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MUMBAI: Hardly, if ever, will you find a woman who does not like ornaments. And so, the Tata Group’s jewellery brand, Tanishq, has launched a...
Brand and communication objectives: Promoting television shows – be it reality or drama or even comedy for that matter – is really serious business. Especially in...
MUMBAI: WhatsApp is an application that has seen exponential growth in the five years since its launch and it has become the most popular means of...
MUMBAI: With the digital domain proving to be a success mantra the second edition of Hero Hockey India League continues its success run in reaching out...
MUMBAI: WPP’s Data Alliance and DataSift today announced a global data partnership enabling WPP companies to access data from the world’s leading social networks through DataSift’s...
MUMBAI: Jim Beam, the world’s #1 Bourbon, and award-nominated actress Mila Kunis are teaming up to “make history” in 2014 and beyond. Kunis joins the Jim...
MUMBAI: Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service has launched a unique campaign to thank its viewers for the successful completion of its first year. The brand has...
MUMBAI: Sony Pictures has confirmed that it has acquired the rights to make the Facebook COO Sheryl Sandberg’s book into a movie. Published in March 2013, Lean In:...
MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created...
MUMBAI: MEC, a leading global media agency and a founding partner of GroupM, has designed and implemented an engaging digital campaign for Britannia Good Day biscuits....
NBCUniversal News Group announces strategic collaboration and investment in NowThis News NEW YORK: The NBCUniversal News Group, one of the most influential and respected news...
MUMBAI: It has been two years since Comedy Central launched in India. The channel dedicated to comedy has surely made its inroads into its audience’s heart....
MUMBAI: Dentsu Digital has recently been awarded digital duties of Gatsby, a part of Mandom India. The account win was the outcome of a multi...
MUMBAI: A new Pew Research Center Internet Project study shows a change in the use of the social media trend. While Facebook is still on the...
MUMBAI: According to Bitdefender, a security vendor, social network scams targeting users of sites like Facebook have nearly doubled in 2013 as compared to 2012. The...
MUMBAI: A recent study conducted by eMarketer has revealed that the mobile ad spending in US is expected to near $9.6 billion in 2013 and account...
BENGALURU: Social media is the strongest and best tool for communication. And even ISRO has understood its value. While it had earlier in October 2013 launched...
MUMBAI: Trendspotters.tv is now available on the iOS platform. The addition will help consumers stay in the know of all that is trending around them on...
MUMBAI: Content plays a key role while promoting any film. Keeping that in mind, Viacom 18 Motion Pictures has presented an innovative teaser to promote their...
MUMBAI: Endemol, the production house that is known to have produced internationally popular formats like Big Brother, Deal or No Deal, Fear Factor is now set...
NEW DELHI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help viewers stay tuned to the latest...
MUMBAI: In his career spanning more than four decades, no actor has been able to surpass the craze of Amitabh Bachchan. And now the shehansha of Bollywood...
MUMBAI: The lion of South Africa roars no more. Nelson Mandela, who emerged from prison after 27 long years to lead South Africa out of decades...
NEW DELHI: In the last few years, online shopping has become big. It has been a blessing in disguise for people in the small town India...
MUMBAI: With the world slowly transitioning into digital, modes of consumption are also witnessing a change. According to the latest study by the Pew research centre...
MUMBAI: It began with a tweet on its twitter handle which stated: “We just priced our IPO.” Attached with the tweet was a screen shot of the...
MUMBAI: It began with a tweet on its twitter handle which stated: “We just priced our IPO.” Attached with the tweet was a screen shot of...
Not only is it the ‘go to’ television channel for gossip and music, Zoom has caught the fancy of the youth even in the all-important digital...
NEW DELHI: Facebook has claimed that mobile ad revenues and usage will soon outperform desktop ad revenues and usage. In its third quarterly earnings press meet,...
KOLKATA: Whether it’s on the social networking sites like Twitter and Facebook, or applauds from the Hollywood counterparts, Anil Kapoor’s Hindi adaptation of the international TV...
NEW DELHI: The world has gone digital and so has the Indian political system. With more and more political parties using social media for election campaigns,...
Mumbai: As the smartphone market continues to grow at a brisk pace, the manufactures are coming up with better and bigger campaigns to promote their products....
MUMBAI: LinkedIn on Wednesday showed three mobile apps that aim to boost productivity of mobile professionals and capture on-the-go audiences. The professional network unveiled a new...
MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of...
MUMBAI: It has been three weeks since Indian audiences have been introduced to a new fictional TV format in the form of real time story telling...
MUMBAI: It was one of the highest grossing Hollywood films in India in 2012. Now, as Life of Pi is slated for a TV premiere soon...
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report...
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report...
With elections looming large, the spotlight may be on political parties and their candidates however an unlikely candidate seems to have entered the fray, i.e. television....
CANNES: Whoever said Facebook and others of its ilk were responsible for driving audiences away from television would be forced to do a rethink after this...
MUMBAI: Instagram will soon be inserting photo and video ads into the stream for its US members, the three-year-old Facebook-owned service announced Thursday. People will notice...
MUMBAI : CA Media Digital’s first venture, Fluence – India’s leading online influencer network around celebrities and brands has recently signed renowned Malayalam cinema actress Manju...
MUMBAI: India’s homegrown superhero Krrish is making leaps and bounds and attaining a cult status across the board with his exciting and engaging promotions for the...
MUMBAI: India’s first online digital channel, Trendspotters.tv, is set for a beta launch of its app that will help you stay tuned to the latest trends,...
Blackberrys Sharp Nights, the prime property of menswear brand Blackberrys, gave a sneak preview today of their upcoming event. They unveiled the celebrities who will be...
Pond’s Femina Miss India World 2013 Navneet Kaur Dhillon helped India bag the Multimedia Award at the Miss World 2013 pageant in Bali for the second...
MUMBAI: Beijing has made the landmark decision to lift a ban on internet access within the Shanghai Free-trade Zone to foreign websites considered politically sensitive by...
MUMBAI: Zoom, the Indian glamour and entertainment channel is high on the heels again. The channel which recently, crossed an unprecedented five million likes on Facebook...
MUMBAI: Not only does Times Television Networks’ channel Zoom enjoy the distinction of being the first Indian television channel to air all the hot gossip from...
NEW DELHI: Facebook and Twitter, which are taboo in Iran, accidentally became available to users on 16 September – only to be shut off the next...
