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Tag: Facebook

  • Facebook to reduce unintentional ad clicks, announces new metrics

    MUMBAI: Facebook, last October, outlined what it will take to create a healthy advertising ecosystem: great experiences for people, meaningful business results for advertisers, and sustainable growth for publishers.

    Ad placements that are built to drive unintentional clicks run counter to that goal. While they can be profitable for publishers, they fail to deliver good experiences for businesses or people. For advertisers, these kinds of unintentional clicks can drive down the value of their campaigns.

    Over the next few months, Facebook will be making updates to stop delivering to ad placements that encourage unintentional clicks. These updates include policy clarifications on unintentional clicks, product changes to invalidate these clicks, and proactively pausing implementations that exhibit abnormal click behavior.

    Removing unintentional clicks from Audience Network: When browsing across the web or in an app, ads may pop up in places that cause people to accidentally click on them.

    Facebook is no longer counting Audience Network clicks where people “bounce back” in under 2 seconds. FB found that these clicks are almost always unintentional.

    Total campaign impressions: FB is providing two new metrics to offer clarity on the number of ads shown to people including gross impressions, auto-refresh impressions.

    Utilizing Signals About Intentional Clicks

    To understand if a click is intentional, one of the metrics FB looks at in FB delivery models and quality detection systems is “drop off rates” — the time a user spends on the landing page of an ad. Facebook found that people who click on an Audience Network ad and spend less than 2 seconds on a destination page almost always clicked accidentally. Moving forward, FB will no longer count clicks categorised as unintentional. Facebook will continually refine and adjust this threshold as Facebook gathers more data and signals.

    Pausing Implementations with Abnormal Behavior

    Publishers sometimes create ad experiences that fail to deliver true advertiser value. This can be due to implementation error, or because the ad is in the wrong flow of the app experience. When Facebook sees abnormal behavior, such as an inflated click-through rate (CTR), it will automatically pause placements to protect people and advertisers. Facebook also inform publishers so they can make necessary changes.

    Clarifying FB Policies

    FB also heard from publishers that they want more examples of FB policies, and specifically how to create better native ad experiences. So it recently updated FB policies with clear examples to avoid unintentional clicks (https://developers.facebook.com/docs/audience-network/policy), and went a step further by introducing a new policy that prohibits clickable “whitespace” on native ads. By requiring users to click on an advertiser asset, FB expects to see further reduction in unintentional clicks.

    Going forward, FB will be experimenting with more ways to reduce the number of unintentional clicks by looking further into bounce rates, additional metrics, and trying to prevent users from accidentally clicking in the first place.

  • We are seeing consumption in languages & low-connectivity areas, says Facebook India’s Saurabh Doshi

    With millennials increasingly consuming video online and on their handsets on Youtube and on VOD services, Facebook, the world’s largest social media network, has also rushed in to provide users with their unique experience. And while it has been a little late getting to the party with video, the Mark Zuckerburg led firm has been pretty clear about its intentions to own this space as well.

    With more than two billion monthly active users, and 100 million daily  actives, Facebook could cause unimaginable disruption with its video strategy.  While that might happen online on some connected devices, in India it is going to be on mobile, thanks to its vast mobile population of close to a billion.

    Facebook India head-media partnerships Saurabh Doshi echoed that sentiment as well at indiantelevsion.com’s OTT summit VIDNET 2017 in Mumbai two weeks ago. He stated that almost 95 per cent of the Indian population logs on to the social media network on their mobiles. He was on stage having a fireside chat with well-known Youtube creator and comedian Saurabh Pant.  Excerpts from the conversation.

    Can you quickly start with what is currently happening in India and what is the trend going on on Facebook?

    We get over 184 million active users monthly out of which 178 million come from mobile phones, so almost 95 per cent of the population in India is using Facebook on their mobile. Close to 100 million visit the platform everyday. On Whatsapp, we have around 200 million monthly active users.

    The interesting thing is that Facebook also deals with multiple formats, considering use of videos. As a creator myself, I have noticed that it has exploded over the last year and seeing far more traction. So can you tell us something about the multiple formats and how best to use them.

    We started with being a text platform. Over a period of time, the journey moved to photos after which we saw a big consumer shift happening towards videos like the Ice bucket challenge kicked off its whole journey on Facebook. So it is generally from videos to live, 360 degree, and VR which is an extension of different platforms. Recently, we launched camera effects through which the creators can create filters, masks, emoji’s.

    With Instagram, what’s happening is like put up the story and you get an immediate click on it.

