ITV

Tag: Facebook

  • Facebook rev, net income up in first quarter on higher mobile ad revenue

    BENGALURU: Facebook Inc., (FB) reported 51.1 percent year-on-year (y-o-y) growth in ad revenue for the quarter ended 31 March 2017 (Q1-17, current quarter) as compared to the corresponding year ago quarter. Facebook in its earnings release says that Mobile advertising revenue represented approximately 85 percent of advertising revenue for Q1-17, up from approximately 82 percent of advertising revenue in Q1-16. The social media giant reported ad revenue of $7,857 million in the current quarter as compared to revenue of $5,201 million in Q1-16. a

    Total revenue however increased 49.2 percent y-o-y due to a decline of US$ 6 million (about 3.3 percent decline) in payments and other fees in the current quarter vis-à-vis the year ago quarter. FB reported total revenue of $8,032 million in Q1-17 as compared to $5,382 million in Q1-16.

    Net income in Q1-17 increased 76.3 percent to $3,064 million (38 percent profit margin) as compared to $1,738 million (32 percent profit margin) in the year ago quarter.

    Total cost and expenses increased 39.5 percent y-o-y to $4,705 million in the current quarter from $3,372 million in Q1-16. FB says that capital expenditures for the first quarter of 2017 were $1.27 billion.

    “We had a good start to 2017,” said Facebook founder and CEO Mark Zuckerberg. “We’re continuing to build tools to support a strong global community.”

    The company says that Daily active users (DAUs) – DAUs were 1.28 billion on average for March 2017, an increase of 18 percent y-o-y. Monthly active users (MAUs) – MAUs were 1.94 billion as of March 31, 2017, an increase of 17 percent y-o-y.

  • Digital ad investment will surpass TV in five more countries: GroupM’s Interaction 2017

    MUMBAI: GroupM has published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer behaviors informed by experts from WPP’s worldwide network of communications, marketing and data companies. 

    The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets. Topics covered include ad fraud and marketplace integrity, fake news, privacy, ad blocking, artificial intelligence, augmented and virtual reality, video competition across platforms, live video, advanced television, streaming and on-demand audio, and much more.  In the report, GroupM’s global chief digital officer Rob Norman and Futures Director Adam Smith, also share views on media pricing, the consolidation of economic value in media among a small group of companies, and media consumption and ecommerce trends.

    As reported in its “This Year, Next Year,” worldwide media and marketing forecast, GroupM predicts that digital advertising will capture 77 cents of every new ad dollar in 2017; TV will capture 17 cents. Despite challenges around standards, measurement and supply chain integrity, digital advertising continues to grow rapidly as marketers follow consumers to the media destinations where they spend their time, and increasingly transact for goods and services. Digital investment has already surpassed TV in ten markets* and another five will cross this bar in 2017 (France, Germany, Ireland, Hong Kong and Taiwan), GroupM predicts.

    As the competition for consumer attention and advertiser investment escalates, people worldwide are spending more time with media. On a population-weighted average, the overall time spent with media (the ‘media day’) grew by nine minutes to eight hours in 2016, but time spent with online media grew by 14 minutes. This is attributable to the greater access to media that mobile technologies provide. Mobile similarly contributed to the growth of adult internet users to 2.34B in 2016.

    However, GroupM’s data shows that for now, TV is still king with advertisers when global data is aggregated. TV’s share of advertising investment was largely stable at 42% in 2016; GroupM predicts a share decline to 41% in 2017. TV rode a five-year peak share at 44% from 2010-2014, with only minimal share shedding since then.

    Still, linear TV demographics continued shifting in 2016, with the loss of the 16-24 year-old demographic remaining one of its biggest challenges. Though the global population of 16-24 year-olds only decreased 1% 2014-2016, the average “tonnage” of the 16-24 linear TV audience shrank 16%, with some markets reaching numbers closer to 30%. GroupM clarifies that some of this loss is exacerbated by TV’s other big challenge – the inadequate measurement of TV’s total audience across platforms. GroupM continues to advocate measurement improvements to better evaluate television across all devices in markets across the globe. The absence of close substitutes means that for now, those advertisers seeking this young adult TV audience can be willing to bear price inflation in proportion to its rising scarcity.

