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Tag: expansion

  • KlugKlug eyes 10x growth by the end of FY 24-25

    KlugKlug eyes 10x growth by the end of FY 24-25

    Mumbai: KlugKlug, a global SaaS platform for influencer marketing, plans to expand across India & South Asia, Southeast Asia, MENA, and Latin America, targeting 10x growth by the end of this financial year. The company has already achieved five times growth in the first two quarters of 2024.

    KlugKlug’s growth is driven by a diverse client base, including electronics, FMCG, B2C companies, and e-commerce platforms. As technology adoption in influencer marketing increases, KlugKlug has become a trusted partner for brands seeking tech-driven solutions.

    With over 200 clients, KlugKlug is expanding its presence in markets like Thailand, Malaysia, Philippines, Kuwait, Saudi Arabia, and other key regions in the next 12 to 18 months.

    “Data has become an integral part of influencer marketing to drive optimisation, transparency, and therefore compliance. Fortunately for us, brands are increasingly seeing its value and even teaming up with us. At KlugKlug, we’ve been working to help them make this transition smoother by helping brands make radically better decisions based on data and insights and see concrete numerical benefits. It has helped to work with clients and industry captains to weigh in with their inputs to build what we have and find validation of our superiority against the best in the world across all geographies, globally. We are blessed and eager to capitalise on this,” said KlugKlug co-founder & CEO Kalyan Kumar.

    KlugKlug co-founder and CPO Vaibhav Gupta added, “Emboldened by our client successes across categories and sizes and geos, KlugKlug is keen to further jumpstart the expansion. We’re witnessing more CMOs and marketing professionals embrace the tech narrative as essential and not feel good in influencer marketing decisions. KlugKlug has earned the role of a trusted resource for companies – we have so many testimonials – looking to refine their strategies and see instant wins from day zero. It’s exciting and humbling to see global and local brands alike leverage KlugKlug’s to make smarter decisions and easily maximize their campaign impact.”

  • Esskay Beauty Resources expands to tier two & three Indian cities

    Esskay Beauty Resources expands to tier two & three Indian cities

    Mumbai: Esskay Beauty Resources, a beauty and wellness brand, is set to expand its presence across more Indian cities and international markets. Managing 14 brands in beauty, hair tools, and hair care, Esskay aims to empower salons, spas, and beauty professionals with quality products and education.

    Currently operating in India, Sri Lanka, Nepal, and Bangladesh, the company plans to further its reach globally. Its distribution network has grown from 200 to 300 cities in India, with plans to extend to tier two and tier three cities.

    “Our vision has always been to transform the beauty and wellness industry on a global scale, and we are committed to growing our homegrown brands in new and exciting markets,” said Esskay Beauty Resources director Ankit Virmani. “By expanding our footprint in urban cities, we aim to bring quality products and expert education to every corner of the Indian subcontinent and beyond.”

    Esskay Beauty is also expanding its educational arm, Esskay Academy, increasing its courses from six to twenty. The company aims to collaborate with international artists and educators to enhance education quality.

    “Our goal is to ensure that beauty professionals across the world are equipped with the knowledge and techniques needed to thrive in this ever-evolving industry. By collaborating with both national and international experts, we are creating a world-class educational experience through Esskay Academy,” said Esskay Beauty Resources director Subham Virmani.

    With expansion comes a larger workforce, as Esskay Beauty has grown from 200 to over 290 employees to support its operations. This growth reflects the company’s commitment to elevating the beauty industry globally, driven by its vision to ‘Transform beauty and wellness to the next level globally’.

  • PowerMax expands to Qatar, Saudi Arabia, Dubai & UK

    PowerMax expands to Qatar, Saudi Arabia, Dubai & UK

    Mumbai: PowerMax, an Indian fitness equipment brand, has expanded globally to countries like Qatar, Saudi Arabia, the UK, and Dubai. PowerMax, known for its innovative fitness solutions, has built a reputation for quality, performance, and customer satisfaction, transforming homes and gyms.

    Having established a strong foundation in India, PowerMax has consistently provided top-quality fitness equipment to millions of gym enthusiasts. Building on this success, the brand is now prepared to enter global markets, focusing on key areas such as Germany, Canada, the US, and Mexico — regions with significant growth in the fitness industry. PowerMax plans to expand its presence through physical stores and by partnering with Amazon, Noon, and Carrefouruae to strengthen its online reach.

