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  • Amazon could bid for La Liga media rights

    Amazon could bid for La Liga media rights

    MUMBAI: Global tournament and league rights are no longer only within the reach of big broadcasters. Social networks and e-commerce portals too are now in the running to stake a claim in rights acquisition. One of the big names that come to the mind is Amazon. After acquiring a package of 20 football matches from the English Premier League, industry observers are now predicting that the Jeff Bezos-owned company will turn its attention to the Spanish market and seek to acquire minority lots of La Liga football TV rights over the next three seasons, Advanced Television reports.

    La Liga has four lots of football TV rights for sale after granting majority of the rights to Telefónica. The Spanish telecommunications company has outbid its main rival Mediapro for the bulk of broadcast rights to La Liga, the top-flight of Spanish soccer, in an auction that raised €3.4 billion (US$3.98 billion).

    Telefonica was awarded the two main packages, for nine matches each week in the recent auction. Mediapro got the right to one match each week, along with highlights and broadcasts in public spaces such as bars and restaurants. However, rights to Spain’s Copa del Rey were not included in the package offering.

    In India, Sony Pictures Network (SPN) owned the telecast rights until 20 May 2018.

    La Liga hopes to get €120 million for these rights, which will be added to €980 million paid by Telefónica and €160 million already paid by Mediapro.

    La Liga may still meet its target with the sale of the four packages that were withdrawn (only four out of eight have been awarded) to new companies like Amazon, Facebook or Netflix.

  • Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    Shemaroo Entertainment plays ‘antakshari’ on World Music Day

    MUMBAI: On the occasion of World Music Day, Shemaroo Entertainment Ltd brought all the music lovers together from all over the world through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane.

    The digital initiative #LetsPlayAntakshari has reached out to 2.5 million people and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    Shemaroo Entertainment Ltd brought music lovers together from across the world on the occasion of World Music Day through its digital initiative #LetsPlayAntakshari on its retro music channel Filmi Gaane. Through this, it reached out to over 2.5 million audiences and got a tremendous response from fans on the social media across Facebook, Twitter and Instagram.

    The game of Antakshari was started with the letter ‘M’ and soon musician and singer Bappi Lahiri joined in and also tagged other celebrities from the industry to carry on the challenge. Famous Indian music composer Bappi Lahiri along with other noted artists like Devang Patel, Meet Kaur, Sonali Khare and many others, too joined in for some great fun.

    #LetsPlayAntakshari, which has won the hearts of many music lovers, saw overwhelming response and the initiative specially curated for the music lovers saw a 75 per cent spike in user engagement. The total impressions through this activity were around 3.80 million with a total engagement of over 1.6 lakh.

    The age-old game of Antakshari was an instant hit among the celebrities and audiences alike as they joined #LetsPlayAntakshari and started challenging each other. Filmi Gaane channel which has an outstanding community of retro fans on YouTube, started early in the year 2010 recently crossed 11 million subscribers mark ranks as the 12th most subscribed channel on YouTube.

  • WhatsApp adds new feature, allows only admin to send messages in group

    WhatsApp adds new feature, allows only admin to send messages in group

    MUMBAI: Facebook-owned messaging service WhatsApp has recently announced that the app will now have a feature in the group settings, which will allow only admins to converse in a group chat.  The company announced the update in a Friday blog post. WhatsApp is trying out a number of small additions to give admins greater control of their respective groups as the company was recently spotted testing a feature that allows senior group admins to strip newer admins of their status in the settings option.

    Members will not be able to participate in any group discussions or chats after the feature has been enabled by the admin. None can respond to the messages but they can only read the message sent by the admin. Until now the feature was in works, WhatsApp has now officially launched the feature for all, including users India.

    “Today, we’re launching a new group setting where only admins are able to send messages to a group. One way people use groups is to receive important announcements and information, including parents and teachers at schools, community centres, and non-profit organizations. We’ve introduced this new setting so admins can have better tools for these use cases” reads the blog.

    To enable the setting, WhatsApp users on Android and iOS have to update their apps to the latest version. Then they can open a group chat and click on “Group Info,” tap Group Settings and find the “Send Messages” option and then select “Only Admins.” This will allow only group admins to converse while other participants will receive a footer which reads that the admin has disabled others from chatting in the group.

    Over the last few months, the company has added new features that improve the groups’ experience. Some of these include group descriptions, a catch up feature, and protection for people who are being added repeatedly to groups they’ve left.

    Also Read:

    WhatsApp number launched for overseas listeners of Urdu service of All India Radio

    WhatsApp’s 200m users catalysed ASCI’s digital initiative

  • Facebook, Twitter get transparent about ads

    Facebook, Twitter get transparent about ads

    MUMBAI: Microblogging platform Twitter has made it easier for users to identify political campaign ads and know who paid for them.

    According to Reuters, Twitter has launched a transparency centre to allow  users to view ads that have been put on Twitter, with greater transparency about US federal election campaign ads.

    The tool follows Twitter’s recently launched political campaign ads policy and a similar move by Facebook which started a searchable archive of US political ads last month.

