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Tag: Facebook

  • Wrogn Virat brand in Jabong portfolio

    MUMBAI: India’s leading online fashion portal Jabong has announced the addition of Virat Kohli’s breakaway fashion brand Wrogn to its product portfolio. The men’s fashionwear brand will be available in 450 variants.

    Virat has been the highest run scorer for India for six years straight and was the fastest in the world to reach 25 centuries in ODIs. Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as TOPSHOP, TOPMAN, Dorothy Perkins, Missguided, Next, ASICS, ALCIS, Hummel, DC and New Era Caps to name a few.

    Wrogn’s launch will be supported by digital and social media campaigns including Virat’s selfie video announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate Shop-In-Shop promotion will highlight the WROGN’s latest campaign images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog. The top two highest spenders on the day of launch will be invited for a Meet & Greet with Virat Kohli while the remaining five highest spenders will receive merchandise signed by the Indian cricket captain.

    Jabong chief business officer Rahul Taneja said, “We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong’s core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself.”
    Jabong chief merchandising officer Kalyan Kumar Gunasekaran added, “Wrogn collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click.”

    Universal Sportsbiz CEO & owner of Wrogn Anjana Reddy said, “Wrogn is one of the fastest growing men’s youth fashion brand in India, and we are excited to partner with Jabong and launch our latest SS’17 Collection.”

    Universal, under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. Promoted by Reddy – a national level badminton player – and backed by the Accel Partners, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans.

  • Facebook & TLabs tie up to fortify mobile-based start-ups’ analytics & monetisation

    MUMBAI: Facebook and TLabs accelerator have partnered to strengthen the mobile startup ecosystem in India. Both Facebook and TLabs have a strong focus and expertise on Internet and Mobile businesses, and will build on the knowledge and learnings of in-house senior mentors to engage and educate budding entrepreneurs.

    As part of this partnership, they will co-host multiple events for solving startups’ issues around user experience, analytics, app installs, monetisation and more.

    Facebook will also provide FbStart referral codes to TLabs for use by TLabs’s mobile portfolio companies. FbStart is a global program designed to help mobile startups build and grow their apps. Startups with a live mobile app on Google Play/iOS stores or a working Messenger bot can apply for the FbStart Program and membership is awarded to selected start-ups, post a review from the Facebook team.

    These startups will receive ad credits from Facebook and benefits from more than 30 partners, including AWS, Dropbox, SalesForce and MailChimp. Along with these benefits, startups in the FbStart program will also get support and mentorship from Facebook’s product experts and join an exclusive community of global start-ups.

    TLabs COO Abhishek Gupta said, “It’s an incredible step by Facebook for the mobile ecosystem, and start-ups would be highly benefited from being a part of the Facebook global community.”

    Facebook India head – product partnerships Satyajeet Singh commented that partnering with TLabs was a progressive decision towards creating an empowered start-up ecosystem in the country.

  • VLCC launches ‘beauty-full month’

    MUMBAI: VLCC, a leader in beauty and wellness industry in India, has announced the roll-out of its innovative “The Beauty-Full Month” campaign to celebrate womanhood across India. This multi-media marketing communications campaign, rolled out for the month of March 2017, aims to applaud the distinctiveness and beauty of every woman. The campaign is live on the company’s website, and its social media channels including Facebook, Twitter, Instagram and will also be supported with consumer engagement initiatives on-ground as well as print advertising. As a part of the campaign, VLCC is providing up to 50 per cent discount on specific services on a particular day.

    Conceptualized in-house, basis research and insights, the campaign around the Beauty Services offerings by VLCC, is primarily designed to reach out to women across all age groups. The campaign will run for the entire month of March where each day is dedicated to celebrate the 31 beautiful attributes of a woman. To complement each attribute, 31 different services, one for each day, are being offered at all VLCC Wellness Centers across cities in India.

    VLCC founder Vandana Luthra said, “Since no two women are the same, the beauty and wellness treatment offered should be tailor-made to celebrate their uniqueness. This campaign is our token of gratitude to all the wonderful women who make this world a better place. This is a unique campaign wherein we are extensively using digital as the lead medium to connect with our consumers.”