    Yes, Instagram is also doing great in India, its growing relatively very fast, we see a lot of youth coming on the platform. Around 200 million people across the globe are using Instagram stories.

    At a session here, Republic TV’s Arnab Goswami gave Facebook a very happy endorsement where he said he prefers Facebook over Twitter because of a lack of anonymity. What is your take on that?

    Real people on the platform have always been our USP. When you have real people and real conversations happening on real time basis, it has been carried to other platforms as well. We have a community business team across the world working 24X7 to pull out fake pages and accounts.

    As I said Facebook videos have exploded from last year, my Facebook and Youtube views are almost even and sometimes views on Facebook were far more. So is there any trend you are noticing with regards to content creation and what works and what does not, from a video point of view?

    First of all I want to elaborate a bit. Facebook started up being a friend and family network and is still that. In fact, that is the core DNA. Secondly, there is need to either have a conversation as to what is happening in your personal life and also what is happening in your surroundings like breaking news or a movie trailer etc. – the ability to give an environment where anyone can comment, chat, share.

    I have been using Facebook Live very  consistently over a period of six to eight months and I have noticed that some of the live videos hit higher numbers than the stand-up. The new Facebook layout has a separate tab for videos, where you can see videos all across the platform.

    At various points of time we keep on experimenting with lots of products, the behaviour of a user to pull out a phone, watch some videos, and look at some text. People come to the platform not only because of the news feed but also a place where the creators’ content can be curated so that people can follow those creatives.

    What kind of content do you like to watch on Facebook: is there any particular channel or creative that you find exciting? Going forward, what do you think are some of the trends you see with regards to Facebook videos?

    Personally, I am a strong consumer of news, I discover all my news through Facebook, as Satya (Raghavan fro YouTube) mentioned, we see a growth around the languages, regional content and local content. So we focus on supporting creators and organisations in some of those areas. People with low-end devices in poor connectivity areas also browse Facebook. We are seeing the consumption all across and thanks to Reliance Jio for all the efforts on the infrastructure side.

    The most crucial question, what are the plans for monetisation rollout?

    We clearly understand the need for providing the tool through which creators can make money. Premium content obviously kicks in a lot of resources, efforts. We need to have the model where the creators should be able to make money out of Facebook. Having said that, we have experimented in the past, and there are more experiments going on. Last year, we rolled out suggested  video, this year some time early in US we rolled out ad rates inside the videos where the creator could actually put an ad and make money out of it including live.

  • Dekkho to identify non-production house talent, plans four web series in Sept-Oct

    MUMBAI: Dekkho will largely focus on youth-based videos and regional content across six languages, primarily serving the 18-30 year old mobile audience.

    The online video streaming platform has announced plans to establish itself as the destination for talent discovery in India and showcase premium content from non-production house talent. Having collaborated with 80+ creators to curate premium videos across genres such as food, fashion, travel, lifestyle, comedy and gossip, the platform is now gearing up to run multiple digital promotions and events to identify emerging talent and get them on board over the next three to four quarters.

    The platform will also mark its foray into original content co-creation with four branded video properties, lined up for September-October period, in the form of web series, music videos, and short-form videos.

    Dekkho’s latest move is aimed at tapping into the unscripted and independent creator market, which comprises around 80 per cent of the overall production volume of online entertainment.

    As part of its marketing strategy, Dekkho has tied up with leading telecom operators and original phone equipment manufacturers (OEMs) to offer greater exposure to content developed by independent creators. The platform has additionally collaborated with partners like Amazon Fire TV.

    Co-founder Tanay Desai said, “Viewers today want more of short, snackable content that independent creators like AIB or Miss Malini produce. Our aim now is to create visibility through a bunch of exciting developments like localising our UI, promoting offline viewing and building for low data consumption. We are focused on Tier II, Tier III consumers who constitute the masses, and provide them a focused, curated experience that is missing on YouTube and Facebook.”

    “Dekkho,” he said, “will primarily host creators who are not associated with a label or production house. This initiative is synergistic with that vision, and will help us in discovering exciting talent from across the country to provide our viewers with premium content across age groups, geographies, and languages.”

    Says he: “Not only are we providing them with global exposure and monetisation opportunities through our advertising network and brand integrations, but this is the first time their ongoing content will be represented on a big screen format via our partnerships.”

    Dekkho aims at realising its target of reaching five million monthly active users within the next year and have 200 channels on board.

