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  • Bindass to launch web series titled ‘Girl in the City’ on 28 April

    Bindass to launch web series titled ‘Girl in the City’ on 28 April

    MUMBAI: bindass, India’s leading homegrown youth entertainment brand, is all set to present yet another fun, free spirited and young show. Titled Girl in the City, the channel’s first fiction web series will see a premier on Facebook, followed by a telecast on other platforms. The 13 episode series of 15 minutes each will first go live on Facebook, followed by a television airing on bindass. The series will further see a wider digital release on YouTube, thus catering to both the digital and television audiences. Through an engaging narrative, the series will portray a journey of self-discovery, one that is chartered by most young Indians today in pursuit of their dreams.

    The web series will launch on 28 April 2016.

    bindass has roped in Facebook, eBay India, and Castrol Activ as brand partners for the new offering. With Facebook coming on board as the media partner for the first airing, eBay and Castrol Activ will seamlessly be integrated into the script to play a significant role in the story. The protagonist, Meera, will be seen interning at a seller on eBay to help the team come up with a new fashion range. Castrol Activ, which comes on board as the presenting partner will also find a fit in the screenplay as they look to promote their Scooter Oil, which is primarily efficient for in-city travel among women audiences.

    “bindass has always evolved with the youth by trying to cater to their aspirations and being their friend. The dynamic nature of their entertainment needs and consumption patterns pushed us to think of a concept that has the potential to not only entertain the digital audiences, but will also reach out to the television viewers,” said Disney India Media Networks VP and head revenue Nikhil Gandhi.

    Speaking about the brand partnerships, he said, “We are thrilled to partner with three of the biggest brands, namely Facebook, eBay and Castrol Activ to present this series. eBay and Castrol Activ will have a significant presence in the show, beyond just product placement. Facebook has more than 126 million users in India, a substantial chunk of which, fall within our core target group. bindass already has more than 8 million facebook fans engaging with the brand on a regular basis, because of which we took a conscious decision to launch our first web series on the social networking platform.”

    Girl in the City is a coming of age story of 21 year old Meera from Dehradhun, who comes to the bustling city of Mumbai to pursue her dream in the fashion industry.

     

  • Raghav Bahl’s The Quint completes a successful one year

    Raghav Bahl’s The Quint completes a successful one year

    MUMBAI: Tracing its inception back in March 2015, The Quint, a leading digital content platform has completed one year in India. The platform narrates stories through a smooth blend of video, audio, graphics and text.

    Offering an edgy take on the world, the platform serves as a destination to the mobile-savvy ‘on-the-go’ audience. The platform provides information on various topics ranging from politics, entertainment, sports, business, food, issues faced by women, LGBTQ, etc.

    Announced first on Facebook in the month of January, the website went live from March.

    “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” asserted the overwhelmed The Quint CEO Ritu Kapur.

    The Quint has championed several impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers like the ‘Buri ladki’ poster which gave away its first taste of going viral while attempting to break gender stereotypes in India.

    Even during the Bihar elections, the portal covered the entire poll with a selfie stick and a smart-phone.  

    During the Jat reservation riots in Haryana, National chess champion Anuradha Beniwal posted a plea on the website. The video, messages against the violence in Haryana went viral.

    Besides hard news, the website also paved its way into the hearts of its consumers by doing fun and fearless. #MakeOutInIndia, omne of their earliest campaigns encouraged Indians to talk about sex, breaking perceptions and cleaning out the cobwebs of hypocrisy. T

    On 26 February 206, they started a #LetterToIndia campaign inviting everyone to throw bouquets and brickbats on their way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon.

    A compelling combo of content, tech and distribution, the website is high-value digital journalism, storytelling, and advertising at scale. Recently, the website also launched Quint Hindi which giving Hindi news coverage catering to its Hindi speaking target group.

     

  • Raghav Bahl’s The Quint completes a successful one year

    Raghav Bahl’s The Quint completes a successful one year

    MUMBAI: Tracing its inception back in March 2015, The Quint, a leading digital content platform has completed one year in India. The platform narrates stories through a smooth blend of video, audio, graphics and text.

    Offering an edgy take on the world, the platform serves as a destination to the mobile-savvy ‘on-the-go’ audience. The platform provides information on various topics ranging from politics, entertainment, sports, business, food, issues faced by women, LGBTQ, etc.