    The campaign is supported by online promotions and contest, on-ground activations, bloggers and influencer engagement, across the month. VLCC is promoting this campaign across multiple digital formats using native stories, banner advertising, video promotions etc. Additionally, Facebook Live sessions are being conducted around the theme of the week, to increase consumer engagement.

  • Nestle to fund SilverPush & IotPot pilots, ad:tech concludes

    MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon.

    ad:tech 2017 had keynotes from industry veterans and enlightening sessions for the adverting marketing community. The event witnessed a large footfall which included exhibitors, marketers, and industry leaders and an Innovation Zone with the latest disruptive technology in digital marketing.

    The second day of the action packed digital marketing event saw keynote from Times Internet’s Gautam Sinha on ‘Re-inventing digital engagement’ followed by GroupM’s Rob Norman who engaged the audience with a dynamic session on ‘Facebook and Google duopoly and the challengers to that’. These introductory keynotes were followed by spotlight sessions on topics like ‘Ecommerce companies as media platforms’, ‘Vernacular on Mobile’ and others.

    The second day concluded with the keynote by Bharat Anand, HBS Professor and author-The Content Trap who shared his insights on ‘Reflection of marketing in a digital age’.

    SilverPush and IotPot walked away with the coveted ‘The Next Big Thing’ title along with a fully-funded pilot with Nestlé. This year ad:tech brought its global initiative ‘The Next Big Thing’ to India in partnership with Nestlé India with the aim to build a platform that brings entrepreneurs and marketing leaders together and kick start collaborations. This proves to be a great platform for start-ups to prove their mettle by showcasing their indigenous ideas in front of Nestlé and digital media professionals and thereby walking away with a fully funded project.

    Comexposium India Country MD Jaswant Singh said, “The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry.”

    This year’s event witnessed phenomenal additions of companies like IBM, Accenture, Gameloft, Taboola, GSK, SAP, Yes Bank, Maruti Suzuki and Pepsico India,

  • Facebook — expanding measurement to more advertisers

    MUMBAI: Facebook has announced its new destination for cross-platform measurement called — advanced measurement. The first two products will focus on reach and attribution.

    Advanced Measurement will work for advertisers of all sizes, in addition to serving Facebook’s enterprise clients currently using Atlas measurement solutions. The new tool will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers. 

    The tools will soon be available through Business Manager — bringing people-based measurement to more marketers.
    The fragmentation of digital media has made it difficult for marketers to get a complete view of audiences across devices. In fact, 82 per cent of marketers say they are constantly searching for new tools to help optimize their cross-device advertising strategies. 

    Over the past few years, Atlas has brought people-based measurement to some of the largest marketers in the world and has run measurement campaigns with more than 300 of the world’s top advertisers. During this time, we’ve thought about ways to bring the insights from Atlas to more marketers, regardless of their size.

    Developing advanced measurement tools

    Businesses of all sizes are searching for tools that offer clearer insight into how many people they’ve reached and which publishers deserve credit for the brand or sales outcomes generated from their ads. In September, we began integrating the Atlas team into our broader measurement organization to build the tools to make this possible.
    To continue this effort, we’re beginning a test of new advanced measurement tools focused on reach and attribution. These tools, previously offered by Atlas, will soon be available through Facebook Business Manager—bringing people-based measurement to more marketers through Facebook’s easy-to-use interfaces. Advanced measurement will make it easier to compare the effectiveness of Facebook, Instagram and Audience Network alongside other publishers.

    Prioritising accessibility for all marketers

    FB hopes to make sophisticated measurement—which has historically been expensive and reliant on intense collaboration with digital platforms—more accessible to a wider range of advertisers.

    “Consistent and accurate measurement across browsers, devices and platforms is critical to evaluating marketing performance and increasing our client’s ROI,” says Omnicom Media Group’s data technology platform Annalect’s Global CEO Slavi Samardzija. “As an early and ongoing advocate for a ‘cross everything standard’, and the first media agency holding company to test Atlas measurement across clients and geographies, we see the launch of advanced measurement as a significant step toward achieving that goal industrywide.

