MUMBAI: The VOD platform for Indian and regional content Spuul will now be available on Amazon’s Fire TV and Android TV as an application. The app can be downloaded from the Amazon store and Android Play stores. lt will also be available on other devices such as Kindle, Fire Stick and Fire Phone.
“With multiple devices and multiple platforms, it’s getting increasingly difficult for consumers to maintain different accounts on different applications and different devices. The Amazon Fire TV and Android TV apps are a step further in make streaming content a smooth, seamless experience for our viewers. Spuul lets you browse through a variety of movies on your phone, tablet, laptop, e-reader or TV wherever you go”, says Spuul Global CEO Subin Subaiah.
Viewers can link their existing Spuul account with the Amazon Fire TV app and Android TV app whereas new users can sign up on using their existing Facebook account.
While the interface of both the apps looks simplified and user friendly, it has been designed keeping in mind the appearance of channels on a television set top box. To further enhance the experience, the apps are also entirely remote controlled. While Android TV users can log in with either their Facebook or Google accounts, Amazon users are free to use their gaming controllers as remotes for the Fire TV app too.
The apps are designed with built-in features such as regular updates of latest Hindi, Tamil, Punjabi and other Indian regional language titles. Through this app, Spuul’s 12 million (1.2 crore) viewers across India, Pakistan, UK, US, Australia, New Zealand and Middle East will now enjoy fresh Indian content anytime and anywhere.
MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.
Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”
Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.
In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on
MUMBAI: Yes Bank, India’s 5 largest private sector Bank has partnered with Facebook at Work to roll out the platform to all its 15,000+ employees. Facebook at Work is a business version of Facebook that allows companies to build more productive, efficient and collaborative workplaces. It is easy-to-use, secure and available on desktop and mobile devices. Facebook at Work has a look and feel similar to that of Facebook and therefore making it easier for Yes Bank’s employees to leverage the features to increase productivity and communication among multiple teams. Yes Bank is the First Bank in India to implement Facebook at Work for its employees.
Yes Bank MD and CEO Rana Kapoor said, “Yes Bank has been a pioneer in adoption of technology as well as on Social media channels. Collaboration and exchange of ideas at the work-place is the key to drive motivation, and Facebook at Work is a powerful platform which allow every Yes Banker to visualize, strategize and actualize in a collaborative environment.”
Yes Bank will be using the Facebook at Work solution to improve the communication flow within the organization thereby helping to increase the agility in business-critical decision making as well as strengthening the working relationships and engagement across multiple teams in the Bank.
In line with its Design Driven organizational structure, Yes Bank has always placed immense emphasis on strong ‘Internal Communication’ and Facebook at Work provides a simple and innovative way to increase productivity, foster employee engagement and enable all employees within the Bank to be focussed on
NEW DELHI: Welcoming the Telecom Regulatory Authority of India’s consultation paper on Free Data, Datawind CEO and founder Suneet Singh Tuli said “the key barrier to getting broad internet adoption in India is breaking the affordability barrier. This will require innovate out-of-the-box business models, and the consultation-paper is an important step towards exploring such solutions to provide free data.”
He described it as very progressive step to address the forgotten billions, “who are our largest constituent of digital age today.”
He said the need was to have the vast majority of Indians, over a billion, who are still not on the internet. There is a need to deliver affordable internet access for the common man.
“More importantly, despite the boom in smartphone penetration, studies show over 62 percent of customers with 3G enabled devices, are not activating data plans.”
He said DataWind intends to bring the world’s most affordable internet access to India, using it’s patented technology. DataWind firmly believes that this digital and internet divide can be addressed through technology intervention, at an affordable price for this segment of customers. It is focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning.
He added that DataWind’s innovations have always been focussed to break the affordability barrier and provide internet access to empower the billions of people globally who are left out of the digital age. The company’s patented technology allows for a fast, rich and affordable experience on existing networks without any new infrastructure.
Free-search has made Google, free social networking has built Facebook, free messaging has built Whatsapp and free data will bring the next billion Indians online, he concluded.
Stretching the discussion on net neutrality, TRAI had issued a paper wanting to know whether there is a need to have TSP agnostic platform to provide free data or suitable reimbursement to users, without violating the principles of Differential Pricing for Data laid down in TRAI Regulation.
In the consultation paper on Free Data, TRAI has asked stakeholders to suggest the most suitable model to achieve the objective. Replies have to be filed by 16 June with counter replies if any by 30 June.