    In the report, GroupM also examines the coalescing of economic value among six global companies who hold the lion’s share of digital ad spending, with Google and Facebook at the forefront. GroupM notes that these companies have very different business models than the owners of linear TV, and they also attract different advertisers. Advertisers accounting for 90% of TV advertising revenue represent between 30% and 40% of the revenue earned by the digital giants. The other 70% of their revenue comes from a combination of small and local businesses, often ones that trade in digital products or services. This bifurcation among classes of advertisers is subject to change as television becomes more data-fueled and targeted (more like digital) and as video content on digital platforms continues to be enhanced with greater quality (more like TV).

    “Google and Facebook attracted the vast majority of incremental digital ad investment growth in 2016,” said Smith. “In 2017, the industry will be watching closely to see how Snapchat or Amazon may creep into Facebook’s and Google’s value chain, and if the stronghold that ‘BAT’ (Baidu, Alibaba, Tencent) has in China can expand to international markets.”

    Interaction 2017 also looks at consumer purchase behaviors. In 2016, ecommerce totaled USD 1.874 trillion, globally, fully 20% more than the USD 1.558 trillion logged in 2015. GroupM forecasts 18% growth for ecommerce in 2017, surpassing the two-trillion mark to USD 2.205 trillion.  On average, online shopping per user is projected at USD 869 in 2017. The U.K. remains home to the most active online shoppers, predicted to average USD 4,000 per user in 2017. Combined, Amazon and Alibaba represent more than half of all e-commerce (excluding the travel category).

    “Last year, we were cautious in our estimation of the rate of change, but this year we are less so in the face developments in hardware and software technologies that are advancing us from the information age to the intelligence age,” said Norman. “To help shape our thinking and speculation in this year’s Interaction, we invited more than 20 partners** to discuss AI, augmented and virtual reality, video competition, advanced and data-driven TV, streaming and on-demand audio, the Google/Facebook digital duopoly, live video, ecommerce, marketplace integrity and fake news. The result is both one of the most comprehensive pieces on the state of digital we’ve ever written and also a springboard for marketers to think long and hard about their future. We invite debate that will undoubtedly ensue.”

    (* Australia, Canada, China, Denmark, Finland, the Netherlands, New Zealand, Norway, Sweden, United Kingdom.)

    {** Amazon, AppNexus, comScore, DoubleClick, eMarketer, ESPN, Facebook, Google, Hulu, IAB, IBM, LinkedIn, NBCU, Pandora, Pinterest, The New York Times, Snapchat, Turner, Twitter, Vox Media, YouTube.}

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  • FB adds India-specific options, shows how to build communities

    MUMBAI: Facebook hosted an interactive product showcase for Facebook community to experience in Mumbai. Facebook: A place to connect, showcased brings to life Facebook’s mission, shared across our family of products and apps, which is to make the world more open and connected.

    The event centered around three subjects: Me, My Community and My World. The featured products included Facebook Live, Facebook Lite, Full Camera, 360 Photos, Groups, Events, Oculus, Instagram, WhatsApp as well as our suite of safety, and security tools including Safety Check, Community Help, Safety Center, Parents Portal, Bullying Prevention Hub and Suicide Prevention tools.

    The event served as an opportunity for the teams to listen and receive feedback from the community as they worked to ensure everyone’s Facebook experiences is great, regardless of where they connect. Facebook is building better experiences to work on all connections, devices, and communities.

    Products such as Facebook Lite, which makes it easier for people to access Facebook on older Android devices or slower connections, counts India as one of the top (client) countries. Now, conversations on FB Lite can be enhanced through reactions including “Love”, “Haha”, “Wow”, “Sad” and “Angry.”

    Since the global rollout of Facebook Reactions in 2016, there have been 300 billion reactions on Facebook posts. The most popular reaction is Love, making up more than half of all of reactions.

    Facebook also rolled out local camera effects designed for India. In addition to the frames and effects that come standard in the Facebook camera, they have designed several custom effects for India — so people can create and share photos and videos that showcase the expression of Namaste as well as capture geo-specific experiences in Delhi, Mumbai, Goa, and other places.

