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MUMBAI: UK pubcaster the BBC‘s site BBC.com has launched BBC Culture, its fourth bespoke feature section and the first of two additions to the site this...
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has branched out to UK wide audiences with the debut of two more of its channels, Zing and Zee Café,...
MUMBAI: Accel Partners‘ Jim Breyer will leave Facebook‘s board of directors in June. The company was an early investor in Mark Zuckerberg‘s online social network. Accel...
NEW DELHI: With new initiatives that have helped to add spice to the national prime time telecasts, Doordarshan managed to push up its gross quarterly revenue...
MUMBAI: Duty free retail operator Delhi Duty Free has appointed Ignitee Digital to manage their social media campaigns and digital communication. Through this association the retailer...
MUMBAI: Google India MD Rajan Anandan has to take over as the new chairman of the Internet and Mobile Association of India (IAMAI). He replaces InfoEdge...
MUMBAI: Marking yet another milestone in its illustrious journey, Yash Raj Films (YRF), has become the first Indian production house to have a million fans on...
MUMBAI: The National Association of Attorneys General (NAAG) of US and online social network Facebook are launching a new consumer education programme designed to provide teens...
VARCA: At Goafest 2013, Razorfish chief technology officer Ray Velez explained how a company should organise a brand around the consumer by busting silos and applying...
MUMBAI: Scandic Foods India has roped in Trinetra Focus Communications as the digital agency on record for its jam and processed foods products brand SIL. The...
MUMBAI: He may be out of JWT India, but he definitely is not down and out. We are referring to former JWT India managing partner and...
MUMBAI: Video watching on the mobile is growing in India. Social media reigns over the mobile landscape of the country. Nokia India has released the first...
BENGALURU: A study by blueocean market intelligence (BMI) has found that Indian companies have a long way to go with respect to maximizing the benefits of...
MUMBAI: Online social network Facebook has announced changes to its news feed. The aim the company says is to reduce clutter and focus more on stories...
MUMBAI: Insurance provider Aviva has extended its campaign with brand ambassador cricketer Sachin Tendulkar to the social media realm. Aviva’s brand strategy, based on the father-child...
MUMBAI: Sony Entertainment Television has opened auditions for Indian Idol Juniors. Set is inviting singers in the age group of 5 – 15 years to give...
MUMBAI: Facebook has said that it has acquired media measurement platform Atlas Advertiser Suite from Microsoft which it believes will benefit both marketers and users. Atlas...
MUMBAI: New-Age software and digital marketing company TechShastra has won the social media mandate for German car infotainment and sound maker and marketer Blaupunkt. The agency...
MUMBAI: After launching her mobile apps on the iPhone and Android platforms, actress Madhuri Dixit has now launched her app, Madhuri Dixit HD, on the iPad....
MUMBAI: Viacom18‘s music and youth channel MTV has furthered its licensing and merchandising portfolio by associating with Swipe Telecom to launch a co-branded ‘fablet‘ (derived by...
NEW DELHI: Social media websites Google, Facebook and Twitter have declined to share information sought by the government about individual users in India or block their...
NEW DELHI: The Information and Broadcasting Ministry has launched a Digital Volunteer Programme to encourage people to use their presence on different social media to talk...
MUMBAI: Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan. The digital agency will undertake to establish a...
MUMBAI; When the new series of ‘Top Gear UK‘ returns to TV screens on BBC channels across the world next month – just days after UK...
MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia. Red Digital will maintain and manage the brand’s Facebook...
MUMBAI: In an attempt to cement its market leadership and strengthen its bond with the consumers particularly the newer generation of parents and children, Parle-G has...
MUMBAI: Furthering its efforts to educate its customers, SBI Life has launched a multi-media educational advertising campaign. The campaign includes seven ad-films in the TV campaign...
MUMBAI: The Chennai Open, India‘s only ATP World Tour event, has partnered YouTube to telecast matches live on the tournament‘s official YouTube channel. Apart from live...
MUMBAI: Facebook has launched a new messenger app for Android phones which will allow mobile users to sign up for a messenger account with name and...
MUMBAI: Social networking website Facebook is planning to start an external advertising agency that will be able to capitalise on the data collected by it over...
MUMBAI: Orchard Advertising recently created a first-of-its kind digital recruitment campaign for Decathlon Sports India, a subsidiary of France based Decathlon Sports International. The initial brief...
MUMBAI: The Interpublic Group (IPG) has sold its remaining shares in Facebook Inc. for net cash proceeds of $95 million and expects to record a pre-tax...
MUMBAI: Action oriented broadcaster AXN India has launched the ‘Thrillionaire‘ campaign to celebrate its 15-year presence in the Indian market. Targeting fans, the campaign says it...
MUMBAI: Online shopping portal Myntra.com has developed an in-house application called “Style Studio” which is a virtual dressing room aimed at making online shopping fun and...
MUMBAI: Bengaluru City Police has partnered with Havas‘s full service digital agency Havas Worldwide Matrix to build their police community engagement program through social media. The...
MUMBAI: Lowe Lintas and Partners has created the Tee Virus campaign for Titan‘s watch and youth accessories brand Fastrack. The brief given to the agency was...
MUMBAI: Coca-Cola, Apple and IBM lead brand consultancy Interbrand‘s 13th annual Best Global Brands report. While Coca-Cola retained its top position, Apple jumped to number two...
MUMBAI: Nielsen, a global provider of information and insights into what consumers watch and buy, has taken a major step forward for cross-platform advertising measurement by...
MUMBAI: Kansai Nerolac has launched a new brand campaign ‘No VOC No Gadbad‘. The new campaign aims at educating consumers on the side effects of the...
MUMBAI: Travel guidebook publisher Lonely Planet has appointed New Delhi-based Iffort as its digital media agency partner in India. Iffort will handle the full digital spectrum...
MUMBAI: Zee Cinema has lined up digital innovations for the premiere of Agent Vinod on 1 September at 8 pm. The presenting sponsor of the movie...
Mumbai: In an attempt to engage with the “Generation Next” audience, Kansai Nerolac is leveraging the online space through a new phrase with its latest social...
MUMBAI: In the acquisition storm swirling across the advertising world, there are two strong currents that are pushing from below to force change in adland: the...
MUMBAI: Kolkata-based men‘s fashionwear manufacturer Turtle has awarded the duties for its social media and online promotion to digital marketing agency Cogmat. As part of the...
MUMBAI: Digital marketing agency Creativa India has been awarded the duties for the entire spectrum of online activities for the Indian arm of the UK-based publisher...
MUMBAI: Random House India, the Indian arm of English language general trade book publisher Random House Inc, has entrusted its social media mandate to Delhi-based Creativa...
MUMBAI: Real estate company XRBIA Developers has launched the teaser campaign for its upcoming project by the same name. The campaign has been conceptualised by creative...
Mumbai: Springwel mattresses is launching a new ad campaign that has been conceptualised by Saatchi & Saatchi. Springwel mattresses wanted to give its potential customers an...
MUMBAI: Social networking website Facebook has begun showing ads on gaming website Zynga which will allow people to see Facebook ads and sponsored stories on Zynga....
MUMBAI: Media technology platform Komli Media, with operations across Asia Pacific, has renewed its reseller agreement with Facebook in India, making it the only authorised re-seller...
