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Tag: FabIndia

  • Fabindia joins Indian Navy’s ‘G20 THINQ’ Quiz as official lifestyle partner

    Fabindia joins Indian Navy’s ‘G20 THINQ’ Quiz as official lifestyle partner

    Mumbai: Fabindia, India’s leading lifestyle brand known for its commitment to traditional Indian craftsmanship and contemporary design, in collaboration with the Indian Navy, contributed to bringing together intellect, knowledge, and strategic thinking as the official lifestyle partner for The Indian Navy Quiz, “G20 THINQ.” The national finals were held in Mumbai at The Gateway of India on 18 November, 2023 and the international finals were held on 23 November at India Gate, New Delhi.

    In New Delhi, for the International Finals, participants from all 24 countries were dressed in jackets made with Tussar Gicha, a wild silk which is also referred to as Tushar, Tussore, Tasar, Tussur, or Tusser in different regions across India. Contestant’s attire also consisted of white silk blended kurtas made with regenerated cellulose fabric, white churidars or tapered pants and handmade leather jutties.

    For the national finals in Mumbai, participants from across 16 schools were dressed in immaculately crafted Ikat designs that carried the combined traditions and skills passed down to artisans through generations. In keeping with this theme, Fabindia offered specially curated gift hampers for the winners, combining Fabindia’s signature style with the spirit of G20 THINQ. This collaboration aligned seamlessly with Fabindia’s ethos of showcasing the diverse, vibrant, and sustainably conscious tapestry of India’s traditions.

    G20 THINQ was an engaging and intellectually stimulating quiz, and Fabindia is honoured to be a part of this event. The partnership reflected the brand’s ongoing commitment to fostering a deep appreciation for India’s rich cultural heritage and its contribution towards global knowledge.

    Fabindia would sincerely like to thank The Indian Navy and NWWA president, Mrs Kala Hari Kumar, for giving us this opportunity to contribute towards making THINQ a successful event.

    About Fabindia Ltd.

    Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 63-year legacy of celebrating India’s rich heritage, spanning over 357 stores across 127 cities within the country and 13 international outlets across 7 countries.

    The offering includes a variety of Indian and Western wear for men, women, and children. Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range.

    An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts, and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.

  • Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Celebrate ‘Svarnim’ this Durga Pujo with Fabindia

    Mumbai: Get in the spirit for Durga Pujo celebrations with Fabindia’s latest festive offerings – ‘Svarnim’.  It is about those special moments, connecting with loved one, classic fragrances filling the air, family and friends taking in all those golden memories that they will remember for years. From pandal-hopping to family gatherings, set your wardrobe and home attuned for the upcoming celebrations!

    The collection highlights rich hues, elegant craftsmanship, and the vibrancy of this season, weaving in the traditions and cultural heritage of Indian crafts.

    Exquisite saris: Adorn yourself in the timeless elegance of Fabsaris; crafted in warm shades and rich hues, intricate designs, and a touch of contemporary flair.

    They are available in silk and silk blends, Viscose, and Cot-silk, displaying several of our craft-led techniques and methods of weaving in traditions of Chanderi, Tussars, and Banarasi Jacquards; these saris are perfect for celebrating the festive season with grace.

    Stylish kurtas: Thoughtfully designed, these kurtas are a perfect blend of comfort and style. Crafted with precision and finished with intricate adda work, applique, and zari embroidery; these regal kurtas and kurta sets are sure to make a statement during the fiesta of Durga Pujo and beyond – from relaxed catch-ups with friends to light morning festivities.

    Handcrafted jewellery: Complete your look with Fabindia’s handcrafted jewellery pieces that showcase exquisite craftsmanship. From intricate necklaces to earrings, the festive collection is a true reflection of artistry. Accessorise this Pujo with brand-new arrivals from Fabindia.

    Home & pujo décor:  This Durga Pujo, bring home celebrations with Svarnim’s fabHOME edit; perfect to adorn your living spaces with the essence of tradition, elegance, and vibrancy. The captivating range offers scented candles, beautifully crafted cushions, intricately designed pujo thalis, and diyas.

