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  • India produced 36% of global chatter for World Cup week 1: Repucom study

    India produced 36% of global chatter for World Cup week 1: Repucom study

    MUMBAI: The ongoing ICC Cricket World Cup 2015 is seeing a strong rush of trends on social media platforms. Comparing the social media buzz from both the first weeks’ action of the 2011 and 2015 Cricket World Cups, the growth of India’s online community has made them the dominant force in international social engagement within the sport, states a report released by sports marketing research company Repucom. 

     

    According to the report, in the first week of the tournament held in 2011, the top 10 most active nations talking about the Cricket World Cup had produced just under 9,000 (8,930) online interactions. When compared to the same period of this year’s competition, the top 10 most active nations produced over 82 times as much traffic (7,39,050). Besides over 36 per cent of the global chatter was produced by one nation, India.

     

    Speaking about the emerging social media trends, Repucom South Asia senior vice president and India director Joseph Eapen said, “Commercially speaking, India’s official Facebook page generates $16,156 per post of potential media value to their sponsors. This average was taken from a sample of 10 posts during the first seven days during the World Cup.”

     

    Eapen also states that the ICC has been making big efforts in bringing digital platforms to the foreground of this year’s tournament through collaborations with Twitter as well as extending their digital coverage with live scores, in-match clips, exclusive videos and an official app. 

     

    According to the report, other teams which have produced the biggest online buzz this year include Pakistan, Australia and the UK. Surprisingly though nations like the US have  also contributed to a good deal of engagement. “In 2011, the US was responsible for 29 per cent of the global online buzz. In 2015, that percentage has dropped to nine per cent, showing the growth in online competition and share of voice,” the report adds.

     

    In its concluding remarks the report says that of all the competing nations, England and South Africa join India as the only teams to rank in both the top five most well followed Facebook and Twitter accounts.

  • Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    MUMBAI: Zee Marathi will add muscle to its programming line-up by extending the prime time slot to 10.30 pm with the launch of Dil Dosti Duniyadaari. This new offering targeted at the young generation of Maharashtra, is about six youngsters who discover friendship, family, love and life together under the same roof in Mumbai. The show is produced by Sanjay Jadhav’s production Dreaming Twenty Four Seven.

     

    This differential offering has been promoted on the channel and through cross channel promotions. The campaign focuses on the ‘fun element’ amongst friends and the off-air and on-air campaign has reiterated this communication thought. The off-air has been largely driven through social media and outdoors. The outdoor campaign has been planned strategically in college areas apart from the Marathi speaking areas. Focused primarily in Mumbai and Pune but with presence in other markets of Maharashtra it includes not just billboards but also heavy use of transit media like bus shelters, bus panels and railway platform boards especially.

     

    Another key innovation in the campaign has been the association with Café Coffee Day across 34 outlets at college zones and popular shopping zones in Maharashtra. The association would see branding at CCD outlets apart from a specially crafted combo meal for six christened as the Dil Dosti DuniyadaariCombo.

     

    The social media campaign has been designed to target the 15-30 year old netizen with interesting viral videos shot specifically for the medium introducing the six protagonists of the show in a comic and entertaining way. Promotions pan across the official Zee Marathi Facebook page and on the Zee Marathi YouTube channel. Promotions on Whatsapp are also on the anvil post launch. The viral videos have received a positive response and are trending.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “The extension of the prime time was a natural progression as we aim to raise the bar in the regional space and look to further consolidate our position in the Maharashtra market. The show at this slot is designed to target the younger generation. The characters in the show are very relatable to the youth as they all portray various facets of this generation like fun-loving, smart, caring, responsible, ambitious youngsters with a streak of craziness in all of them. It portrays how friendship plays a vital role in your transition from being a dependent to an independent person. Where one finds a vital support system in their friends and they become your extended family. Dil Dosti Duniydaari will help us connect better with the youth as they will have an offering to call their own and also help us prepare an audience for the future.”

  • Goafest 2015 unveils speakers for knowledge seminars

    Goafest 2015 unveils speakers for knowledge seminars

    MUMBAI: In the tenth year of one of India’s premier advertising festival- Goafest, the celebration is poised to get bigger and better. 

