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Tag: Facebook

  • Q2-16: Facebook ad revenue up 63percent, income triples

    Q2-16: Facebook ad revenue up 63percent, income triples

    BENGALURU: Facebook Inc., (Facebook) advertisement revenue increased 63percent year-on year (Y-o-y) for the second quarter ended 30 June 2016 (Q2-16, current quarter) at $6,239 million as compared to $3,827 million in Q2-15. Advertisement revenue growth in percentage terms was led by the US and Canada (68.5percent growth) and the A-Pac (66.8percent growth) regions. Ad revenue share by geography in Q2-16 was: US and Canada –49.3 percent; Europe – 24.8percent; A-Pac – 16.2 percent, and the rest of the world (ROW) – 9.7percent.

    Facebook reported 59.2 percent growth in total revenue at $6,436 million as compared to $4,042 million in the corresponding quarter of the previous year.The social media giant’s net income in Q2-16 almost tripled (by 2.86 times) year-on-year (y-o-y) to $2,055 million, as compared to $719 million in Q2-15.

    Growth in revenue in percentage terms was also led by growth from the US and Canada (63.3percenty-o-y growth) and the A-Pac (64.5percenty-o-y growth) geographical regions. A major share of Facebook’s revenue (49.9 percent) came from the US and Canada region, while the A-Pac regioncontributed 15.9percentto revenue in Q2-16. Europe’s contribution to Facebook revenue was 24.6percent and ROW contributed 9.5percent during the same period.

    “Our community and business had another good quarter,” said Facebook founder and CEOMark Zuckerberg. “We’re particularly pleased with our progress in video as we move towards a world where video is at the heart of all our services.”

    Please refer to Fig 1 for Facebook’s revenue and Fig 2 for Facebook’s advertisement revenue breakup by geography below.
     

    It is evident from Fig 2 below that the share of revenue from US and Canada, and A-Pac regions has been increasing, while share of revenue from Europe and ROW has been declining, though in Q2-16, revenue share from the ROW has shown a slight resurgence.

    Facebook’s daily average users (DAU) increased 16.5 percenty-o-yin the current quarter to 1,128 million as compared to 968 million in Q2-15. For the current quarter,A-Pac (21.4percenty-o-ygrowth) and the ROW (21.6percenty-o-ygrowth) regions lead DAU growth in percentage terms. In Q2-16 DAU from US and Canada grew by 6.7percenty-o-y, while Europe DAU grew 10.5 percenty-o-y. Please refer to Fig 3 below.

    The proportion of people logging on to Facebook on their mobiles has grown to 91.6percent in the current quarter as compared to 87.2percent in Q2-15 and 90.7percent in the immediate trailing quarter (Q1-16).

    The curve B in Fig 3 below signifies the ratio of DAUs’ to Monthly Average Users (MAU), while curve A indicates the percentage of Mobile DAUs’ to DAUs’. Mobile DAU’s in Q2-16 have increased 22.4percenty-o-y to 1,033 million as compared to 844 million in Q2-15.
     

    ARPU

    Facebook’s worldwide average revenue per user (ARPU) in the current quarter was $3.82 as compared to $2.76in Q2-15 and $3.32 in Q1-16. The US and Canada regions lead in terms of ARPU by far. ARPU for the US and Canada region was $14.34 in the current quarter. Corresponding numbers for other regions for Q2-16 were Europe $4.72; A-Pac $1.77; ROW $1.13.

     

  • Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

    Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

    MUMBAI: A unique business model that is driven by innovation and technology is the trademark key to success among the emerging businesses in the world. Under tough competition, it is no longer enough to have hard working product or service. Smart brand building is the need of the hour. Keeping that in mind, Interbrand in partnership with Facebook, Ready Set Rocket and New York Stock Exchange (NYSE), has released its ‘Breakthrough Brands’ report that examines strong emerging brands.

    Of the 200 brands nominated, 60 ended up being featured in the Interbrand Breakthrough Brands report, although the list does not rank the brands.

