AMSTERDAM: Mastercard has signed a landmark naming-rights deal with McLaren Racing, under which the team will compete from 2026 as the McLaren Mastercard Formula 1 team....
MUMBAI: It was almost 65 years ago that a revolution started from a small village in Gujarat, and since then Amul has been a part and...
MUMBAI: What do you get when one of the leading telecom players in the country joins forces with one of the biggest television network? The result...
Barely a year old and starsports.com could well qualify as an example of the limitless possibilities of the World Wide Web. Ever since its launch in June...
MUMBAI: Discovery Turbo is all set to give its viewers the thrill of Grand Prix of 2013 season even before the sporting event begins in India. ...
MUMBAI: Times Mobile Limited has partnered, with Techfront, for their App – FollowOn which will provide a unique home experience to instadia fans at the Kotla...
MUMBAI: While it was expected that viewers in the six major metros would have watched the first F1 Grand Prix that took place in Delhi last...
MUMBAI: The first Indian F1 Grand Prix that was held last weekend has seen a sixfold increase in TV ratings compared to other F1 races, according...
There is a rush among sporting bodies to follow the Indian Premier League (IPL) way to build their sport. The latest to follow this route is...
MUMBAI: The cigarette industry has actually gained from the ‘harmful labels‘ that come along with the packs, said noted brand consultant Martin Lindstrom. Speaking...
MUMBAI: Amaron Pro Racing, a corporate motorsport initiative of automotive and industrial battery maker Amara Raja Batteries, has announced the launch of the third season of...
MUMBAI: Formula One Administration Limited and BBC Sport has announced the return of Formula One (F1) to BBC Television. The five-year deal will run from 2009...
MUMBAI: Until now India was not as important a market for Sony Pictures Entertainment’s (SPE) anime channel Animax and that reflected in its poor and negligible...
Group M is aiming big in India this year. Areas such as branded entertainment on television, sponsorship management for sporting events, developing search capabilities and expanding...
MUMBAI: With F1 getting a local flavour courtesy Narain Kartikeyan, ESPN Star Sports (ESS) has worked hard on growing the popularity of the sport to get...
Formula One racing is at its best with more teams emerging as challengers to the Ferrari crown. Renault, Mclaren, Williams and even Ferrari are in the...

