ITV

Tag: Facebook

  • Facebook introduces private messaging between advertisers & consumers

    Facebook introduces private messaging between advertisers & consumers

    NEW DELHI: Facebook has launched new communication features for Pages, making it easier for people and businesses to connect through private messaging. Private messaging is a popular way for people to connect with family and friends, and businesses are increasingly using it to connect with their customers.

     

    Messages can now be sent to a Page from local awareness ads and this makes it easy for people to start a private message conversation with businesses directly from an ad.

     

    Replies to comments can be sent privately with a message and allows Page administrators to address customer requests on their Page more effectively. It also helps show which Pages are highly responsive to customer messages through a rating badge displayed on the business’s profile. New tools have been provided for Page administrators to respond faster and track messages more efficiently.

     

    A Blog Post by Facebook says, “There’s a reason many people prefer to communicate with friends and family through private messaging: it’s fast and convenient. And increasingly people want to communicate with businesses in the same efficient way. Over a billion people visit Pages every month looking for more information from businesses. Today we’re introducing new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

     

    The new “Send Message” call-to-action button for local awareness ads allows people to initiate private conversations with business Pages from News Feed ads, giving people a personal way to connect with businesses directly from ads.

     

    Advertisers can start using the “Send Message” call-to-action button by creating a new local awareness ad and selecting “Send Message” in the “Call to Action” field. Until now, Page admins could only respond to customers either through a comment or private message. In the coming weeks, Page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.

     

    When a business responds privately to a comment, the comment shows a note that the business responded privately, so other Page visitors know that the business handled the request.

     

    To make sure the messaging experience is valuable for both businesses and people, additional tools have been built to help people manage messages, including an option to block private messages from businesses.

     

    To help Page admins respond faster to incoming messages, they can now create and save responses to common questions. Page admins can pull up saved replies and send them in one tap, making it faster and easier to respond to customers from mobile devices.

     

    Facebook has also updated the admin inbox to make it easier to keep track of messages. Page admins can now conduct the following actions in bulk: archive, delete, flag and mark messages as read, unread and spam.

  • Kenshoo integrates with Instagram Ads API

    Kenshoo integrates with Instagram Ads API

    MUMBAI: Kenshoo, a player in agile marketing software, has integrated with Instagram Ads API, enabling marketers to reach more than 300 million monthly active mobile consumers via the popular photo sharing service.

     

    Pertinent to note here is that almost three years after being acquired by Facebook, Instagram recently launched Instagram Ads API.

     

    Kenshoo is among the first Facebook Marketing Partners granted initial access to the Instagram Ads API. Kenshoo clients can now deliver engaging experiences to a highly immersive community of consumers on Instagram.

     

    “Our integration with Instagram makes high-value mobile advertising inventory accessible to more advertisers. Kenshoo is thrilled to be among a group of the first Facebook Marketing Partners given initial access to the Instagram Ads API. The mobile audience on Instagram is significant and brands want to place their brand messages in front of this engaged audience,” said Kenshoo Asia-Pacific and Japan managing director Yukihiko Imamura.

     

    Kenshoo’s Infinity Suite, integrated with Instagram’s Ads API, enables advertisers to gain a more holistic view and understanding of their social and mobile consumers. Additionally, advertisers benefit from the award-winning Kenshoo technology to automate the management and optimization of budgeting, bidding, and creative assets to meet their overall marketing goals.

     

    Group M Australia SEM director Furqan Wasif said, “Instagram has quickly become a must-have advertising channel for brands that want to stay at the forefront of mobile engagement. Kenshoo’s access to the Instagram Ads API offering will enable us to streamline our campaign launches, and integrate them seamlessly with our existing mobile campaigns; allowing our team to get a comprehensive view of our entire campaign portfolio. The integration strategically complements our Facebook campaigns and creates extended reach for our clients to build their brands on a proven mobile platform.”

     

    Kenshoo said the evidence showed already that Instagram advertising delivers substantial benefits to brands.

     

    “Clients that have launched Instagram ads through Kenshoo are achieving average click-through rates higher than Q2 2015 industry averages for social advertising. When coupled with Kenshoo’s innovative suite of targeting and optimization tools, and brands advertising on Instagram have the potential to exponentially improve results for their entire campaign portfolio,” said Kenshoo SVP, product Will Martin-Gill.