     

    The festival, which will take place at the Grand Hyatt, Bambolim in Goa from 9-11 April, will continue being a three day festival, with three award nights, and with the categories remaining more or less the same, like last year.

     

    Hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, the event is known to be a hub of learning. “We have, year on year, expanded the width of our speakers, and we will continue doing that,” said Goafest chairman and AAAI vice president Nakul Chopra, while revealing the first list of speakers for this year’s event. 

     

    The speakers for the knowledge seminar include: Dentsu Aegis Network Asia Pacific chief creative officer Ted Lim, 180 Amsterdam president and creative officer Alan Moseley, Facebook APAC region head of agency Neil Stewart, ZenithOptimedia worldwide strategic marketing officer Guy Abrahams and author and mythologist Devdutt Pattanik.  

     

    “Further list of speakers will be announced in a week or so,” informed Percept director Ajay Chandwani.

     

    “Goafest 2015 will have a great mix of speakers. Our effort is to get the 2500 plus participants to listen to and interact with the best, the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals,” said AAAI president MG Parameswaran.

     

    Goafest has been skewed towards the youth since its inception. “Fifty per cent of the people attending are under the age of 30 years and we continue to encourage them to come for the three day festival,” added Chopra. 

     

    Explaining the flow of events during Goafest, Chopra informed that while the Advertising Conclave will be held on day one, the knowledge seminars will take place on the second and third day. 

     

    “There will be a Leadership Summit on 11 April, which will bring together best minds in the field of advertising, communications and marketing industry to discuss, debate, interact, offer thoughts and experiences, share ideas and questions on the industry,” he informed, adding that the programmes will also have a series of presentations from leaders in their respective fields and panel debates. 

     

    Goafest 2015 will also see the introduction of Youth Labs for young delegates. “These Youth Labs will have a separate Creative Lab and Media Lab. The aim of these Youth Labs will be to provide a platform for youngsters to interact with the stalwarts of the industry and get them to sharpen and hone their skills,” said Chopra. 

     

    The tenth year celebration will be grander, and in keeping with this, the organizers have roped in professionals to host the award ceremonies. “You will see a huge difference in the awards ceremony as compared to the previous year,” opined Parameswaran. 

     

    As for the awards and awards category, not much has changed from the previous year. “The feedback that we got about the previous edition of Goafest was that it was spot on, and so we decided to not bring in too many changes in the awards this year,” informed Chandwani.  

     

    The organising committee has reinstated Radio Craft award this year, which was removed in the previous edition. According to Chandwani, digital is the most evolving category and thus it is this category which sees the maximum changes every year. “But this year, only a few categories have been merged, everything else remains unchanged,” informed Chandwani.

     

    The award shows for various verticals will be held on:

     

    9 April: Media and Publisher Abby Awards

     

    10 April: Design, Direct, Brand activation and promotion, Public Relations, Out of Home and Ambient Media, Print Craft, Branded Content and Entertainment and Broadcaster Abby Awards

     

    11 April: Digital & Mobile, Radio, Radio Craft, Print, Film, Film Craft and Integrated Advertising Abby Awards

     

    Talking about the purpose of the event, Parameswaran said that it was to bring pride and belongingness to the industry. “Through this, we wanted to inspire the young people to stay in the advertising industry and grow it,” he added. 

     

    While every year, the festival has a theme, the organising committee is calling this year as the ’10 years of Goafest.’

     

    The big question that is currently hovering around the fest is if the big names like Ogilvy & Mather and McCann Worldgroup among others will participate in this edition of Goafest. When quizzed on their participation, Chopra said, “We are talking to the agencies. Our job is to put up a good show and so we are in conversation with everyone. Now whether they participate or not, is up to them.” 

     

    It can be noted that in 2014, both Oglivy & Mather and McCann Worldgroup along with Creativeland Asia, BBDO, Leo Burnett and Grey did not participate in the Creative Abbies, following controversies. 

     

    Controversies aside, the organisers, controversies are expecting a great turnout in this season. “Last year 275 companies had sent entries and 240 companies had sent delegates,” informed Chandwani. 