The regulator also wants to know whether such platforms need to be regulated by the TRAI or the market should be allowed to develop these platforms.
It wants to know if free data or suitable reimbursement to users should be limited to mobile data users only or could it be extended through technical means to subscribers of fixed line broadband or leased line.
NEW DELHI: Welcoming the Telecom Regulatory Authority of India’s consultation paper on Free Data, Datawind CEO and founder Suneet Singh Tuli said “the key barrier to getting broad internet adoption in India is breaking the affordability barrier. This will require innovate out-of-the-box business models, and the consultation-paper is an important step towards exploring such solutions to provide free data.”
He described it as very progressive step to address the forgotten billions, “who are our largest constituent of digital age today.”
He said the need was to have the vast majority of Indians, over a billion, who are still not on the internet. There is a need to deliver affordable internet access for the common man.
“More importantly, despite the boom in smartphone penetration, studies show over 62 percent of customers with 3G enabled devices, are not activating data plans.”
He said DataWind intends to bring the world’s most affordable internet access to India, using it’s patented technology. DataWind firmly believes that this digital and internet divide can be addressed through technology intervention, at an affordable price for this segment of customers. It is focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning.
He added that DataWind’s innovations have always been focussed to break the affordability barrier and provide internet access to empower the billions of people globally who are left out of the digital age. The company’s patented technology allows for a fast, rich and affordable experience on existing networks without any new infrastructure.
Free-search has made Google, free social networking has built Facebook, free messaging has built Whatsapp and free data will bring the next billion Indians online, he concluded.
Stretching the discussion on net neutrality, TRAI had issued a paper wanting to know whether there is a need to have TSP agnostic platform to provide free data or suitable reimbursement to users, without violating the principles of Differential Pricing for Data laid down in TRAI Regulation.
In the consultation paper on Free Data, TRAI has asked stakeholders to suggest the most suitable model to achieve the objective. Replies have to be filed by 16 June with counter replies if any by 30 June.
The regulator also wants to know whether such platforms need to be regulated by the TRAI or the market should be allowed to develop these platforms.
It wants to know if free data or suitable reimbursement to users should be limited to mobile data users only or could it be extended through technical means to subscribers of fixed line broadband or leased line.
MUMBAI: Digitization and online media are at the peak in today’s times. The industry is materializing the perks of digital and social media to the fullest. Digital media gives the privilege of direct responses from targeted consumers to the channels, which tempts brands, channels and industries to interact with their TG through these media.
Facebook, Twitter and other social media handles have become a prominent bridge to reach out to masses. No mention is truly needed about how rapidly industry practices are being digitized. From show promotions to pushing trailers, everything is measured through Facebook views and likes as another measure to calculate reach of the content.
Infotainment major History TV 18 claims to have leveraged the social media world. History TV 18 claims to have reached 25 million (2.5 millon) views in 25 days of its show OMG Yeh Mera India video on Facebook. Infotainment being a niche genre, has a narrow audience, therefore the channel believes this to be a landmark on the way to increasing its audience width.
Sharing data with indiantelevision.com, the channel says that its average daily reach has increased by 165.32 percent from April 2015 to March 2016 with a difference of 310,470 visits. History TV 18 states that it adopted a simple strategy by going local on the content and customizing short format videos from full length episodes of shows.
Hosted by Krushna Abhishek, OMG Yeh Mera India is a show about covering the length and breadth of India while showing incredible facts about its people and places.
The channel also speaks about its four point check on any video it creates, which increases the probability of audience engagement. The four point check is: Will it inspire our audience? Is it aspirational for our audience? Does this instil a sense of pride in the audience? Are there any strong feel good factors in this?
Social media is getting preference over other mediums of content reach due to its engagement with audiences. A+E Networks | TV18 JV vice president and head marketing Sangeetha Aiyer, while speaking with indiantelevision.com. shares, “Content has one purpose – to reach out to the maximum people. Video has one purpose – to be viewed by maximum people. So our video content is judged on the basis of views, shares and reach.”
The key to reach viewers through any medium is content, History TV 18 says that it is not the quantity of content but quality of content that matters. Infotainment channels need not flood timelines with content, rather, they must provide the audience with fresh and engaging content. Also, it is important for channels to understand their target audience. Most channels claims to have young males as their primary audience, and that they are catering to a segment that is seeking aspiration and inspiration.
According to Aiyer, the other content except for regular stuff that people tend to like on social media platforms are stories related to rural India and national development. Success stories and inspirational stories are also well appreciated. The channel is planning to improve the format of its video content, which means going beyond television and essentially becoming an independent factual entertainment platform on its own.
