Tag: Facebook

  • Zee TV introduces Facebook voting for ‘DID Super Moms’

    Zee TV introduces Facebook voting for ‘DID Super Moms’

    MUMBAI: Zee TV has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the last decade.

     

    Whether it is through Facebook and smartphone apps, e-books and games, augmented reality consoles at malls or innovations in the voting mechanism of its reality shows, Zee TV continues to innovate in the digital space to ensure optimum consumer engagement with every big-ticket launch. 

     

    Marking yet another first on Indian television, the channel has activated ‘Facebook Voting’ for DID Super Moms.

     

    Starting 3 May, viewers can vote for their favourite Super Moms by updating their Facebook status with the hashtag #supermoms followed by the contestant code. People can also vote via SMS and on the official Zee TV website www.zeetv.com/vote.

     

    Zee pioneered the concept of missed call voting and made it free for viewers in 2012. The channel went one step further in 2013 and gratified viewers for voting through a Freecharge for every vote.

     

    Speaking of the digital initiative, Zee TV marketing head Sorbojeet Chatterjee said, “The beauty of this initiative lies in its simplicity. We’ve taken the biggest social media platform – Facebook, that helps us make our voting mechanism easily accessible to viewers across various demographics, age groups, geographies and across multiple devices.”

  • Bloomberg TV looks to launch 20 new shows in 2015

    Bloomberg TV looks to launch 20 new shows in 2015

    MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015.

     

    Speaking about the line-up for 2015, Bloomberg TV India executive vice president and business head Alok Nair said, “The mood is upbeat and going forward we plan to launch more than 20 new show this year. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day and Dealing Room, which captures the essential insights and early morning market trends when trading begins. Lunch Money, a mid-day wrap highlights the big stories from the markets along with Deal Street – a segment that talks about the world of venture capitalists, private equity, funding, acquisitions and everything in the world of finance. Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about, whereas The World of Midcaps gives a detailed insight on all the mid-cap and small-cap stocks of the day. The advertising and marketing show From Logo to Impact’s inaugural episode features BARC India Technical Committee chairman & CEO and IPG India Mediabrands’ Shashi Sinha and BARC India CEO Partho Dasgupta talking about BARC and how it is poised to redefine the ratings game.”

     

    Further elaborating on insight-mining for the channel, Nair added, “We would delve deeper into the consumer insights and government’s agenda and consistently bring content of value that our viewers and advertisers find engaging. The board has set its sight to become the business and market powerhouse across platforms.”

     

    Talking about the powerful online and social media presence of Bloomberg TV India Nair further added, “The Bloomberg TV India’s website BTVin.com has been re-designed to further improve ease of navigation, usability and end-user experience with more business news content. The channel’s website has dynamic fast-paced architecture providing access to the latest business news, latest market reports, live ticker. Viewers can also view Bloomberg TV India live on the website. In the last few months Bloomberg TV India has also managed to capitalize the social media space by connecting viewers across various platforms like Twitter with 45,600 plus followers, which is way ahead of CNBC TV18; Facebook with 85,900 plus likes, and YouTube with over 16,000 subscribers.”

  • Mobile Apps to help passengers for railways, taxi services

    Mobile Apps to help passengers for railways, taxi services

    NEW DELHI: Despite fears that the growth of Internet is not as fast as it should be, social media and apps appear to be pervading all spheres of live.

     

    Taking a cue from the heavy dependence of social media and mobile on people’s lives, the Railway Ministry has launched a portal on Complaint Management in English and Hindi to address needs of the consumers. However, the mobile application is available only in English on Android platform.

     

    The public complaints and suggestions are being monitored on a real time basis. Necessary instructions have been issued to concerned officials to finalize the complaints at the earliest. However, no time frame has been set to redress the complaints.

     

    Minister of State for Railways Manoj Sinha told the Parliament that bona fide passengers could also send their suggestions through this newly launched portal.

     

    The details of the Railway Mobile App have been given wide publicity through Indian Railways’ sharing details on its social networking sites such as Facebook and Twitter.

     

    Meanwhile, the Road Transport & Highways Ministry has finalised a draft advisory for the State Governments in consultation with stakeholders with regard to taxi-hailing services using mobile apps.

     

    The taxi hailing services or the on-demand transport aggregating services in question are covered under Section 93 of the Motor Vehicles Act, 1988.