  • Facebook launches app for advertisers, to be available worldwide soon

    Facebook launches app for advertisers, to be available worldwide soon

    NEW DELHI: Facebook has now reached more than two million active advertisers, up from 1.5 million roughly half a year ago and 1 million a year-and-a-half ago.

     

    In addition, the company has announced the ads manager app to help businesses manage their ad campaigns on-the-go, through their mobile device.

     

    The app is presently available in the United States but will soon be available throughout the world.

     

    Around 35 per cent of US small businesses do not have a web presence at all, but more than 30 million businesses around the world actively use Facebook pages because they are free, easy to use, and they work well on mobile.

     

    Facebook is helping businesses to grow, as it is easy – Facebook’s tools are easier than ever to use. It is Mobile – the consumer shift to mobile is making more business owners want to use Facebook’s mobile tools to reach customers and manage their businesses. Facebook ads are effective, claims the social media site.

  • FoxyMoron bags the digital duties of &TV

    FoxyMoron bags the digital duties of &TV

    MUMBAI: FoxyMoron has bagged the digital marketing duties of the yet-to-be-launched Hindi general entertainment channel (GEC) – &TV.

     

    To be launched from the Zee Entertainment Enterprises Ltd (Zeel) stable, the mandate comprises managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch.

     

    FoxyMoron co-founder Suveer Bajaj said that this win established its foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. “As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel,” he said.

     

    FoxyMoron will work towards creating and executing content revolving around the central belief of the channel – Jashn Jeene Ka (celebrating the spirit of living). It will also create programme-specific content for their flagship shows in order to utilize the ever growing populace of the digital space.

  • ABC’s ‘Oscars Backstage’ to stream live on Facebook

    ABC’s ‘Oscars Backstage’ to stream live on Facebook

    MUMBAI: The Academy, ABC Entertainment and Facebook are partnering to make this year’s The Oscars Backstage on ‘Watch ABC’ the most “Likeable” ever. The curated “Director’s Cut” feed from The Oscars Backstage – which delivers three channels of live video feeds from over 20 cameras throughout the Dolby Theater to ‘Watch ABC’ for desktop and mobile devices – will also stream on the ABC Network’s Facebook Page and be part of the Facebook Trending Oscars experience (www.facebook.com/oscars), which gives fans one place to connect in real time as they watch the night unfold.

     

    “We’re excited to bring viewers backstage and provide exclusive access to all those memorable, talked-about Oscar moments – the ones that happen on stage as well as the stories that play out behind-the-scenes,” said Academy of Motion Picture Arts and Sciences chief marketing officer Christina Kounelias.

     

    “We know that a large percentage of people – 70 per cent of tablet and smartphone owners – are on their devices while watching TV. The Oscars Backstage on ‘Watch ABC’ provides them with an unparalleled social experience around Hollywood’s biggest night. And thanks to our ongoing partnerships with MPVDs, including today’s launch of ‘Watch ABC’ with DirecTV, and this year’s arrangement with Facebook, we’re able to deliver it to more people than ever before,” said Disney/ABC Television Group EVP and chief product officer – digital media – Albert Cheng.

     

    On the red carpet, ABC will incorporate exclusive, real-time Facebook data of the most buzzed about nominees during the pre-show. In addition, fans will be able to ask questions of their favorite nominees via the “Good Morning America” Facebook page, with the potential to see their question answered live on the red carpet.

     

    Embeddable video clips of the most memorable moments of the awards show – including all musical performances – will be posted almost immediately after they air to Oscar.com/Video, with a selection of those also being shared on the Facebook pages. Additionally, this is the first year that The Oscars and The Oscars Backstage will stream with the recently launched ‘Watch ABC’ features “Social Lens” and “FastShare,” which provide fans with an even more personalized social experience.

     

    This year’s The Oscars Backstage hosts and correspondents include:

     

    • “Good Morning America’s” weekend edition co-anchor Paula Faris and Fusion network host Pedro Andrade will host “The Director Cut” feeds during both the pre-show and awards telecast.