    “India is a very important country to Facebook, and we’re proud to have more than 184 million monthly active people in India who use Facebook to connect with their friends and family, and to build supportive communities online and offline,” an FB executive said.

    Facebook founder and CEO Mark Zuckerberg recently shared a letter to the community about giving people the power to build a global community. For the past decade, Facebook has focused on connecting friends and families. With that foundation, our next focus will be developing the social infrastructure for the community — for supporting us, for keeping us safe, for informing us, for civic engagement, and for inclusion of all that will bring us together as a global community so we can have the most positive impact in the world.

    Last month, Facebook rolled out its new camera feature. “We want to make it fast, fun and easy for people to share creative photos and videos with whomever they choose, for however long they choose — and the more we share with each other, the more open and connected our community can be,” the executive said.

  • Alibaba’s UC news registers 100m active users, browser has 43% share in India

    MUMBAI: UCWeb, an Alibaba Mobile Business Group company, today announced that its latest product, UC News, has crossed 100 Million Monthly Active Users (MAUs) in India and Indonesia. With 100 million daily article views, UC News has rapidly grown in India & Indonesia market since its launch in June 2016. UCWeb is augmenting its focus on digital content aggregation and distribution in the world’s second largest internet market, India.

    Talking on the latest milestone, Alibaba Mobile Business Group president-overseas business Jack Huang said “We are experiencing a fast rise in the average time spent on UC News. As of this quarter, an average user spends over 23 minutes on UC News. Users are embracing diverse digital content and their appetite for such content is being met by UC News. Going forward, we are also targeting more diversified and localised content on our platform by end of 2017 to make the local content ecosystem stronger. With over 100 million MAUs, UCWeb envisions itself as powerful as Google and Facebook and aims to bring the global mobile internet to an era of ‘GUF’ (Google, UCWeb and Facebook).”

    Leading the user-generated content ecosystem in India, UC News recently announced The We-Media Reward Plan 2.0 for self-publishers, bloggers & independent writers with an initial investment of 50 Million INR. UCWeb is investing 2 Billion INR for driving content distribution in India over the next two years. With the changing mobile internet landscape, UCWeb has adopted a strategy of becoming a content distribution platform from being a browsing tool by engaging and aggregating diverse form of content on its platforms – UC Browser and UC News. UC Browser is now the preferred option for mobile browsing and an ideal platform for accessing different kinds of content.

    In a recently released report, UC Browser has achieved the highest browser market share in India, according to leading web analytics firm StatCounter. UC Browser is now the most popular browser in India in terms of internet usage across all platforms combined (Mobile, Desktop, Tablet, Console) with a market share at 43.31% followed by Chrome at 36.07% and Opera at 8.34%. UC Browser is also the dominant browser for mobile internet in India with over 100 mn Monthly Active Users (as of Sept 2016).

    Indians are amongst the world leaders in terms of internet usage on mobile phones. According to StatCounter, internet usage in India by desktop and tablet fell from 33.2% in January 2016 to 21% this year. Mobile internet usage jumped from 66.8% to 79% over the same time period.

  • 20 countries enter deals for 360 deg VR content with RT at MIPTV 2017

    MOSCOW: RT, the global TV news network, has become a pioneer of 360-degree video format commercialisation by securing licensing agreements for VR content with organisations from across 20 countries. The deals followed an RT showcase in which it demonstrated expertise in integrating panoramic videos into documentary features at MIPTV 2017, one of the world’s largest annual content markets.

    “This year at MIPTV we have witnessed a real breakthrough in VR content licensing. For the first time we have concluded multiple VR content deals. It’s a clear sign that the market is becoming more established and that the demand for quality 360 content is growing. RT is uniquely positioned to deliver on this growing demand,” says Ed Chizhikov, head of RT 360.

    With over 100 current titles, RT presented one of the world’s largest 360 VR original content libraries at the MIPTV market.