    India- founded Zomato has been featured in the Food and Beverage category along with Deliveroo from UK, Blue Apron from US and do dem from Brazil. Zomato’s mission is to facilitate better dining experiences for food seekers all over the world. Founded in 2008, this brand’s food discovery platform is now a part of India’s biggest personal assistant app, HelpChat, which will be able to anticipate users’ food-related desires. Zomato also offers online ordering and table reservations, as well as tools that allow restaurants to manage demands, thus creating better food experiences for both its users and one million restaurants partners worldwide.

    Also, PayTM has been featured in the prestigious ‘Growing global’ category. This category celebrates the brands that have created a unique, differentiated approach which is global from day one. Breaking ground fast and too big to ignore, these brands are poised, or already on the path, to creating a significant global footprint. PayTM’s growing mission to create a one-stop, mobile shop has caused it to flourish in the population-dense country of India, where online platforms serve a growing need to get things done, quicker and more conveniently. Launched in 2010, PayTM began as mobile charging and bill payment service and has since become a full mobile commerce platform, with 20 million registered users and growing. It’s poised to break through in other Asian markets, where the one-stop-shop proposition is becoming increasingly popular. The brand has featured in the category along with Xiaomi from China, WeChat from China and DJI Global from Hong Kong.

    “In this ‘Age of You’ brands are being used by people to design better experiences in their day to day lives. That is what necessitates the conventional brands themselves to move at the Speed of Life. The Breakthrough Brands are born into the new cognitive era and are unencumbered. They can therefore create bespoke experiences per people’s needs and desire with a clear purpose to provide solutions through a sustainable business model. The task thus is not so much technology-out as much as it is solution focused. Then on, all the regular tools of running a good business need to be put in place – a scalable resource plan with internal clarity, responsiveness and governance models; external differentiation to ward –off imitability and consistency while the scale up. The stronger the solution and its focus, the better would be the earned media and buzz that are the decisive promotional vehicles for today’s breakthrough brands,” said Interbrand India MD Ashish Mishra in parting.

  • Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

    Zomato and PayTM feature in Interbrands’ ‘Breakthrough Brands’ report

    MUMBAI: A unique business model that is driven by innovation and technology is the trademark key to success among the emerging businesses in the world. Under tough competition, it is no longer enough to have hard working product or service. Smart brand building is the need of the hour. Keeping that in mind, Interbrand in partnership with Facebook, Ready Set Rocket and New York Stock Exchange (NYSE), has released its ‘Breakthrough Brands’ report that examines strong emerging brands.

    Of the 200 brands nominated, 60 ended up being featured in the Interbrand Breakthrough Brands report, although the list does not rank the brands.

    India- founded Zomato has been featured in the Food and Beverage category along with Deliveroo from UK, Blue Apron from US and do dem from Brazil. Zomato’s mission is to facilitate better dining experiences for food seekers all over the world. Founded in 2008, this brand’s food discovery platform is now a part of India’s biggest personal assistant app, HelpChat, which will be able to anticipate users’ food-related desires. Zomato also offers online ordering and table reservations, as well as tools that allow restaurants to manage demands, thus creating better food experiences for both its users and one million restaurants partners worldwide.

    Also, PayTM has been featured in the prestigious ‘Growing global’ category. This category celebrates the brands that have created a unique, differentiated approach which is global from day one. Breaking ground fast and too big to ignore, these brands are poised, or already on the path, to creating a significant global footprint. PayTM’s growing mission to create a one-stop, mobile shop has caused it to flourish in the population-dense country of India, where online platforms serve a growing need to get things done, quicker and more conveniently. Launched in 2010, PayTM began as mobile charging and bill payment service and has since become a full mobile commerce platform, with 20 million registered users and growing. It’s poised to break through in other Asian markets, where the one-stop-shop proposition is becoming increasingly popular. The brand has featured in the category along with Xiaomi from China, WeChat from China and DJI Global from Hong Kong.

