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Tag: Faasos

  • Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    Faasos rolls out Shawarma Fest 2025 with a flavour-packed comeback

    MUMBAI: Move over popcorn, this October shawarmas are stealing the spotlight. Faasos is back with its cult favourite Shawarma Fest 2025, a month-long sizzler running from 15 September to 15 October National Shawarma Day with prices starting at just Rs 149 and available pan India.

    This year’s edition is bigger, bolder, and spicier, with six limited-edition shawarmas reimagining the classic wrap with global flavour twists:

    . Chipotle Chicken Shawarma – smoky Mexican-inspired firepower

    . Chipotle Paneer Shawarma – creamy yet spicy indulgence

    . BBQ Chicken Shawarma – sweet, smoky, and finger-licking juicy

    . BBQ Paneer Shawarma – a veggie delight with BBQ swagger

    . Schezwan Chicken Shawarma – tangy, spicy, and unapologetically bold

    . Schezwan Paneer Shawarma – a zesty vegetarian kick in every bite

    “Shawarma Fest is our way of celebrating fans’ love for shawarmas while surprising them with new flavour adventures,” said Rebel Foods CMO Nishant Kedia. “It’s indulgence, convenience, and innovation, all wrapped up.”

    But Faasos isn’t stopping at food. The fest comes with a quirky twist, a mini-film series titled ‘what if… iconic films had a new hero?’. In this reel-universe, shawarmas take centre stage as the real stars, premiering exclusively on Faasos’ Instagram throughout October.

    Available via Eatsure, Swiggy, and Zomato, the shawarmas are also paired with festive offers to tempt foodies into repeat indulgence. With 73 per cent of Indian diets protein-deficient and a growing appetite for bold, quick bites, Faasos is turning shawarmas into both a comfort and a conversation starter.

    By blending cult classics with daring reinventions, Faasos’ Shawarma Fest 2025 proves one thing: when it comes to food trends, the wrap game is still unbeatable.

  • Faasos and ‘Ganji Chudail’ join forces to revolutionise burger eating

    Faasos and ‘Ganji Chudail’ join forces to revolutionise burger eating

    Mumbai: Faasos, the flagship brand of Rebel Foods—the world’s largest internet restaurant company—launched a playful campaign featuring the notorious Ganji Chudail (Bald Witch) as the unexpected champion of the wrap world. Known for her mischievous yet relatable persona, Ganji Chudail takes on the challenge of messy traditional burgers, showcasing Faasos’ innovative ‘Burger Wraps’ as the cleaner, more convenient alternative.

    The campaign follows a humorous storyline where Ganji Chudail crashes a burger party hosted by fast-food legends—the King, the Clown, and the Colonel. When she asks for a bite, they ignore her, only for their burgers to create a chaotic mess. Unbothered, Ganji Chudail confidently pulls out her ‘Faasos Burger Wrap’ and enjoys it neatly. The astonished fast-food icons watch in envy as she eventually shares the wrap with them, proving Faasos’ Burger Wraps as the superior choice.

    Faasos aims to challenge the norm and highlight how their Burger Wraps provide a practical, mess-free solution for burger lovers. This campaign is designed to resonate with anyone tired of the hassle associated with traditional burgers, presenting a fun and memorable alternative.

  • Faasos launches ‘Soan Papdi Exchange Program’ to celebrate Diwali

    Faasos launches ‘Soan Papdi Exchange Program’ to celebrate Diwali

    Mumbai: Faasos, the flagship brand of Rebel Foods, unveils its unique campaign, ‘The Soan Papdi Exchange Program,’ to make this Diwali sweeter and more enjoyable. This innovative initiative aims to transform the common practice of re-gifting Soan Papdi into an opportunity for delicious meals, offering participants their favourite wrap instead.

    As part of the campaign, Faasos invites participants to share their reasons for wanting to part ways with their Soan Papdi by filling out a simple Google form between 18-27 October. The funniest and most creative responses will win a free Faasos meal, with up to 500 winners announced just before Diwali. Faasos will deliver meals to the lucky recipients between 28-30 October.

    “Diwali is about joy and togetherness, but we all know the amusing saga of Soan Papdi re-gifting. With this campaign, we wanted to tap into a fun cultural quirk and offer people a way to share a laugh and celebrate the festive season with something they’ll truly enjoy. At Faasos, we’re always looking for ways to connect with our customers in a light-hearted yet meaningful way,” said Rebel Foods, chief marketing officer, Nishant Kedia.