     

    The State Governments have the power to regulate such service providers under Section 93, Minister of State for Road Transport & Highways Hon Radhakrishnan told Parliament today. 

  • Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

    Net Neutrality: TRAI receives a million mails, Indians awaits judgment day

    MUMBAI: One of the largest mass movements online in India came to an end as we crossed the 24 April, 2015 deadline day to send online responses to the Telecom Regulatory Authority of India (TRAI).

     

    The Net Neutrality debate began after Indian telecom operators lobbied to TRAI to change certain rules as per their convenience, which would have a direct impact on the consumer’s pocket. TRAI, in response to the telecos on 27 March, released a 118-page long consultation bulletin, which concluded by asking 20 questions. The last date to respond to that bulletin electronically was 24 April, 2015 while all the counter responses could be sent till 8 May, 2015.

     

    From 27 March to 24 April there have been certain incidents, which managed to ruffle quite a few big feathers. Many came on record to make a statement.

     

    Some of the major developments throughout the net neutrality debate tenure are as follows:

     

    All India Bakchod (AIB) Video

     

    AIB’s video conveyed the message – “Internet is not a luxury but a utility” and the video ended with a link (www.netneutrality.in), which directed people to the net neutrality home page where all of TRAI’s 20 questions were answered in detail. One could send an email with the pre-written answers by a single click or could edit the replies and send it as well. The video saw the Internet savvy youth getting into action and a complex concept like net neutrality spread through word of mouth as thousands of mails were sent to the Authority.

     

    Net Neutrality Website

     

    www.netneutrality.in: After AIB’s video, thousands of people came to the website and mailed TRAI with the pre-written responses. The website also posted all the developments that were happening around the topic, tweets of dignitaries and most importantly the number of mails that were sent. The website also shared their perception which read, “The Internet’s success in fostering innovation, access to knowledge and freedom of speech is in large part due to the principle of net neutrality — the idea that Internet service providers give their customers equal access to all lawful websites and services on the Internet, without giving priority to any website over another.”

     

    Internet.Org Backout

     

    Internet.org is a Facebook-led initiative, which aims to bring five billion people online in partnership with tech giants like Samsung and Qualcomm. In India, Facebook partnered with Reliance Communications to provide free Internet access to 33 websites as part of its Internet.org initiative, which came under controversy and raised quite a few eyebrows with free Internet activists saying that it violated the idea of net neutrality. Major participants like Flipkart, Cleartrip, NDTV and Times Network, which had earlier joined this initiative, opted out later as the Net Neutrality debate gathered momentum in India.

     

    NDTV co-founder Prannoy Roy tweeted, “NDTV is committed to Net Neutrality and is therefore exiting, and will not be part of Facebook’s Internet.org initiative.”

     

    Mark Zukerberg’s letter

     

    Facebook founder Mark Zukerberg wrote a note justifying the Internet.org initiative. It read, “In many countries, there are big social and economic obstacles to connectivity. The Internet isn’t affordable to everyone, and in many places awareness of its value remains low. Women and the poor are most likely to be excluded and further disempowered by lack of connectivity. This is why we created Internet.org, our effort to connect the whole world. By partnering with mobile operators and governments in different countries, Internet.org offers free access in local languages to basic Internet services in areas like jobs, health, education and messaging. Internet.org lowers the cost of accessing the Internet and raises the awareness of the Internet’s value. It helps include everyone in the world’s opportunities.”

     

    He further added, “We fully support Net neutrality. We want to keep the Internet open. Net neutrality ensures network operators don’t discriminate by limiting access to services you want to use. It’s an essential part of the open Internet, and we are fully committed to it. But Net neutrality is not in conflict with working to get more people connected. These two principles — Net neutrality and universal connectivity — can and must coexist.”

     

    TRAI chairman Rahul Khullar’s statement

     

    “There are passionate voices on both sides of the debate. And if that was not enough, there’s a corporate war going on between a media house and a telecom operator, which is confounding already difficult matters,” Khullar told The Indian Express. “They have a moral anchor… Equally, there are others on the opposite side. But there are many others in between that one should not ignore despite the passionate nature of the debate between the two extremes. We need a democratic debate on the issue, not shrill voices,” he added

     

    Sabka Internet Campaign

     

    The battle for net neutrality in India saw an interesting twist after the Cellular Operators Association of India (COAI) launched a campaign called Sabka Internet. The Sabka Internet initiative was launched to counter the net neutrality campaign. The campaign communicated the positives of the zero Internet venture, where one gets whatever they pay for.