     

    The Kenshoo Infinity Suite leads the way in digital marketing innovation and plays a key role in helping the industry’s leading marketers understand and embrace innovation for their marketing success.

     

    Built upon Kenshoo’s industry-leading and award-winning software for cross-channel digital marketing, the Kenshoo Infinity Suite provides enterprise software licensing options to reduce total cost of ownership by eliminating single point solutions. It also provides more value to clients by packaging all performance and optimization capabilities into one single dashboard.

  • Facebook introduces live interactions by celebrities

    Facebook introduces live interactions by celebrities

    NEW DELHI: Athletes, musicians, politicians and other influencers who use Facebook Mentions to share and connect with their fans, can now go Live.

     

    At a time when more than 900 million people are connected to public figures on Facebook, the company launched – Live, a new way for public figures to share live video from Mentions with their fans on Facebook.

     

    With Live, public figures can take fans behind the scenes, host a Q&A, share announcements, and more — all in real time. 

    Public figures can use Live to grow and engage their fan base. Live is a new way for you to connect authentically with fans in a moment. When one starts a Live video, it will appear in News Feed for the fans to comment, like and share with their friends. People who have recently interacted with posts will also receive a notification when a broadcast starts.

    Live can also help interact directly with fans and other public figures in real time, according to Facebook product manager Vadim Lavrusik. During a broadcast, the number of viewers and a real time stream of comments from people tuning in will appear and one can respond to comments live during the broadcast, or choose to hide comments.

    A video can be kept by Live for fans to view later. After a broadcast has ended, the video will be published on the Page of the performer so that fans who missed it can watch at a later time, and remove it at any time. 

     

    Some live broadcasts that are lined up by public figures in the near future are Dwayne The Rock Johnson, Serena Williams, Luke Bryan, Ricardo Kaká, Ashley Tisdale, Lester Holt, Martha Stewart, Michael Bublé and more.

  • DD Urdu relies on consultants in absence of programme executives posts

    DD Urdu relies on consultants in absence of programme executives posts

    NEW DELHI: A sum of Rs 10.16 crore including Rs 9.38 crore for commissioned and the balance Rs 78.05 lakh on in-house programmes was spent for Doordarshan’s Urdu channel during 2014-15, the Rajya Sabha was told on 4 August.

    Even as there is no sanctioned post of Urdu programme executive in Doordarshan Kendra Delhi, three consultants (retired programmers) and one external consultant conversant with Urdu have been taken in to help the production work of DD Urdu channel.

    Information and Broadcasting (I&B) Minister Arun Jaitley and Minister of State Rajyavardhan Rathore said in replies to different questions that there are other programme executives in DDK Delhi but Prasar Bharati had informed that no post of programme executive had been sanctioned for DD Urdu and DD News Urdu.

    Programme executives are also called on tour as and when required to meet additional requirements, Jaitley said.

    The work of DD News Urdu is being looked after by assistant director (news) who is fully conversant with Urdu language. Urdu programmes of DDK, Delhi, are produced by existing programme executives. The channel is run by the in-house staff of Doordarshan as well as contractual staff hired as required.

    Rathore said DD Urdu had been refurbished with new content through commissioning of programmes under different genres apart from increasing in-house productions.

    Ten news bulletins in Urdu are also being telecast daily on DD Urdu channel. Programmes of specific interest to the Urdu speaking audiences like minority issues, Government schemes for minorities, events in the neighbouring countries, etc. have also been launched to give a new look to DD Urdu channel.

    DD Urdu has an updated website as a part of Doordarshan. Promos about DD Urdu are also loaded on YouTube and Facebook, he added.

                           Amount spent on DD-Urdu programmes in the last 3 years

  • Q2-2015: Facebook Ad revenue up 43 percent

    Q2-2015: Facebook Ad revenue up 43 percent

    BENGALURU: The Mark Zuckerberg led Facebook, Inc (Facebook) reported a 43 per cent increase in advertisement revenue in the quarter ended 30 June, 2015 (Q2-2015) at $3287 million (94.7 per cent of Total Revenue or TR) as compared to the $2676 million (92 per cent of TR) in Q2-2014 and a 15.3 per cent increase as compared to the $4420 million (93.6 per cent of TR) in Q1-2015. As is obvious, advertising revenue, which in any case formed the biggest component of TR is increasing its share of TR even more. Facebook offered fresh evidence of its allure to deep-pocketed big brands, as it and Google Inc., increasingly take the lion’s share of the fast-growing mobile advertising market says a Wall Street Journal report. (http://www.wsj.com/articles/facebook-revenue-rises-39-1438200350). Please refer to Fig A below.