    “In this ‘Age of You’ brands are being used by people to design better experiences in their day to day lives. That is what necessitates the conventional brands themselves to move at the Speed of Life. The Breakthrough Brands are born into the new cognitive era and are unencumbered. They can therefore create bespoke experiences per people’s needs and desire with a clear purpose to provide solutions through a sustainable business model. The task thus is not so much technology-out as much as it is solution focused. Then on, all the regular tools of running a good business need to be put in place – a scalable resource plan with internal clarity, responsiveness and governance models; external differentiation to ward –off imitability and consistency while the scale up. The stronger the solution and its focus, the better would be the earned media and buzz that are the decisive promotional vehicles for today’s breakthrough brands,” said Interbrand India MD Ashish Mishra in parting.

  • TV News and Facebook Live

    TV News and Facebook Live

    Television’s last bastion – live news – could be under threat. At least if one goes by the traction that two events got when they were broadcast live on social media last week. These were not shot with fancy news cameras by specialist videographers; they were shot using simple smart phones. The broadcast platform: Facebook, which has more than a billion users world wide and more than 150 million in India.

    The first was when Lavish Reynolds opened up her Facebook Live app and started filming her boyfriend Philando Castile bleeding to death after being shot by the Falcon Heights, Minnesota police in their car at a traffic stop. And she kept continuously reporting from the aftermath of the scene. Apparently, the cops had stopped Castile’s car as it had a broken taillight. And they had asked him to bring out his ID and licence. Castile, Reynolds, states during the broadcast informed the police that he had a licensed firearm, but he was reaching in his pocket for his wallet to bring out his ID. The policeman, despite being informed of this, pumped four bullets into him, Reynolds says.

    That video on Facebook has got more than 5.6 million views at the time of writing.

    And it led to protests and rallies against police violence across the US of A the next day.

    In Dallas, bullets rang out loud and clear during one of the rallies protesting police brutality. Six policemen were shot at by a sniper – Micah Xavier Johnson – from a building. Five of them died. Others were injured. Johnson who holed out against the policeman in a garage was later killed with the help of a robot and an explosive device.

    The action on the streets, with the police scrambling around, was filmed by Michael Kevin Bautista and streamed live on Facebook. The video had been watched 5.6 million times once again at the time of writing. Michael got instant fame, getting onto CNN, BBC Radio, CBS, the Washington Post and TMZ apart from a host of other news outlets.

    While a large chunk of TV viewers in the US have switched to OTT and VOD services, for their entertainment, cutting off their cable TV connections, most of them are still relying on TV channels for news. This is because TV broadcast helps make understanding news developments easier. But the fact is that news and its analysis is dependent on the slant that producers, reporters, owners – some with vested interests – give it.

    Media observers say that the two developments mentioned above could be the fore bearers of the new age of un-curated, raw, reportage of developments – or news – as they happen on the ground during crime scenes, war, accidents, acts of violence or what have you. What would make this kind of reportage interesting is that it would be presented without any bias or agenda.

    Imagine the scenario: lay Facebook users the world over whipping out their phones, filming incidents and reporting on them live. This could run into thousands and even hundreds of thousands. With viewers possibly running into millions as happened in the case of Reynolds and Bautista. The numbers could be higher too. Take Candace Payne who went live on Facebook, filming herself wearing a Chebacca mask and cackling away. The video has until the time of writing grossed 150 million views.

    What could the emergence of tools such as Facebook Live and Twitter’s Periscope mean for Indian news TV? There’s disruption waiting to definitely happen with Indian news channels. Some amount of cynicism has crept in among those in the know about the way news is being presented by a majority of the news outlets. There’s always doubt on top of most viewers minds as most TV news channel promoters either have political or economic linkages or leaning.

    The time could not be very far when Facebook Live could really start kicking in India. India is a mobile first nation with more than 250 million smart phone owners and around the same number surfing the net on their phones. Around 150 million young and old alike are always logged onto their Facebook accounts.

