Connect with us
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
MUMBAI: Celebrity endorsement is one of the best ways for creating buzz for the brand. TO THE NEW Digital celebrity index for the month of September...
MUMBAI: Bollywood music channel 9XM has launched a non-interrupted music band called Highway. Dedicated to the superstars of Bollywood, Highway will be aired every day without any breaks, at 8...
MUMBAI: Salman Khan emerged as the most digital savvy celebrity with an overall score of 16.1, according to TO THE NEW Digital Celebrity Index for the...
While the cine world is abuzz about the recently released offering from the Bond franchise, Spectre, James Bond aka actor Daniel Craig’s flashy appearance in Heineken’s...
MUMBAI: Social media giant Facebook’s has partnered with The Quint in India to launch Instant Articles. Quint is Facebook’s only fully digital partner in the country ...
MUMBAI: The world was struck with horror as Paris bled under the terror attacks that paralysed the city early morning on November 14. As news...
MUMBAI: With the ever-evolving nature of the digital landscape and millions of pieces of online content being created every minute, it’s never been more important for...
MUMBAI: With the explosion in social media such as Twitter and Facebook, the very nature of news is being redefined. New news icons have emerged, whether...
BENGALURU: Social media major Facebook Inc reported a 40.5 per cent hike in YoY revenue to $4.5 billion in the quarter ended 30 September, 2015 (Q3-2015)...
MUMBAI: Heads have started rolling at the National Geographic Society after Rupert Murdoch officially took over the company on 3 November, 2015. National Geographic CEO...
MUMBAI: For one of India’s premier festivals Diwali, Pepperfry has planned an ad campaign with a clutter-breaking message that builds on this Diwali spirit. The...
MUMBAI: Publicis Groupe and Facebook have come together to host an event that addresses brands in the banking, financial services and insurance categories (BFSI). The...
MUMBAI: Facebook co-founder and CEO Mark Zuckerberg has set his sights on the Indian market in a big way, which according to him is one of...
MUMBAI: Online marketplace Shopclues.com has hopped on board as the title sponsor of the new festive social platform called India Celebrates, designed by Dentsu Aegis Network,...
MUMBAI: Venturing into a new area of content creation, music channel 9XM has launched a new on-ground standup comedy show called Laughter Shots. The first show with the comedian group...
MUMBAI: Eutelsat Communications and Facebook are partnering on a new initiative that will leverage satellite technologies to get more Africans online. Under a multi-year agreement...
Over the past week in India, there has been a lot written about Internet.org and net neutrality. I’d like to share my position on these topics...
MUMBAI: Tonic Media, India’s leading independent digital agency, has been named 2015 Social Media Agency of the Year at the Big Bang Awards organised by the...
NEW DELHI: As he entered the extensive office of Facebook in California, he was greeted with the song ‘Chak de India’ and when he left, Prime...
MUMBAI: Sky Sports and Whistle Sports have launched a new social media channel dedicated to creating original football content. Using Sky’s Soccer AM brand, it will...
NEW DELHI: Consumer and advertising expenditure on handset-based mobile media is slated to rise 12 per cent in 2015 and is poised to reach $425 billion...
MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with...
NEW DELHI: In a series of rapid announcements specifically aimed at advertisers, Facebook has made a significant expansion of ad types and formats available in the...
MUMBAI: The Press has always been considered as the fourth pillar of democracy, but in a vast country like India, the plight of citizens seldom reach...
MUMBAI: Over the last four weeks Omnicom Media Group has successfully launched and delivered the first two Instagram self-serve advertising campaigns in the Australia market, for...
NEW DELHI: Facebook has launched new communication features for Pages, making it easier for people and businesses to connect through private messaging. Private messaging is a...
MUMBAI: Kenshoo, a player in agile marketing software, has integrated with Instagram Ads API, enabling marketers to reach more than 300 million monthly active mobile consumers...
NEW DELHI: Athletes, musicians, politicians and other influencers who use Facebook Mentions to share and connect with their fans, can now go Live. At a time...
NEW DELHI: A sum of Rs 10.16 crore including Rs 9.38 crore for commissioned and the balance Rs 78.05 lakh on in-house programmes was spent for Doordarshan’s Urdu channel...
BENGALURU: The Mark Zuckerberg led Facebook, Inc (Facebook) reported a 43 per cent increase in advertisement revenue in the quarter ended 30 June, 2015 (Q2-2015) at $3287 million (94.7 per...
MUMBAI: Acknowledging the digital boost, CNN-IBN is all set to rebrand The Citizen Journalist Show as CJ+ to digitally empower the concept. Starting 1 August, 2015, CJ+ will hit screens in an all new-avatar, and...
MUMBAI: With an aim to redefine the English Entertainment genre in India, Viacom 18’s Colors Infinity has already begun its test run exclusively on Tata Sky...
MUMBAI: Jaguar has launched its #FeelWimbledon campaign, which uses cutting edge sensors to analyse and celebrate the unique spectrum of emotions associated with the world’s number one...
MUMBAI: Continuing with its efforts to acknowledge and gratify its subscribers through innovative and engaging platforms, Idea Cellular has announced the winners of the #ThinkYellowThinkIdea contest...
MUMBAI: ShopClues.com launched its Windows app in February and now within less than three months since launch, the app has registered 80,000 plus users. ShopClues.com...
After tasting global success, Mr. Netflix is revving up to thrust into India by 2016. But let’s take a breather here. We are talking about a...
MUMBAI: The NBA Finals 2015 – which concluded on 16 June and saw the Golden State Warriors defeat the Cleveland Cavaliers four games to two – broke...
At a young age he decided to convert his passion into profession. At 21 he made his first ad and by the time he was 23,...
MUMBAI: WWE has eclipsed half a billion fans through its global social media platforms, further cementing its position as one of the most-followed brands in the...
MUMBAI: Taking a step towards advertiser funded programming (AFP), PepsiCo India’s brand 7UP is all set to launch a six-week reality show titled 7UP UPstarters, which...
MUMBAI: #fame is all set to bridge the gap between entertainment and audiences by launching India’s first live video entertainment app in beta on iOS and...
MUMBAI: Facebook has been mapping fans of the eight teams playing in the Indian Premier League (IPL), which shows the most-liked teams on Facebook across all...
MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your...
NEW DELHI: Facebook has introduced a new product for publishers called Instant Articles to create fast, interactive articles on the social networking website. Facebook product...
MUMBAI: Come 15 May, and FX is all set to invade Indian television screens with one of the greatest science fiction series Doctor Who. It...
MUMBAI: Zee TV has carved a distinct niche for itself in the digital space through a slew of path-breaking initiatives across its different shows over the...
MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015. Speaking about the line-up for 2015,...
NEW DELHI: Despite fears that the growth of Internet is not as fast as it should be, social media and apps appear to be pervading all...
MUMBAI: One of the largest mass movements online in India came to an end as we crossed the 24 April, 2015 deadline day to send online...