    Additionally, Mark Zuckerberg-led Facebook has also announced that it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not. Users can also view a log of name changes to a Facebook page.

    Facebook also mentioned that the features should help people spot misuse of the platform. 

    Twitter’s ads centre gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per tweet.

    The transparency centre will include all advertisers on Twitter globally, but at this stage only US federal election campaign ads that fall under its new policy will be shown.

    Following suit, Google has also pledged to launch a similar transparency centre for political ads on its services this summer. 

  • Instagram valued at $1000 billion

    Instagram valued at $1000 billion

    MUMBAI: Photo and video-sharing social networking service, Instagram, is estimated to be worth $1000 billion, if it were a stand-alone company. According to data compiled by Bloomberg Intelligence, Instagram could account for 16 per cent of Facebook’s revenue over the next year, which is up from 10.6 per cent in 2017.

    Facebook acquired Instagram in 2012 for over $1 billion in a cash and stock deal.

    The social media platform recently announced the addition of Instagram television (IGTV) which will allow users to upload long format content.

    Instagram had over a billion users as of last week after it launched IGTV.

    According to latest stats by Statista, Instagram has nearly 59 million monthly users in India as of April this year only after the US with 120 million users and Brazil with 61 million.

  • Cryptocurrency ads back on Facebook

    Cryptocurrency ads back on Facebook

    MUMBAI: Get ready for bitcoin ads in your Facebook feed once again. Social network platform Facebook that had banned cryptocurrency ads in January 2018 has now permitted the advertisement of cryptocurrency on newsfeed.

    At the time, Facebook announced that it will prohibit ads that promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency. Facebook product management director Rob Leathern in a blogpost had said, “This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices. We will revisit this policy and how we enforce it as our signals improve.”

    Now, after nearly six months since the announcement, Mark Zuckerberg led company has allowed “some ads” around the digital currency while it is working to ensure that they’re safe. Starting yesterday, the network has updated its policy to allow ads that promote cryptocurrency and related content from pre-approved advertisers.

    However, that doesn’t mean that you will see a flood of content from over 1600 cryptocurrencies in the world. Facebook wrote in a blog post that advertisers will still have to get Facebook’s consent and approval by submitting an application that includes any licences they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business. 

    Given these restrictions, not everyone who wants to advertise will be able to do so. But the social network giant is willing to listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, it can revise it over time.

    However, Facebook will continue to prohibit ads that promote binary options and initial coin offerings. Users can report content that violates the advertising policies by selecting ‘report ad’ in the upper right-hand corner of any advertisement.

    While Facebook, Google and Twitter banned cryptocurrency ads, Facebook is the first one to partially roll back. 

  • Future Generali’s Father’s Day campaign breaks records on digital platforms

    Future Generali’s Father’s Day campaign breaks records on digital platforms

    MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye.

    With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by FGILI to handle their social media account executed the campaign making it a massive success on all social media platforms.

    The hashtag #AapkiHealthMereLiye was launched on 14 June on various social platforms like Youtube, Facebook and LinkdIn to attract focus towards the Father’s Day video created by Future Generali India Life Insurance.

    Another hashtag #PromiseToMyChild was created to record the responses of fathers on this video 15 June 15 onwards. By the end of the campaign on 17 June, a total of 3.9M views and 1.8M views were received on Facebook and YouTube respectively.

    Also, a whopping 2.5K people liked the video, and 632 people shared it as well fuelling the overall victory of the campaign. More than 1200 fathers responded to the #PromiseToMyChild hashtag by giving a promise related to his health.

  • RomedyNow launches new campaign #Dadvice for Father’s Day

    RomedyNow launches new campaign #Dadvice for Father’s Day

    MUMBAI: RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called  #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

    Romedy Now’s campaign intends to highlight the cool quotient in dads and debunk the stereotype that they can give advice even on topics that are not in their traditional comfort zone. 

    Watch the video here: https://goo.gl/sgacjt

    A father’s influence on a child is equally important as that of a mother, is what the campaign wants to convey.

    Romedy Now’s #Dadvice campaign encourages viewers to share the most unexpected advice that they have received from their fathers by using #Dadvice on social media. All the entries with unusual advice will receive Romedy NOW hampers.  

    As a part of Father’s Day celebration RomedyNOW will also showcase a special  line up of movies under the property ‘Daddy Cool’ all day long on June 17, 9 am onwards. The movies include ‘Yours, Mine and Ours’, ‘Honey, I Blew up the Kids’, ‘Enchanted’, ‘The Game Plan’ and ‘Guess Who’.

  • MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MTV urges the youth, “Donate Karo. Phir Show Off Karo”

    MUMBAI: Ever paused to think why a desperate Facebook post or an urgent Whatsapp text seeking blood from a close friend/ relative is the only time we are triggered into action? It could be for anyone! His child, her mother, your grandfather or someone who doesn’t have a friend making these frantic calls on his or her behalf. Blood is not needed only in times of large scale tragedies or epidemics. On the contrary, it is needed every day by many undergoing various treatments, road accidents and so on. Every time you donate blood, you save not 1 but 3 lives. So, do your bit and donate blood now.  