    TR in the current quarter improved by 38.9 per cent to $4042 million as compared to the $2910 million in the corresponding year ago quarter and increased 14 per cent as compared to the $3546 million in Q1-2015, which had seen q-o-q revenues dip. 

    A digression here – over the past few years, Facebook revenues (led by Ad revenue) trend to dip in the first quarter of the year. This could potentially lead to advertisers asking for, and with a higher chance of Facebook accepting/offering discounts in the first quarter of each year.

    For the six month period ended 30 June, 2015 (6M-2015, YTD), TR increased 40.2 per cent to $7586 million as compared to the $5412 million in 6M-2015. Ad revenue in 6M-2015 was up 45 per cent to $7147 million (94.2 per cent of TR) as compared to the $4941 million (91.3 per cent of TR) in the corresponding year ago period.

    Mobile Ad revenue share has been increasing in Facebook’s Ad and TR. Mobile Ad revenue represented approximately 76 per cent of advertising revenue for Q2-2015, up from approximately 62 per cent of advertising revenue in Q2-2014 and approximately 73 per cent in the immediate trailing quarter. Please refer to Fig B below.

    User Data

    Daily active users (DAUs) – DAUs were 96.8 million on average for June 2015, an increase of 17 per cent y-o-y.

    Mobile DAUs – Mobile DAUs were 84.4 million on average for June 2015, an increase of 29 per cent y-o-y.

    Monthly active users (MAUs) – MAUs were 1.49 billion as of 30 June, 2015, an increase of 13 per cent y-o-y.

    Mobile MAUs – Mobile MAUs were 1.31 billion as of 30 June, 2015, an increase of 23 per cent y-o-y.

    “This was another strong quarter for our community,” said Facebook founder and CEO Mark Zuckerberg. “Engagement across our family of apps keeps growing, and we remain focused on improving the quality of our services. Users now spend more than 46 minutes a day on average on Facebook and its other properties, including Facebook Messenger and photo-sharing app Instagram “.

    The company’s income however did not keep up with the growth in revenue. Operating Income declined 8.4 per cent to $1273 million (31.5 per cent margin) as compared to the $1390 million (47.8 per cent margin) in Q2-2014, but improved 36.34 per cent q-o-q from $933 million (26.3 per cent margin) in the immediate trailing quarter.

    Net income in the current quarter also declined 9.1 per cent to $719 million (17.8 per cent) as compared to the $791 million (27.2 per cent margin) in Q2-2014, but improved by 40.4 per cent as compared to the $512 million in the immediate trailing quarter. Please refer to Fig C below.

  • CNN-IBN to rebrand ‘Citizen Journalist’ as ‘CJ+’

    CNN-IBN to rebrand ‘Citizen Journalist’ as ‘CJ+’

    MUMBAI: Acknowledging the digital boost, CNN-IBN is all set to rebrand The Citizen Journalist Show as CJ+ to digitally empower the concept. 

     

    Starting 1 August, 2015, CJ+ will hit screens in an all new-avatar, and will connect its viewers digitally. With this new format, CNN-IBN will expand its platform for the common man to voice his thoughts and concerns, through easily accessible digital tools.

     

    Although, the story ideas and storytelling that builds on The CJ Show’s rich legacy and authenticity in the reportage world remain intact, this time the show will push boundaries, and will use social media platforms like video blogs, Facebook, Twitter, Instagram, Hangouts and Skype to enhance its storytelling techniques. To complement the show, a refreshed website will also be launched.

     

    CNN-IBN managing editor Radhakrishnan Nair said, “The whole objective behind CJ+ is to empower the audience and give them a bigger stage to participate in the whole news gathering system and fight for their rights. We are grateful to work on such an innovative program and hope that we continue receiving an overwhelming response from the audience.”

