ITV

Tag: Facebook chat

  • Yatra launches cutting edge technology

    Yatra launches cutting edge technology

    MUMBAI: Yatra.com strengthened their travel booking offering by launching a series of exciting new features. These innovative technological solutions cater to different touch points in their business and further ease the booking process. The features launched – a Facebook chat bot to enable booking tickets, a self serve platform to address customer queries, and a market place chat platform to enable travellers to chat in real time with the sellers – are leading edge technology features that are a first for the Indian travel Industry.

    Yatra.com president Sharat Dhall says, “It has been our constant endeavour to stay in touch with the pulse of the traveller and up-grade our products accordingly. Today we are excited to unveil the chat bot for Facebook Messenger, a first in the Industry and a convenient way for travelers to quickly see travel options and make bookings. Facebook has a wide user base, and this chat option will enable travellers to experience Yatra in a seamless fashion without moving out of Facebook. Also the self serve and market place chat tools help ease the booking process and improve the overall customer experience.”

    Today’s traveller, thanks to the internet, is very well informed and believes in thorough research before deciding on their travel. Facebook is the largest social network and a number of travellers also take advice from friends before making travel plans. In addition, Yatra has a vast reach of almost 1.5 lakh Facebook followers who are looking to make bookings and enquiring about best deals. To leverage this audience, Yatra has launched an intelligent chat bot which helps customers search and book flights directly from their FB messenger. Itis an intuitive platform which helps consumer search in natural language and can handle even complicated queries. Chat bots let users perform tasks within messenger apps that would otherwise be done in a separate app. The company can use these bots to target users on platforms they frequent rather than making them download the company’s app to book.

    Yatra had earlier launched a holidays marketplace, as it enabled a wide range of packages and the best prices as buyers and sellers could directly interact and complete the transaction with no intermediaries. The marketplace chat platform that has just been launched serves as a direct connect between the customer and the re-seller. It has been built with the ability to have text based chats or direct voice calls. Customers can also share attachments via the chat. Discreetness is given due importance with customer privacy being completed maintained.

    Yatra has also introduced a self serve platform that can answer customer queries as it works like an automated FAQ machine, where responses to generic queries are pre-fed. In addition, based on the kind of queries posted by customers, the base of responses can be enhanced making the tool all the more powerful and efficacious.

  • Yatra launches cutting edge technology

    Yatra launches cutting edge technology

    MUMBAI: Yatra.com strengthened their travel booking offering by launching a series of exciting new features. These innovative technological solutions cater to different touch points in their business and further ease the booking process. The features launched – a Facebook chat bot to enable booking tickets, a self serve platform to address customer queries, and a market place chat platform to enable travellers to chat in real time with the sellers – are leading edge technology features that are a first for the Indian travel Industry.

    Yatra.com president Sharat Dhall says, “It has been our constant endeavour to stay in touch with the pulse of the traveller and up-grade our products accordingly. Today we are excited to unveil the chat bot for Facebook Messenger, a first in the Industry and a convenient way for travelers to quickly see travel options and make bookings. Facebook has a wide user base, and this chat option will enable travellers to experience Yatra in a seamless fashion without moving out of Facebook. Also the self serve and market place chat tools help ease the booking process and improve the overall customer experience.”

    Today’s traveller, thanks to the internet, is very well informed and believes in thorough research before deciding on their travel. Facebook is the largest social network and a number of travellers also take advice from friends before making travel plans. In addition, Yatra has a vast reach of almost 1.5 lakh Facebook followers who are looking to make bookings and enquiring about best deals. To leverage this audience, Yatra has launched an intelligent chat bot which helps customers search and book flights directly from their FB messenger. Itis an intuitive platform which helps consumer search in natural language and can handle even complicated queries. Chat bots let users perform tasks within messenger apps that would otherwise be done in a separate app. The company can use these bots to target users on platforms they frequent rather than making them download the company’s app to book.