    Over the coming year, FB looks forward to making advanced measurement tools available to more Facebook advertisers around the world. Its advanced measurement solution will become the central destination for people-based, cross-publisher measurement. It would also look to integrate additional measurement tools for performance and brand marketers beneath the advanced measurement umbrella. And, it will start transitioning clients who use its Atlas measurement solutions to its advanced measurement products.

    Its goal is to help all businesses understand how their marketing drives value both on and off Facebook. To that end, we’re keeping accessibility and comparability top of mind as it builds out advanced measurement solutions. 

  • We-Media: UCWeb enhances focus on content, invests Rs 50 million

    MUMBAI:  Leading the user-generated content ecosystem in India, Alibaba Group’s UCWeb Inc has announced the launch of We-Media Reward Plan 2.0, a self-creating content platform in India with an initial investment of Rs 50 million. The internet major is investing Rs 2 billion for driving content distribution in India over the next two years. UCWeb’s content distribution platform UC News, launched in June 2016, has registered a new milestone by becoming one of the fastest growing apps in the country with a Monthly Active Users (MAUs) of over 80 Million in India (as of February 2017).

    Announcing the initiative on his visit to India, UCWeb co-founder and Alibaba Mobile Business Group president He Xiaopeng said, “Dominance of mobile and digital proliferation is leading to an increased adoption of mobile internet and is making India ‘Digitally Ready’. UCWeb is realising its vision of “Serve half the population of the planet” and we are moving forward to the era of “GUF” (Google, UCWeb and Facebook). The investment falls under Alibaba Digital Media and Entertainment Group’s targeted investment of $7.2 billion in content over the next three years.”

    “Content consumption on mobile is rapidly rising while the We-Media ecosystem is still at a nascent stage. According to our data, there are at least 400,000 self-publishers in India already with a huge scope to grow the market, especially in the niche categories. UC Browser was launched with an aim to solve browsing-related problems while UC News and We-Media program aim to meet the increasing demand of varied content by users and build a well-established ecosystem. With our strengths in technology like Big Data AI and vast experience in markets like China, UCWeb will augment its focus on digital content aggregation and distribution in the world’s second largest internet market, India. We aim for UC We – Media to open a gateway to more opportunities in India’s content industry and emerge as the No. 1 content generation and service platform in 2017,” Xiaopeng added.

    UCWeb is also upgrading its content and services portfolio by adding more short video-related content. Short Videos are fast becoming the most popular form of content consumed in China today and UCWeb sees huge potential for this concept here in India as well. UC News aims to provide upgraded content and services to its users and, going forward, will make significant investment in this category. According to the company’s latest Content Consumption Trends Report, video content has risen 30% in the last quarter alone. The company is in the process of setting up a separate team to handle the Short Videos section and is scouting for relevant partners to support this for UC News India.

    “The latest data on UC News shows that we generated over 3,100 million page views in January, 2017 alone, which translates to 100 million page views daily. Moreover, we are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Our strong user base number indicates the success of our strategy of moving ‘From Tool to Content’. We had said that content is booming and 80 Million MAUs of UC News is a clear reflection of that. Users are embracing diverse -digital content and their appetite for such content is being met by UC News”, said Alibaba Mobile Business Group GM-Overseas Business Kenny Ye.

    Game-changer in the content ecosystem

    Besides an upgrade in Ad revenue sharing model, We-Media Reward Plan 2.0 will open the door of opportunity to the most talented writers in the country. 1000 We-media writers will be recruited in India and Indonesia who will be able to earn at least INR 50,000 per month through the UC News platform. UCWeb has been setting new trends under the UC We-Media program where people get an opportunity to create, to write, share thoughts and engage with their followers on UC News. The Program saw an increase of 200% and 350% (MoM) in its page views of English and Hindi We-Media content respectively in the past quarter.