    RT also hosted a VR session Integration of 360 Video: Pioneering a New Method of Storytelling showcasing the network’s documentary film Project Duterte to demonstrate how 360 segments could be integrated into traditional filmmaking done in the flat format. Project Duterte discusses the controversial drug war waged by President Rodrigo Duterte in the Philippines. RT correspondent and author of Project Duterte, Marina Kosareva, who managed to secure an exclusive interview with the President of the Philippines during the making of the film, spoke at the RT showcase alongside Chizhikov.

    Visitors of the MIPTV 2017 virtual reality pavilion also had a chance to view firsthand the Space 360 project, a team effort by RT, the Roscosmos State Corporation, and Energia Rocket and Space Corporation that brought audiences the first-ever panoramic view of planet Earth as seen from space in November 2016.

    During the market, RT was able to successfully license its 360 VR content to 20 organisations from different countries including the UK, South Korea, China, the Philippines, Indonesia, and Malaysia, marking the growth of 360 VR as an essential part of the global content distribution business.

    RT was among the first global news media outlets to adopt 360 technology for news production. RT’s panoramic videos are available on Facebook, YouTube and the RT360 app (available at Google Play, AppStore and Oculus Store).

  • Facebook exec ponders: How to hold the brain’s attention?

    GOA: The final session of Goafest 2017 concluded with the stating of a few significant points by the head of Facebook creative shop India and global accounts APAC Juhi Kalia.

    Kalia stated, “We exist in an environment which is content-rich but the attention span is poor — a mere eight seconds. That is understandable as the amount of information an average person is fed is equivalent to 174 newspapers a day.

    “The flip side is that the human brain is adapting to this shift, and evolving. We now register information at a faster rate and process information in many (newer) ways. The brain processes visual information 60,000 times faster than text, it gets coded in long-term memory and, therefore, has more recall,” she explained.

    The way people consume content is also evolving. “Consumption is no longer linear. It is customised, frequent and fast. Even our bodies have adapted to this shift, wherein our postures reflect what kind of content we’re consuming.”

    Juhi elucidated on how the different platforms elicit different mindsets and perception. Instagram gives its users the perception of discovery, inspiration and transportation, while Facebook is known for connection and recognition. In the end though, it all boils down to: content.

    “A great creative is a great creative regardless of the platform. Her parting shot to the engrossed audience was, “What we need to understand is how to tell stories based on how people are interacting with the platform. We are at that point in time where we have to find new ways to tell stories.”

    The fast-paced and cutting-edge final session of Goafest 2017 certainly opened up a lot of minds to new technologies and usage of social media platforms. As the day came to an end and people headed to the sundowner at the lawns to unwind, one can’t help but admire the past three days of learning, and it is with a bittersweet smile that people get set for the closing party of Goafest 2017.

    AlsO Read :

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  • DD Kisan viewership is 7.2m a month, received Rs 800m govt funds for 17-18

    NEW DELHI: A sum of Rs 1.2225 billion was released from 2014-15 to 2016-17 to Prasar Bharati by the information and broadcasting ministry for Dordarshan Kisan Channel.

    The total fund allocated for 2017-18 is Rs 800 million, the minister of state for information and broadcasting Rajyavardhan Rathore has told the Parliament.

    Fund allocated to DD Kisan are:

     

    2014-15

    2015-16

    2016-17

    260 million.

    262.5 million.

    700 million.

     

     

    The annual operating cost incurred by the channel in the year 2014-15 is Rs.231.1  million. .

     

    DD Kisan was launched in May, 2015. The source of revenue is commercial advertisements aired during the programme. The revenue earned by DD Kisan other than government funding, since its launch from May, 2015 is:

     

    Period

    Revenue

        April, 2015 to March 2016

    Rs 14 million

        April, 2016 to February 2017

    Rs 19 million

    In reply to another question, he said DD Kisan has introduced two daily News Bulletins at 1:30 pm and at 07:00 pm.

    The channel continuously receives feedback from its viewers. There is a daily one hour live interactive programme “Hello Kisan”. The farmers can call on the toll free line to ask questions to experts or give their opinion. The channel takes their reactions for improvising the content.

