTube with professional motives, he added. Social media, especially LinkedIn, plays a major role in mid-level jobs.

     

    Experts said around 75 per cent of LinkedIn users are graduates and postgraduates, with 15 per cent belonging to senior management levels. LinkedIn charges companies to search profiles and to place recruitment advertisements. Apart from being a means to headhunting, it gives recruiters visibility as users visit LinkedIn very often.

     

    By way of tracking candidates through the social media, recruiters can unify all the resumes in their database and standardise hiring processes.

     

    Online job sites, which ate into the share of newspapers in the last decade, now have to face up to social media, added Yadav.

     

    Talking about the media industry, he said that though the industry is growing, in the long term small media companies would be phased out.

     

    For the survey, the consultancy firm sent mailers to 3000 companies, out of which 824 companies participated and around 575 companies answered all the questions.

     

    Yadav further said organizations plan to give increments to their employees in 2014-15. Around 40 per cent companies said that the range of increments will be between 10 to15 per cent, while 33 per cent companies expect it to be in between 5 to 10 per cent range. 

     

    On the other hand 13 per cent companies expected it to be in between 15 to 20 per cent and 10 per cent companies expected the increments to be less than 5 per cent.

  • Omron’s “your voice, their world” campaign goes online

    Omron’s “your voice, their world” campaign goes online

    MUMBAI: OMRON group in India has extended their flagship CSR project ‘Your Voice, Their World’ to the online sphere to create world’s first-of-its  kind online audio library of poems for the visually disabled in association with the National Association for the Blind (NAB), Delhi.

    Riding on the corporate philosophy of working for the benefit of society, this online campaign is an effort to further strengthen company’s support to visually impaired to help them fulfill their dreams of education and overall development via audio-based accessible content. While the first leg of the project (started in Dec, 13) focused on creation of Accessible Digital Library for blind students at NAB, Delhi premises, this online camp aign focuses on creation of an audio library of poems for them by engaging the public at large. The repertoire shall be donated to NAB, Delhi which shall in turn be sharing it with its own students and thousands of other visually impaired connected through its network.

    Conceptualized in association with McCANN Health, the campaign reaches out to the people in the form of following touch points: website – www.yourvoicetheirworld.com, Facebook application (on the OMRON India’s page), Android & iOS apps and exclusive videos being promoted on You Tube. All these vehicles provide an interface where people can record one of the poems available in the database or one from their own collection.

    Commenting on this initiative, Mr. Takuichi Shimizu, president, Omron Management Centre of India, said, “Believing in the untapped potential of human – voice based education tools for the visually impaired, the bohemian campaign has a fresh appeal to enthuse people to do their bit towards this relevant cause in an interesting and simple manner. We believe that it shall certainly be helpful in contributing towards the cognitive development, social development of the visually impaired and above all in helping them become a better human being.”

     

    The campaign received its first submission from OMRON’s brand ambassador Farhan Akhtar who lent his voice to a beautiful poem written by famous lyricist and Chairman, CEO and Chief Creative Officer, McCANN Worldgroup India and South Asia, Prasoon Joshi. According to him, “To run a campaign with poetry at its heart and to serve the visually impaired through it, is an unique opportunity and I was more than happy to pen a poem to get this kick started. OMRON is a valued partner for us and I am glad that we have partnered with them to steer such a novel initiative.”

     

    Owing to his association with the campaign since the beginning, Farhan has been endearingly promoting the cause. In order to keep increasing the reach of the campaign, it has also been promoted on OMRON’s social networking platforms – Facebook and Twitter pages, through other online portals and on-ground activations too. With more than 1700 poems submitted so far, OMRON is hopeful of keeping the momentum alive to create a meaningful collection of around 3000 poems by May, 2014. All the poems submitted are available for voting. The first phase of the campaign has been met with a overwhelming response with over 33,000 visitors to the website, a 20% increase in Facebook Fans, massive growth in Facebook reach to 3 million, more than 100 % rise in Twitter
    followers and more than 1,28,000 views of the campaign videos on You Tube.