  • Tata Sky & QYOU partner to bring online video content

    MUMBAI: QYOU Media, a leading curator of premium ‘best-of-web’ video for multiscreen distribution, has expanded its partnership with Tata Sky, a leading content distribution platform in India, in the largest single-territory deployment of its linear channel to date. Previously available through Tata Sky’s mobile app, this broader deal will make QYOU’s 24/7 service of online video content available to 17 million Tata Sky connections across television and mobile.

    The rapid growth in internet access has seen the number of users in India surge to almost 400 million. Online short-form video available through sites such as YouTube, Daily Motion and Facebook is hugely popular, with the average length of a viewed video in India being less than twenty minutes. To cater to the tastes of digital native millennial and generation Z audiences who are engaging with short-form video on a daily basis, Tata Sky will feature The QYOU’s 24/7 service which curates unique digital-first content. This content will be featured through the screens and services its younger customers in India love to use, especially mobile and TV.

    As part of the agreement, QYOU and Tata Sky will also start to feature content from local creators in India and some of the most popular online videos from the region in order to create highly localized shows that appeal to Indian audiences. The service will be available on Ch 200 (HD) & Ch 201 (SD) on Tata Sky and keeping in mind the ‘on the go’ nature of the content, it will also be available on the Tata Sky app on Live TV and VOD.

    Tata Sky chief content officer Arun Unni commented: “Catering to audiences’ changing preferences and tastes has always been the core focus for Tata Sky. This will be the first time that subscribers can view short format content 24×7 on their TV sets on the Tata Sky Mobile App. With the burgeoning popularity of online video in India and the incredible depth of unique content in QYOU’s archives, it makes complete sense for us to provide this service to our subscriber base.”

    QYOU Media CEO Curt Marvis adds: “India is renowned for being a region filled with tech-savvy young people, who navigate the worlds of internet video and traditional television with complete ease. Having a curated mix of the best digital-first video content at their fingertips – whether they’re watching on a mobile device or via the TV screen – means that they can enjoy the best of both worlds and never miss a thing. We are proud that our partnership with Tata Sky is evolving and enabling us to make the largest deployment of our channel in a single market to date.”

  • Facebook plans to stream sports, comedy, reality & gaming TV series

    MUMBAI: Cable cutters never had it this good. Now, a broad range of streaming services is available on all your devices, including those that offer live TV.

    Social networking giant Facebook, with around two billion monthly users, plans to start production on high-quality gaming shows and television series possibly investing up to $3 million (Rs 193 million) an 30-minute episode which would be broadcast on its platform. Facebook may announce its first batch of TV-like shows this summer, targeting 13-34 age-group audience but focusing on 17-30 range, PTI and WSJ reported. With that, Facebook is set to take on Netflix, YouTube, and Hulu.

    The online platform, which has around two billion monthly users worldwide, is working on the project with a small group of partners and hopes to start putting out episodes of its forthcoming series by the end of the summer. The company is also reportedly keen on sit-com programming having signed deals for short-form content from partners such as Vox Media, ATTN, and BuzzFeed earlier this month.

    It was in mid-April that Facebook originally planned to unveil its shows around its developer conference, then in time for the Cannes Lions festival, which started mid-June. But, it did not happen.

    Facebook vice president for media partnerships Nick Grudin, in a statement to AFP, said its goal was to make Facebook a place where people could come together around video, observing that Facebook and its collaborators would “experiment with the kinds of shows you can build a community around — from sports to comedy to reality to gaming.”

    Facebook is funding the shows on its own at first, he said, “but, over time, we want to help lots of creators make videos funded through revenue sharing products like Ad Break,” a software tool that allows adverts to be directly inserted into Facebook’s online content.

    Facebook could possibly not have shows about teens, or “political dramas, news [or] shows with nudity and rough language.” So, it seems Facebook wants to be the safest, most straight-down-the-middle TV network on the web. Facebook may share ad revenue with creatives who contribute short-form content. And, in a major change from the way online competitors have been doing business, it will also open up its viewership data to “Hollywood” — presumably production partners.

  • Myntra launches digital campaign with customer

    MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region. Her name is Novi, a homemaker with two daughters and passionate shopper of fashion, from Aizwal in Mizoram.

    The video would be placed on Facebook, Twitter and Myntra’s Youtube channel. Myntra has developed a short film with narration by Novi herself, where she talks about her experience as an enthusiastic, fashionable and cool homemaker. Her story is not just about shopping, brands or style, it is more about being trendy, the elated feeling of looking good and fashion being a way of life in the region.