  • Colors Infinity poised to redefine English Entertainment; test runs on Tata Sky

    Colors Infinity poised to redefine English Entertainment; test runs on Tata Sky

    MUMBAI: With an aim to redefine the English Entertainment genre in India, Viacom 18’s Colors Infinity has already begun its test run exclusively on Tata Sky so as to give viewers a chance to sample the content.

     

    What’s more, eyeing a larger share of viewership, Colors Infinity has taken the route of premiere marketing to create substantial awareness amongst viewers. 

     

    It may be recalled that the announcement stage of the channel was led by its co-curators Karan Johar and Alia Bhatt, who have played an integral role in curating the line-up and the scheduling innovation.  

     

    On 27 July, the paid channel began running its test signals on Tata Sky. With its official launch slated for 31 July, the four days test runs of the Standard Definition (SD) and High Definition (HD) versions of the channel ensured that viewers could sample one episode of each of the eight shows that would be a part of the initial launch. 

     

    The idea was to add to the conversations and intrigue around the channel. Speaking exclusively to Indiantelevision.com Viacom 18 English Entertainment head and EVP Ferzad Palia says, “The response for the same has been completely overwhelming with people writing in about Colors Infinity being their favorite channel.”

     

    Palia further adds, “The ethos of the campaign is built around the promise of redefining English entertainment in India and taking it toward a new horizon. All our communication as well as the much appreciated TVC stems out of this idea.”

     

    After the Broadcast Audience Research Council (BARC), India rollout and following the phase one and two of digitization, the English Entertainment channels genre is expected to enhance its market share and go beyond the conventional eight metros. Keeping this in mind, Viacom 18 is planning to run a marketing campaign in 25 cities across the length and breadth of the country.

     

    Buoyed by the response the network garnered from the marketing initiatives, Palia says, “We have received a fantastic and encouraging response on the launch and the surround sound from all over. Digital that gives instantaneous feedback has been buzzing. Our social and digital media assets have been highly active with the Colors Infinity hashtag regularly trending across platforms like Twitter.”

     

    According to Palia, the channel has garnered positive response from tier II cities as well. “This clearly goes on to show the willingness and interest that people have in consuming English entertainment content. It reinforces our endeavour of ensuring that Colors Infinity is an inclusive brand that reaches audiences across India,” he opines.

     

    Since a vast majority of the English content consumers are widely present across digital platforms, the medium plays a vital role in creating word of mouth and generating awareness. “Digital is a very integral part of our media mix and has been an imperative part of our communications plan in all its phases of announcement, pre-launch as well as launch. It is hence that we launched our campaign on digital itself. We have already reached out to about five million people only through the Facebook page since it has become active. The TVC with Karan and Alia has been at the center of conversations garnering around one million views,” informs Palia

     

    The channel created city specific campaigns, giving different weightage to different mediums. So while in certain cities outdoor emerged as the lead medium, in others print took the lead with digital and radio cutting across all markets. “For instance, Mumbai will see extensive outdoor while in Delhi the focus will be on print. We have many innovations that will come alive across multiple audience touch points like malls, cinema halls and through BTL consumer initiatives,” informs Palia.

     

    The special marketing innovations include:

     

    * A toll free number has been activated where viewers in trouble Better Call Saul on 1800 4195 500 for tongue-in-cheek legal solutions to life’s problems from Saul Goodman, the protagonist of the multiple Emmy nominated show. 

     

    * Godrej Nature’s Basket will be seen promoting My Kitchen Rules with interesting recipes, integrated store and home delivery branding and product hampers in 22 outlets.

     

    * To further build “Infinity” the channel has planned a Colors Infinity Food Festival with unlimited offers at 22 premium establishments across India like Hard Rock Café, Shiro’s, California Pizza Kitchen, The Big Kahuna and more.

     

    All the marketing alliances and partnerships have been facilitated by the internal team of Colors. While the on-air campaign was done by the internal team, the off-air campaign communication was curated by Colors’ creative agency Scarecrow. 

     

    “The entire team has delivered a mesmeric campaign that has brand resonance and recall,” concludes Palia.

  • Jaguar launches #FeelWimbledon campaign

    Jaguar launches #FeelWimbledon campaign

    MUMBAI:  Jaguar has launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one tennis tournament.

     

    As part of this multi-sensory fan experience at Wimbledon, selected members of the crowd enjoying tennis this year will be provided with biometric wristbands capturing the excitement at SW19, whilst atmospheric, in-ground sensors monitoring the energy around the courts, and global sentiment on social media will be analysed.