     

    Being an intrinsic part of the strategy of the campaign since its inception as creative partners, McCANN Health feels that for a company that’s built on sensing technology, the best way to fulfill their CSR aspirations is to back an initiative that’s dedicated to the senses. “The visually impaired pay more attention to what their other senses can tell them and our idea was to serve this reality. It’s a beautiful idea and we are proud to be part of it ‘says Sohan Shah, SVP, McCANN Health.

    Sounding optimistic about the campaign and the association, Mr. Prashant Ranjan Verma, Joint Secretary-NAB , Delhi, said: “ Education based on accessible formats is one of the most effective tools to help the visually impaired people become more capable, financially independent, better human beings and a part of the mainstream. Taking this thought forward, we started production of audio and e-books with the support from OMRON. Believing that visually impaired people have the same needs of edutainment as any other normal human beings, this online initiative is the next level focusing on creating a database of meaningful poems which unfortunately, so far, has been a largely ignored domain.”

    The Ist phase concluded today with the Meet with Farhan event where the participants with maximum votes for their poems got to meet Farhan Akhtar at Mumbai.

     

  • Global bbc.com figures and twitter shares hit record high

    Global bbc.com figures and twitter shares hit record high

    MUMBAI: The BBC today announced that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March 2014. BBC World News welcomed its five millionth Facebook fan and new figures also reveal that the BBC is by far the most-shared news brand on Twitter (source: Newswhip), with its stories shared a record 2.71 million times across the month – almost 50% more than any other publisher.  The driving factors were its coverage of major global news stories including the crisis in Ukraine and the disappearance of Malaysia Airlines Flight MH370 and the increased popularity of bbc.com’s feature sections including BBC Future, BBC Travel and BBC Culture.

     

    The site, which offers up-to-the minute international and local  news and in-depth analysis, saw unique user figures up 26% on the monthly average of 76 million, whilst page views rocketed by 35%.  Over 34 million video views were seen during the month, with a record-breaking 11 million viewed via the bbc.com apps.

     

    James Montgomery, Director of Digital and Technology for bbc.com, said, “As the leader in global breaking news, our users rely on the BBC to provide impartial and accurate news on developing stories and significant global events, whatever their nature or location. We are incredibly proud that so many people chose us as their trusted source for news on the major stories that captivated the world last month.”

     

    March also marked a record month for traffic across the five feature sections of bbc.com – BBC Travel, BBC Future, BBC Autos, BBC Capital and BBC Culture which together attracted 7 million visitors and 63 million page views; resulting in a month-on-month increase of 42% and year-on-year growth of 106%.  Popular articles included: BBC Future’s  ‘The Future of Safe Sex’ which received over 269,000 page views, BBC Culture’s ‘Beyond Jodorowsky’s Dune: 10 Greatest Movies Never Made’ attracted  almost 3.2 million views across the month and BBC Travel’s game ‘Geoguesser’ ‘How Well Do You Know The World’ drew an impressive 270,000 unique users.

     

    Jonathan Fildes, Managing Editor, Features, BBC.com added,  “The feature sections offer users of the site an alternative and in-depth take on a variety of current and unusual topics complementing bbc.com’s news output.  We are delighted that these sections are growing in popularity and drawing record figures from fans of bbc.com.”

     

    Bbc.com has seen a rise in mobile usage of 88% year on year to 24 million browsers per month, whilst figures for desktop have remained stable at 56 million.

  • Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    Jabong launches exclusive designer collection by India’s top fashion designer RohitBal

    MUMBAI: Jabong.com, India’s leading online fashion destination, in association with renowned Fashion Designer, RohitBaltoday unveiled the“RohitBal for Jabong” collectionat the Palladium Hotel, Mumbai. The evening saw the launch of this exclusive designer wear collection for women via a fashion show that had models strut for the guests in RohitBal’s creations. Actress ShraddhaKapoor walked the ramp donning a gorgeous ‘RohitBal for Jabong’ ensemble during the launch.