     

    Million Mail Mission

     

    In a span of 12 days, a million emails were sent and the ‘million mails’ mission of Netneutrality.in was accomplished before the due date. That sums up the entire net neutrality voyage.

     

     

  • Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    Hungama.com augments ‘Studio Diaries’ part 2; ties-up with Facebook

    MUMBAI: Hungama.com has launched the second part of the ‘Hungama Studio Diaries’ by tying-up exclusively with Facebook. The ‘Studio Diaries’ are video capsules of current musical icons that paid homage to Kalyanji-Anandji at the Hungama Studio launched exclusively over the social media platform.

     

    The association, which began with the launch of the first video in March 2015, has, within a short period of its launch, registered over 1.5 lac views from across the globe and has seen thousands of interactions over Hungama.com’s Facebook. The video is a montage of artists that sang the hit song ‘Pal Pal Dil Ke Paas’ created by legendary duo Kalyanji-Anandji. Musicians like Arijit Singh, Daler Mehendi, Shaan, Pritam, Amit Trivedi, Hariharan, Abhijeet and Armaan Malik are seen in the video performing their own renditions of the timeless classic at Hungama Studio.

     

    Part 2 of the Hungama Studio Diaries just came out today exclusively on Facebook and will show Atif Aslam, Shraddha Kapoor, Shankar Mahadevan, Zakir Hussain, Sivamani, Leslie Lewis, Benny Dayal, Ankit Tiwari, Vasuda Sharma, Aakriti Kakkar, Kanika Kapoor and Runa Rizvi performing their renditions of Kalyanji-Anandji’s hit numbers ‘Har Kisiko Nahi Milta’ and ‘Laila O Laila’.

     

    Speaking on the association with Facebook and success of the first video, Siddhartha Roy, CEO of Hungama.com said, “Hungama Studio has conceptualized this track to celebrate the evergreen music of Kalyanji-Anandji. The video of the renditions sung by this generation’s most loved artists has been appreciated by one and all over Facebook. The idea to exclusively launch this video over Facebook has brought about massive consumer reach and great results, seeing its success we are all set to launch the 2nd part of our video series. Our association with Facebook has been mutually beneficial, with this we hope to continue building on our space of original content and sharing this exclusively with our subscribers.”

  • Facebook accounts for three-quarters of global social network ad spend

    Facebook accounts for three-quarters of global social network ad spend

    MUMBAI: Boosted by solid growth in usage and advertising spend across major social networks, the global social network market continued to show strong growth in 2014, as per Strategy Analytics Global Social Network Forecast. Globally, social networks surpassed two billion users for the first time in 2014, of which Facebook accounted for 68 per cent.

     

    Ad spend on social networks grew a robust 41 per cent globally in 2014 totaling over $15.3 billion, accounting for 11 per cent of global digital ad spend. Facebook accounted for three-quarters of global social network ad spend in 2014, while Twitter accounted for eight per cent. In 2015, ad spend on social networks is expected to grow by 29 per cent, totaling $24.2 billion.

     

    “Overall, the social network market continues to show strong growth across all regions as the major social network platforms drive usage and engagement via improved integration of digital media content. While Facebook currently dominates the global social network market, its absence in China allows local social networks such as QZone and Tencent Weibo to gain traction in the rapidly expanding Chinese digital advertising market,” said Leika Kawasaki, author of the report.

     

    Other key findings from the report include:

     

    1) Nearly half (46 per cent) of social network users reside in the Asia Pacific region.

     

    2) China accounts for almost 25 per cent of global social network users with 495 million users in 2014.

     

    3) North America had the highest ratio of social network users to its population (64 per cent) in 2014, followed by Western Europe at 55 per cent.

     

    4) The US accounts for the largest share of global social network ad spend (41 per cent), totaling $6.2 billion in 2014, up 35 per cent YoY.

     

    5) The UK is the second largest market for social network ad spends, accounting for 8.2 per cent of global social network ad spends in 2014, just edging out China (8 per cent).

