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MUMBAI: Thursday morning Twitter was flooded with Karan Johar’s teaser tweet on his upcoming film Takht. Film marketing has changed so much over the time that...
NEW DELHI: Though the Indian government continues to explore avenues to track digital footprints of the citizens and regulations for online media, it said on Wednesday...
MUMBAI: An outstanding script, a big production house backing you or roping in lead actors don’t ensure a Bollywood movie’s success today. The aim is to...
MUMBAI: In today’s age of cutthroat competition, it is beyond a shadow of doubt that opportunities have become very scarce. However, if you keep your eyes...
NEW DELHI: India’s telecom department has sought views of the stakeholders on technical measures that can be adopted for blocking mobile apps like Instagram, Facebook, WhatsApp...
MUMBAI: WhatsApp has finally launched multi-calling feature for both voice and video calls. It is being rolled out to Android and iOS users globally. Facebook confirmed...
MUMBAI: Ipsos, an independent market research company controlled and managed by research professionals, has released a study on Most Influential Brands (MIB) in India. Affluent Indians...
MUMBAI: Even Facebook is finding it hard to fill vacancies. The company has posted a job notice on LinkedIn looking for a CMO. It has been...
MUMBAI: Digital platform Vodafone U has launched a new marketing campaign to welcome college students to the new academic year with some exciting propositions. The campaign...
MUMBAI: In the UK, TV is the most used platform for news (79 per cent) according to the 2018 News Consumption in the UK research report...
MUMBAI: After a trembling quarter which was full of controversies regarding data security, Facebook faced the hit on stocks too. Following the Cambridge Analytica scandal, the social media giant...
MUMBAI: Facebook has signed an agreement with the state of Washington to stop third-party advertisers from excluding protected groups and minorities from seeing their ads. The...
MUMBAI: WhatsApp, the world’s most popular messaging app, is now firmly embedded into our social fabric. The simplicity and utility of the app has enabled it...
MUMBAI: Broadcasters need to be careful of their turf as digital players are swooping in to pick sporting rights. Facebook has acquired the English Premier League...
MUMBAI: Facebook’s data controversy is engulfing numerous companies including many renowned ones in India. India’s largest telecom Bharti Airtel and music streaming app Saavn were among...
MUMBAI: Instagram has come up with a new feature named ‘You’re All Caught Up’ that informs the user when they have seen every posts on their feeds in...
MUMBAI: Global tournament and league rights are no longer only within the reach of big broadcasters. Social networks and e-commerce portals too are now in the...
MUMBAI: On the occasion of World Music Day, Shemaroo Entertainment Ltd brought all the music lovers together from all over the world through its digital initiative...
MUMBAI: Facebook-owned messaging service WhatsApp has recently announced that the app will now have a feature in the group settings, which will allow only admins to...
MUMBAI: Microblogging platform Twitter has made it easier for users to identify political campaign ads and know who paid for them. According to Reuters, Twitter has...
MUMBAI: Photo and video-sharing social networking service, Instagram, is estimated to be worth $1000 billion, if it were a stand-alone company. According to data compiled by...
MUMBAI: Get ready for bitcoin ads in your Facebook feed once again. Social network platform Facebook that had banned cryptocurrency ads in January 2018 has now...
MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of...
MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen...
MUMBAI: Ever paused to think why a desperate Facebook post or an urgent Whatsapp text seeking blood from a close friend/ relative is the only time...
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Though the announcement of ad guru and former WPP CEO Sir Martin Sorrell’s comeback strategy was announced yesterday in faraway London — a London Stock...
MUMBAI: Despite losing the Indian Premier League’s internet and mobile rights to Star India last year, despite a bid of Rs 3900 crore, the company is...
MUMBAI: For the first time ever, time spent on online media will overtake linear TV globally in 2018, according to GroupM’s State of Digital report. The...
Mumbai, April 26, 2018: The most talked about trailer this week is The Zoom Studio’s first original show, The Reunion…Jab They Met Again. Slated to premiere...
MUMBAI: The Mark Zuckerberg-headed company has recently reportedly elevated its India media partnerships head, Saurabh Doshi, to a wider APAC role. Based out of Singapore, he...
MUMBAI: 9XO the international music channel by 9X Media celebrates the 6th glorious year with new and innovative shows specially curated for their viewers. Starting April...
MUMBAI: Global youth media brand Vice Media, which officially launched its operations in India on Thursday in partnership with the Times of India group, will bring...
MUMBAI: Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly...
MUMBAI: The Cambridge Analytica (CA) data breach row continues to loom over social media giant Facebook. Revealing a far higher figure of affected users than the...
MUMBAI: Even as recently as a decade ago, making a decision to become a full-time stand-up comedian in India was fraught with uncertainty. Today, however, the...
MUMBAI: As a direct reaction to Camebridge Analytical scandal, social media platform Facebook has decided to block third-party data providers from its advertising platform. To regain...
At a time when social media’s exact worth for most businesses continues to be hard to pin down, trying to comment on trends that will ‘make...
MUMBAI: Data has been touted as costlier than oil in the new digital era. While it may not be the case, the Cambridge Analytica (CA) data...
MUMBAI: Mark Zuckerberg has finally broken his silence five days after the Cambridge Analytica data scandal engulfed Facebook over the weekend.The Facebook CEO pledged on Wednesday...
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
Aaj Tak, leading Hindi news channel’s web avatar Aajtak.in has broken all records and set an industry benchmark on election coverage in December 2017.Aajtak.in has now...
MUMBAI: Law & Kenneth Saatchi & Saatchi partnered with Facebook and Big Bazaar for the World First 24 Hour Facebook Live Shopping Entertainment Show. The campaign...
BENGALURU: Social media giant Facebook (FB) reported 47.1 per cent revenue growth for the year ended 31 December 2017 (FY 2017, the year under review) at...
MUMBAI: Facebook is banning ads on its social network that promote cryptocurrencies, initial coin offerings and binary options saying they’re “frequently associated with misleading or deceptive...
NEW DELHI: New data from UK-based Juniper Research has found that advertising spend on FVoD (free video on demand) content, such as media on YouTube and...
Whether you’re a fan of technology or merely sifting through the massive puddle of everyday innovations, you can’t help but wonder at the developments that lie...
With the beginning of the New Year, India’s largest digital media company, Culture Machine has made an addition of ‘Food’ category to the existing established leader...
MUMBAI: With BCCI’s India media rights coming up in March, big broadcasters and digital players are readying their war chest of cash. The current holder, Star India,...
By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such...