    The Soan Papdi exchange program is promoted through various interactive mediums, including the ‘Dude with a Sign’ initiative, where people carry humorous signs in public spaces like train stations, university campuses, local trains, office complexes, and markets. The campaign generates engagement through a blend of newspaper advertorials, hilarious memes, interactive polls, and relatable videos, while cleverly crafted WhatsApp forwards in society and college groups amplify its reach. To boost excitement, influencers from the comedy world share their own Soan Papdi experiences on Instagram and YouTube, encouraging their followers to participate.

  • Faasos launches an all-new range of Shawarma

    Faasos launches an all-new range of Shawarma

    Mumbai: The flagship wrap brand by Rebel Foods, the internet restaurant, Faasos, steps up its game with the launch of an all-new Sharama range. Already making waves across 335 locations in over 75 cities, Faasos’ Shawarma is pegged to be more than a dish but an emotion-binding food enthusiast nationwide. This launch establishes Faasos as the biggest Shawarma player in the country, introducing a line of eight extraordinary Shawarma variants, each promising a seared, smoked, and sizzling experience. These new variants include Classic Peppy Chicken, Special Smoky Chicken, Sizzled Falafel, Paneer Tikka to name a few.

    Some of the new variants include:

    Classic Peppy Chicken Shawarma- Wrap your taste buds around warm kuboos or rumali roti with spiced chicken, creamy hummus, garlic mayo, pickled veggies, and french fries. You don’t need a genie to satisfy this food craving!

    Special Smoky Chicken Shawarma- Brace yourself for a Mediterranean treat inside warm kuboos or rumali roti, loaded with juicy, marinated grilled chicken, velvety hummus, garlic mayo and french fries!

    Sizzled Falafel Shawarma- Experience Turkish magic wrapped in warm kuboos, with loaded toppings of crispy fried falafels, garlic mayo, creamy hummus, french fries and pickled veggies inside.

    Paneer Tikka Shawarma- Your Lebanese cravings have met their match! Bite into paneer shawarma wrapped in warm kuboos, loaded inside with marinated paneer tikka, garlic mayo, hummus, french fries, pickled veggies and cabbage!

    Building on this excitement, Faasos has amplified this launch with a Shawarma Fest, between the 11th and 17th of December. This week-long celebration is not just about showcasing the new Shawarma range but is also a customer’s delight raining a multitude of exciting offers every day.

    Rebel Foods Vice President of Marketing Pragati Dalal said, “At Faasos, we take pride in our commitment to innovation and exceeding expectations. We understand that indulging in the same meals over and over can be boring. The vast variety of flavours and options that come with Faasos wraps is the perfect solution to this problem. With this new range of Shawarmas, especially with the New Year celebrations approaching, we are elevating this festive spirit with more delightful food options to choose from. This launch also marks another milestone in the brand’s journey to reach new customers with unparalleled culinary experiences, making every meal memorable.”

    Known for its quirky campaigns, Faasos will continue to engage with customers with multiple activities during the Shawarma Fest. In major cities, vox pop creators in collaboration with Faasos, will adorn as Arab sheikhs, taking to the streets, and transforming everyday locations into hubs of excitement and engagement. The idea behind the approach is to blend entertainment with education, making every interaction with the public an opportunity to share the joy and some delicious Shawarma.

    Customers can order the new Shawarmas from the Faasos app, EatSure app and web, and other food aggregators.

  • Faasos celebrates Halloween with its spooky hanging spider campaign

    Faasos celebrates Halloween with its spooky hanging spider campaign

    Mumbai: Rebel Foods, the world’s largest internet restaurant company’s homegrown brand Faasos has started an intriguing Halloween campaign called Trick or Treat Happy Halloween. With different product and pack activations, customers are in for a chilling surprise with each Faasos roll pack. As customers unwrap their Faasos wrap, they are in for a surprising and exciting experience with a little spider dangling by a web on the package. The initial surprise catches the customers off guard but quickly turns into a source of amusement.

    With Halloween gaining popularity in India over the last few years, this moment marketing campaign is designed to spread smiles and spooky thrills, turning the consumer’s dining experience into a Halloween celebration.

    Customers can experience the Halloween excitement with Faasos from 28 October to 31 October in Delhi, Gurgaon, and Mumbai. 