    Give it a thought: if even 10 per cent of them tune into a development shot by a Facebooker and streamed live, the numbers would be more than the viewers than what the top TV news channels attract.

    Clearly this is a phenomenon waiting to happen. Again and again. All it would require is a trigger or triggers. And a million news channels would suddenly pop up on Facebook. Giving out unadulterated, independent updates of developments.

    In such a scenario a few questions need to be answered. Are not the regulations for broadcast news TV pretty rigid? Will the government seek to regulate and monitor the millions of Facebook live streams? Should it do so at all? Television news broadcast has a code of conduct, some of which is being followed. Could a new code of conduct be put in for Facebook Live news bearers? And will it be followed? How will that happen?

    There are many other queries that could need an answer.

    For that it’s over to the ministry of information and broadcasting. And if needed to the Telecom Regulatory of India.

  • TV News and Facebook Live

    TV News and Facebook Live

    Television’s last bastion – live news – could be under threat. At least if one goes by the traction that two events got when they were broadcast live on social media last week. These were not shot with fancy news cameras by specialist videographers; they were shot using simple smart phones. The broadcast platform: Facebook, which has more than a billion users world wide and more than 150 million in India.

    The first was when Lavish Reynolds opened up her Facebook Live app and started filming her boyfriend Philando Castile bleeding to death after being shot by the Falcon Heights, Minnesota police in their car at a traffic stop. And she kept continuously reporting from the aftermath of the scene. Apparently, the cops had stopped Castile’s car as it had a broken taillight. And they had asked him to bring out his ID and licence. Castile, Reynolds, states during the broadcast informed the police that he had a licensed firearm, but he was reaching in his pocket for his wallet to bring out his ID. The policeman, despite being informed of this, pumped four bullets into him, Reynolds says.

    That video on Facebook has got more than 5.6 million views at the time of writing.

    And it led to protests and rallies against police violence across the US of A the next day.

    In Dallas, bullets rang out loud and clear during one of the rallies protesting police brutality. Six policemen were shot at by a sniper – Micah Xavier Johnson – from a building. Five of them died. Others were injured. Johnson who holed out against the policeman in a garage was later killed with the help of a robot and an explosive device.

    The action on the streets, with the police scrambling around, was filmed by Michael Kevin Bautista and streamed live on Facebook. The video had been watched 5.6 million times once again at the time of writing. Michael got instant fame, getting onto CNN, BBC Radio, CBS, the Washington Post and TMZ apart from a host of other news outlets.

    While a large chunk of TV viewers in the US have switched to OTT and VOD services, for their entertainment, cutting off their cable TV connections, most of them are still relying on TV channels for news. This is because TV broadcast helps make understanding news developments easier. But the fact is that news and its analysis is dependent on the slant that producers, reporters, owners – some with vested interests – give it.

    Media observers say that the two developments mentioned above could be the fore bearers of the new age of un-curated, raw, reportage of developments – or news – as they happen on the ground during crime scenes, war, accidents, acts of violence or what have you. What would make this kind of reportage interesting is that it would be presented without any bias or agenda.

    Imagine the scenario: lay Facebook users the world over whipping out their phones, filming incidents and reporting on them live. This could run into thousands and even hundreds of thousands. With viewers possibly running into millions as happened in the case of Reynolds and Bautista. The numbers could be higher too. Take Candace Payne who went live on Facebook, filming herself wearing a Chebacca mask and cackling away. The video has until the time of writing grossed 150 million views.

    What could the emergence of tools such as Facebook Live and Twitter’s Periscope mean for Indian news TV? There’s disruption waiting to definitely happen with Indian news channels. Some amount of cynicism has crept in among those in the know about the way news is being presented by a majority of the news outlets. There’s always doubt on top of most viewers minds as most TV news channel promoters either have political or economic linkages or leaning.

