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Tag: eyewear brand

  • Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Mumbai: Sam&Marshall Eyewear, a leading innovative brand in the eyewear industry, is experiencing a surge this year. The company is on track to serve a staggering 100,000 customers by year’s end, reflecting a remarkable 115 per cent growth compared to the same period in 2023. Sam and Marshall Eyewear has served an impressive 25,000 customers by mid-May 2024. This highlights the brand’s growing popularity fueled by customer demand, strategic online partnerships, and a commitment to exceptional design.

    The 2023 Economic Times awardee for the Fastest Growing MSME – Micro is consistent in launching new and exciting designs, Sam&Marshall Eyewear boasts an impressive collection of over 2,500 pieces. Sam&Marshall Eyewear is amplifying its brand presence through strategic online partnerships and a commitment to social media engagement with over 35,700 engaged followers on Instagram and a monthly website reach exceeding five million. The company has established a presence on leading online marketplaces such as Flipkart and Amazon. This allows the brand to tap into the vast user base of these platforms and make their trendy and functional eyewear collections readily available to a wider customer base. The brand is fostering a space for style inspiration, product education, and direct customer interaction.

    “The eyewear industry is constantly evolving. Sam&Marshall will keep growing by staying ahead of the curve,” With a focus on customer satisfaction, strategic partnerships, and commitment to offering quality and style, the brand is well-positioned to solidify its place as a leading force in the eyewear industry said Sam & Marshall founder Abdus Samad.

  • Lenskart launches French eyewear brand Le Petit Lunetier in India

    Lenskart launches French eyewear brand Le Petit Lunetier in India

    Mumbai: The brand is the first international addition to Lenskart’s umbrella and strengthens Lenskart’s positioning in the premium eyewear segment.

    Lenskart has launched the upcoming French eyewear brand, Le Petit Lunetier, as an exclusive partner in the Indian market. The launch marks the first international addition to Lenskart’s umbrella and follows an equity investment in September 2023 by Neso Brands, a Singapore-based house of brands specialising in eyewear and part of the Lenskart Group.

    Founded in 2015 by former Google executive Jérémie Encaoua and optician Elie Attias, Le Petit Lunetier is an upcoming Paris-based, omni-channel eyewear brand that offers fashionable and iconic designs in high quality. The brand has experienced strong growth in recent years thanks to successful store network expansion and a robust social media following (e.g., over 200,000 followers on Instagram). Given Indian consumers’ evolving desires towards global on-trend fashion, the launch reflects Lenskart’s ongoing commitment to catering to these growing needs by providing consumers access to emerging international brands and designs, straight to their doorstep.

    Le Petit Lunetier promises sophistication in every frame, with statement designs crafted out of material ranging from glossy acetates, sleek stainless steel to innovative hybrid materials. With a captivating array of elegant colours ranging from clear crystal to deep blacks and chic demis, there’s something to suit every style preference.

    The brand’s frames are designed in Paris and meticulously crafted to the highest standards, ensuring both durability and comfort with every wear. Whether you’re navigating the bustling streets of Mumbai or lounging in a quaint café in Paris, they will be your faithful companion, effortlessly blending style and luxury.

    “We are excited to be the exclusive partner for Le Petit Lunetier in India. This launch represents a significant step ahead in offering unparalleled choices to consumers in the eyewear industry,” said Lenskart CEO and co-founder Peyush Bansal. “Le Petit Lunetier’s up-and-coming brand status and design expertise, coupled with Lenskart’s extensive distribution network and deep understanding of the Indian consumer, together create a powerful synergy for us to cater to a fashion-forward audience seeking globally-inspired eyewear.”

    Le Petit Lunetier co-founder Jérémie Encaoua commented: “We are very excited to enter the Indian market with Lenskart as a strategic partner and introduce our brand to the Indian consumer. This launch will move us one step closer to achieving our global expansion goals beyond our core markets.”

    Le Petit Lunetier is now available across 50 Lenskart stores in India as well as online via the Lenskart website.