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NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has...
MUMBAI: “The challenge we have been trying to address through social media is not to get a higher fan or follower count. That’s easy. But, to...
MUMBAI: About nine in ten (88 per cent) online consumers in India indicate that in the past month, they have shared some type of content on...
MUMBAI: One of India’s first social shopping platform LimeRoad.com claims to have over 26 million page views per month and 40,000 active daily engaged user base...
MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’ The campaign is another step to build...
MUMBAI: Mobile advertising represented roughly 41 per cent of Facebook’s ad revenue during Q2-2013, and the social media giant appears to have its sights set even...
MUMBAI: Karl Mehta, the Silicon Valley technology entrepreneur and venture capitalist, today announced Code For India (CFI), a global community of software engineers from around the...
MUMBAI: The textile brand – Only Vimal – has launched a new campaign to reach out to the newer, younger generation of formal wear users. The...
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does...
NEW DELHI: A Delhi court has stayed the proceedings against 13 websites, including Facebook and Google, on a complaint which accused them of promoting “class enmity”...
NEW DELHI: A Pakistani website quotes Muslim clerics in India agreeing with their counterparts in Pakistan that posting pictures of girls on Facebook is un-Islamic. The...
MUMBAI: With the general elections due next year and almost everyone talking about it, Sab has decided to cash-in on the idea for its award show...
MUMBAI: Vin Diesel just might be Groot. The Fast and The Furious franchise actor is in negotiations to join Marvel’s newest ensemble tent pole. If it...
MUMBAI: After months of teasing, the wait is finally over: Chad Hurley and Steve Chen, who brought forth the video-sharing site YouTube, are taking the wraps...
NEW DELHI: Facebook and Twitter are stepping up their efforts to increase their share of the global TV ad budget as technical developments begin to enable...
NEW DELHI: Almost a year after guidelines were framed for the use of social media by government agencies and citizen engagement for e-governance projects, the proposal...
MUMBAI: With ‘instant gratification’ being the flavour of this generation, can ‘instant’ movie making be far behind? After causing a buzz in the trade media and...
MUMBAI: Yahoo chief marketing officer Kathy Savitt has announced that it will be introducing a new logo next month. From 7 August onwards Yahoo will post...
MUMBAI: Facebook has hired Gary Briggs as its first chief marketing officer; most recently Briggs was an adviser to the head of Google (Motorola Mobility) division....
NEW DELHI: Omron which deals in automation, home healthcare and sensing and control technology has successfully concluded its social media campaign focusing on the company‘s association...
MUMBAI: They have been making waves with their down under filmed fashion and style makeover show. As they have done in 12 other countries through adaptations...
MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people’s news feeds. This step needs...
MUMBAI: A country where women are not allowed to have many rights, a change is about to happen with the coming of the Burka Avenger, the...
MUMBAI: Search engine giant Google on an average day reportedly handles 25 per cent of web traffic running through North American internet service providers (ISPs) which...
MUMBAI: Eats Milk with Every Meal is the new Amul campaign. Executed by Draftfcb Ulka, the campaign showcases the goodness of the entire range of Amul products....
NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as...
MUMBAI: If one could say that digital and youngsters go hand-in-hand, then it won’t be wrong considering the amount of time youngsters spend online. A look...
NEW DELHI: Google and Facebook have cornered around 60 per cent of the advertising revenue spent online in Asia, even as the online spending on commercials...
MUMBAI: The US state department has in a bid to boost its Facebook fan base has spent USD 630,000 on its Facebook strategy. The strategy has...
MUMBAI: Tips Music has become one of the largest entertainment brands on Facebook in India. The company‘s Facebook community crossed 2 million fans and has reported...
MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers....
MUMBAI: British Sky Broadcasting Group (BSY), the UK‘s largest pay-TV broadcaster, has cancelled its advertising on the social networking site – Facebook, after one of its...
MUMBAI: Love just got difficult to get. With 16 youngsters fighting with each other to not only win a show, but to also (ostensibly) find love,...
MUMBAI: India has launched a wide-ranging surveillance programme that will give its security agencies and even income tax officials the ability to tap directly into e-mails...
MUMBAI: Hamdard‘s division Roohafza launches its new activation campaign ‘My Roohafza story‘. The Brand invites its consumers to share their moments of indulgence with Roohafza. The...
MUMBAI: Advertising is a form of communication for marketing. In today‘s date without using a digital platform nobody can think of promoting their product. Facebook has...
BENGALURU: For its 3.8 million Facebook fans, KFC launched what it claims as ‘the first ever User Generated Graphic Novel in India‘ – Krushers Komic. The...
MUMBAI: Google will sell more mobile advertising than the rest of its rivals combined for the second straight year, according to a new forecast that highlights...
From being a copywriter, director to business head, the soft-spoken Anooj Kapoor has worn various hats. But what makes him different from others is the way...
MUMBAI: Do parents in the US trust their children on Facebook? While a large percentage of adults say they monitor the activity of children in their...
MUMBAI: US broadcaster Comedy Central has announced the launch of CC: Stand-Up, a free app for iPhone and iPad, available exclusively on the App Store. This...
MUMBAI: Google has acquired Israeli technology company Waze for an estimated $1.03 billion. Waze makes a crowds-sourced traffic app that uses input from drivers. It will...
MUMBAI: Star Sports has launched a digital campaign to engage cricket fans on-line for the on-going ICC Champions Trophy 2013. An extension of the main marketing...
Nitesh Kripalani is a man on a mission. His weapons: a MacBook Pro, a high tech smartphone and a 3G internet connection. His battleground: Facebook, Twitter, YouTube...
MUMBAI: Rupert Murdoch whose company News Corp suffered a big loss after having to sell ‘crappy‘ MySpace for less than a tenth of the price it...
MUMBAI: The Indian television industry which is pegged at a humongous Rs 37,000 crore (KPMG at India analysis 2012) may have some reason to worry if...
MUMBAI: Vh1 India has become the first English entertainment channel in India to have two million fans on Facebook. The international music channel has built a...
MUMBAI: 41.5 per cent spend around 1 per cent to 5 per cent of their marketing budget on social media, as per the Ernst & Young‘s...
MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity....
MUMBAI: Global digital agency from the Dentsu Aegis Group Isobar has worked with Facebook to create an e-commerce product that enables brands to deliver an interactive...
