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Tag: Exter

  • Hyundai shifts gears as sunroof SUVs steer sales past the halfway mark

    Hyundai shifts gears as sunroof SUVs steer sales past the halfway mark

    MUMBAI: Hyundai Motor India Limited (HMIL) is basking in the glow of rising consumer aspirations, with sunroof-equipped vehicles accounting for 53.2 per cent of total sales in FY2024-25. As open skies meet open roads, the sunroof has become less of a luxury and more of a must-have, showcasing the Indian consumer’s growing appetite for premium features.

    That’s not all that’s revving up, SUVs are now Hyundai’s undisputed road royalty, contributing 68.5 per cent to the company’s domestic sales, a sharp rise from 63.2 per cent in the previous fiscal. With a power-packed lineup including the Exter, Venue, Creta, Alcazar, Tuscon, and Ioniq 5, Hyundai’s SUV story is clearly in top gear.

    Hyundai Motor India Ltd whole-time director and chief operating officer Tarun Garg said, “FY2024-25 has been a landmark year for Hyundai Motor India. The fact that two out of every third vehicle sold by us in India was an SUV is a testament to our deep understanding of Indian customers and our commitment to delivering innovation, safety and style. The doubling of ADAS variant contribution and growing popularity of sunroof-equipped models reflects the rising aspirations of our customers and their readiness to embrace global technologies. We shall continue to march forward with a focus on customer delight, offering products that are future-ready, feature-rich, and engineered for India.”

    Sunroofs, once considered a luxury for high-end models, are now an option in 12 of Hyundai’s 14-model lineup. Meanwhile, Advanced Driver Assistance Systems (ADAS), the tech behind modern-day driving safety saw its share double to 14.3 per cent in FY2024-25, up from 6.7 per cent the previous year. ADAS features are now offered in nine of HMIL’s models, underscoring the brand’s commitment to safety and sophistication.

    Hyundai’s portfolio also serves up a smorgasbord of engine and transmission options, including Petrol, Diesel, Turbo Petrol, CNG and Electric, coupled with manual and automatic variants like iVT, AT, AMT, and DCT giving buyers everything from city zippiness to highway muscle.

    As Indians look for smarter, safer, and sleeker ways to hit the road, Hyundai is clearly riding the winds of change sunroof open, tech tuned in, and all cylinders firing.
     

  • Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Hyundai Motor India launches ‘Space Bhi. Mileage Bhi’ campaign

    Mumbai: Hyundai Motor India has launched a new campaign for its dual-cylinder CNG technology, ‘Space Bhi. Mileage Bhi’. This initiative reflects HMIL’s commitment to innovation and sustainable mobility solutions, featuring the Exter and Grand i10 Nios Hy-CNG duo to meet evolving customer travel needs.

    The campaign emphasizes the convenience of Hy-CNG duo technology, showcasing its spacious boot and fuel efficiency. Known for its innovative marketing and customer focus, HMIL aims to resonate with the audience by highlighting the benefits of dual-cylinder CNG technology. The campaign invites viewers into an engaging and aspirational world while demonstrating how Hy-CNG duo addresses common concerns associated with CNG vehicles.

    Hyundai Motor India whole time director & COO Tarun Garg said, “As a brand committed to delivering innovative and sustainable mobility solutions, we are thrilled to see the growing contribution of our CNG-powered vehicles, which accounted for 13% of our total sales in September 2024. The introduction of Hy-CNG dual-cylinder technology has received very positive customer feedback, with the CNG powertrain’s contribution in the Exter and Grand i10 Nios rising to 25% and 20% respectively. Our latest campaign for the Hy-CNG Duo technology in the Exter and Grand i10 Nios highlights the blend of convenience and fuel efficiency that our customers seek. With spacious interiors and advanced technology, these vehicles offer a great driving experience. We shall strive to meet the evolving needs of our customers with eco-friendly, high-performance solutions.”

    The TVC film features a relatable storyline centered on a character embodying the spirit and features of the Exter Hy-CNG Duo. Set against the backdrop of an Indian marriage, it highlights how the vehicle’s spacious boot and fuel efficiency simplify luggage transport. The campaign effectively communicates the message ‘Space Bhi. Mileage Bhi’ to create a lasting impression.

    This multi-channel campaign will be promoted across digital and social media platforms. Aimed at increasing website visits and video views, it will leverage programmatic platforms to target auto enthusiasts, family oriented individuals, and travel enthusiasts.