ITV

Tag: Extraaa Innings

  • SPSN signs nine sponsors for India Tour of England

    SPSN signs nine sponsors for India Tour of England

    Mumbai: Sony Pictures Sports Network (SPSN) has wooed an impressive line-up of sponsors for India Tour of England Test series, starting on Wednesday.

    Mahindra & Mahindra, BYJU’S, Pan Bahaar, PharmEasy, Ultratech, Fogg, WhatsApp, Cars24 and MRF Tyres have signed up as co-presenting and associate sponsors.

    Additionally, SPSN has roped Kent RO as a presenting sponsor for its studio show ‘Extraaa Innings’. Other advertisers who have come on board are Policybazaar, Dafa News, Paisabzaar, TVS Tyres, Apollo Pharmacy, Castrol, Accenture, Netmeds, Housing.com, Apple, Tata Motors, Wolf 777 news, 1mg.com and Perfetti Van Melle.

    The series is all set to begin on 4 August and all five Test matches will be aired on Sony Six, Sony Ten 3, and Sony Ten 4 channels and on-demand OTT platform, SonyLIV from 2.30 pm onwards. The English and Hindi feeds will air on Sony Six and Sony Ten 3 channels, respectively, while the Tamil and Telugu regional feeds will be broadcast on Sony Ten 4 channels.

    The English broadcast of ‘Extraaa Innings’ will be presented by former players like Sunil Gavaskar, Shaun Pollock, Sanjay Manjrekar, and Harsha Bhogle along with Alastair Cook, Nasser Hussain and Mike Atherton (on-ground).

    The Hindi broadcast of the studio show will be presented by former cricketers Ashish Nehra, Virender Sehwag, Ajay Jadeja, Ajit Agarkar, Mohammad Kaif and Vivek Razdan along with Arjun Pandit.

    The Tamil commentary box will feature Laxman Sivaramakrishnan, WV Raman, Vidhyut Sivaramakrishnan, TR Arasu and S Seshadri. Telugu commentary will be presented by Venkatapathy Raju, Gnaneshwar Rao, C Venkatesh, Vijay Mahavadi, RJ Hemanth and Sandeep Kumar.

    Sony Pictures Networks India, chief revenue officer, distribution and head – Sports Business, Rajesh Kaul said, “We have received tremendous response from various advertisers across Housing, finance, education, technology sectors and are confident to attract more sponsors as we progress further into the series.”

    To amplify the series, Sony Pictures Sports Network has also launched the #BackOurBoys campaign across its digital assets.

  • Sony lines up 15 top-bill sponsors for India vs Australia series

    Sony lines up 15 top-bill sponsors for India vs Australia series

    KOLKATA: Sony Pictures Sports Network (SPSN) is all set to broadcast the highly anticipated India tour of Australia 2020 series starting 27 November, which will feature 3 T20Is, 3 ODIs and 4 Tests. The matches will be aired live on Sony Ten 1, Sony Ten 3 and Sony Six channels in India from 8.00 am IST and will be livestreamed on its on-demand OTT platform SonyLIV.

    SPSN will broadcast the series on Sony Ten 1 channels in English, Sony Ten 3 channels in Hindi and Sony Six channels in English, Tamil and Telugu. The ODIs and T20Is will be telecast across all three channels, while the Test matches will be aired on Sony Six & Sony Ten 3.

    To further enhance the fan experience, SPSN will return with its flagship studio show Extraaa Innings. The programme will feature a star-studded line-up of legends and former cricketers like Glenn McGrath, Sanjay Manjrekar, Ajay Jadeja, Virender Sehwag, Zaheer Khan, Nick Knight, Mohammad Kaif, Murali Karthik, Vivek Razdan, Ajit Agarkar and Vijay Dahiya, who will share their insights with viewers through the course of the series. Harsha Bhogle and Arjun Pandit have been roped in as English and Hindi presenters respectively along with Erin Holland who will be the on-ground presenter for the series.

    Viewers in India will get to experience both world feed commentary from Australia with Shane Warne and Adam Gilchrist as well as customised English and Hindi commentary from SPSN’s band of panellists. SPSN has also tied up with Fox Sports Australia and will feature their eminent panellists like Allan Border, Isa Guha and Brendan Julian on Extraaa Innings and viewers in Australia will also get to enjoy SPSN’s Hindi commentary on Fox Sport Australia’s digital platform. The commentators for the Tamil feed will feature Arasu, Sheshadri Srinivasan, Vidhyut Sivaramakrishnan, R Sathish and Naveen Shauri while the commentators for the Telugu feed will feature RJ Hemant, Vijay Mahavadi, Gnaneshwar Rao, C Venkatesh and Illendula Ramprasad.