    Announced first on Facebook in the month of January, the website went live from March.

    “In this exciting one year, we have experimented with content, formats, technology and different ways of engaging our readers meaningfully. Throughout this ride, we’ve broken news (and parameters) as well as our own expectations, but most importantly, we’ve broken the perception that only print or television can rule information,” asserted the overwhelmed The Quint CEO Ritu Kapur.

    The Quint has championed several impactful campaigns in its first year on its platform that have helped it cinch its popularity with Indian content consumers like the ‘Buri ladki’ poster which gave away its first taste of going viral while attempting to break gender stereotypes in India.

    Even during the Bihar elections, the portal covered the entire poll with a selfie stick and a smart-phone.  

    During the Jat reservation riots in Haryana, National chess champion Anuradha Beniwal posted a plea on the website. The video, messages against the violence in Haryana went viral.

    Besides hard news, the website also paved its way into the hearts of its consumers by doing fun and fearless. #MakeOutInIndia, omne of their earliest campaigns encouraged Indians to talk about sex, breaking perceptions and cleaning out the cobwebs of hypocrisy. T

    On 26 February 206, they started a #LetterToIndia campaign inviting everyone to throw bouquets and brickbats on their way. Everyone from Bollywood stars, politicians, social influencers, prominent voices from the film industry, theatre, educational institutions, LGBTQ rights activists, provided colour and dimension to a campaign that eventually took on a life of its own on social. The platform even got onto the #SayYesToWeed bandwagon.

    A compelling combo of content, tech and distribution, the website is high-value digital journalism, storytelling, and advertising at scale. Recently, the website also launched Quint Hindi which giving Hindi news coverage catering to its Hindi speaking target group.

     

  • Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

    ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

    The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

    The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

    Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

    For more details:

    Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

    Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

    Twitter: https://twitter.com/AllAboutYoubyDP

  • Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    Myntra’s ‘All About You’ aims to break myths about colours, coinciding with Holi

    New Delhi, 22 March: A new social campaign has been launched coinciding with the festival of colours Holi to either bust or reveal the reality behind some myths about colours.

    ‘All About You’ from Deepika Padukone seeks to reveal the truth behind what it terms as absurd myths like women wearing too much red are easy or that wearing jazzy colors should only be worn at night.

    The campaign seeks to address various do’s and don’ts when it comes to wearing certain colors; how to wear them, which colours suits what skin tones, and which body types and more. With this campaign, ‘All About You’ encourages users to share the colour myths they have come across and have been conditioned to follow.

    The campaign has already picked up and many are sending selfies on Instagram, Twitter and Facebook holding up placards sharing their color myths, with the tag #AllAboutColours.

    Myntra is an e-commerce fashion destination with 2,00,000+ styles and 1000+ brands, headquartered in Bangalore.

    For more details:

    Facebook: https://www.facebook.com/AllAboutYoufromDeepikaPadukone/?fref=ts

    Instagram: https://www.instagram.com/allaboutyoufromdeepikapadukone/

    Twitter: https://twitter.com/AllAboutYoubyDP

  • Mazhavil Manorama to launch D4Dance season 3 on 28 March

    Mazhavil Manorama to launch D4Dance season 3 on 28 March

    BENGALURU: Malayalam entertainment channel Mazhavil Manorama is set to launch season 3 of its non-fiction dance reality show D4 Dance. The 120 episode show will be telecast from 28 March 2016, Monday – Thursday at 8:30 pm.

    The channel  says that it is likely to dominate the non-fiction space with two mega launches, the Malayalam version of the world famous game show ‘Minute to Win It’ and Dancing Talent show D4 Dance.

    Mazhavil Manorama has roped in Eastern Group as the title sponsor and Kalyan Silks is the powered by sponsor. The co-presenting sponsors are Oppo Camera Phone and Nestle Munch, while the first prize sponsor is Lazza Ice cream.

    The show will be hosted by Pearly Mane and Actor – RJ Adil Ibrahim. D4Dance has been given the acronym D3. According to channel sources D3 will be three times bigger, better and larger than the previous seasons.

    D3 will have three different types of dance competitions namely Solo, Pair and Group performance and it will have three title winners with three teams and team leaders. The contestants of D3 will have the patronage of three well known masters, namely choreographer Prasanna Master, award winning actress Priya Mani and professional bollywood dancer and trainer Neerav Bavlecha from the team of Terrance Lewis. Further, the channel says that D3 will glitter and simmer with the horde of celebrities walking-in with their special performances.

