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Tag: Expedify

  • CRM gets chatty as Expedify plugs AI into the sales script

    CRM gets chatty as Expedify plugs AI into the sales script

    MUMBAI: Who needs dashboards when your CRM talks, thinks and works like a teammate? Expedify, the conversation-first platform that wants to make CRM feel more like collaboration than chore, has just launched what it claims is India’s first truly agentic, AI-native CRM. Designed to function more like a human team member than a data dump, the system uses built-in voice and chat agents to hold natural, real-time conversations across sales, marketing and service.

    Instead of humans endlessly toggling between spreadsheets and dashboards, Expedify flips the script: its AI agents do the calling, following-up, qualifying, scheduling, analysing and even launching campaigns all through a unified conversational interface across WhatsApp, voice, email and web.

    “This isn’t another tool you have to babysit,” said Expedify CEO and founder Shashank Shekhar Sharma. “It’s an intelligent teammate that thinks and talks in context, helping your team act faster and smarter without the usual drag of legacy CRMs.”

    Here’s what sets it apart:

    1    Lead qualification kicks off within 30 seconds of form submission.

    2    An AI Analyst delivers on-demand insights without dashboard deep dives.

    3    Multichannel campaigns across WhatsApp, email and voice can be launched without ever switching tabs.

    4    Teams can chat with the CRM itself to ask questions, trigger actions or close deals no dashboards needed.

    Expedify’s edge lies in its omnichannel default. Whether it’s a Whatsapp message, voice call, email or SMS, everything runs off a single rule engine and every customer interaction reflects back into the CRM automatically. For sectors like BFSI, edtech, real estate and retail, the tool dramatically reduces response time while ramping up personalisation.

    Setup takes just 30 minutes, making it plug-and-play even for lean teams. It also undercuts traditional enterprise CRM pricing with a freemium model and premium tiers starting at  19 dollar/month (Growth) and  200 dollar/month (Teams) for up to 10 users.

    Already in use across fintech, healthcare and edtech brands in India and Southeast Asia, Expedify is continuing to expand its AI agent library. The platform’s goal? To automate not just data but decisions so that sales teams can stop searching for insights and start acting on them.

    With its eyes set on redefining post-sale engagement, Expedify might just be the CRM that finally talks the talk and walks the walk.

  • CCL unveils its quirky new TVC for ‘Continental THIS Premix Coffee’

    CCL unveils its quirky new TVC for ‘Continental THIS Premix Coffee’

    Mumbai: In a world inundated with sleek, perfect visuals, Continental Coffee, a pioneer in India’s coffee industry is shaking things up. The brand has taken a twist to showcase its modern- day coffee range, Continental THIS Premix Coffee by launching a quirky new ad created by AI (not)! The TVC promises to leave you laughing and craving a delicious cup of Continental THIS Premix Coffee.

    The ad for Continental THIS Premix Coffee adds a touch of humour by playfully highlighting the limitations of AI, presenting a refreshing perspective on technology in an era dominated by polished perfection. ConceptualiSed and executed by Expedify, the TVC opens with a bold claim of being the world’s first AI-generated coffee commercial. However, as the scene unfolds, it surprises viewers with clumsy animations and hilariously distorted faces clutching coffee mugs, a far cry from the traditionally appealing visuals.

    The spotlight then shifts to Continental THIS Premix Coffee, the true star of the show. The commercial showcases the effortless preparation of this premix coffee range, presenting it as the perfect companion to find comfort during everyday challenges—a dream come true for coffee lovers.

    The core message conveyed by the brand in the TVC is that, in life, there are countless challenges that even advanced AI cannot resolve. These challenges are a part of our daily lives, often unforeseen and inevitable. However, the comforting presence of Continental THIS Premix Coffee offers solace in facing these unexpected moments. Brewing a steaming cup of coffee becomes the reliable quick fix for such occasions, ensuring that Continental THIS is the perfect companion to ease you through the hurdles of everyday life.

    With its exciting flavours of premix coffee, all one need is some hot water to savour a café-like coffee experience anytime, anywhere. There are certain joys that can be savoured through simple means, without the need for advanced technology. The ad brilliantly communicates the simplicity and convenience of Continental THIS Premix Coffee, set against the backdrop of comically chaotic AI-generated visuals.

    “We felt the need to do something bold and different in the world of coffee advertising,” said CCL Products Ltd head of marketing Preetam Patnaik. “In our digitally driven world, our ad humorously highlights the fact that while AI can be a great tool, it can’t replace the genuine joy of savouring a perfect cup of coffee whenever and wherever you desire. With Continental THIS Premix Coffee, you can enjoy that perfect cup within seconds, no AI needed. Amidst all life’s uncertainties, one thing we can count on is the delightful cup of CCL’s Continental THIS Premix to provide comfort in the face of life’s unexpected hiccups.”

    CCL’s premix coffee line-up includes flavours like Caramel, Cappuccino, Mocha, Hazelnut, and Turmeric Coffee, each embracing the heart-warming essence of expertly brewed coffee—an ode to the unique art of human indulgence.

    Expedify COO Abhijit Chakraborty said, “AI can deliver at the speed of thought, but only Continental THIS makes cafe-like coffee dreams true anytime, anywhere. The ad humorously contrasts AI-generated chaos with the simplicity of Continental THIS Premix Coffee, highlighting the joy of a perfectly brewed cup.”