    This expansion marks a significant milestone for PowerMax, enabling fitness enthusiasts worldwide to easily purchase its products from home. By extending its excellence in fitness globally, the brand aims to empower people to transform their bodies with its exceptional exercise equipment

    “We are beyond thrilled for this new chapter that PowerMax is writing,” said PowerMax managing director Sanjay Goyal. “Entering global markets for us demonstrates not only the strength of our brand but, more importantly, our commitment to world-class fitness solutions. We have no doubt that our products will speak to fitness enthusiasts from around the world and that we shall continue to empower people in attaining their fitness goals.”

    PowerMax is committed to providing a top-notch customer experience and building lasting relationships with fitness enthusiasts. Through its high-quality equipment and comprehensive customer support, PowerMax enables people worldwide to engage in physical fitness to achieve a healthier lifestyle.

  • IPG Mediabrands opens new global centre in Pune

    IPG Mediabrands opens new global centre in Pune

    Mumbai: IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), has announced the opening of its new global centre of excellence office at the International Tech Park, Kharadi, Pune India. In a significant expansion of the media network’s footprint in India, the Pune office will serve as a pivotal hub for media activation, product development, and engineering, to over 500 clients globally, spanning multiple industries.

    The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees including a rooftop sports area with facilities for basketball, tennis, and a gym, along with a walking track. It also includes a crèche facility for employees’ children, a 24-hour canteen service, agile workspaces designed for collaboration, and dedicated company transportation.

    “We are thrilled to expand our presence into Pune and create a world-class workplace for our talented team,” said KINESSO’s executive head of global operations Ankita Agarwal. “This office will be instrumental in implementing the highest standards of media activation, enhancing operational efficiency, and delivering exceptional value to our clients.”

    KINESSO is the tech-driven performance arm of IPG Mediabrands that currently accounts for 90 per cent of the headcount in Pune.

    KINESSO and Acxiom global CEO Jarrod Martin added; “We have built a network of global capability centres providing essential services, and India is our single biggest hub market, servicing other countries around the world. By centralising all these capabilities in one location, the Pune GCC will enable us to implement the highest standards media activation across all campaigns and brands, facilitate shared learnings, and enhanced product development. India is a world-leading source of advanced talent, and IPG Mediabrands is committed to tapping into this expertise to elevate our product and service delivery to clients.”

    IPG Mediabrands India CEO Shashi Sinha commented, “The launch of the IPG Mediabrands Pune GCC is a significant milestone in our growth journey, expanding our existing footprint which already includes offices across Mumbai, Bangalore, Delhi, Chennai, Kochi, and Kolkata. In the last 12 months, we have doubled in size, and with continued growth trajectory anticipate India becoming the second-largest IPG Mediabrands market by employee headcount over the next two years. This not only underscores our continued commitment to investing in India, but also highlights our strategic focus on leveraging advanced talent to drive media innovation.”

    The launch of IPG Mediabrands Pune is effective immediately and will deliver services across various crafts including biddable, analytics, and media operations, with an emphasis on innovation and execution.

  • DangleAds Technologies inaugurates new office in Dubai

    DangleAds Technologies inaugurates new office in Dubai

    Mumbai: DangleAds Technologies has announced the inauguration of its newest office in the heart of Dubai. This step marks another milestone in the company’s global expansion journey while reaffirming its commitment to serving the dynamic markets of the United Arab Emirates (Gulf Cooperation Council).

    Dubai’s vibrant and thriving business ecosystem makes it the ideal location for DangleAds to strategically expand its footprints, cultivate international client relationships, and explore emerging diverse markets.

    The new location also serves a direct way for the team to deliver a comprehensive suite of services and industry expertise to Dubai’s roaring market.

    DangleAds Technologies CEO & founder Pulkit Narayan while shining a light on the new launch, comments, “The expansion in the Middle East region has been on DangleAds’ radar for a long time. After the success of our previous launches in Amsterdam & Germany, we’re readily looking forward to stepping in the UAE market. With the region’s diverse potential, it serves as the perfect destination to upscale our presence and fulfill the market’s demand. In unison with the launch, our aim was also to expand our GCC team and meet the evolving needs of our international clients.”

    He also added, “With a strong grasp on innovation and technology, our current focus lies on scaling our services worldwide, leveraging our unique offerings in Programmatic, Technology and Performance.”

    At present, DangleAds is dedicated to the development and expansion of its in-house programmatic platform, AudienceConnect.AI and successful integration with diverse supply source partners and automated technology while actively building media buying processes and AI based creative production technology that aims at offering creative templates in one go catered to audiences worldwide. They are also linked to give perfect transactional data to meet the bottom funnel for the advertiser owing to their data management platform (DMP) and consumer data platform (CDP). While their global expansion strategy has already established its roots in Netherland, Germany, UK, UAE, Singapore and India, the strategic hires on the other hand position the team to seamlessly provide an all-encompassing digital advertising solution globally.