     

    From the time when Indian fashion was first defined, the iconic name RohitBalhas been synonymous in the light of some most exquisite cotemporary shades of ethnic India. Deeply rooted with this ideology and creating some of the finest and most chic apparel, Jabong decided to take the fashion quotient a few notches higher with this association.This is the first time that Delhi-based designer, RohitBal known primarily for his heavily embellished ethnic wear for men and women, will be designing exclusively for any online fashion retailer.

     

    RohitBal’s collectionbringsa unique charm with delicate detailing and high design. The collection reflects his brand belief of beauteous anarkalis and prolific use of net and cotton with decorative motif embroidery and block prints. Whilst at one end, it highlights RohitBal’s biggest strength of creating magic with natural shades of white, cream and almond, on the other end it depicts his interpretation of popular color shades of fuchsia, orange and yellow. The collection is an honest attempt in making RohitBal’s Signature Designs affordable and accessible to the diverse and discerningbuyers in India.The collection pricedat Rs. 5999and upwards, features the trendiest styles composed of anarkalis, lehangacholis, sarees and chudidarkurtas. The line offers must-have pieces for every occasion and the perfect standout accent to both daytime and evening looks.

     

    Commenting on the association, Arun Chandra Mohan, Founder & CEO, Jabong.com said“This launch comes in response to the increasing popularity and demand of designer clothes on our website over the past few months. Celebrating the craft of fashion with the eminent designer himself, we are proud to launch the exclusive collection ‘RohitBal for Jabong’. His collection is an incredible assortment which will cater to the growing demand for what’s new and next in designer wear for women.”

     

    RohitBal during the collection launch said, “I am really excited to launch the new collection – ‘RohitBal for Jabong’. This marks a terrific new phase of my creativity while allowing me to meet the demand for designer collections in the massive Indian market. Online retail is the future and this platform enables me to reach out to an entirely untapped market of young, fashionable buyers. I look forward to a long relationship with Jabong and present several new collections. For me, this is the future of fashion.”

     

    Jabong.com over the last few years has clocked not only the loyalty of its customers but has also grown strength by strength earning customer testimonials. Today, with the widest assortment, Jabong has become a one stop shop for all fashion needs. Jabong.com today exudes this vision of being India’s leading online fashion retailer with all its associations and expansions.

     

    To shop the latest collection, please visitwww.jabong.com. Follow Jabong on Twitter @JabongIndia and find Game4u on Facebook atwww.facebook.com/myjabong

     

  • India tops in making largest number of requests for blocking pages on Facebook in 2014

    India tops in making largest number of requests for blocking pages on Facebook in 2014

    NEW DELHI: Even as Indians are among the foremost consumers of social media in the world, Indian law enforcement agencies requested Facebook to block content in 4,765 instances citing local laws as the reason. The request for blocking content was made between July and December last year, the largest by any country.

     

    The social networking giant said it blocked content after government officials and the Indian Computer Emergency Response Team (CERT-In) reported that such posts were violating laws like criticising a religion or the state.

     

    As per data from the second Government Requests Report by the California-headquartered firm, India made the highest requests for restricting content, followed by Turkey (2014), Pakistan (162), Israel (113), Germany (84) and France (80).

     

    In India, which accounts for over 100 million Facebook users, second only to the US, law enforcement entities made 3,598 requests for information on 4,711 users in the last six months of 2013, Facebook said.

     

    On blocking content, Facebook said: “We restricted access in India to a number of pieces of content reported primarily by law enforcement officials and the ICERT under local laws prohibiting criticism of a religion or the state.”

     

    Facebook’s report also revealed that India made the second largest number of user requests at 3,598 after the US, which sought information on about 12,598 Facebook users in the second half of 2013.

     

    In total, Facebook received more than 28,000 government data requests during July-December 2013.