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Tag: Experian

  • Experian rolls out Grameen Score for rural India

    Experian rolls out Grameen Score for rural India

    MUMBAI: Scoring big in Bharat! Experian Credit Information Company of India has unveiled the Grameen Score, a fresh credit scoring model designed to make borrowing easier and fairer for India’s rural population. The move aims to bridge the gap between financial institutions and millions of rural consumers who have long remained outside the formal credit net.

    Aligned with the Government of India’s push for financial inclusion and the Reserve Bank of India’s efforts to widen access to credit, the Grameen Score helps lenders assess rural borrowers more accurately and responsibly.

    Developed with a deep understanding of India’s villages, the model considers unique rural financial patterns such as repayment behaviour on small loans, the types of credit typically used in villages and even migration trends between towns and cities. The score ranges from 300 to 900, making it simple for lenders and borrowers alike to understand.

    The Grameen Score particularly shines a spotlight on women entrepreneurs and self-help groups, helping them secure fairer loans and build stronger financial identities. For lenders, it translates into faster, data-driven decisions and a clearer picture of repayment capability.

    Commenting on the launch, Experian Credit Information Company of India  chairman Manish Jain said, “The Experian Grameen Score aligns with India’s agenda of inclusive growth. By helping institutions assess credit risk more effectively in rural areas, we are improving access to finance and building a more resilient and transparent credit ecosystem.”

    He added that the score reflects Experian’s philosophy of “innovation with purpose”, using data and analytics to enable responsible rural lending and sustainable growth.

    With this initiative, Experian aims to turn financial dreams in India’s heartlands into reality, one score at a time.

  • Experian report highlights Generative AI’s growing role in fraud attacks

    Experian report highlights Generative AI’s growing role in fraud attacks

    MUMBAI: Experian, has released its latest research, offering insights into how Generative AI (GenAI) is reshaping the fraud landscape. Conducted by Forrester Consulting, the study surveyed 449 senior fraud protection professionals across multiple countries, including India, uncovering a surge in fraud losses due to identity theft and the critical need for AI-driven security measures.

    The report highlights a shift from individual fraudsters to organised crime syndicates, with GenAI accelerating this transformation. In India, 85 per cent of businesses agree that GenAI has permanently altered the fraud landscape, making attacks more complex. The rapid industrialisation of fraud enables criminals to mass-produce deepfakes, synthetic identities, and large-scale scams. Alarmingly, 50 per cent of firms struggle to detect GenAI-driven fraud or quantify its financial impact. To counter this, businesses must implement AI-powered fraud prevention tools, adopt integrated security measures, and enhance fraud orchestration strategies to bolster detection and reduce costs.

    As fraud tactics evolve, businesses are recognising the need for external collaboration and advanced fraud prevention technologies. In India, 77 per cent of fraud decision-makers stress that partnerships with external organisations are vital for tackling fraud effectively. Additionally, 61 per cent support data-sharing consortia as an effective method for tracking emerging fraud trends. Encouragingly, 74 per cent of Indian firms report a positive return on investment from participating in such initiatives, underlining the benefits of collective action.

    The study underscores the importance of integrating diverse data sources into supervised and unsupervised Machine Learning (ML) models to enhance fraud detection. However, 48 per cent of Indian firms struggle with ML implementation due to a lack of training data, while 60 per cent cite poor data quality as a barrier. Developing in-house ML models is complex, making customisable, off-the-shelf ML solutions a faster and more effective alternative.

    Experian India country managing director Manish Jain commented, “At Experian, we are committed to staying ahead of emerging threats by leveraging advanced technology, data analytics, and industry consortia. Our ML-based tools, such as the Mule Risk Indicator, integrate traditional and non-traditional data points to help financial institutions identify and mitigate fraud. By promoting these advanced solutions, we empower businesses to navigate an increasingly complex fraud landscape while ensuring data security.”

    Experian EMEA & APAC chief operating officer Shail Deep, added, “The integration of ML-driven fraud prevention is no longer optional our research shows that 85 per cent of fraud experts believe GenAI has fundamentally altered the threat landscape, with over 52 per cent reporting increased fraud losses in the past year. Businesses must act now by adopting flexible, cutting-edge fraud prevention tools. At Experian, we remain focused on innovation, ensuring our technology continues to strengthen detection capabilities and create a safer digital environment for clients and consumers alike.”

