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MUMBAI: Brazil had a reason to cheer this FIFA World Cup season. While it lost the big title, it was still the hub of all the...
MUMBAI: Facebook has announced that it will now help advertisers to manage their Facebook ads on the go with an ads manager on mobile devices. Using the...
MUMBAI: With changing times, researchers want to know more than what people are watching on their TV screens. They now want to know what people are...
MUMBAI: In the genre of English movies in India, nine players have been vying aggressively for a larger market share and online presence. One amongst these nine is Sony Pix. Read on about its efforts which include...
Mumbai: Football is fodder for social buzz. And when a European team and a Latin American team are battling to take home the FIFA World CUP,...
MUMBAI: Don’t judge them by their name. All India Bakchod (AIB) is what they call themselves. They are probably India’s most vocal bunch of youngsters on...
It was in April that Facebook announced that it had 100 million active users in India, and was aiming at touching the one billion landmark. The...
NEW DELHI: Facebook is commencing the rollout of adding feelings to status updates on ‘Facebook for Every Phone,’ which will allow users to share what they...
NEW DELHI: The mobile appears to be leading the increase in media ad spending this year, at least in the United States. Total ad investments...
NEW DELHI: Facebook chief operating officer Sheryl Sandberg today told Prime Minister Narendra Modi that India is a very important country for Facebook, considering the high...
MUMBAI: The news of Facebook acquiring video advertising company, LiveRail didn’t really come as a surprise. It was in March when Facebook first began offering...
MUMBAI: Missed call: most of us have used it at some time or the other to connect with our friends when we are low on our...
MUMBAI: With ever changing media dynamics, consumption patterns have been fluctuating too. Media fragmentation is a concern that media planners need to deal with more care. ...
MUMBAI: Today, disruption is the operative word and brands of all hues are harnessing the digital medium to create cutting-edge communication. However, online audiences are very...
NEW DELHI: Even as millions of soccer fans from around the world will be glued to their television sets to watch the 2014 FIFA World Cup,...
MUMBAI: While the World Cup starts in Brazil’s football stadiums, another competition has already kickstarted on social networks: the one that opposes players and participating countries...
MUMBAI: Hindustan Times is back with its ‘NO TV Day’ initiative. The campaign in its third year, now invites Mumbaikars (who, according to them, are the only...
GOA: Facebook has changed the nature of personal and business communication. While people are looking at connecting with other set of people on Facebook, brands too...
MUMBAI: ‘Freedom of expression’ may be the most used and least valued phrase in these times. When the term ‘political correctness’ is thrown around with reckless...
SINGAPORE: “Advertising and campaigns are not dead,” said the red-frame bespectacled executive on stage. “Whosoever says that is foolish. The TV commercial is changing from three seconds...
MUMBAI: The hugely popular laugh riot has now gone beyond making a mark on television. We’re talking of Colors’ top-rated non-fiction show Comedy Nights with Kapil...
MUMBAI: McDonald’s and RAPP India have recently launched the #McDElections campaign for the launch of two premium burgers – the Grilled Chicken Royale and the McPaneer...
MUMBAI: While social media is an important ingredient of the digital mix of most Indian brands today, many aspects like video are nowhere close to realising...
MUMBAI: Social-mobile-video marketing is an area waiting to be explored, at least in the Indian context. However, players like Digital Quotient – which already has a...
MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro. Very excited to join this new...
MUMBAI: In order to enhance viewers’ access of the ongoing general election, Times Now has come up with its election mobile application. In partnership with Nokia,...
MUMBAI: According to a Business Standard report, around 56 per cent of Indians don’t use mosquito repellents. In rural markets, 72 per cent of the population...
MUMBAI: 9XM, India’s popular Hindi music channel, has associated with Dharma Productions and is enticing the viewers to vote by offering them free tickets to watch...
MUMBAI: In its fifth and latest season, Colors’ adrenaline pumping adventure reality show, Khatron Ke Khiladi, has not only grabbed the attention of television audiences, it...
MUMBAI: UNICEF India is currently in the process of scouting for a digital partner. Industry sources have confirmed that the multi agency pitch is underway in...
MUMBAI: Tips Films, one of India’s most active entertainment brands in the digital space, crossed an unprecedented milestone this week with their Facebook community crossing 3...
Kolkata: Social media, which connects friends, has become a professional networking place, which can be leveraged to find and be found by prospective employers. Kolkata-based...
MUMBAI: OMRON group in India has extended their flagship CSR project ‘Your Voice, Their World’ to the online sphere to create world’s first-of-its kind online audio...
MUMBAI: The BBC today announced that bbc.com reached a record 96 million unique users and generated an all-time high of 1.3 billion page views in March...
MUMBAI: Jabong.com, India’s leading online fashion destination, in association with renowned Fashion Designer, RohitBaltoday unveiled the“RohitBal for Jabong” collectionat the Palladium Hotel, Mumbai. The evening saw...
NEW DELHI: Even as Indians are among the foremost consumers of social media in the world, Indian law enforcement agencies requested Facebook to block content in...
MUMBAI: Delhi Duty Free, India’s most awarded duty free retailer is proud to be associated with the “Delhi Daredevils” as official partners for IPL 2014. This...
MUMBAI: Sanjeev Kapoor the celebrity chef created a new landmark by crossing 300,000 subscribers and 100 million views on You Tube making him the India’s largest...
MUMBAI: The analytics arm of To The New, ThoughtBuzz, has launched a new analytics platform – Omnio G. The platform is an advanced, feature rich...
MUMBAI: Be it any stadium, playground or a by-lane, children playing cricket is a common sight in the country where the sport is a religion. Playing...
MUMBAI: Video consumption in the country has been on an exponential growth, giving rise to a growing demand for original digital content. India has approximately 50...
MUMBAI: Entrepreneurs Ronnie Screwvala, Krishnan Ganesh, Sashi Reddi and Anand Ranganathan have co-invested in Oximity, a unique news website that crowd-sources opinions and developments on social...
MUMBAI: Launched in 1998 as the first 24×7 cable and satellite television channel in Asia dedicated to action and adventure programming, AXN continues to stand by its...
MUMBAI: Tips Music created a landmark of sorts earlier this week when the company’s Facebook community hit the 5 million fan mark, making it one of...
MUMBAI: When it aired on Star Plus two years ago, it took the nation by storm even as it brought home uncomfortable realities for not one...
MUMBAI: While it’s not startling that Millennials (consumers in the 16-24 year-old age group) watch a lot of TV online, it might be more unexpected that...
If in doubt about the formidable reputation that social media enjoys today, look no further than these figures: There are over 9 crore people on Facebook...
Keeping pace with digital times, leading infotainment channel National Geographic Channel has established itself as the most liked TV channel on Facebook. With more than 66...
MUMBAI: It has been seven years since 9XM launched in India. Owned by 9X Media, the flagship channel is dedicated to the latest in Bollywood music...
MUMBAI: Amitabh Bachchan, the legendary Bollywood actor known to be quite active when it comes to social media, has managed to garner 10 million fans for...