    D4 Dance season 3 on Mazhavil Manorama will see promotional activities to ensure maximum visibility. Among the activities are included an OOH campaign in all prime locations across Kerala followed by print campaign in Malayala Manorama daily. On digital, the channel is doing a Facebook campaign and also a PR campaign. It also has a viewer contest on manoramaonline.com.

  • Mazhavil Manorama to launch D4Dance season 3 on 28 March

    Mazhavil Manorama to launch D4Dance season 3 on 28 March

    BENGALURU: Malayalam entertainment channel Mazhavil Manorama is set to launch season 3 of its non-fiction dance reality show D4 Dance. The 120 episode show will be telecast from 28 March 2016, Monday – Thursday at 8:30 pm.

    The channel  says that it is likely to dominate the non-fiction space with two mega launches, the Malayalam version of the world famous game show ‘Minute to Win It’ and Dancing Talent show D4 Dance.

    Mazhavil Manorama has roped in Eastern Group as the title sponsor and Kalyan Silks is the powered by sponsor. The co-presenting sponsors are Oppo Camera Phone and Nestle Munch, while the first prize sponsor is Lazza Ice cream.

    The show will be hosted by Pearly Mane and Actor – RJ Adil Ibrahim. D4Dance has been given the acronym D3. According to channel sources D3 will be three times bigger, better and larger than the previous seasons.

    D3 will have three different types of dance competitions namely Solo, Pair and Group performance and it will have three title winners with three teams and team leaders. The contestants of D3 will have the patronage of three well known masters, namely choreographer Prasanna Master, award winning actress Priya Mani and professional bollywood dancer and trainer Neerav Bavlecha from the team of Terrance Lewis. Further, the channel says that D3 will glitter and simmer with the horde of celebrities walking-in with their special performances.

    D4 Dance season 3 on Mazhavil Manorama will see promotional activities to ensure maximum visibility. Among the activities are included an OOH campaign in all prime locations across Kerala followed by print campaign in Malayala Manorama daily. On digital, the channel is doing a Facebook campaign and also a PR campaign. It also has a viewer contest on manoramaonline.com.

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    Digi Osmosis’s 3 tier digital marketing campaign for Rocky Handsome

    MUMBAI: Digi Osmosis, the newly incepted mar-tech agency in partnership with John Abraham and Azure Entertainment, expect to take Rocky Handsome to new heights with a unique digital campaign.  The campaign unfolded in three steps —

    Campaign Phase 1:
    Earlier this year, Digi Osmosis had carried out an event with Twitter and Rocky Handsome. Every person who tweeted with a certain hashtag received a personalised Rocky Handsome poster and with a small message that went with it. A teaser link was also attached to that, which became instrumental in driving impressions to nearly 1.1 million.

    Campaign Phase 2:
    For the launch of the trailer, the concept was simple. All one had to do was log into their Facebook account, go to the Rocky Handsome page, click on the link and subscribe! The subscriber then became one of the few to watch the Rocky Handsome trailer before the world saw it. It became an exclusive preview for the die-hard fans, and turned into one of the most anticipated blockbusters this year.

    Campaign Phase 3:
    Another activity in which Digi Osmosis played a role was a Facebook Live with John Abraham. The star held a Q&A session with his fans on his Facebook page on the 8 March and garnered nearly 3 lakh views. It was an open event and everyone was invited to chat with the star.

    Commenting on the campaign Digi Osmosis founder Manish Kumar said “We are proud to be a part of Rocky Handsome. The team has placed immense trust in us as their digital partner and we are personally invested in driving innovative, quirky and fun digital content that is shareable and make Rocky Handsome the biggest blockbuster of the year.”

    Commenting on the association, producer Sunir Kheterpal added “A unique movie like this requires a special touch and that is why we turned to the team at Digi Osmosis. For Rocky Handsome, the biggest target audience is the youth. The youth are the lifeblood of social media and so, who better than Digi Osmosis to take the lead on the digital front.”

  • Facebook introduces new features for lead ads

    Facebook introduces new features for lead ads

    MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads.  In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

    The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers’ MailChimp lists.

    Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

    Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

    To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support.  In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.