ITV

Tag: experience

  • Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Sony Yay! turns five: Announces fresh content and fun experiences for kids

    Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its robust summer lineup, the channel aims to become the destination of unlimited ‘entertainment.’ The channel further plans to drive engagement with its young fans by extending the Yay! ‘experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.

    With an aim to bring entertainment to the forefront of its summer offering, Sony Yay! brings to its young fans brand new episodes of the iconic shows – “Oggy and the Cockroaches” and “Obachhama – Kun.” Moreover, the channel doubles the dose of entertainment with two first-ever film from the show –  “Taarak Mehta Ka Chhota Chashmah,” added with new episodes of the popular show. Come June, Sony Yay! will launch another brand new show “Ha.Go.La” starring the adventures of three friends Hathgola, Goli, and Latha.

    Further extending the Yay! ‘experience’ beyond television, the channel begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialised interactive city for kids. In addition, kids’ can also engage with their favorite toon Oggy in over 70 city canter activities across the length and breath of the country, mall activations across metros. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties.

    With their third approach to ‘explore,’ Sony Yay! endeavors to understand its young audiences and their choices to deliver them a wholesome entertainment experience. With an aim to share its learnings on its anniversary, the channel is all set to present its first-ever survey- ‘Searchlight 2022.’

    “It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on television across the country,” commented Sony Pictures Networks India – kids’ genre business head Leena Lele Dutta. “Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”

  • Re-Invent 2020: knowledge, inspiration & experience

    Re-Invent 2020: knowledge, inspiration & experience

    MUMBAI: The esteemed OTT & Digital Marketing Innovation Awards in association with Promax is one proud bunch at this hour. After hosting a successful event today at Taj Santacruz in the presence of speakers & panelists, a room full of content creators, digital experts, innovators, marketing professionals,  filmmakers and the who’s who from the Indian OTT & digital industry, the event did full justice to its theme for the year – ‘Digital Re-Invent 2020’.

    The conference kick-started with a welcome message from the event’s conference chair, Rajiv Bakshi, CEO of Reliance Big Synergy Media.

    Insightful and inspirational panel sessions followed through including ‘Keynote Mastermind’, hosted by ZEE5’s CEO Tarun Katial, who said ‘At every juncture in this industry the opportunity is great but also the responsibility is humungous. How quickly people turn to digital media depends on all of us. Before creating content, we need to understand the market, the consumer, the potential and much more’.

    ‘OTT Visionaries – Re-Invent 2020’ led by Raj Nayak, Director & MD of House of Cheer Network brought about interesting discussions on monetizing the platforms and their brand USP. The panel was

    attended by an Karan Bedi, CEO of MX Player, Kranti Gada, COO of Shemaroo Entertainment Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures and Vishnu Mohta, Co-Founder of hoichoi. This session brimmed with substance and imagination in and was remarkably insightful. The next session, ‘The Emerging Content Opportunities’ kept everyone engaged with an exemplary line- up of programming heads and content savants representing the best OTT brands in the country. The panelists in this fiery session included Monika Shergill, Director of International Originals at Netflix India,  Aparna Acharekar, Programming Head at ZEE5, Gautam Talwar, Chief Content Officer at MX Player, Aparna Purohit, Head of India Originals at Amazon Prime Video and Saugata Mukherjee, Head of Original Content on Sony Liv. The candid talk ‘Break the Rules’ with director duo Raj & DK hosted by VJ Anusha Dandekar was particularly popular amongst the crowd and received a great response. There was also a power- packed case study led session ‘Top Re-Invent Brand Strategies Showcase’ showcasing brand success stories of the leaders of the digital industry- Facebook, YouTube and Tik Tok presented by Prashant Sharma, Satya Raghavan and Ahteram Uddin respectively.