     

    6) The US had the highest social network ad spend per social network user at $31.37 in 2014. This is expected to grow 27 per cent to $39.84 in 2015.

     

  • LimeRoad raises $45 million in less than a year

    LimeRoad raises $45 million in less than a year

    MUMBAI: LimeRoad, a social-shopping platform for women, has raised a series C financing following rapid growth in community engagement, scrapbook creation and revenue growth.

     

    This two-year old company has raised total funds to the tune of $45 million in the past year and this round comes within ten months of its Series B financing. Tiger Global Management, an existing investor, leads the new round with participation from existing investors Lightspeed Venture Partners and Matrix Partners India.

     

    Over the last year, LimeRoad has been steadily nurturing a unique hyperactive community that takes products from thousands of sellers from across the country and shows users how to transform even the most basic white t-shirt into a style statement.

     

    The community posted more than 1.5 million style statements as “scrapbooks” last month alone, with per day postings reaching 100,000+, achieving 100x growth in less than a year.

     

    “It’s transformational,” said a graphic design student in Delhi Komal, who has made 800 scrapbooks. She added, “Scrapbooking on LimeRoad makes me feel ultra stylish.  It’s a daily routine that is a release after a hard day.”

     

    A homemaker in Jharkhand, Jhanvi, who has created 2000+scrapbooks, stated, “I feel like I am getting out of my town.  It has helped me personally develop, changed my sense of style.  I purchase my looks for myself and love it.  Now I try so many new things.”

     

    LimeRoad’s machine algorithms rank order and display the highest quality scrapbooks for millions of users to find the trendiest products and styles.

    LimeRoad was founded by Suchi Mukherjee, Prashant Malik and Ankush Mehra, who collectively have previously held leadership roles at eBay, Skype, Facebook, Samsung and Reliance Hypermarkets.

     

    LimeRoad founder and CEO Suchi Mukherjee said, “We are revolutionizing the way lifestyle products are discovered and ultimately bought in India, and in doing so, we are changing social order. Smaller unique sellers from across the country are getting discovered, women from across the country are using scrapbooks as a medium of style expression, and millions of users are getting access to highly affordable and unique style.”

     

    “We grew GMV 600 per cent in the last 12 months, thanks to our passionate users who visited our app on average more than 38 times in the last six months. That’s a delightful 76 times a year! As a result 80-85 per cent of our orders come from organic traffic.”

     

    Tiger Global partner Lee Fixel said, “The uniqueness of LimeRoad lies in the passionate user base and the mission of providing an engaging platform for smaller brands to thrive.  We love this approach and are investing behind it and behind the team executing the strategy.”

     

    Lightspeed Advisory Services India managing director Bejul Somaia added, “We continue to be highly supportive of LimeRoad. This is a truly exceptional team that has already disproved many accepted notions in Indian online commerce as a result of which they are showing extraordinary organic traction.”

     

    Matrix India managing director Avnish Bajaj said, “The LimeRoad team is a unique combination of a crystal clear vision combined with sheer execution prowess.  We continue to be amazed by their sheer passion, sharp thinking and their core engagement metrics.”

  • India vs Australia semi final match smashes record on Twitter

    India vs Australia semi final match smashes record on Twitter

    MUMBAI: India’s defeat in the semi final match against Australia in the ICC Cricket World Cup may have been disappointing for Indians but the energy set the social media arena on fire.

     

    The India – Australia semi final match recorded the highest number of live Twitter impressions on the platform compared to all ICC Cricket World Cup matches. It garnered close to 161. 4 million Twitter impressions. The previous highest match was the India versus Pakistan match, which accounted for 118.3 million Twitter impressions.

     

    The top tweets per minute (TPM) moments were:

    1) Australia winning by 95 runs

    2) M.S Dhoni being run out for 65

    3) James Faulkner dismissing Rohit Sharma leaving India with 232/9

    4) Aaron Finch being dismissed for 81, Australia was 233/4

    5) David Warner being dismissed too, Australia was 15/1

     

    The top three mentioned India players were M.S.Dhoni, Virat Kohli and Rohit Sharma. On the other hand, Steve Smith, Aaron Finch and Mitchell Johnson were the top three players for Australia.