    The video is called ‘MyntraUnforgettables with Novi’, where Novi briefly narrates her experience as a homemaker and a fashion forward individual from Mizoram.

    The film begins with a bird’s view of the mountainous landscape of Aizwal during monsoon and Novi describing it as a place having an old world charm with a new age vibe. She spent her entire life there and she feels, she was born in heaven. She is a stay at home mom by choice with two beautiful daughters and her husband is a doctor. As she describes this, the video takes us through hilly regions and old towns and shows her pet dogs at home. It then shows her moving about in Aizwal with her husband by her side in one of the shots and a glimpse of her daughters playing in the house.

    Novi then begins to describe her personality, more specifically her sense of fashion and describes fashion as ‘happiness’. She was always on the search for brands and one day she happened to find Myntra. Her husband George is also very selective about his fashion, one of their little daughters, Norelle is like a diva and the other, Aria, is the wise one and Novi loves to dress them up. She states that she was lucky as when Aria was about to be born, Myntra started its door-to-door delivery in that city and she shopped crazily for her new born during the end of reason sale, in fact her first dress was delivered by Myntra. The video also shows adverse conditions such as rain and difficult terrain that the delivery executive has to brave, in order to be able to deliver the package. EORS has now become a tradition in the family and everybody shops to their heart’s content during the sale. She goes on to state that we don’t realize how looking good makes us feel good, as it sparks up one’s personality, make the person feel confident and on top of the world. She describes herself and her personality as being part of a family that sticks together and celebrates together and experiences all up’s and down’s and life in style.

  • News: Facebook edges out traditional media, global: 39% & A-Pac: 22%: Ogilvy survey

    MUMBAI: Survey findings released by Ogilvy Media Influence’s annual global survey of over 250 reporters and editors finds Facebook to be the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.

    “Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Ogilvy worldwide chief communications officer Jennifer Risi. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”

    The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.

    Additional key findings:

    Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].

    In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].

    Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.

    Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.

    The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.

  • BBC Learning English – Thai now live on website, FB, YouTube & Instagram channels

    MUMBAI: BBC Learning English has launched special content for Thai-speaking learners. BBC Learning English – Thai is now live on the BBC Learning English website as well as Facebook and Instagram channels. BBC Thai features selected material on its Facebook page and other social-media channels.

    BBC World Service delivers news content around the world in English and 28 other language services, on radio, TV and digital, reaching a weekly audience of 269 million. BBC Learning English, a part of the BBC World Service, is a leader in using international broadcasting to teach English. Users connect with BBC Learning English via the website bbclearningenglish.com, its partner sites, as well as Facebook, Twitter, Instagram and YouTube.

    BBC Learning English – Thai includes weekly video and audio clips for learners at beginner and intermediate levels. Beginners can try Essential English Conversation, while English on the Street and English in the News – featuring the most popular stories from the BBC Thai website – are aimed at those at intermediate level.

    BBC Learning English – Thai is delivered via the BBC Learning English website and social-media channels. Selected content features on BBC Thai Facebook page, Instagram and YouTube channels.

    BBC Learning English editor Paul Scott says: “We are looking forward to engaging and interacting with Thai-speaking learners of English. Our new free series will help them on their language-learning journeys as the starting point for conversations and for sharing views, ideas and culture.”

  • Republic TV insists it’s FTA, DTH platforms to charge subscribers for viewing?

    NEW DELHI/MUMBAI: Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after its launch.

    It all started last weekend when a gentleman posted on Facebook “Dus ka dum. #RepublicTV  starts charging Rs 10 pm (Power of 10. Republic TV starts charging Rs. 10 per month).” A flurry of posts — some of them sarcastic — for and against this move followed. We at at Indiantelevision.com decided to go back to  industry to get the real picture.

    In a nutshell this is the scenario: some of the DTH platforms in the country have decided to charge subscribers for Republic TV from a price ranging between Rs 10 and Rs 3 per month per sub; MSOs, at least the big ones, are still keeping the new kid on the block free for viewing, while on popular OTT platform Hotstar, one can sign in with a personalized email or one’s FB account to watch Republic TV for free.

    But, the news channel in question maintained it is still FTA.

    Tata Sky MD & CEO Harit Nagpal, while confirming his company has put a price on Republic TV for subscribers, told indiantelevision.com all DTH platforms are permitted to charge a minimal pre-decided rate for even FTA channels.

