ITV

Tag: Fabelle Exquisite Chocolates

  • Fabelle crafts personalised Rakhi chocolates using AI for siblings

    Fabelle crafts personalised Rakhi chocolates using AI for siblings

    MUMBAI: Why gift socks or a last-minute card, when you can gift nostalgia, inside jokes, and a sprinkle of AI wrapped in chocolate? This Raksha Bandhan, Fabelle Exquisite Chocolates, the luxury brand from ITC Ltd., is out to rescue brothers from the tyranny of generic gifting. Enter #WorthTheOne, a personalised chocolate experience that blends tech, taste, and tender sibling chaos into one deliciously curated box.

    Every year, brothers scramble for something anything that says “I care” without screaming “I forgot.” But Fabelle’s new offering changes the game by transforming the bond between siblings into an edible, handcrafted, AI-curated keepsake.

    Here’s how it works: head to the worththeone.com website and take a fun, slightly nosey sibling compatibility test. Based on your answers covering everything from who’s the overachiever to who hogs the remote, an AI engine analyses your emotional dynamics, quirks, rivalries, and affections. This data is then used to customise a box of luxury truffles that reflect your sibling equation.

    And this isn’t your average Rakhi chocolate box. Each #WorthTheOne box features 20 bespoke truffles in five unique flavours, all handcrafted by ITC’s Master Chocolatiers using cocoa sourced from across the globe. From the nostalgia-drenched Saffron Rasmalai Truffle to the exotic Ruby Hazelnut Gianduja, every flavour represents a different layer of the sibling bond sweet, spicy, dramatic, and heartwarming.

    “No two boxes are the same,” says ITC Foods vice president and head of marketing for chocolates, coffee and confectionary Anuj Bansal. “This is not just a gift; it’s an experience. We’re using AI to convert memories, quirks, and emotional textures into something luxurious, handcrafted, and deeply personal.”

    Even the packaging gets the personalised treatment. Every box comes tailored with the sibling’s names and relationship traits subtly worked into the design. The result? A gift that doesn’t just sit on a shelf, it tells a story.

    Fabelle has consistently positioned itself at the intersection of craft, luxury, and emotion. With #WorthTheOne, it’s doubling down on its philosophy by bringing storytelling and technology into the confectionary fold.

    From the moment the AI curates the flavours to the time the first bite takes you back to a shared childhood prank, #WorthTheOne is built to make your sibling say, “Okay, fine, you’re my favourite this year.”

    As Rakhi traditions get a gourmet upgrade, Fabelle proves once again that chocolate isn’t just sweet, it’s smart, stylish, and deeply sentimental.

  • ITC Fabelle introduces ‘One Earth’ collection

    ITC Fabelle introduces ‘One Earth’ collection

    Mumbai: Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd., is recognised for creating unparalleled chocolate experiences for its discerning consumers. In the last few years Fabelle has introduced several industry firsts such as the Fabelle Trinity – Truffles Extraordinaire -World’s most expensive chocolate, Fabelle Finesse – World’s finest chocolate*, setting a benchmark for the global chocolate industry.

    Continuing the legacy, Fabelle this year is set to entice chocolate lovers with a novel creation. Inspired by the sentiment of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduces its latest innovation – Fabelle One Earth Collection. At an event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic collaboration with Chef Andy Allen, an acclaimed Australian food critic and TV presenter, unveiled this delectable fusion of global flavours and cultures.

    This signature luxury chocolate offering has been meticulously handcrafted with finest ingredients and cocoa. It comprises 10 unique truffles, each of which truly represents the essence of the rich and diverse flavours of nations from across the world – Afghanistan, Australia, Bangladesh, England, India, New Zeland, Netherlands, Pakistan, Sri Lanka and South Africa.

    ITC Fabelle Master Chocolatiers, known for their unwavering commitment to excellence conducted multiple iterations and co-creation sessions with chef Andy Allen to perfect each truffle. A selection of hand-picked ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut and South African Orange, were artfully harmonised with the unparalleled excellence of Fabelle’s chocolates. Each truffle therefore tells a unique story of the country that inspired this specific creation. This limited-edition offering will contain 10 truffles (130g) priced at INR 999/- inclusive of taxes, and will be available at Fabelle boutiques across Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata and Mumbai.

    The chocolate truffles serve as a testament to the artistry of ITC Fabelle Master Chocolatiers. They carefully combined these international ingredients with Fabelle’s premium chocolate to deliver a sensory journey that transcends borders and celebrates the universal love for chocolate much like sports.

    To celebrate the launch of ‘Fabelle One Earth’, the event was graced by eminent personalities associated with the world of sports and cricket.  Dinesh Karthik – Indian professional cricketer and commentator, Waqar Younis – Pakistani cricket coach, commentator and former cricketer, and Lisa Sthalekar – Australian cricket commentator, former cricketer and captain of the Australia women’s national cricket team exchanged ‘One Earth’ as a gesture to honour the essence of unity and community.

    Emphasising on the launch of Fabelle One Earth, ITC Ltd COO – Chocolates, Coffee, Confectionary & New Category Development Foods Division Rohit Dogra said, “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste.  The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases  the brand’s commitment to creating unique tastes and textures.”

    Commenting on his first collaboration with the brand, Australian food critic and TV presenter Andy Allen said, “Fabelle has one of the finest collections of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavours from ten different countries. It was the result of countless hours of craftsmanship, relentless commitment and tireless exploration of global flavours that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hoping that everyone enjoys this beautiful amalgamation of chocolate and culture.”