    Whether you’re preparing for the festivities of Durga Pujo or simply looking to add a touch of Indian tradition to your home, Fabindia has the perfect decor pieces for you.

    Fabindia’s Svarnim collection is available at all Fabindia stores and online at Fabindia Svarnim

    This festive season, celebrate traditions with Fabindia!

  • Zomato founder calls out ‘intolerance’ on social media after language row

    Zomato founder calls out ‘intolerance’ on social media after language row

    MUMBAI: Founder of online food delivery platform Zomato, Deepinder Goyal has called out the rise of ‘intolerance’ among the social media users, after the platform found itself in the eye of another Twitter storm early this week.

    “An ignorant mistake by someone in a support centre of a food delivery company became a national issue. The level of tolerance and chill in our country needs to be way higher than it is nowadays. Who’s to be blamed here?” Goyal tweeted.

     

     

    The issue arose after a customer from Tamil Nadu tweeted a screenshot of a chat he had with one of the customer care executives. The complaint was related to a missing food item in the order. According to the customer, the employee told him, that the amount cannot be refunded and apparently schooled him for not knowing Hindi while discussing the order detail. “Tagged me a liar as she didn’t know Tamil,” he further accused, tagging the app with the words, “Not the way you talk to a customer. @zomatocare”

    The incident soon spiralled into a trending topic on social media, with users tweeting #Reject_Zomato and criticising Zomato, for the employee’s reference to Hindi as “the national language of the country.” Some local politicians also joined in the company’s critique, leading to a knee-jerk reaction from Zomato.

    The company soon issued a public apology and announced the termination of the woman employee for “negligence towards our diverse culture”, highlighting that it understands that food and language are core to any culture and Zomato takes both of them seriously.

    However, the company reversed its decision a day later and reinstated the employee. “This alone is not something she should have been fired for. This is easily something she can learn and do better about going forward,” tweeted Goyal, adding that the call centre agents are young people, who are at the start of their learning curves and careers. “They are not experts on languages and regional sentiments. Nor am I, btw.”

    The Zomato founder also took the opportunity to express his concern over the rising intolerance on social media, and shared a word of advice to Twitterati: “Having said that, we should all tolerate each other’s imperfections. And appreciate each other’s language and regional sentiments.”, adding, “We are all the same, as much as we are different.”

    The case is part of a series of incidents in the recent past, wherein brands and advertising agencies have been targeted by overzealous social media in the country. Recently FabIndia came under fire for an ad it tweeted regarding its latest festive collection titled ‘Jashn-e-riwaaz’. The tweet was later taken down after a vitriolic campaign was run against the brand by some self-proclaimed groups for using Urdu words for a Diwali collection.

    Earlier fashion e-comm, Nykaa has also came under fire on social media for its online Navratri offers on condoms and lubes. Ed-tech platform Unacademy was also trolled recently for a skit that some social media users termed as “Anti-Hindu”. Not long before, ethnic wear brand Mohey came under attack on social media for a Wedding ad featuring its brand ambassador Alia Bhatt.

  • Fabindia appoints Aditya Ghosh to board of directors

    Fabindia appoints Aditya Ghosh to board of directors

    NEW DELHI: Fabindia Group has appointed Aditya Ghosh as a member of the company’s board of directors. Ghosh will be guiding the management teams with strategy and new initiatives.

    Ghosh said, "I am truly excited to come on board and get associated with a brand that I have been a loyal customer and fan of, for decades! I am looking forward to engaging with a sense of purpose where we continue to build on the tremendous trust that the Fabindia family of brands enjoy and create a socially conscious business that makes a deep positive impact towards a healthier and more equal planet."

    Fabindia believes that the post-Covid2019 period will bring about transformational change in consumer behaviour and brands with purpose, sustainability initiatives and earth-friendly commerce will become increasingly important.