    Yatra had earlier launched a holidays marketplace, as it enabled a wide range of packages and the best prices as buyers and sellers could directly interact and complete the transaction with no intermediaries. The marketplace chat platform that has just been launched serves as a direct connect between the customer and the re-seller. It has been built with the ability to have text based chats or direct voice calls. Customers can also share attachments via the chat. Discreetness is given due importance with customer privacy being completed maintained.

    Yatra has also introduced a self serve platform that can answer customer queries as it works like an automated FAQ machine, where responses to generic queries are pre-fed. In addition, based on the kind of queries posted by customers, the base of responses can be enhanced making the tool all the more powerful and efficacious.

  • ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    ETV Marathi ups the ante with ‘Zhunj Marathmoli’

    MUMBAI: ETV Marathi is all set to take viewers on a road trip during which 14 celebrities will be assigned cultural tasks to prove their Maharashtrian-ness. Starting 26 May at 9:00 pm, the channel hits the highway with Zhunj Marathmoli that will travel to 12 cities in the state with Shreyas Talpade as host.

    A co-production of Ramesh Deo Productions (RDP) and Logical Thinkers, the 26-episode show has already canned around 14 episodes in seven weeks. Tracking districts across Vidarbha, Konkan, Marathwada, Amravati and Khandesh, Zhunj Marathmoli will see two cultural tasks being executed by the contestants per episode. One participant will be eliminated every week and there will be two or three wild-card entries as well.

    Zhunj took more than six months of ideation while every one-hour episode takes two to three days of shooting and nearly a week of post production. 78 people from RDP are travelling with the participants and Talpade along with four Scarlett Red cameras and six GoPro cams.

    Says RDP producer Abhinay Deo, “In a very simple format, we are trying to show the stories of the 14 participants and Talpade as well as the region where we are shooting through each episode.”

    Comparisons with other shows have already begun but Deo says that once people see the first episode, they will know for themselves. The locations either depict specific cultures or are task or production-friendly. “In season one, we just about cover a third of the state and it will take three seasons for almost full coverage,” says Deo.

    Promotions for the show are taking place in stages. After the first teaser look, the show song was launched on the digital platform. A live Facebook video chat with Talpade has been arranged for next week. The show being youthful, disproportionately higher focus is on digital. Outdoor marketing has for now been fixed in Mumbai while the rest of Maharashtra is on the cards. The creative for the campaign is done in-house and planning executed by Vizeum.

    Budgets for the show, sources say, are approximately Rs 25 lakh to Rs 30 lakh per episode, putting the worth of the whole project at a whopping Rs 6 crore to Rs 8 crore. Ten-second ad slots are being sold for Rs 50,000, which is 30 per cent higher than ETV Marathi’s other flagship programme, Kon Hoeel Marathi Crorepati (KHMC) went for. Lunar footwear has come on board as associate sponsor while the hunt for a title sponsor is on.

    “The Marathi TV space is hugely undervalued. So we are investing in shows to get that up. A show like this couldn’t have been done by us last year but after successfully doing KHMC, we have proved ourselves,” says Viacom18 EVP and ETV Marathi business head Anuj Poddar.

    Talpade has the task of coming up with instant dialogues while the shooting is on. “This show is unlike a studio recorded show. Here, you have to know what exactly your contestants are feeling. For me, that’s my zhunj (fight). Only if someone is getting distracted and we have to get them back on track do I get a pointer or else, it is totally unscripted,” he says.

    For the celebrities Pandaharinath Kamble, Megha Sampat, Swapnil Bhutkar, Arti Solanki, Vikram Gaikwad, Hemlata Bane, Satish Dede, Parag Kanhere, Tyagraj Khandilkar, Deepti Devi, Megha Dhade, Ruchi Savaran, Manisha Kelka and Abhijit Thakur, it boils down to ‘aata mateech tharvel kas’ or ‘the land will decide our worth’.