    The cutting-edge discussions were followed by the much-awaited OTT & Digital Marketing Innovation Awards. Running for the first time this year, the awards acknowledged and celebrated this year’s greatest and the most quality-driven teams in the OTT & digital landscape. Netflix and Hotstar were the biggest champions of the evening with a tie at 5 trophies each. Close behind were Amazon Prime Video and ZEE5 who won the popular “Platform of the Year”. While Amazon Prime Video’s ‘The Family Man’ swept the award for the ‘Best Web Series National’, ‘Queen’ from MX Player was the gold winner in the ‘Best Web Series Regional’ category.  Other notable winners included Nawazuddin Siddique as the ‘Best Male Lead of The Year’ for Sacred Games, Shefali Shah as the ‘Best Female Lead of The Year’ for Delhi Crime,, Hotstar for the ‘Best Content Marketing by a Brand on a Digital Platform’ for Game of Thrones and Malishka, who won a gold for ‘Best Digital Influencer of The Year’.

    Speaking about the enormous success of the event, Rajika Mittra, Country Head, India, Hong Kong and the Philippines of Promax India, said, “We take great pride in setting a standard for innovation and creativity in the industry. This event is a testament to the skill, ingenuity, and vision of content creators and storytellers in the OTT & digital industry across the nation. We are ecstatic we were able to radiate the sheer-hard work and dedication of the deserving winners’.

    In their debut year this season, OTT & Digital Innovation Awards gave out 16 golds and 16 silvers.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • HDFC Bank opts for Adobe Marketing Cloud solution

    HDFC Bank opts for Adobe Marketing Cloud solution

    MUMBAI: HDFC Bank announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking the lead in providing a truly world-class digital experience for Indian customers.

    In partnership with Adobe, HDFC Bank has developed a comprehensive email marketing solution based on Adobe Campaign that will span multiple outbound channels including email, SMS, social and mobile apps.

    “The ongoing digital revolution has opened up an array of opportunities as well as challenges for companies across the world. This is especially true for the BFSI sector in India, where more and more customers are relying on the power of the internet for all their banking requirements. At HDFC Bank, we are making strategic investments in driving a company-wide digital transformation to deliver on the fast evolving needs of our customers today. The implementation of this solution provides us with a comprehensive view our customers’ engagements with our campaigns, allowing us to share relevant, personalised marketing content with them, which enhances the customers’ experience with us with a real time response. As one of India’s leading brands, it’s important to us to maintain the trust and relationship we have built with our customers by continuing to improve and innovate,” said HDFC Bank’s Kartik Jain.

    As part of this partnership, HDFC Bank will replace its current engine for outbound campaigns with an all new solution based on Adobe Campaign that will help the Bank create multi-wave campaigns that will deliver an improved and personalized experience for its customers.

    “In today’s digital era, consumers have a low tolerance for irrelevant or meaningless marketing material. A laser sharp focus on delivering the right message at the right time for customers is key to the success of any brand. We are excited about partnering with yet another industry leader and leading brand like HDFC Bank to drive their digital transformation agenda and help them engage with their customers in a multi-screen, digital world,” said Adobe south Asia MD Kulmeet Bawa.

    Promoted by Housing Development Finance Corporation (HDFC), India’s leading housing finance company, HDFC Bank was incorporated in 1994 and is today one of the country’s premier banks providing a wide range of financial products and services to 37 million customers across India.

  • SES uses MipTV to drive its Ultra HD Experience

    SES uses MipTV to drive its Ultra HD Experience

    MUMBAI: Satellite operator SES, which has got a fleet of 52 geostationary satellites, has launched SES Ultra HD Experience initiative at MipTV in Cannes which invites content providers and broadcasters to work with SES to support the development of the Ultra HD value chain.

    SES Senior VP Commercial Europe Norbert Hoelzle said, “With manufacturers launching larger and larger TV screens at increasingly affordable prices, consumers expect to receive content with the highest possible picture quality. As a global satellite operator, it is of utmost importance for SES to play a catalytic role and enable the industry to drive the deployment of the Ultra HD ecosystem.

    “The challenge for broadcasters is to access content in Ultra HD. As satellite is the most suitable infrastructure to deliver high resolution pictures to large audiences, SES is well-positioned to support content providers and broadcasters in testing their Ultra HD footage and distributing their content before Ultra HD becomes a commercial reality in the next few years.”