    Ghosh is a seasoned professional with over 22 years of experience. Ghosh has had multiple roles as the CEO and Board member of large consumer-facing businesses with complex operations including IndiGo, India's largest and most profitable airline and also OYO Hotels & Homes. He also sits on the board of directors of Nani Palkhivala Arbitration Centre. He is one of the founders of The Ashoka University and Member Circle of Sponsors where he is actively involved in leading the service excellence aspect.

    Before his business role, he practised law at the prestigious corporate law firm, J Sagar Associates and then as the general counsel at InterGlobe Enterprises. Ghosh has a keen interest in creating social impact in diversity & inclusion, education, women-led entrepreneurship and leadership development.

  • Fabindia’s association with IPL helped the brand record 40-50% growth

    Fabindia’s association with IPL helped the brand record 40-50% growth

    MUMBAI: While retailers across the country have been facing a decreased footfall in the stores, Fabindia’s partnership with the Indian Premier League this year helped it record a growth of up to 50 per cent. For a brand, that had never advertised on television before, this association with the big-ticket event, which was aired on Star’s sports channels, across 8 languages, proved out to be a fine first move.

    As style partner for the exciting season of cricket, Fabindia styled more than 100 on air cricket experts in over 1000 designs from their menswear collection, as they discussed the game on air. This activity not only gave them 229 hours of brand exposure but also a 96 per cent increase in sponsorship awareness. 

    Fabindia CMO Karan Kumar said, “Post-IPL, we had an increase in footfalls and conversions in the menswear range. We recorded a growth of 40-50 per cent over the same period last year.”

    The activity also helped the brand gain a 22 per cent uplift in Google searches. 

    Brand-nomics’ Viren Razdan noted that IPL is an attractive destination but a crowded space with its own rules of play. However, Fabindia’s tactical approach did good for the brand in aiding its awareness of men’s occasion wear, which had been fairly low before the association, despite it being a powerful brand. 

    He said, “FabIndia is a powerful brand but its association/awareness of men’s  occasion wear has been fairly low, so a partnership gives them a cut through the clutter IPL’s eyeball strength is very high"

    While sponsorships like these might come out as a costly proposition, the return on investment has been spectacular for Fabindia, which got widespread popularity among the masses with strategic placement of brand visibility during the game. 

    Karan Kumar added, “We cracked a concept that was both innovative and cost-effective to showcase our comprehensive indo-western men’s range with the help of cricket.”

  • Fabindia launches Fabfamily – a unique loyalty program

    Fabindia launches Fabfamily – a unique loyalty program

    MUMBAI: Fabindia has announced the roll out its first-ever loyalty program, Fabfamily. A five-tier program, this presents a membership based program with unique experiences for the company’s expanding customer base.

    Launched simultaneously across online and brick and mortar stores, the loyalty program allows aggregation and redemption of points across all Fabindia stores. Besides giving customers the opportunity to earn and accumulate points against their shopping spends, feedback and referrals, the Fabfamily loyalty program extends to offer curated experiences, such as a vacation in an inspired environment, a fabulous meal at a handpicked restaurant, an adventurous trail in the outdoors, or a discovery trip into a unique artisanal cluster.

    Talking about this initiative, Fabindia managing director Viney Singh stated, “Fabfamily is unlike any loyalty program in the retail space. Our customers can not only make their future purchases attractive by redeeming points, but can also choose from a host of special, curated experiences which we will bring in conjunction with our select partners.” He further added, “We want to make our relationship with our customers more delightful. We are confident that the Fabfamily program will strengthen our connect and engagement with our customers across the country and provide real value.”

    Fabindia has also launched a new website for customers to enrol and engage with the program. Depending on the tier customers are enrolled in, they can earn between 1 per cent and 7 per cent reward points for every Rs 100 spent.

  • FabIndia sets aside 40% on digital advertising

    FabIndia sets aside 40% on digital advertising

    MUMBAI: Get India to explore India’s diverse culture and craft – that’s the target FabIndia has set for itself. The retail chain sells everything from garments to furnishings to ethnic products which are handmade by rural India’s craftspeople.