    The network has brought on board sponsors and co-presenters like Maruti Suzuki India Ltd, My11Circle, Byju’s, Payments on Amazon.in and Vimal Pan Masala, while the associate sponsors include Mondelez, Pernod Ricard, MRF, SBI Mutual Fund, Netflix, Car24, MP Birla Cement, PharmEasy and Ather Energy. In addition to this, Dettol has been roped in as the presenting sponsor for the studio show, Dettol Extraaa Innings. The broadcaster is in the process of closing more sponsors in the next few days.

     “Cricket in India is not just a sport; it is an emotion and Sony Sports is excited to showcase all live action from Team India’s first endeavour after nine months against Indian cricket’s biggest rival, Australia. This will also be the first time that fans will be allowed to attend an international match as all the recent international series since March were played behind closed doors. We know how significant this series is for Indian fans and will be airing the series with four language feeds -English, Hindi, Tamil and Telugu to reach out to a wider set of viewers, ” Sony Pictures Networks India chief revenue officer, sports business distribution and head Rajesh Kaul said.

    With the aim of maximising engagement from Indian cricket fans, SPSN has launched the #CricketKaAsliRang campaign that pays an ode to the undying true-blue love for the game of cricket. The campaign is a clarion call to all the Indian cricket fans, across the globe, invoking them to show support and cheer for their home team. The campaign is based on a simple insight that for every Indian cricket fan, no matter who the opponent or the player, the heart beats only for Team India, the voice cheers only for Team India and the true colour of cricket for India is BLUE.

  • MSM unleashes high voltage plans for IPL season 8

    MSM unleashes high voltage plans for IPL season 8

    MUMBAI: India is pumped up as cricket mania of another kind is all set to take the entire country by storm just as Chris Gayle’s massive sixes. As India Ka Tyohaar, the Indian Premier League (IPL) welcomes Indians in its eighth season, official broadcast network Multi Screen Media (MSM) is leaving no stone unturned to ensure that India’s hot selling multimillion dollar property reaches audiences across the length and breadth of the country.

    MSM’s newly launched channel Sony Kix will carry Tamil and Telugu feeds, Sony Six will have the English feed, while Max and Sony Aath will have Hindi and Bengali feeds respectively.

    “Our flagship show Extraaa Innings will continue this year as well. It will be a pre-show, mid-show and post analysis of the match that will be common across feeds. Our marketing plans involve a nationwide campaign focused on a 360 degree plan, right from radio, print, television as well as outdoor. Along with the BCCI, we will have mass scale screenings in 16 cities with 10,000 odd capacities,” informs Sony Six and Kix business head Prasana Krishnan.

    The commentators for the Telugu feed will be Venugopal Rao, Venkatpathy Raju, and MSK Prasad, while for the Bengali feed it will be Arun Lal, Devdas Gupta, Abhishek Jhunjunwala, Devang Gandhi, Savadun Mukherjee and Ranade Bose. On the other hand S Ramesh, Hemang Bhadani, V Chandrashekhar, Satyanarayan, and S Srinivas will be the match commentators for the Tamil feed.

    The network is clearly betting big on outdoor to reach a wider range of audience. Throwing light on the marketing activations, Max marketing head Vaishali Sharma says, “Apart from mass media, we will come up with clutter breaking innovations. We have already started a countdown ticker at Juhu beach in Mumbai along with LED lights and it will continue till 8 April. Fireworks display will start before the opening match.”

    Sharma also informs that LED projections along with the IPL logo and fireworks will be displayed on prominent buildings as projector vans move across Mumbai.

    “We will also project our TVCs keeping in mind India Ka Tyohaar and it will continue for a couple of days. Something similar has also been planned in Kolkata besides Mumbai since the games begin there,” adds Sharma.

    Speaking about the plan to stage screenings in 16 cities, Sharma opines that the concept is completely new to the country. People who do not have a chance to visit the stadiums will be able to experience the magnitude of the games and the in-stadia experience. A huge outdoor hoarding has also been displayed near Hotel Tulip Star Juhu in the western suburbs of Mumbai. Accompanying this hoarding is a photo booth where people can go and click pictures as India rejoices in an all new season of the IPL. 

    “Canters will move across the city creating a high amount of buzz of dhol baaja announcing and encouraging people to come and visit these venues. The entry is free and people can come and cheer together,” says Sharma.

    Sharma also adds confidently that year on year the network has increased its audience base and already has a cumulative viewership of 190 million so far. “It’s only going to go up further with the addition of all the language feeds we have launched this year besides the great season we have this year,” concludes Sharma. 

    The tournament will feature a total of 60 matches, including the live telecast of the opening ceremony on 7 April, the home and away matches between the franchises, the qualifying playoffs and the finals. The knockout stage will be from 19 – 22 May and conclude with the final match on 24 May, 2015. As MSM bets big on this season of the IPL, we wish it all the very best.