     

    Faris is the co-anchor of “Good Morning America’s” weekend edition, and reports across ABC News broadcasts and digital platforms. She joined ABC News in January 2012 as co-anchor of ABC News’ “World News Now” and “America This Morning.”

     

    A Brazilian journalist originally from Rio de Janeiro, Andrade is a host of the Fusion network, which is a multi-platform media company that serves a young, diverse, and inclusive millennial generation. Fusion delivers a unique mix of news, pop culture, and satire content that is both smart and irreverent across its TV and digital platforms (fusion.net). Prior to Fusion, Andrade anchored NBC’s weekly luxury lifestyle program “LX.TV 1st Look” for 5 years.

     

    • “Good Morning America” and ESPN contributing editor Chris Connelly is returning as the official greeter of The Oscars Red Carpet, which includes welcoming nominees, presenters and performers to the show.

     

    • Actor Matt McGorry will be positioned in the Fan Bleachers on the Red Carpet.  McGorry stars as Asher Millstone in ABC’s series “How to Get Away with Murder.” He can also be seen playing the post-military newbie corrections officer John Bennett in the Netflix original series “Orange is the New Black.”

     

    • Nick Axelrod will serve as The Oscars Backstage fashion correspondent. Axelrod is the creator and regular host of Yahoo Style’s popular celebrity interview series, “I Yahoo’d Myself.” He is also the Co-Founder and former Editorial Director of the award-winning beauty website Into The Gloss, which was nominated for a 2014 Webby award. He has also served as Senior Fashion News Editor at ELLE, spent three years at Women’s Wear Daily (WWD), and has also contributed to publications including ELLE Accessories and The Hollywood Reporter.

     

    • ABC News Correspondent Sara Haines will be contributing to the Backstage feed. In addition to reporting for “Good Morning America” during the week, Haines is the Pop News anchor on the weekend edition of “GMA.”

     

    In addition to The Oscars Backstage feeds, ‘Watch ABC’ users who have verified with a participating pay TV provider in one of the eight ABC Owned markets – Chicago, Fresno, Houston, Los Angeles, New York City, Philadelphia, Raleigh-Durham and San Francisco – can also access a live feed of the Oscars preshow, full awards telecast and “Jimmy Kimmel Live: After the Oscars” as part of the regular ‘Watch ABC’ service. Live streaming is currently available through Comcast, Cablevision, Cox Communications, Charter Communications, DISH, DirecTV, Midcontinent Communications, Verizon FiOS, Google Fiber and AT&T U-verse, among others. Once aired, the full Oscars telecast will be available on demand via ‘Watch ABC’ for verified viewers for three days. ‘Watch ABC’ can be accessed from Oscar.com, ABC.com, or via the ‘Watch ABC’ app, which can be downloaded for free at Google Play and the App Store. Verified viewers then log in using their cable or satellite subscription username and password.

     

    All ‘Watch ABC’ fans can access the new enhanced social features. Social Lens integrates fan’s personal Facebook and Twitter into the ‘Watch ABC’ app so they can socialize with their friends while they watch The Oscars – all on one device. FastShare enables fans who are watching on demand to easily access and share clips of their favorite in-show moments as they are watching.

     

    Video highlights from the telecast and The Oscars Backstage will also be available as embeddable clips on Oscar.com/Video almost immediately as they air. Full clips of the show’s musical numbers, including performances from Neil Patrick Harris, Jennifer Hudson, Anna Kendrick, Tegan and Sara and comedy-music trio The Lonely Island, Adam Levine, Rita Ora, Tim McGraw, Lady Ga Ga, Common and John Legend, will be featured in a dedicated “Music Moments” section on Oscar.com that includes in-depth video and photo coverage of past music winners.

     

    Oscar.com is also showcasing nominees in their own words with a collection of official nominee questionnaires, including submissions from Julianne Moore, Robert Duvall, Patricia Arquette, Keira Knightley, and John Legend, among many others. To add to the fun, insanely addicting quizzes will challenge fans knowledge of this year’s nominees. The hugely popular “My Picks” interactive ballot is also live. Friends can view and share the ballot on Facebook, which will update in real time on Oscar night, ensuring that the most competitive Oscar handicappers are instantly aware of their ranking among friends.

