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Tag: face wash

  • Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    Beauty brand La Pink tackles skin pH with microplastic-free breakthrough

    MUMBAI: India’s beauty landscape is getting a pH-tastic makeover. La Pink, the country’s first beauty brand boasting 100 per cent microplastic-free formulations, has launched its #InsideYourSkin campaign, promising to decode the mysteries of Indian skin.

    Founder Nitin Jain isn’t mincing words: “We’re not just selling products; we’re starting a skin health movement.”

    Inspired by his wife, Jain’s brand is taking on the beauty industry’s dirty little secret – microplastics.
    The brand’s hero lineup includes face wash, toner, serum, sunscreen, and lip balm, packed with globally sourced ingredients that sound more like a gourmet menu than skincare: white haldi from India, cactus flower from Australia, and Kakadu plum from the US.

    ” Maintaining healthy skin is imperative,” Jain quips. ” I feel that if we are able to raise awareness about how important it is to understand how pH levels function Inside our skin, it’ll be easier to understand how our skin responds better. “

    The products promise to balance pH levels, tackle pigmentation, control oil, and hydrate – all while being kinder to the planet.

    The #InsideYourSkin campaign is more than marketing – it’s a rallying cry for skincare that understands the unique needs of Indian skin, says the beauty brand. 

  • AcneStar face wash launches digital campaign with regional influencers

    AcneStar face wash launches digital campaign with regional influencers

    Mumbai: AcneStar face wash from the house of Mankind Pharma has streamlined its marketing strategy with digital campaigns on their YouTube and social media platforms. The brand has come up with a digital campaign with regional influencers to leverage different audience bases from their digital affinities and demographics.

    With the rise in the number of internet users in India, the brand has decided to adopt newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with four leading actresses from different regional markets.

    The brand has collaborated with model, actor, and singer Himanshi Khurana who has worked in Punjabi-language films to boost brand affinity in the Hindi and Punjabi speaking market. Another actress who has predominantly appeared in Kannada, Telugu, and Tamil language films, Pranitha Subhash for the southern region has also been roped in. Priyanka Sarkar, a Bengali film actress will help the brand to double down its presence in the Bengali speaking audience and to tap into the Marathi speaking audience the brand has leveraged actress Hruta Durgule.

    Keeping in mind the diverse audiences across the country, the brand has planned to rope in more regional influencers in the coming days to establish a stronger presence across the nation. The campaign is designed and planned based on consumer insights and learnings from the past campaigns, it said on Monday.

    Mankind Pharma, general manager, sales & marketing Joy Chatterjee said, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”

  • Nivea, Taapsee Pannu say ‘Don’t Face Wash, Milk Wash!’

    Nivea, Taapsee Pannu say ‘Don’t Face Wash, Milk Wash!’

    NEW DELHI: Nivea has launched a video campaign Taapsee Pannu to promote the revamped Nivea Milk Delights Face Wash, which encourages consumers to not just “face wash” but “milk wash” instead for a natural, healthy glow.  

    The digital film showcases the importance of milk as an ingredient that is more beneficial than a regular face wash in a fun tête-à-tête between two friends. Taapsee and her friend are hanging out together, when the latter asks the actor the secret behind her healthy glowing skin.  

    The 360-degree campaign conceptualised by FCB will be launched on digital platforms and will be further amplified through various other mediums.

    FCB Interface ECD – Mumbai Rakesh Menon said, “Most face washes cleanse well but take moisture away from the skin, leaving it feeling dry. But Nivea Milk Delights adds nourishment and moisture to the skin, thanks to the milk. Through this campaign, we simply wanted to urge people to upgrade to this ‘Milkwash’ that is so much better for their face.”

    Nivea marketing director Sachin Killawala said, “Friends are one of the biggest influencers in our lives while choosing personal care products and this campaign brings that alive in a playful manner. Through this communication, both visually and verbally, we wanted to showcase how Milk Delights facewash brings together the goodness of milk & home remedies for a natural, healthy glow.”