    UC News is a big-data powered content distributor, serving as a one-stop source of trending and curated news content covering all popular categories that Indian users can consume on the go, with featured channels including news, cricket, technology, entertainment, movies, lifestyle, health, humor, etc. UCWeb’s strength in technology is helping UC News process millions of data request and content of massive origins everyday with the help of its three big data clusters set-up in India. The cluster combines over 5000 machines handling millions of data-request with a response time of less than 10 milliseconds for each, thereby boosting the content generation and distribution on UC News to meet the demands of 80 Million MAUs.

    Late last year, Alibaba Holdings announced its new digital media arm, Alibaba Digital Media and Entertainment, in a major reorganization of the company’s entertainment assets. The transformation marked a total consolidation of Alibaba’s media businesses, including video website YoukuTudou, UCWeb and Alibaba Pictures Group as well as the company’s sports, games, literature, music and the digital entertainment divisions.

  • Online fashion brand Yepme expands into Europe

    MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

    More than 2000 products have gone live. The Campaigns have been shot in the fashion capitals of world namely London, Paris and Los Angeles. The fashion showcased is European fashion. The core proposition is about being “Unreasonably Fashionable.” The core proposition is driven by fast fashion supply chain of brand Yepme that delivers Mind to Market cycle of 30 days.

    Europe offers a huge opportunity for brand Yepme as countries like UK have online sales as percentage to Retail market of close to 17%. This is even higher than US, where online market contribution to total retail market is around 14%. As pe remarketer.com, in 2016, UK online market size was $ 110 Billion. This is way bigger than Indian online market size of $ 24 Billion in 2016. The Yepme European expansion Plan is led by its 100% subsidiary in the UK.

    Yepme will build on its core strengths of in house technology to deliver single view of the customer and resources, low cost fast fashion supply chain, experience of building high brand salience in Social media (6 Million plus fans on Facebook). The brand Yepme uses variety of online tools to get insight into latest trends on Fashion across Europe. The teams in India and UK will work closely to deliver on the core proposition of being “Unreasonably Fashionable” at value pricing.

    Co-Founders Vivek Gaur and Sandeep Sharma have personally worked out nitty gritty of the launch. Vivek Gaur, while speaking on the subject, echoed that it’s a great leap for an Indian brand to make an entry into highly competitive fashion market in Europe.

    As per Sandeep Sharma, expansion into Europe was a logical next step after achieving profitability in India. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in a very competitive European Fashion Market.

  • Romedy Now launches #FurrentinesDay film, garners 1.5 mn views

    MUMBAI: This year, celebrate Valentine Day with a furry twist on Romedy Now. The channel has launched a unique property- #FurrentinesDay, to celebrate Valentine’s with animals – pets and abandoned stray friends. This property has been launched in association with Cat Café Studio and People for Animals with an aim to help animals get a merrier and furrier future.

    The on-ground event for this unique initiative took place at Cat Cafe Studio in Andheri. The event dazzled in the presence of famous celebrities, Richa Chadda, Zareen Khan, culinary chef and well known author Maria Goretti and famous wrestler Sangram Singh.

    The integrated campaign on TV and social media started from 1 February 2017 with a series of videos, celebrity bytes, animal profiles and trivia on social media. The campaign received support and tremendous response on social media with the #FurrentinesDay launch film garnering 1.5 million views on Facebook within 48 hours.

    Romedy Now will pay its ultimate tribute to animals by launching a beautiful #FurrentinesDay film starring singer and actor Meiyang Chang. The film will be launched on 14 February across all Romedy Now platforms – on air, digital and social media.

    Additionally, well known faces like John Abraham, Meneka Gandhi, Singer Shaan, Jackky Bhagnani, Ali Fazal, Sunny Leone, Sophie Chaudary, Tara Sharma and many more shared the video to their followers and put out their video bytes in support of the initiative.

    Chadda said, “It’s great that Romedy Now has taken this responsibility of spreading awareness about animal welfare because channels like these can reach a wider target audience. I personally love cats and I am happy to be associated with #FurrentinesDay as I feel everyone deserves love on Valentines – humans and animals alike! One of the aims of the initiative is to find loving homes for these homeless indigenous species of cats.”