    The time could not be very far when Facebook Live could really start kicking in India. India is a mobile first nation with more than 250 million smart phone owners and around the same number surfing the net on their phones. Around 150 million young and old alike are always logged onto their Facebook accounts.

    Give it a thought: if even 10 per cent of them tune into a development shot by a Facebooker and streamed live, the numbers would be more than the viewers than what the top TV news channels attract.

    Clearly this is a phenomenon waiting to happen. Again and again. All it would require is a trigger or triggers. And a million news channels would suddenly pop up on Facebook. Giving out unadulterated, independent updates of developments.

    In such a scenario a few questions need to be answered. Are not the regulations for broadcast news TV pretty rigid? Will the government seek to regulate and monitor the millions of Facebook live streams? Should it do so at all? Television news broadcast has a code of conduct, some of which is being followed. Could a new code of conduct be put in for Facebook Live news bearers? And will it be followed? How will that happen?

    There are many other queries that could need an answer.

    For that it’s over to the ministry of information and broadcasting. And if needed to the Telecom Regulatory of India.

  • FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.

    Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.

    The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”

    FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”

    FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.

  • FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.

    Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.

    The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”

    FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”

    FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • 9X M’s Audience – Brand Connect ties with Pepsi for campaign

    9X M’s Audience – Brand Connect ties with Pepsi for campaign

    MUMBAI: 9X Media has partnered with PepsiCo for its campaign around Emoji’s Jaisa mood, waisi Pepsi. This partnership with the Audience – Brand Connect (ABC) division of 9X Media will provide the brand customized solutions across 9XM, 9X Tashan and 9XO.

    As part of the campaign, 9XM will launch Pepsi Jaisa Mood Waisa Song from 16 June 2016. The song calls for selfies from viewers expressing their various moods and the channel will match a song reflecting these moods.

    9X Media Pvt. Ltd chief revenue officer Pawan Jailkhani said, “After the success of Asktrack and Shopclues, we are delighted to announce our latest association with Pepsi through A-BC. We will be promoting the Pepsimoji campaign through customized programming innovations across our channels 9XM, 9X Tashan and 9XO. At 9X Media, it is our constant endeavor to provide well researched solutions to our Clients, after taking into consideration data analytics, brand ethos, TG and the geographies for the campaign. Pepsi Jaisa Mood Waisa Song emphasizes on music and emoticons, which is the universal language of the Youth. We are confident that our offering will resonate with the fans and viewers of the channel.”

    Similarly to this song on 9XM, 9X Tashan and 9XO, it will air the weekend property titled Jo Mood Wohi Song and Songs for Every Mood respectively. These hourly bands will play the latest songs complementing viewer’s selfies and moods.

    PepsiMoji partnership across channels will be promoted across our digital platforms. Our 15 million plus fans across Twitter, Instagram, Whatsapp and Facebook can celebrate their moods with PepsiMoji. Entries can be posted via Instagram, Whatsapp and Twitter platforms. Moods like Happy, love struck, naughty and party can be posted using #JMWS on the 9XM digital platforms.

  • Make mornings lively with bindass’ ‘Beats’

    Make mornings lively with bindass’ ‘Beats’

    MUMBAI: bindass channel is riding on huge waves of success with its fiction web series Girl in the City. Based on a girl named Meera Sehgal enacted by Mithila Palkar from Dehradhun, the show has been appreciated by many. It had also created ripples on the web in a short span of time with million plus views on social media platforms.

    It is recently known that the channel has embarked a new show titled bindass Beats in collaboration with Frooti. Sources reveal that the deal between the sponsor and channel will be around Rs 25-28 lakhs.

    Spreading dancing as a happy mantra, the one hour long show airs on the channel every Saturday at 9 am and every Sunday at 12 pm on bPlay. Both the platforms will have different music and packaging based on the theme of happy life, happy music.

    In a move to increase viewers’ participation, the channel has also initiated an interesting activity. Viewers can make their own #‎MangoBango dance video and upload on Facebook and tag @Frooti and can get a chance to win exciting goodies.