     

    The 87th Oscars will be held on 22 February, 2015, at the Dolby Theatre at Hollywood & Highland Center in Hollywood.

     

    On 23 February, “LIVE with Kelly and Michael” will continue its awards season tradition with the fourth edition of “LIVE’s After Oscar Show.” The 10th annual “Jimmy Kimmel Live: After the Oscars” airs 22 February on ABC.

  • Social media: An alternate playground for World Cup 2015

    Social media: An alternate playground for World Cup 2015

     MUMBAI: While Australia and New Zealand are the epicentre of the ongoing ICC Cricket World Cup 2015, social media platforms like Twitter and Facebook too are planning to make the most of the event by not only introducing a host of innovations but also seeing a number of mentions on these platforms.

     

    Since sports is the ultimate real-time experience, fans on Twitter are getting live updates from their favourite teams, players, coaches, writers, celebrities and fellow fans.

     

    For these reasons, the micro blogging site has created a special Cricket World Cup 2015 timeline called as #CWC15 timeline. According to twitter the most followed players from each of the 14 countries are Mohammad Nabi of Afghanistan, Shakib Al Hasan of Bangladesh, Virat Kohli of India, Ross Taylor of New Zealand, Michael Clarke of Australia, Kyle Coetzer of Scotland and Stuart Broad of England. From team Ireland Kevin O’Brien is the most followed from the country and from team South Africa AB De Villiers is the most followed on twitter.

     

    Kumar Sangakara is the most followed cricketer from the island country while Shahid Afridi has made it to the list from neighbouring Pakistan. Chris Gayle is the most followed from West Indies while Brendan Taylor is the most followed from Zimbabwe. 

     

    The micro blogging site has also come up with a twitter dream team. This dream team is composed of the most-mentioned players on the site over the past 12 months, forming a first XI. Those who made to the coveted list are Ahmed Shehzad of Pakistan, Virat Kohli of India, Younis Khan of Pakistan, M S Dhoni from India, Mitchell Johnson from Australia, James Anderson and Stuart Broad from England, Shahid Afridi from Pakistan, Moeen Ali from England, Michael Clarke from Australia and Rohit Sharma from India.

     

    With the Board of Control for Cricket in India (BCCI) and Twitter partnering for the World Cup, the cricket body’s account provides access to the players, and it’s where they will be posting photos, videos and breaking news from inside the camp of the Men in Blue. 

     

    Speaking about the same, Twitter India and Southeast Asia market director Rishi Jaitly says, “In India, Twitter is focused on reaching every person with a mobile phone and this product is in service of that goal. We applaud the BCCI for taking the initiative to make it even more accessible for fans to stay in touch with the latest on Indian cricket.”

     

    Twitter has also introduced digital innovations for the coveted tournament. For instance it has come up with a daily recap video on the native video player. If one has missed any of the live action, ICC will send a native video tweet at the end of every match day. This is exclusive to people following the account and will have some of the best action from the game and expert views. The five minute show will go out each evening showcasing each key element of that day’s match.

     

    Meanwhile digital service provider  ‘TO THE NEW’ has come up with some trends it picked up during India’s clash against Pakistan, where the neighbouring country were thrashed bitterly by the Men in Blue. According to the report, the most number of tweets came from India (74.5 per cent), Pakistan ( 5.8 per cent ), Saudi Arabia (4.4 per cent), USA (4.3 per cent) and UK (2.8 per cent) while that of the other countries put together stood at 8.1 per cent.

     

    The report further states that 79 per cent of the tweets were by males while females made up for 21 per cent of the tweets during the match.

     

    According to Twitter India, there were a total of 118.3 million live tweet impressions during the clash of the titans. The top three tweets per minute were when India became victorious by 76 runs (9,987 tweets per minute ). Two, when Virat Kohli scored a top notch century (7,159 tweets per minute) and when Kohli was dismissed by 107 runs (6,916 tweets per minute).

     

    The report also states that the most mentioned players from India were Virat Kohli, M S Dhoni, and Suresh Raina. From Pakistan Misbah-ul-Haq, Shahid Afridi, and Sohail Khan made it to the list.