    Khan added, “It’s every individual’s responsibility to make sure that no living being is ill-treated, be it humans or animals. I love cats and I feel deeply for them as they can’t ask for what they need and as human I feel we should be sensitive towards them. I’m glad to be here and associating with Romedy Now for this cause has been really worthwhile. I want to tell everyone that please support this initiative of #Furrentine’sDay and show some love to these animals.”

    Goretti said, “Animals are our best companions and it is our responsibility to take care of them. My children love animals and they feel happy around them and therefore I am happy that I could support #FurrentinesDay – a unique initiative by Romedy Now that goes beyond just loving humans. Animals are dependent on us and I want to take this platform to tell people that we need to look beyond our own interests and help these little creatures live a healthy life.”

    Singh, who was brand ambassador of People For Animals said, “I want to thank Romedy Now for taking up this initiative. We must care for animals just like we care for our children because they are also like children. They are one of us and we need to treat them well. They are more loyal than humans and give us unconditional love! I come from a small town where we take special care of animals. I would like to take this opportunity to support this initiative and spread awareness.”

    Viewers and fans, as a part of the digital campaign, can tweet about their love for animals by using the hashtag #FurrentinesDay! For every tweet received, Romedy Now will make a contribution to Cat Café Studio and People For Animals to help the cause of animal welfare. The campaign has received over 2500 tweets so far and is still counting.

    On 14 February 2017, Romedy Now will go on a Valentine’s Day date with its furry friends at Cat Café Studio. The channel’s Facebook page will live stream the V Day party and celebrations from there.

    On television, Romedy Now has lined up special movies on 12 February to celebrate Valentine’s Day. Films like Marmaduke, 101 Dalmatians, 102 Dalmatians, Cats and Dogs, Beverly Hills Chihuahua & Princess Diary will be aired all day.

  • YouTube challenges Facebook & Twitter with mobile live

    MUMBAI: Beware, Facebook and Periscope. YouTube is ready to ramp up a challenge with its live mobile closeup. Google-owned video network has began to let popular online video personalities broadcast on the go using mobile devices.

    The new mobile live streaming feature allows YouTube content creators whose channels have more than 10,000 subscribers to broadcast through apps tailored for mobile devices such as smartphones.

    According to product managers Barbara Macdonald and Kurt Wilms, this launch will put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives and creativity.

    The feature would be available more broadly at YouTube soon.

    However, the functionality remains unchanged. As before, you can set a custom title, enable or disable live chat, and choose to send a notification to all of your subscribers. You can broadcast in portrait or landscape and messages will appear on your screen as fast-moving bubbles.

    Facebook and Twitter have already added such capabilities to their mobile applications, getting an advantage on YouTube.

    YouTube is banking on its reliability and rock-solid infrastructure to tempt people across, as well as a new Super Chat feature. Like Twitch and other live streaming services, this gives viewers the option to pay for a distinct, brightly colored message. It’ll stay pinned to the top of the chat window for up to five hours, and earn creators another slice of cash as they converse with their fans in real-time.

    Macdonald and Wilms said that Super Chat is like paying for that front-row seat in the digital age.

    In December, Facebook began testing a live audio streaming service that will let people essentially broadcast radio-style on the leading online social network.

    The new feature came as an alternative to a Facebook Live tool that lets people stream live video at the social network.

    An audio-streaming option promised to be useful in areas where telecommunication networks have trouble handling the larger data demands of video streaming.

  • FB to make TV-style video app

    FB to make TV-style video app

    MUMBAI: Facebook is seeking publishers to make specific and niche content and also working on a TV-style video app. FB has no definite model of video programming except for live streams posted by its users and short video clips.

    The App is part of an initiative to own a video-first company – allowing for competition for TV advertising revenue. FB’s strategy to push more video content on the platform has been well prescribed, according to a report in WSJ.

    The report did not give details of attributes of the app, but said that the video programming content would last for around 10 minutes, from scripted shows to entertainment and sports.

    While there was no mention of which streaming boxes FB TV content will stream through, it may aim to start with Apple TV. 

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