    While pointing out rates for FTA channels were fixed by the platform and placed on the website, Nagpal explained such a move (like that involving Republic TV) was permitted under the relevant tariff orders issued by the Telecom Regulatory Authority of India. Though he did not dwell on the actual pricing, some subscribers have reported that Tata Sky is charging Rs 10 per month from its subscribers for Republic TV on ala carte basis.

    According to Videocond2h’s spokesperson, by definition FTA channels are supposed to be free, but there’s a cost that a distribution platform incurs on distributing a TV channel and which has to be recovered.

    Pointing out that there was “no compulsion” to give a FTA channel `free’ to subscribers, spokesperson explained, “The ala-carte price is Rs 3 for Republic TV. Pricing is a matter of continuous discussion on marketing feedback, fine tuning and how competition was doing. The channel might be free, but there is a cost to carry the channel on my platform. If I don’t get any revenue from the channel, how will I recover the (satellite) rental.”

    Though officially it could not be confirmed, but Airtel Digital TV too is charging Rs 3 per month per month from subscribers for Republic TV. As far as the Essel group’s Dish TV is concerned, a scroll from time to time is being run on channel number 771, Republic TV, highlighting that it channel will be available till  the first week of June as part of a free preview scheme, which makes it clear that the platform also may start charging subscribers sooner or later.

    When Indiantelevision.com got across to Republic TV for clarifications, a senior executive insisted on Monday that the news channel was FTA and had no plans to become a pay channel. The executive added that the company would reach out to DTH ops trying to “persuade (them) not to charge for Republic TV and to place it in the FTA package.”

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  • Adspend: Twitter fastest growing, FB & Google control 20%

    MUMBAI: Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new edition of Zenith’s Top Thirty Global Media Owners. These two companies captured 64% of all the growth in global adspend between 2012 and 2016.

    The Top Thirty Global Media Owners report is Zenith’s unique ranking of the world’s largest media companies, and is being published since 2007. For this edition, it has decided to update its methodology and focus purely on media owners’ revenues from advertising, excluding revenues from all other activities, which gives the true measure of their status in the global advertising market.

    Google (under its holding company Alphabet) is by some distance the largest media owner in the world, attracting US$79.4bn in ad revenue in 2016, three times more than the second-largest – Facebook – which attracted US$26.9bn. The largest traditional media owner is Comcast, which takes third place in our ranking, with US$12.9bn in ad revenue.

    As we stated in our quarterly Advertising Expenditure Forecasts, internet advertising has overtaken television to become the world’s largest advertising medium this year. Accordingly, digital platforms that are funded by internet advertising dominate our top 30 ranking. As well as Alphabet and Facebook, there are five more pure-internet media owners in the top 30: Baidu, Microsoft, Yahoo, Verizon and Twitter. Between them, the seven digital platforms generated US$132.8bn in internet ad revenue in 2016 – that’s 73% of all internet adspend, and 24% of global adspend across all media.

    Verizon became a media owner in 2015 when it bought AOL, and if all goes to plan will become a much larger one when it acquires Yahoo later this year. Verizon takes 21st place in our current ranking; adding Yahoo to AOL would boost it to sixth.

    The fastest-growing media owner in our list is Twitter, which increased its ad revenues by 734% between 2012 and 2016. Tencent is second, having grown by 697% over this period, and Facebook is third, with 528% growth. Two other media owners have more than doubled in size between 2012 and 2016: Baidu, which grew 190%, and Sinclair Broadcasting Group, which grew 171%.

    Most of the media owners in our ranking – 20 out of 30 – are based in the US. The US dominates for several reasons: the US has the biggest ad market, US companies have invested the most in extending their reach abroad, and Silicon Valley innovation has powered the growth of internet advertising. China and Germany each have three media owners in the ranking (Baidu, Tencent and CCTV for China, and Bertelsmann, ProSiebenSat.1 and Axel Springer for Germany). Then there are four countries with one media owners each: France (JCDecaux), Brazil (Grupo Globo), Italy (Mediaset) and the UK (ITV).

    “The scale of the biggest platforms highlights the importance of building strong partnerships between agencies and media owners,” said Vittorio Bonori, Zenith’s Global Brand President. “Brands need to deal with these platforms to communicate with consumers effectively and efficiently, and agencies need to ensure they do so on the best terms available.”

    “Zenith’s new ranking demonstrates just how much the internet advertising platforms are setting the pace for global adspend growth,” said Jonathan Barnard, Head of Forecasting at Zenith. “Google and Facebook alone have accounted for almost two thirds of global adspend growth since 2012.”

    Ranking of Top 30 Global Media Owners 2017

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