    A number of field based shows and programmes are also planned. There is a direct communication at grass root level with the channels’ representatives. The social media links such as web, Facebook and Twitter are also prominently displayed on the channel so that viewers can give their suggestions. Feedback/suggestions, as available, are regularly analysed for improving the programmes and content on the Kisan Channel.

    These programmes are produced continuously depending upon the requirement of the channel. There is no proposal at present to translate the programme in other regional languages.

    Answering another question, he said Doordarshan telecasts agriculture programmes through its network on National Channels as well as other DD regional channels.

    DD Kisan is available throughout the country. As a new initiative, a daily programme titled “Uttar Purvi Rajyon Se” has been scheduled which contains programmes from North Eastern states in their respective languages.

    Viewership of DD Kisan channel according to data received from Broadcast Audience Research Council is an average 7.2 million per month.

    : :

    Average Monthly Viewership (in million)

           Market: All India

    Month

    DD Kisan

    January      2016

    8.8

    February     2016

    15.3

    March         2016

    7.3

    April            2016

    6.7

    May             2016

    4.3

    June            2016

    4.5

    July             2016

    5.6

    August        2016

    6.4

    September  2016

    7.1

    October       2016

    8.2

    November   2016

    5.5

    December   2016

    5.8

    January       2017

    7.3

    February     2017

    7.3

    Average

    7.2

  • Amazon Prime subs can watch NFL live, 10-game deal signed

    MUMBAI: As a growing number are switching to mobile entertainment, Amazon Prime has decided to stream US National Football League games live.

    A company spokesperson said that Amazon will live-stream 10 games exclusively for Prime members. Yahoo streamed the first NFL game in 2015.

    Before the deal was announced, Twitter, Facebook and YouTube were also in the running. It was learnt that Amazon marched ahead of all for the digital distribution rights. Although Amazon declined to comment on the deal value, it is understood to be around US$ 50m for ten games in a year. Amazon plans to recover its investments by running ads during the games.

    Amazon has over 60 million Prime subscribers worldwide, according to analyst reports.

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  • Season 2 of Woodland’s #AgainstAllOdds digital campaign returns

    Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

    In the #AgainstAllOdds 2 series led by Interactive Avenues, Woodland’s Digital agency, 3 people from all walks of life come together to have a conversation about the disabilities, deterrents and dangers they had to face to overcome the barriers in their lives and emerge victorious. The grit and determination with which they overcame not only physical but mental and social barriers to reach their goals is a story worth sharing with the millions who will get inspired by them. The three people, each with a story to tell are Stanzin Dorjai, George Thengummoottil and Divyanshu Ganatra.

    These stories are being shared on Woodland’s Facebook and Instagram pages, providing them with an all-important platform to talk, share and raise awareness about the issues they had to face in their respective journeys.

    The brand says that the audience reaction to the campaign has been huge, where they have come up with their own stories which are just as inspiring and deserving to be shared. Till now, the Engagement Rate (Like + Share + Comment) of the campaign is 53,000+ and it had a Reach of 0.5+ million.

  • Germany threatens to penalise Facebook, Twitter for hate speech and fake news

    NEW DELHI: Germany has threatened to impose fines of up to €50 million (Euro Five crore) on social media networks including Facebook and Twitter if they fail to get their houses in order over the spread of hate speech online.

    The proposals would see firms hit in their pockets for failing to remove blatantly illegal content such as hate speech and fake news within 24 hours, according to a report in ‘Guardian’ yesterday.

    For other, lesser, law breaking content a more lenient deadline of seven days has been set.

    A draft law is currently being formulated by the German Parliament prompted by exacerbated politicians concerned that American social media firms are not taking the problem seriously enough, although it is likely to be met with howls of anger from free speech activists.

    Federal minister for justice and consumer protection Heiko Maas said, “Facebook and Twitter missed the chance to improve their takedown practices. For companies to take on their responsibility in question of deleting criminal content, we need legal regulations.”

    Internet giants have long striven to paint themselves as conduits of information rather than publishers in their own right, a semantic quirk which enables them to shed much of the responsibility shouldered by traditional publishers.

    The German government’s move follows concerns raised by chancellor Angela Merkel that fake news and bots could influence upcoming elections.