     

    Facebook too has become an alternate stadium for the World Cup. Globally nine million people had 25 million interactions about India’s victory over Pakistan. One can join the conversation by posting about the match one is watching by tapping the smiley icon before one shares a post, select the option “watching” and choose the specific match.

     

    Through a “Weekly Corner with Cricket Legends,” it has come up with a six part video Q&A series with some of the world’s leading cricketers. For this one will hav e to keep an eye on the ICC Cricket World Cup page each Monday to see interviews with Shane Warne, Yuvraj Singh, and more. Fans can also find in match highlights on the Star Sports’ Facebook page.

     

    The Facebook blog post can be accessed here: http://media.fb.com/2015/02/16/the-cricket-world-cup-on-facebook/ 

     

    Cricket on Facebook

    Indian Cricket Team

    Star Sports India

    ICC Cricket World Cup page

    ESPN Cricinfo

    Aaj Tak, Headlines Today, India Today

    CNN-IBN, IBN7

    SKY Sport NZ

    FOX Sports Australia

    Liv your fame

    Being Indian Channel

    BigFM Radio

  • Facebook & Reliance tie-up to launch Internet.org in India

    Facebook & Reliance tie-up to launch Internet.org in India

    MUMBAI: They are both large corporations in their respective fields, having almost the same two identical colours as part of their logo. And now after its tryst in African nations, Facebook today launched its product, Internet.org services in India by partnering with telco Reliance Communications.

    Reliance Communications consumer business CEO Gurdeep Singh said that the idea behind it was to provide free access to 33 popular websites to its consumers without any cost, thereby democratising the consumption of internet.

    Adding some insights, Singh explained that one fourth of the world’s consumers who are yet to be “online” were present in India, out of which a further 70 per cent of India’s mobile users are yet to touch base with the evolving cyberspace.

    In a video taped message, Facebook founder and CEO Mark Zuckerberg said, “We needed to make data more affordable and offer free services to the people of India. The idea was born during my visit to India last year where we met and discussed with the team from Reliance and decided to collaborate together.”

    Internet.org services is a bouquet of 33 popular websites put together, that besides entertaining consumers also provides a few utilities services free of cost. For now, only Reliance subscribers will be able to access the bundle by downloading the “FreeNet” connection app. To do so, a subscriber has to log on to www.internet.org or call up on 1800 300 25353.

    Facebook Internet.org vice president Chris Daniels informed, “After meeting the Reliance team in October last year we decided to come up with 30 free basic services across genres. We also are working with the Andhra Pradesh government and have come up with “AP Speaks” through which users and citizens will be able to send real time feedback and ideas to the government of the state.”

    The bouquet for now will consist of the following websites:

    Careers and Jobs: TimesJobs, Babajob.

    Education and Knowledge: Wikipedi, wikiHow, Dictionary.com, Translator, Reuters Market Lite, Jagran Josh.

    Health and Social Welfare: Facts of Life (UNICEF), BabyCenter&MAMA, Girl Effect (Nike Foundation), iLearn (UN Women), Malaria No More, Social Blood, AP Speaks.

    News: BCC News, Times of India, India Today, NDTV, BBC News, IBNLive, Aaj Tak,Amarujala.com, Daily Bhaskar, Maalai Malar, Maharashtra Times, Jagran, Newshunt, Manoramanews.com

    Search: Bing (from Microsoft)

    Social: Facebook, Facebook Messenger

    Sports: ESPN Cricinfo

    Utility: OLX, Astro, Cleartrip, AccuWeather

    But the free Facebook app present in the bundle is a compressed version and currently cannot support video viewing option that otherwise is present on the normal version of Facebook. Only when consumers activate a data plan, will they be able to access the normal version of Facebook.

    Low consumption of the internet in India was attributed to reasons like user capability, lack of awareness of the internet, language fragmentation and the key factor of cost and affordability. To address these hurdles, Singh said that the app has been designed in a manner that it is not bandwidth hungry. It will also be available in six local languages like Tamil, Telugu, Malayalam, Guajarati, and Marathi apart from English and Hindi. For now Reliance subscribers in seven telecom circles of Gujarat, Mumbai, Maharashtra, Kerala, Andhra Pradesh, Tamil Nadu and Chennai will be able to avail the facility. No data pack is required to avail the bouquet and all phones which are internet capable can make use of the bundle.

