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Tag: ‘Ezee Hugs’

  • Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’

    Godrej Ezee and Gul Panag join hands for ‘Ezee Hugs’

    Mumbai: Liquid detergent brand Godrej Ezee has joined hands with actor entrepreneur Gul Panag for its campaign ‘Ezee Hugs’ under which it helps underprivileged children prepare for winters by distributing free sweaters.

    To flag off the initiative, Gul Panag met the kids in New Delhi and distributed new sweaters amongst them. As part of the initiative,  Ezee and Gul will jointly distribute more than 4000 sweaters across North India.

    Godrej Consumer Products Limited (GCPL) CEO – India & SAARC Sunil Kataria said, “Ezee Hugs began in 2011, and has grown over the years with the support of multiple stakeholders. This year, we are pleased to partner with Gul Panag who is known to take up causes that matter. Our intent is to not just donate sweaters but also bring the attention of more people on this issue. We want to ensure that no underprivileged child suffers due to lack of appropriate means to keep themselves warm.”

    While speaking about her association with Ezee Hugs, Gul Panag, said, “From health impact to school attendance, the impact of cold weather on kids with no proper woolen wear is significant.  Yet, there are fewer initiatives or people talking about it. Ezee Hugs is one such initiative that has stood strong and made people aware of this issue for over 10 years now. This is why I chose to partner with Godrej Ezee so that we can reach out to more people and ensure no underprivileged kid has to be without woolens.”

    Thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Through this social good campaign, Godrej Ezee wanted to build awareness about this hardship and help alleviate it by urging people to donate their woolens for children.

  • Godrej Ezee partners with IMD for Ezee Hugs initiative

    Godrej Ezee partners with IMD for Ezee Hugs initiative

    NEW DELHI: Godrej Ezee liquid detergent is back with the eleventh edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee has partnered with the Indian meteorological department (IMD) for a first-of-its-kind campaign. 

    As part of the association, IMD will provide severe cold weather forecast and guidance to Godrej Ezee in Delhi, Lucknow, Allahabad, Panchkula, and Kolkata. The met department will use its available data to identify areas and localities in these cities expected to witness severe cold waves. Once the exact locations are identified, Ezee along with CRY (Child Rights and You) will reach out to underprivileged children living in those areas and give them new sweaters. 

    The IMD predicted that 2020 is likely to witness colder and harsher winters, especially in north India. The period of occurrences, intensity and locations of cold waves vary season to season. In major cities and urban clusters, study also shows high variation in intensity of the cold waves due to urban heat island effects. Over the years, Godrej Ezee realised a scientific mapping of severe winter-prone areas will lead to a precise targeting of beneficiaries. Understanding of real-time occurrences of cold waves and associated wind-chill for urban areas, will ensure a timely impact of Ezee Hugs. The association between Godrej Ezee and IMD is a step forward, to make sure Ezee Hugs reaches the beneficiaries more accurately in localities and vicinities facing severe cold waves within cities.  

    Godrej Ezee will also contribute Rs 1 on purchase of every 1kg bottle and will donate the proceeds towards buying new sweaters for underprivileged children. The brand has also added an interesting digital leg to the cause, wherein one can simply post using hashtag #WarmEzeeHugs. For every 10 shares of the post, the brand will donate a rupee towards Ezee Hugs. This makes it convenient for people to donate, they can simply post using the hashtag or purchase a bottle of Ezee. This initiative will also be promoted over a two-month period through traditional, digital and social media.

    Godrej Consumer Products Limited (GCPL) CEO – India & SAARC Sunil Kataria said, “Ezee Hugs, which began in 2011, has grown over the last 10 years with the support of multiple stakeholders. We are pleased to partner with the Indian meteorological department for weather guidance of the colder spots within cities.  This is a first-of-its-kind association where scientific expertise will be leveraged to alleviate winter-related hardships of thousands of underprivileged children. Our CSR initiative will reach the severe cold wave areas as per real-time occurrences as guided by IMD. Our continued partnership with CRY will be critical for last-mile delivery of woollens for children across the identified areas. We are making Ezee Hugs a people’s movement.”

    CRY regional director – west Kreeanne Rabadi said, “This winter, the pandemic combined with the cold has brought many challenges for the marginalised children and communities that CRY serves. Godrej Ezee has brought some joy and warmth to their lives by providing 15,000 sweaters to our projects in Kolkata and north India. We are so grateful to Godrej Ezee for their generosity and for partnering with us for the second year in a row.”

    Every year, thousands of underprivileged, school-going children bear the harsh winters without the warmth of woollens. Godrej Ezee has been building awareness about these winter-related hardships and alleviating them with this social initiative. Over the years, Ezee Hugs has spread warmth by urging people to donate their woollens for children and spread the joy of giving through this initiative.

  • Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    MUMBAI: Godrej Ezee liquid detergent is back with the tenth edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee is contributing Re 1 on purchase of every 1kg bottle and will donate the proceeds towards buying new sweaters for children.

    The detergent brand has partnered with CRY – Child Rights and You, a prominent non-profit organisation working for children’s rights, to ensure strategic identification of beneficiaries and distribution of sweaters across India’s severe-winter prone regions like North and East. On the occasion of Christmas, Godrej Ezee and CRY jointly kick-started this year’s Ezee Hugs campaign with celebrations and distributed new sweaters amongst underprivileged children in Delhi, Chandigarh and Lucknow.

    Every year thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Godrej Ezee wanted to build awareness about this winter related hardships and alleviating them. Thus, it started Ezee Hugs campaign for this important social cause. Over the years, Ezee Hugs has spread warmth by urging people to donate their woolens for children through this social good campaign. In the tenth edition, Godrej Ezee has raised the scale of Ezee Hugs by donating INR 1 from its own sales towards new sweaters. The campaign gives people a chance to contribute towards the noble cause by simply making a purchase. The partnership with CRY will be leveraged to distribute the new sweaters amongst underprivileged children based in Delhi, Punjab and Uttar Pradesh and is expected to have a substantial impact.     

    Sharing his thoughts on Ezee Hugs campaign, Godrej Consumer Products Limited (GCPL) chief executive officer – India & SAARC Sunil Kataria said, “Godrej Ezee has always stood for warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that began in 2011, has grown over the last 9 years with the support of multiple stakeholders and offered warmth to thousands of children during the winters. This year, we are linking our contribution directly to that of the consumers. We are making Ezee Hugs a people’s movement and encouraging them to contribute to the cause by simply buying Ezee. We are happy to have CRY as a strategic partner this year to ensure accurate last-mile delivery of new sweaters to children across Northern region.”

    Commenting on Ezee Hugs campaign and its partnership, CRY Regional Director(North) Soha Moitra said, “In our journey over the past 40 years, we have always believed in the power of likeminded individuals and corporates to raise awareness for a cause, and it’s a pleasure for all of us at the CRY family as Godrej Ezee comes on-board with a cause related partnership. We are sure that this initiative will go a long way in keeping our children warm and protected during the winter days. I do hope that this initiative would send a message to all consumers, and give them a brilliant opportunity to come forward in championing a cause.”

    In its tenth edition, Ezee Hugs will be promoted over a two-month period through a multi-media campaign including TVC and digital films. This will be to raise awareness amongst people about the cause and encourage them to make their valuable contribution.