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MUMBAI: Online career and recruitment solutions provider Monster India, part of Monster Worldwide, is moving into a new brand positioning, ‘Find Better’. Dentsu is masterminding the...
MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the...
MUMBAI: Telecom company Loop Mobile has roped in digital marketing agency Indigo Consulting to handle its social media initiatives. The mandate includes tapping social media platforms...
MUMBAI: Aegis Media‘s full service digital agency Isobar has conceptualised and executed an online campaign labelled ‘Flex a Move‘ for sportswear and fitness brand Reebok India....
MUMBAI: Mumbai-based high street fashion brand Benzer has entrusted its digital duties Cogmat. The digital media agency will service the account out of its Mumbai office....
MUMBAI: Leading global automobile manufacturer General Motors plans to stop advertising with social networking website Facebook. The company feels that paid ads on the site have...
MUMBAI: In order to promote their upcoming film Ishaqzaade, Yash Raj Films has launched a new application (app). “Kahan Hai Ishaqzaade? Become an Ishaqzaade: Shout out...
BANGALORE: F&B brand ‘Mad Over Donuts’ (MOD) will kick-start a multimedia campaign by the middle of next month to compliment its ambitious plans to grow its...
BANGALORE: Sanrio Co. Ltd, the creators of the ‘Hello Kitty’ brand, have announced in Bangalore the launch of the Hello Kitty apparel collection in India through...
MUMBAI: Vodka O has launched a short film competition for budding filmmakers. The organizers have promised that the winning film would be shown at the Sydney...
MUMBAI: The majority of Indians are interconnected with the world due to email and social networking sites such as Facebook and Twitter, according to a new...
MUMBAI: Ozone Media announced that it will now be able to work with its advertisers to develop campaigns, leveraging Facebook® Ads to promote their businesses. With...
MUMBAI: Facebook has changed the way the present generation all over the globe communicates, and the world has become smaller with various social media platforms providing...
MUMBAI: Going by the immense success a handful of filmmakers have had in terms of crowd funding for their films, a Kolkata-based production house, in its...
MUMBAI: According to digital marketing and media research firm eMarketer, Facebook trounced Google in 2011 with 14 per cent of total US online display ad revenues...
MUMBAI: Ohana Media, a provider of audience marketing solutions for emerging markets, announced the launch of Ohana Social Benchmark and Ohana Social Analytics solutions for the...
MUMBAI: Tips Industries Ltd has tapped social media to promote the Riteish Deshmukh-Genelia D‘souza-starrer Tere Naal Love Ho Gaya. The film‘s promotional campaign on Facebook has...
MUMBAI: Times Television Network‘s 24-hour English business news channel ET Now has launched a new campaign, Always Thinking Markets, across different media including television, print and...
MUMBAI: Following the success of BC Web Wise’s Facebook campaign for Fortune Plus Low Absorption Oil, the agency has now bagged the entire digital account for...
MUMBAI: NeuroFocus, which works in the area of applying neuroscience to consumer insights, has announced the results of a new study that takes a look at...
MUMBAI: Red Santa Claus, who is known to be happy always, is sad this year and is going white for Tata Housing‘s Amantra as white represents...
MUMBAI: English movie channel Pix is eyeing a 20 per cent in fiscal 2011-12, despite a looming slowdown. Pix business head Sunder Aaron says that the...
DELHI: HTC has launched its media campaign to introduce the Explorer handset. While the print leg of the campaign has already been released, the TVC will...
MUMBAI: The International Olympic Committee (IOC) has unveiled ‘Show Your Best‘, an integrated communications campaign inviting people around the world to demonstrate their best. Entrants will...
MUMBAI: Publicis Groupe‘s flagship speciality communications and engagement company MSLGroup has launched a global Crisis Network of 50+ experts, to provide the best advice, guidance and...
MUMBAI: Zee Studio is launching a new property Mission Cruise this December. All through December, movies like ‘War of the Worlds‘, ‘Mission: Impossible‘, ‘MI – 2‘,...
MUMBAI: Basic Instinct fame Sharon Stone is all set to appear in the upcoming biopic Inferno: a Linda Lovelace Story. The 53-year-old actress will play the...
MUMBAI: Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new Strata quarterly survey...
MUMBAI: Levi‘s has temporarily postponed the launch of its first ever global campaign in the UK, saying that the visuals of the ad bizarrely resemble the...
MUMBAI: The Nielsen Company, well-known for its television ratings services, is launching a new service to help online advertisers achieve better visibility over their Internet-based promotional...
MUMBAI: Online social network Facebook and US media conglomerate Time Warner are bringing together and expanding their individual efforts against bullying to launch a wide-ranging, major...
BANGALORE: Costa Coffee India (Costa) has started promoting the Bolllywood film ‘I am’ in some of the 75 of its select outlets in India. The movie...
MUMBAI: Nike has announced that it will premiere “United By Blue,” its latest and final Nike Cricket TV spot of this tournament season today. Again capturing...
MUMBAI: Google President Asia Pacific and Japan Daniel Alegre, while speaking at the Ficci-Frames summit, started the session with a rather sweeping statement: “Online...
BANGALORE: Himalaya Herbal Healthcare (Himalaya) and its creative agency Meridian have decided to tap selected facebook community members for creating awareness about its hand sanitizer ‘Pure...
MUMBAI: Myspace‘s dropping traffic and decreasing popularity as compared to Facebook hasn‘t deterred Google from extending its long-running advertising contract with the site. The financial terms...
Badly bruised by MTV. Not really. Not really. Channel [V] has turned around to the same formula – cut down on music content while adding reality...
MUMBAI: IBM in collaboration with Lotus unit introduces a set of social networking services that functions like a MySpace for office workers in a renewed challenge...
MUMBAI: In a bid to connect better with youth US media firms are looking to buy social networking sites. Last year, News Corp plonked down $580...