  • Rebel Foods appoints Essence as its integrated media agency in India

    Rebel Foods appoints Essence as its integrated media agency in India

    Mumbai: WPP by GroupM’s media agency Essence on Thursday announced that it has been appointed as the integrated media agency of record by Rebel Foods in India. Led out of its Mumbai office, Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

    As part of the partnership, Essence’s first few activities for Rebel Foods include campaigns for Faasos targeting fast food lovers and Sweet Truth celebrating midnight cravings, along with integrated communications plans for Behrouz Biryani and the company’s food court on an app experience, EatSure, in key markets.

    Founded in 2011 and headquartered in Mumbai, Rebel Foods is home to brands such as Faasos, Behrouz Biryani, Oven Story Pizza, Lunch Box, Mandarin Oak, The Good Bowl, SLAY Coffee, Sweet Truth and Wendy’s.

    With a network of over 4,000 restaurants across over 450 kitchens in more than 70 cities spanning 10 countries worldwide, the company has developed its own operating system of culinary innovation, robust supply chain and full-stack technology, through which food brands are launched and scaled up in a very short period of time.

    Rebel Foods currently operates over 45 own and partner brands, ranging from startups to global majors, to cater to consumers’ different food missions.

    Commenting on the partnership, Rebel Foods co-founder and India CEO Ankush Grover said, “We are on a journey to build the world’s most exciting and delightful food company, serving the highest quality of brands across customer food missions in every neighbourhood in the world. Keeping our vision in mind, it is inevitable for our brands to have a communication strategy that focuses on customer-first offerings, while complementing our brand promise. Over the years, our communication has been authentic, relatable, creative, innovative, and at the same time, has reflected the brand’s core value. We believe Essence is an ideal partner to help us in our journey with an insight-led analytical approach, while bringing a unique style of creativity and innovation. We are looking forward to collaborating with Essence on some exciting campaigns and strategies.”

    “Rebel Foods is a revolutionary, fast-growing cloud kitchen operator with multiple food brands in its portfolio. With our data-driven approach to strategy, analytics and media, focused on delivering value to brands and consumers through innovation, we see opportunities to help Rebel Foods drive greater synergies and efficiencies across its brands, while defining bespoke growth paths for each brand,” said Essence managing director, India Sonali Malaviya. “We are thrilled to collaborate with Rebel Foods on its exciting growth journey and become its ally in achieving its growth goals.”

    Rebel Foods joins Essence’s diverse portfolio of clients across its Bengaluru, Delhi and Mumbai offices, covering a mix of high-growth, technology-driven startups as well as established local and global companies.

    Since Essence’s entry into India in 2016, the agency has seen an increasing demand by companies for its transformational data-driven approach to marketing, use of media and creativity to deepen relationships with consumers, and expertise in accelerating brand and business growth.

  • Television ad volumes see uptick during past two weeks

    Television ad volumes see uptick during past two weeks

    NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of BARC-Nielsen ‘Crisis Consumption on TV and smartphones’ report, launched Friday. However, they still remained 23 per cent lower than pre-Covid period and 35 per cent lesser than the peak performance of week 12. 

    The advertiser count on television also showed an uptick of three per cent in week 20, while the brand variants noticed a 14 per cent increase as compared to the last week. The total advertiser count on TV became 1370, and brand/variants were 2106 in number. A few examples of new advertisers in week 20 include Vivo, Cadbury, Kia Motors, Faasos, Bajaj, Sharp India, Hoichoi, and Apple. A few examples of new brands in week 20 include Vivo V19, Kia Seltos, Cadbury’s 5 Star, Nivea Soft, Apple iPhoneSE.

    Also, inventory levels of categories present during summer also raised in the last two weeks, with soft drinks and air coolers raising their inventories the most. 

    If we look genre-wise, impressive growth has been witnessed in the news section over the past two weeks, with FCT growing from 70.7 lakh in week 18 to 79.6 lakh in week 20. GEC volumes have flattened from week 14 onwards; however, there has been a growth in the past two weeks. 

    However, both the music and movies channels have been enjoying an uptick in the last two weeks. 


     

  • Brands ace creative-asana on Yoga Day 2019

    Brands ace creative-asana on Yoga Day 2019

    MUMBAI: The world was gripped in the celebrations of the International Yoga Day on 21 June, with top world leaders and citizens across the globe performing the ancient Indian art of physical, mental, spiritual practices. The brands online also stretched some creative muscles and came up with interesting social media designs to mark the day. Have a look!