The enthusiasm of a big player in the genre shows that infotainment soon will be levering the benefits of social media engagements and more activity from this sector from other players is likely to happen.
MUMBAI: Digitization and online media are at the peak in today’s times. The industry is materializing the perks of digital and social media to the fullest. Digital media gives the privilege of direct responses from targeted consumers to the channels, which tempts brands, channels and industries to interact with their TG through these media.
Facebook, Twitter and other social media handles have become a prominent bridge to reach out to masses. No mention is truly needed about how rapidly industry practices are being digitized. From show promotions to pushing trailers, everything is measured through Facebook views and likes as another measure to calculate reach of the content.
Infotainment major History TV 18 claims to have leveraged the social media world. History TV 18 claims to have reached 25 million (2.5 millon) views in 25 days of its show OMG Yeh Mera India video on Facebook. Infotainment being a niche genre, has a narrow audience, therefore the channel believes this to be a landmark on the way to increasing its audience width.
Sharing data with indiantelevision.com, the channel says that its average daily reach has increased by 165.32 percent from April 2015 to March 2016 with a difference of 310,470 visits. History TV 18 states that it adopted a simple strategy by going local on the content and customizing short format videos from full length episodes of shows.
Hosted by Krushna Abhishek, OMG Yeh Mera India is a show about covering the length and breadth of India while showing incredible facts about its people and places.
The channel also speaks about its four point check on any video it creates, which increases the probability of audience engagement. The four point check is: Will it inspire our audience? Is it aspirational for our audience? Does this instil a sense of pride in the audience? Are there any strong feel good factors in this?
Social media is getting preference over other mediums of content reach due to its engagement with audiences. A+E Networks | TV18 JV vice president and head marketing Sangeetha Aiyer, while speaking with indiantelevision.com. shares, “Content has one purpose – to reach out to the maximum people. Video has one purpose – to be viewed by maximum people. So our video content is judged on the basis of views, shares and reach.”
The key to reach viewers through any medium is content, History TV 18 says that it is not the quantity of content but quality of content that matters. Infotainment channels need not flood timelines with content, rather, they must provide the audience with fresh and engaging content. Also, it is important for channels to understand their target audience. Most channels claims to have young males as their primary audience, and that they are catering to a segment that is seeking aspiration and inspiration.
According to Aiyer, the other content except for regular stuff that people tend to like on social media platforms are stories related to rural India and national development. Success stories and inspirational stories are also well appreciated. The channel is planning to improve the format of its video content, which means going beyond television and essentially becoming an independent factual entertainment platform on its own.
The enthusiasm of a big player in the genre shows that infotainment soon will be levering the benefits of social media engagements and more activity from this sector from other players is likely to happen.
MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.
Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.
Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.
Del Monte is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.
MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.
Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.
Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.
Del Monte is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.
MUMBAI: Come a new Indian Premiere League season and every sponsor and brand associate is ready to go all guns blazing and make the best out of every penny they have invested in this magnum opus of a cricketing tournament.
According to reports, somewhere between Rs 1000 crore to Rs 1,200 crore is being spent on advertising and sponsorship this IPL season. With over 80 sponsors riding on, there is no doubt that the campaign space surrounding IPL 9 is nothing short of war zone. To cut above the noise, brands are looking to digital media to allow them to be innovative with their brand communication. Having a branding presence on the jersey or standing out with on ground sponsorship is no longer enough to feel reassured at your marketing efforts, unless it is packaged effectively with online engagement with IPL fans, because 70 per cent fans bring their mobile devices to share in stadia experiences and 46 percent mobile internet users search for sporting events and news (Source: ESP Properties- SportzPower Report 2016).
Therefore social media platforms such as Facebook, Twitter and Instagram are playing a major role in leveraging the brand’s online presence this IPL season. At the same time, thanks to IPL, the over conversations and user engagements on these social media platforms have also increased manifold.
“After a successful partnership at the previous IPL edition where more than 29 million (2.9 crore) people engaged on Facebook, for the first time this season IPL, fans can support their favourite teams by adding exclusive frames – something that fans have already done more that 7.5 million (75 lakh) times so far. People will also have an opportunity to express their support through exciting features like dedicated prompts featuring an all new custom icon to let their friends know they’re watching the game. With Facebook Live fans are able to get closer to the action than ever before and on match days fans can watch videos and see images directly from the stadium and relive key moments from the IPL Facebook page and Instagram accounts,” shared Facebook India sports — strategic partner development head Asha Thacker.