    The marketing of the Internet.org services will be carried entirely by Reliance Communications. When asked about the revenue model and who would bear the cost of the initiative, officials from both sides declined to comment.

    When questioned if Facebook was looking at expanding the service with other telcos, Daniels told Indiantelevision.com, “We have so far not been approached by other companies except Reliance. We will look at options when approached further on.”

    Singh on a concluding note said that the service will be offered free for lifetime and in the coming 90 days will be launched pan India. The focus will also be on strengthening the content of the bundle.

  • Havas Media Group partners globally with Facebook’s Atlas

    Havas Media Group partners globally with Facebook’s Atlas

    MUMBAI: Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have a heavy focus on US and western Europe and will see the communications network offering the ad server to its clients during 2015.

     

    The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4). Havas Media Group becomes the first company to announce a partnership with this scale and geographical focus.

     

    The connection of Atlas with Havas Media Group’s Artemis data platform gives clients the opportunity to accurately track all interactions people have with a brand up to (and beyond) the point of purchase, as they experience a variety of brand messages across all media.

     

    Havas Media Group global managing director Dominique Delport commented, “Havas Media Group has spent the last 15 years investing in market leading data driven solutions through Artemis its proprietary data platform. This partnership, coupled with our clients’ data, will enable us to find out how people are interacting with brands and then purchasing products as they travel across devices. We have been working with the Atlas team now since June 2014 and are delighted that we have partnered with a platform that can take our analysis beyond previously limiting cookie based offers. It will allow us to filter, clean and manage data with unprecedented granularity. This relationship with Atlas, including our participation as a member of the Atlas Product Council, will enable us to offer best in class, tech neutral solutions for our clients.”

     

    Atlas director Erik Johnson said, “This is a great step for Atlas and Havas Media Group, bringing the power of people based marketing to more brands in more countries. Havas Media Group has been a supporter of our approach that helps brands reach real people across devices and publishers. The geographical focus and depth of potential client absorption makes this partnership significant for the industry.”

     

    The partnership takes immediate effect with more Havas Media Group clients expected to work with the new platform in the coming months.

  • Raghav Bahl on why digital is the next big medium for journalists

    Raghav Bahl on why digital is the next big medium for journalists

    MUMBAI: Raghav Bahl, who recently launched his venture The Quint, is quite bullish about the booming digital ecosystem in India. In a self written note published on social media, the media mogul lists the various opportunities offered by social media platforms.

     

    According to Bahl, first and foremost there is immediate threat to the editor but in order to survive, he must adapt to evolving needs in the digital environment. For starters, he will have to ensure that content is not text heavy but crisper and sharper and focused towards the consumption patterns of “millennials”. For the uninitiated the term stands for those individuals reaching young adulthood by the year 2000 or simply known as ‘Generation X’.

     

    In his second point, Bahl explains how in the current day “journalistic scoops,” which give an exclusive edge and add the “I broke it First” feeling to a journalist, will be over time replaced by scoops that are released first online and distributed to the public. He provides examples of how infamous outfits like the Boko Haram have been releasing detrimental videos online.

     

    Moving further Bahl is of the opinion that social media and its blue eyed platforms namely Facebook and Google, will be an independent journalist’s best friend instead of a newspaper and TV, which have limited reach. He compares the strength of the digital medium a force that offers ‘viral velocity’ to a newsman’s work.

     

    In his fourth point, Bahl elaborates about the two way communication model involved in the cyber space, which allows content creators, journalists and opinion leader to receive real time feedback. Thanks to the algorithmic trend sheets and tools a journalist can very well be equipped to know exactly how to spark argumentative conversations that can help fuel fruitful debates.

     

    In conclusion, Bahl says that the new team at Quint has taught him to learn valuable lessons at daily edit meets as he grasps the new lingo of Generation X.

     

    The full article can be read here: https://www.linkedin.com/pulse/quint-six-months-flat-raghav-bahl?trk=mp-reader-card