    On World Blood Donor Day, MTV has created a quirky film to captivate youth’s attention citing reality through humor. The video showcases how a young boy enjoys flaunting his noble deed of donating blood for constant attention till someone gives him a reality check that it’s “NO BIG DEAL TO DONATE BLOOD.”  The aim of this film is to convey that it’s okay to brag about your acts but first, focus on performing them right rather than seeking attention.

  • Online majors are biggest spenders on TV, says a global report

    Online majors are biggest spenders on TV, says a global report

    MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now investing in TV advertising.

    For example, in Australia in 2017, Google spent sixtimes as much on TV advertising, reaching A$11.3 million and Apple increased its ad spend by 17.4 per cent to A$20.2 million. Amazon backed its Australian launch with a TV ad investment of A$3.2 million, and Uber increased its TV spend with a first investment of A$3.4 million, according to Nielsen Adex,.

    Using comScore data in the US, the Video Advertising Bureau found that online businesses see an immediate and significant lift in web traffic once they launch TV campaigns – data from 14 online businesses showed the lift ranged from 11 per cent to 1,075 per cent. Studies from around the world have proven the impact that TV advertising has on online activity. A study in France by SNPTV found that organic traffic to a pure players’s website increases by 66 per cent during a TV advertising campaign.

    The global figures were compiled by The Global TV Group, an informal grouping of TV broadcasters’ and sales houses’ trade bodies in Europe, the US, Canada, Australia and Latin America. Findings show that from Brazil to Germany, brands such as Amazon, Zalando, Netflix, Expedia and Airbnb are building their image, reputation and sales through the reach and influence of TV.

    The investment trend demonstrates the strong relationship between TV and online, with viewers armed with Internet-connected devices able to respond to TV advertising immediately.

    According to Google Australia and New Zealand marketing director Aisling Finch,”Like most marketers, we use a range of channels to achieve campaign objectives. We know that audiences engage with content across different platforms at different times, and marketers do the same. For campaigns such as the launch of Google Home we used a combination of radio, TV, cinema, print, outdoor and online channels including search, YouTube and social. In this campaign we found the combination of contextual media and creative drove stronger uplift.”

    In Belgium, during 2016, TV represented a 62 per cent share of the online business sector’s media investments. The Rocket Internet group, the second biggest spender, which owns companies like HelloFresh and Home24, spent a total of €6,072,463 in 2017 on TV advertising.

    Online businesses’ TV ad spend grew by 17 per cent in Brazil between 2015 and 2017. When including the e-commerce players owning physical stores, the increase is almost 20 per cent. In Canada, online businesses represent one of the fastest growing sectors in TV advertising. Online businesses have doubled spend on TV over the past five years, with spend in 2017 topping $105 million.

    Over a 3-year period (2015 to 2017), Airbnb’s TV ad spend increased by 44 per cent. Expedia and Amazon show even more impressive figures with an increase of 65 per cent each. In Italy, online businesses invested a total of €95,653,000 in TV in 2017, representing a 10.7 per cent increase compared to 2015 whereas in Netherlands, e-commerce advertisers increased their TV investment by 26 per cent between 2015 and 2017 to become the fourth biggest category of TV-advertisers. 200 e-commerce advertisers invested €300 million gross in TV in 2017. The highest TV investor was the German booking site Trivago with a gross investment of €25 million. Spain saw Amazon’s TV ad spend go from €106,990 in 2015 to €11,006,360 in 2017, more than 100 times the investment in 2015. Google’s investment in TV went from €40,250 in 2015 to €603,620 in 2017, 15 times more.

    In United Kingdom, online businesses including brands Amazon, Trivago, Google and Purple Bricks invested a total of £682 million in TV advertising in 2017, up from £590 million in 2015. Despite cuts in other categories due to ongoing economic uncertainty, online businesses, which in 2016 became the biggest spenders on TV in the UK, remained steadfast in their TV investment.

    United States of America in 2017, saw digital-native companies including brands like Amazon, Expedia, Wayfair and eBay spend over $5.9 billion US dollars on TV, representing a 10 per cent increase over 2016.  Within this spend is a group of 50 “direct-disruptor” newcomer brands, including Gwynnie Bee, Peloton and Leesa – who only recently began investing in TV but now collectively spend over $1.3 billion US dollars in TV annually.

    The positive trend is set to continue in 2018 as more e-commerce brands around the globe put their trust in TV advertising to strengthen their image, drive traffic and generate return.

    Video Advertising Bureau president and CEO Sean Cunningham said, “We’ve been analysing digital-native companies since 2014 and found that those who turned to a heavy reliance on TV early in their company’s history saw substantial benefits.”

    n a more recent study, featuring various case studies, the VAB looked into how TV drives business outcomes for disruptor brands. For example, expanding brands saw an average increase of 188 per cent in their search volume as they increased their TV investment.