Twitter is the other social media giant that is driving the brands’ digital presence this IPL. YouTube, on the other hand, redefines the experience of watching and enjoying IPL through live chat making it more social and further integrating it with Google+.
To keep their fans engaged popular cricket stars such as Virat Kohli and Yuvraj Sigh are also actively present on social media, driving the fanfare. As per data collected from Instagram, Top Players on Instagram were Virat Kolhi with 3 million impressions (30 lakh), followed by AB de Villiers and Yuvraj Singh with 1 million (10 lakh) impression each. When it came to Facebook, the most popular player is Virat Kolhi, with Yuvraj Singh on the second spot and Rohit Sharma as third.
Unlike last few seasons of IPL, it isn’t the title sponsor that is making the most impressions on social media during IPL season 9 till now, but Vodafone, which is stealing the online show with its aggressive digital marketing. According to Maxus’ MESH data, Vodafone continues to be at the number one spot with its new ‘Super Dad’ spot that promotes SuperNet. It was the most talked about ad in between 30th April and 6 May with a clear lead from the rest of the contenders when it comes to driving online presence. Its hashtags #hakkeBakke and #besuper hashtag got attention on Twitter, too.
The brand has also launched the SuperFan contest which it is promoting through a dedicated microsite. Using Facebook to its advantage, Vodafone has launched several Facebook only content on its pages, where winners of the contest can share their ‘Superfan Life’ photos and videos.
Title sponsor Vivo has its own innovative way to grab the attention of the netizens. Riding on the popular culture of betting and predictions amongst cricket fans, the Chinese technology giant has started an interactive website VIVO Power Play that allows users to predict winners of every match. The brand is heavily promoting its ‘gaming’ platform through Twitter, Facebook and other social media platforms.
Moreover the brand’s recently launched campaign Ek India Happywalla also garnered huge traction through social media making it the second most talked about campaign between April 30 and 6 May.
Apart from VIVO, several other mobile manufacturers are also using the IPL fanfare to their advantage to gain visibility in the market. A good example is Chinese manufacturer Oppo that has done an excellent job in marketing its new product, with the #OppoCameraPhone becoming the third most talked about campaign on the social media.
United Breweries’ flagship alco beverage brand Kingfisher has also ensured a strong presence this IPL season by signing deals with multiple teams.
In the two and a half weeks since the beginning of the season, Kingfisher has already integrated the use of Boomerang & MSQRD apps. Users have created their own content through these apps as responses to calls-to-action from the brand, which were then amplified through brand social handles. The annual brand cricket TVC, which has taken on an iconic status thanks to the Oo La La La Le O jingle, is pushed out to a focused target group through precise targeting and planning, making sure the #UnitedByGoodTimes message reaches a relevant audience.
“Our association with Facebook is deeper and wider than ever before. Newer younger consumers are looking for compelling narratives, smarter technology and disruptive messaging. Not only are they digitally enabled, they are also mobile first. Kingfisher and Facebook have come together to address precisely this consumer behaviour over the biggest and most loved sporting event in India, cricket. Kingfisher fans can look forward to ‘’Money can’t buy’’ experiences on Facebook,” shared United Breweries, SVP Marketing, Samar Singh Sheikhawat.
Not just the eCommerce and digitally inclined brands like Kingfisher which focus on youth, but several FMCG brands like associate sponsor of Rising Pune Supergiants, Cargill Foods India, has joined the digital marketing bandwagon this season with their association with the sporting league.
“We have initiated several promotions on digital platforms to engage with our consumers and with the trade community. The Gemini Facebook page has a lot of content on the IPL season. We have also done activation for Cargill employees, wherein players’ cut-outs are placed at multiple locations in our offices. People can click pictures and share the same on their social network by tagging the Gemini page and stand a chance to win prizes. Apart from this, we are also running a recipe contest on our Facebook and YouTube pages. The winning entry will get a chance to make the Pune team members taste their recipe,” said Cargill Foods India CMO Neelima Burra.
Brand IPL has itself maintained a strong presence on social networks this season. Between April 7 to April 20, Facebook witnessed 8 million (80 lakh) Profile Frames being used as this is also the first time this season IPL Fans can support their favourite teams by adding exclusive frames. Moreover 14.2 million (1.42 crore) people generated 111 million (11.1 crore) interactions around the Indian Premier League.