     

    Information from the atmospheric sensors – which will collate crowd movement, audio levels and infrared – biometric wristbands – that capture heart rate, movement and location around the grounds – and sociometric tracking – following the conversation amongst fans around the world on Facebook, Twitter and Instagram – will provide a unique level of insight and present a completely new perspective on the greatest Grand Slam of them all.

     

     Every day during Wimbledon, tennis fans can access live updates of the mood and crowd emotions down at SW19 across Jaguar’s UK social media channels, and by visitingwww.feelwimbledon.co.uk.   

     

    All England Lawn Tennis and Croquet Club committee member Tim Henman said, “There’s no other tournament like Wimbledon and the experience gets better each year. The drama, passion and excitement, shared by both players and fans alike, is what makes Wimbledon the number one tennis tournament in the world, and it’s great to see Jaguar celebrating these unique qualities as part of their #FeelWimbledon campaign.”

     

    Jaguar Land Rover UK marketing director Laura Schwab stated, “Wimbledon evokes lots of emotions and captures our imaginations in so many different ways, so we’re very excited to celebrate what makes Wimbledon so special through our #FeelWimbledon campaign.”

     

    AELTC commercial director Mick Desmond added, “Jaguar’s #FeelWimbledon campaign supports our commitment to communicate with our fanbase and ensure the best possible brand experience for supporters attending The Championships, watching at home, or engaging via our digital channels and on social media.”

     

    Jaguar Land Rover will supply 170 luxury, high performance vehicles to support tournament operations. The fleet of luxury chauffeur vehicles includes the new Jaguar XE, which are now on sale at Jaguar UK retailers.

     

    Schwab added: “With 500,000 people attending Wimbledon this year, it provides Jaguar with incredible exposure in London, and a fantastic platform to showcase our products, especially the Jaguar XE.”

  • Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign

    Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign

    MUMBAI: Continuing with its efforts to acknowledge and gratify its subscribers through innovative and engaging platforms, Idea Cellular has announced the winners of the #ThinkYellowThinkIdea contest that it recently conducted for its Facebook fans and followers from Kolkata.

     

    Idea Cellular is painting Kolkata yellow with more network in every corner of the city. To celebrate this, Idea launched ‘Think Yellow Think Idea’- a campaign that invited the audience on Facebook to capture photos of Kolkata with lots of yellow in it.

     

    In just 15 days, the campaign inspired photographers across the city to upload more than 1,500 stunning photos of Kolkata with dashes of yellow.

     

    One photo was chosen as the ‘Photo of the day’ each day with one grand winner being chosen from the selected 15 at the end of the contest period. The campaign was well received across Facebook, garnering over 40.6 lakh impressions and 1.4 lakh likes.

     

    Arpit Kumar Saha won the grand prize of an iPad mini for his beautiful photo capturing the unique culture of the city with a flush of yellow. Each of the daily winners on the other hand won an Idea 3G dongle for capturing a unique and mesmerising shot of the city, through their lenses.

  • ShopClues’ Windows app registers over 80K users in 3 months

    ShopClues’ Windows app registers over 80K users in 3 months

    MUMBAI: ShopClues.com launched its Windows app in February and now within less than three months since launch, the app has registered 80,000 plus users.

     

    ShopClues.com co-founder and CEO Sanjay Sethi said, “India is one of the top two markets globally for the number of active Windows phone devices. Given the large-scale popularity of this operating system, it was the natural choice for us to launch a Windows app. However, we too, have been pleasantly surprised by the way users have taken to the app with such alacrity. We attribute this thumping success to the app’s ability to offer the most seamless user experience and make shopping across categories much faster.”

     

    The app lets users browse through their favourite products from the widest categories of mobiles, laptops, fashion, TV and a lot more. The app can be downloaded for free and gives instant alerts on best deals, big discounts and exciting offers. It also provides users with other features like the ability to add products to their ‘Favourite’ list for later purchase.

     

    Consumer can also benefit from ratings and reviews of other users while making purchase decisions and also share what they see/like/buy on social media platforms such as Facebook, Twitter and WhatsApp. Additionally, the app offers multiple payment options and a completely secure and hassle-free purchase process.