    Established in 1960 by John Bissell, an American working for the Ford Foundation, FabIndia started off by exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. 40,000 artisans are engaged in employment for sourcing its products today.

    But a lot has changed in the last 60 years. The media outlets have changed, consumers have evolved, business has transformed and so has the economy. To keep pace with consumers’ changing needs, FabIndia has introduced a new way of shopping for its customers in the form of experience centres. In addition to this, it houses a Fabcafé, an interior design studio, an organic wellness centre and an alteration studio.

    First piloted in March in Delhi this is the second such experience store for the retailer. The next store in line to get the experience centre will be FabIndia Kala Ghoda, Mumbai which should be ready to launch by April 2018. The company plans to have a total of 10 centres by 2018 spread out in Delhi, Mumbai and Bangalore.

    With changing times, brands ought to evolve and tweak their communication with audience from time to time. Brands today are shifting gears and investing more on digital platforms and shrinking traditional media ad spends (television, print and OOH). FabIndia spends 40 per cent of the advertising budget on digital platforms by creating customised content for audiences on platforms like Facebook, Google, Instagram and Twitter. The brand has become increasingly strong on digital and social on the last five to six months.

    Although the brand deals with premium customers, FabIndia head of brand and marketing Karan Kumar suggests that FabIndia is a category in itself and hence cannot be included in any price range. “Our product line starts from under Rs 1000 and goes beyond Rs 10,000. We cut across all kind of income brackets and demographics,” he says.

    Undeterred by rivals, Kumar says, “We don’t consider any other brand as a competition as our appeal is to a certain customer who resides in the same mind space as us which is a sense of self pride about India and its traditions.”

    FabIndia has over 280 stores across India in 95 cities. Despite a presence in smaller towns, the core focus is still urban metros and mini metros. Internationally, it has retail outlets spread out in Italy, Singapore, Dubai, Fiji, Qatar, Central Asia, Middle Eastern and Southern markets but will add more stores in Kuala Lumpur and Malaysia. Being optimistic about overseas business, Kumar adds, “Gradually, we will be looking at various international markets over the next 12-18 months.”

    Foreign tourists, who are charmed by the country’s myriad cultures, generate a considerable amount of revenue. But the main chunk of revenue is still from Indian customers. FabIndia made a net profit of Rs 1000 crore last year and is looking at a double digit growth this financial year.

  • NDTV Ventures’ IndianRoots partners with FabIndia

    NDTV Ventures’ IndianRoots partners with FabIndia

    MUMBAI: NDTV Ventures’ IndianRoots.com, an online marketplace for Indian fashion, has inked a partnership with Fabindia. With this, IndianRoots will now serve as an online platform to showcase Fabindia’s range to the international audience.

     

    IndianRoots, since its inception in 2013 has been hosting brands and designers with an aim to bridge the gap between products ‘Made in India’ and the worldwide market of Indians. 

     

    IndianRoots recently also partnered with Banka Silk from Bihar, Craftroots – An NGO by Anar Patel and with the Government of Bihar to promote Indian artisanship and make it accessible to global audiences.

     

    NDTV Group CEO and executive director Vikram Chandra said, “NDTV is delighted to welcome FabIndia as a partner on IndianRoots. We have immense respect for FabIndia as a great Indian brand in the ethnic category. I am sure this partnership will help both of us reach new heights.”

     

    NDTV Ethnic Retail (IndianRoots.com) executive director Shyatto Raha added, “This partnership with an iconic brand like Fabindia is a feather in the cap of our ‘Made in India’ campaign. The association acts as a bridge between Fabindia and its international clientele. It will not only help Fabindia reach out to Indian patrons abroad but will also drive its brand presence amongst non Indian communities.”

     

    NDTV Ethnic Retail (IndianRoots.com) CEO Rahul Narvekar said, “This partnership is a one of a kind in the e-commerce domain. It reiterates the significance of Indian fashion in the global marketplace. This partnership can set a benchmark for the e-commerce industry in terms of the natural confluence of two brands for mutual expansion and growth.”