     

    A group MEC report, which analysed the India versus Pakistan and the semi final match against Australia shared some highlights too. It said the chatter around the India-Pak match on 15 February was 0.7 million. On the other hand, the India-Australia semi final match had a chatter of 0.9 million. (All the chatter has been gathered across Twitter, Facebook, other forums and blogs). The report also highlighted that the top two hashtags were #ShameOnTimesNow and #DareToBeDhoni.

     

  • CEAT hops on as segment sponsor for IPL 2015

    CEAT hops on as segment sponsor for IPL 2015

    MUMBAI: CEAT has hopped on board as one of the central sponsors for the Indian Premier League (IPL) 2015. 

    CEAT will be the prime sponsor for the Strategic Time Out segment in Pepsi IPL. CEAT and Pepsi IPL association leverages on common values between both the brands i.e. premium and dynamic. The association also acts as a perfect marriage between two brands that are youth centric.

     

    CEAT as a brand has always been associated with cricket, which includes CEAT Cricket Ratings amongst others and recently launched CEAT Cricket gear. The tie up with Pepsi IPL will make CEAT’s association with cricket even stronger. The partnership with Pepsi IPL will leverage CEAT as a global brand, increasing its brand awareness in key markets. 

     

    CEAT will also be leveraging the partnership with Pepsi IPL through multiple on-ground and digital activations during the upcoming season. For its Facebook and Twitter followers, CEAT has planned contests around Strategic timeout. The contest will comprise tricky questions around strategic timeout creating buzz around this segment for cricket enthusiasts.

     

    Additionally, this property will also allow the brand to be actively visible on various platforms for entire IPL period. CEAT will also be launching an app on cricket that will have elements of the IPL theme.

     

    CEAT managing director Anant Goenka said, “We have signed a three year deal with BCCI by picking up the sponsorship of Strategic Time Out for Pepsi IPL. Pepsi IPL has emerged as the biggest cricket property in India and given CEAT’s long term association with cricket this became the perfect platform for us to come on board. This property allows us to bring saliency around the brand through which we hope to build value for our customers over the next three years. Further, this allows us to be synonymous with Pepsi IPL in the tyre category and bring excitement to both our internal & external customers.”

     

  • Downloads soar for Reliance Communications’ cricket World Cup app

    Downloads soar for Reliance Communications’ cricket World Cup app

    MUMBAI: As the ICC Cricket World Cup 2015 now moves towards the knock-out stages, the global cricketing body today said that the action on the pitch during the Pool stages has been matched with remarkable levels of interest in the tournament across all online channels from around the world.

     

    For example, the official ICC Cricket World Cup 2015 App, which it launched in partnership with Reliance Communications, has seen success for a cricket app reaching over 3.35 million downloads, claims ICC. It has topped the charts as the number one downloaded sports app in 48 countries.

     

    The app, which is available for free download via the Google Play and Apple App stores, has received rave reviews with the ICC CWC Match Centre, in-match clips, fixtures, exclusive videos and real-time statistical updates being enjoyed worldwide.

     

    On the official tournament website, traffic levels have grown over 1,500 per cent since the last major ICC event and there have been over 26 million unique visitors to the website since the beginning of the tournament, claims ICC. These visitors have made up over 225 million page views.

     

    Of particular interest has been the new ICC Cricket World Cup Match Centre. The Match Centre has the fastest live scores available online and now offers real time statistics and insights using live and historical ICC Cricket World Cup data to deliver match analysis to fans around the world. The video clips of match action from the tournament itself have been popular with fans from over 200 countries watching back on the best moments from on the pitch, with over 24 million video plays combined across website and app.

     

    On social media platforms too there has been more interest than ever before for a global cricket event as millions of people interact with the tournament. Additionally, the exclusive post-match player of the match Twitter Mirror selfies gives the opportunity to ask the winning captain a question via the Global Broadcast using the hash tag, #AskCaptain. Fans have also used the Google + Facepaint feature to show their colours on the big-screens of all the grounds and over on Facebook millions have watched the latest episodes of #CWCDaily.

     

    On Twitter, the discussion around #cwc15 has also been very large, with over eight million tweets sent around the tournament with over 800 million live tweet impressions from the group stages. This comprises a 250 per cent growth in the conversation around #cwc15. The tournament’s match hashtags have also regularly trended on both Twitter and GooglePlus.

     

    Globally on Facebook, 36 million people have generated 341 million interactions with cricket becoming a regularly trending topic throughout February and March.