     

  • Experian appoints Manish Jain as country managing director, India

    Experian appoints Manish Jain as country managing director, India

    Mumbai: Experian, a global information services company specialising in decisioning, data analytics, and technology has strengthened its senior leadership team with the appointment of Manish Jain as its new country managing director for experian in India. With a proven track record in driving business growth, fostering innovation, and leveraging technology, Manish brings a wealth of experience to lead Experian’s operations in the dynamic and evolving Indian market.  

    Manish Jain, a seasoned professional with an illustrious career spanning over two and half decades in financial services and technology, seamlessly aligns with Experian’s commitment to empower businesses and consumers with data-driven insights. Prior to joining Experian, Manish led transformative initiatives in global organisations, ensuring sustainable business expansion. With an exceptional ability to navigate complex markets and a keen understanding of industry trends, Manish is poised to drive Experian’s continued growth in India.

    As the former co-founder and CEO of Excelrate, Manish advised organisations on their growth strategies and implemented large-scale plans in the banking industry for the faster realisation of their revenue goals. Before Excelrate, he held leadership roles in the credit bureau industry for over 12 years, driving growth and earning recognition as a thought leader in the industry.

    Commenting on Manish’s appointment, Experian CEO, APAC, and EMEA Malin Holmberg said, “We are thrilled to welcome Manish Jain to augment Experian’s operations in India. We are confident that under his guidance, Experian will enhance its ability to provide market-leading solutions to our clients. His passion for leveraging technology to address business challenges aligns perfectly with Experian’s mission to harness the power of data to drive positive outcomes and transform lives.”

    “I am excited to join Experian and honoured with the prospects of partnering with the industry in shaping India’s credit eco-system, enabling individuals, businesses, and country’s aspirations. I look forward to leading the talented team at Experian to drive meaningful impact for our clients and the community at large,” said Manish Jain on his appointment.

    As the country managing director, Manish will lead Experian’s strategic initiatives, drive business growth, and cultivate strong partnerships with clients and stakeholders. His role will be instrumental in shaping Experian’s future in India, playing a crucial role in facilitating financial inclusion and empowering businesses and individuals.

  • Nielsen, Experian expand agreement to enhance identity demographics

    Nielsen, Experian expand agreement to enhance identity demographics

    Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.

    Forthcoming cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on people-first measurement approaches to accurately count and deduplicate audiences across platforms as well as report on a person’s characteristics, thus addressing advertising waste and fraud.

    Integrating Experian marketing data assets into the Nielsen ID System will further strengthen Nielsen’s ability to match person-level data to devices, increasing the scale and accuracy of demographic distribution for reported impressions for Nielsen’s Audience Measurement and Outcomes products.

    Advertisers and publishers can use Nielsen Digital Ad Ratings (DAR) with more confidence knowing the solution leverages a variety of best-in-class data sources that are aimed towards appropriately assigning and deduplicating audience demographics across devices, content and ad exposure. This initiative builds on the two companies’ longstanding relationship where Nielsen is already leveraging demographic data from Experian in Connected TV DAR services.

    As part of the Nielsen ID System, the Nielsen ID Graph links billions of first and third party signals which are calibrated against, and validated by, Nielsen’s people-based panels and truth sets. This joint initiative will further position Nielsen to scale its ID Resolution System and deliver deduplicated audiences across linear and digital platforms as part of NielsenOne, its cross-media measurement solution.

    “This expanded agreement with Experian immediately enriches Nielsen’s Identity System in the US, and showcases our commitment to independent measurement and marketplace interoperability,” said Nielsen chief data and research officer Mainak Mazumdar. “This is an important milestone as we continue to evolve our technologies and methodologies as we move toward NielsenOne, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.”

    “Experian’s goal is to enable privacy-forward identity in the marketing ecosystem, helping brands build smarter audience strategies and powering more robust cross-platform measurement,” said Experian Marketing Services SVP – strategy and partnerships Aimee Irwin. “We are excited to expand our longstanding strategic partnership with Nielsen, bringing addressability at scale through connectivity and interoperability across the ever evolving identity landscape.”