    Bajaj Allianz

    Bauli India

    Castrol India

    Eicher Trucks and Buses

    Faasos

    Kotak Mutual Fund

    Motorola India

    Red FM

    Sony LIV

    Tata Motors

    Yamaha Motor India

    YES Bank

  • This is probably the first ad for a Biryani company – Behrouz Biryani

    This is probably the first ad for a Biryani company – Behrouz Biryani

    MUMBAI: Behrouz Biryani, the largest biryani brand in the country with its rich Persian heritage, has launched its first ad campaign.

    Crafted by BBH India, the film takes you through a gastronomical journey tracing the origins of biryani. This is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

    Sharp visuals, delectable food shots infused with veteran actor Raza Murad’s voice ignite the screen to bring alive the story of this Persian inspired biryani. The film has been directed by popular ad film director, DoP and special FX expert Nick Sawyer best known for his work on international food brands.

    FAASOS (Faasos, Behrouz, Ovenstory, Mandarin Oak, Firangi Bake, Sweet Truth & more )CMO Sagar Kochhar says, “We are extremely delighted to launch our first ad campaign and this is an important milestone in our journey towards being the ‘Royal’ Biryani of the country. This film pivots around the brand story that we created since our inception, a 2000 year old recipe from the lost Persian kingdom of Behrouz, where wars were fought to win this recipe. Being a digital only premium brand with no physical/dine in presence, the campaign is targeted to create brand awareness highlighting its alluring Persian brand persona and a recipe worth indulging when you think of not just ordering a biryani, but actually experiencing finesse.”

    According to Behrouz’s market research, Biryani is the highest searched and the most ordered dish in India. However, there is no single organized Biryani player with the ability to give a superior and consistent product to the consumer across the country.

    Moreover, with the food industry moving to online ordering from dine-ins, Behrouz has setup a network of 160 cloud kitchens to cater to a large geography at a reasonable cost.

    BBH CCO and managing partner Russell Barrett adds, “We’ve quite willingly done a lot of research on biryanis. A lot of research. The idea of an origin story for something as ubiquitous as biryani is a story waiting to be told. The film is beautifully crafted and besides taking you on a fantastic journey through time, it makes you want to order a biryani; an impulse which you should absolutely give in to when it comes to Behrouz.”

    Incorporated in 2016, Behrouz Biryani is the first and largest Biryani brand in the country. With presence in 15 cities across 160 locations, Behrouz is the first every organised player in this segment in the country. The brand has no physical store-front and works on a dark kitchen-delivery only model.

  • Faasos launches ad campaign with 2 new TVCs

    Faasos launches ad campaign with 2 new TVCs

    MUMBAI: Faasos has rolled out its new TV ad campaign that comprises two TVCs, conceptualized by Lowe Lintas Mumbai. The new ad campaign highlights the daunting question every consumer asks from the time they wake up till the time they reach home: “Aaj Khane Mein Kya Hai?”

     

    Faasos head of marketing Revant Bhate said, “Aaj Khane Mein Kya Hai, is the most colloquial question that all Indians discuss every day and we at Faasos endeavor to give answers to this with multiple meal options of the day. We felt the need to address this question because we understand the plight that working professionals, young couples and foodies in general face. Faasos was started some years ago with a focus on good quality reasonably priced food and that is what we serve till today. With new options for everyday meals; breakfast, lunch, snacks and dinner; Faasos is the answer through an easy to use app.”

     

    Lowe Lintas Mumbai chief creative officer Arun Iyer added, “While the strategy to make Faasos top-of-mind with that niggling everyday question of ‘what to eat’ was clear, in the campaign executions we had to pitch their ‘everyday plight’ just right. Our inspiration was –in-your-face reality served with a dash of humor. So our creative approach was to hold a mirror to their reality when it comes to this everyday question and pepper it with a dash of humor to create an intelligent yet fun brand tone for Faasos.”

     

    Lowe Lintas Mumbai ED Shantanu Sapre said, “Faasos is a venture with an understanding of what young-adults want today. When we got started thinking about how to bring Faasos to the fore of every food decision that they have to make in their day to day bustle, we realized that food is one question that today’s young-adults don’t want to stress about. They want the answers ready. And that’s where we positioned Faasos.”

     

    Both TVCs reflect the ease of ordering food by simply telling the consumer to leave their food worries to Faasos.