    Vision for the future

    DangleAds Technologies has consistently dominated the Indian market in the digital marketing space, earning a reputation for delivering cutting-edge solutions and strong demand side platform for diverse client needs. With the launch of its Dubai office, the company is now one step closer to replicating this success on a global scale.

    The new Dubai office will serve as the nerve center for DangleAds’ operations worldwide, allowing the company to expand its service portfolio to a global clientele. The company’s three-pronged approach — programmatic, technology and performance will enable clients to engage audiences effectively, drive performance, – and build strong brand equity.

    Thus, with the launch of the new office in UAE and a new team onboard, DangleAds aims to take its presence to new heights of successful innovation and contribute significantly to the digital industry.

  • Adgcraft expands its footprints in Mumbai

    Adgcraft expands its footprints in Mumbai

    Mumbai: Adgcraft, a Delhi NCR-based award-winning PR agency, as part of their strategic expansion plan opens their new office in Mumbai, Maharashtra. This expansion aligns with Adgcraft’s strategic growth plan and underscores its commitment to providing top-tier public relations. The Mumbai office is set to become an important hub for Adgcraft’s operations, focusing on delivering tailored communication strategies and innovative PR solutions. This move, not only strengthens Adgcraft’s presence in India’s financial capital but also enhances its ability to serve clients with the highest level of expertise and dedication. The office is situated at Hive8, Kohinoor Square, Dadar West.

    The Mumbai office will serve clients in the BFSI (banking, financial services, and insurance), corporate, lifestyle, influencer marketing, and hospitality sectors. With the opening of the Mumbai office, Adgcraft aims to leverage its extensive experience and industry knowledge to help clients achieve their communication goals. The agency’s proven track record in handling high-profile PR mandates and delivering impactful results positions it as a trusted partner for businesses looking to enhance their brand presence and engagement.

    Adgcraft MD Abhinay Kumar Singh expressed his enthusiasm about the new office launch, stating, “Over the years, we have evolved into a trusted partner for over 100 brands, delivering comprehensive PR services to customise meet our client’s diverse needs. Looking ahead, our goal is to continue expanding our capabilities, leveraging our industry expertise and talented team to drive measurable results for our clients. The launch of our Mumbai office marks the beginning of an exciting new chapter for Adgcraft as we aim to further strengthen our position as a leader in the PR industry.”

    Commenting on the launch, Mumbai office’s VP, growth & strategy Rahul Adap said, “Establishing our presence in Mumbai signifies a strategic expansion into one of the most dynamic and diverse business environments in India. Our team is ready to bring Adgcraft’s PR strategies to clients here, helping them to navigate the unique challenges and opportunities in this vibrant market. We are committed to offering personalized and effective communication solutions that meet our client’s needs and help them achieve their goals.”

    Adgcraft is also proud to be working with global clients from the USA, South Korea, and other countries, further extending its reach and expertise in the international arena. Additionally, the agency has collaborated with numerous startup incubators, providing strategic communication support to help emerging businesses grow and succeed in competitive markets.

    Adgcraft’s vision is to become a one stop solution provider for all comprehensive PR and brand communications strategies, delivering complex messages in the simplest manner. The agency’s motto, “Your Story is your strength, and communication is ours,” reflects its commitment to crafting powerful narratives that resonate with audiences and drive meaningful engagement.

  • Amazon Fresh expands reach to 130 plus cities in India

    Amazon Fresh expands reach to 130 plus cities in India

    Mumbai: Amazon India announced the expansion of Amazon Fresh, its full-basket grocery service of wet and dry groceries including fruits, vegetables, chilled products, beauty, baby, personal care, and pet products among other daily grocery needs, to 130-plus cities. Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers and ensure the quality of the produce through a ‘four-step quality check’. Customers in 130-plus cities like Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others will enjoy great savings and avail exciting deals from Amazon Fresh sellers and bank partners while building their weekly/monthly basket.

    Amazon Fresh IN director Srikant Sree Ram said, “Amazon Fresh is reshaping grocery shopping in India. We bring fresh produce and daily essentials right at the doorsteps of our customers across 130 cities in India. Our expansion and focus on quality products demonstrate our commitment to serve customers and offer them the best online shopping experience for fresh produce and daily essentials. Further, customers can avail benefits from cashback, offers, and bank discounts, adding value to their every purchase.”

    Amazon Fresh offers a simplified shopping experience, with a dedicated app-in-app for groceries on Amazon.in, and convenient features like personalized widgets, buy again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. Customers love easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, IPL store etc. offers best value across the entire selection of high-quality groceries. Features like personalized widgets, buy again option, saved preferences, and more help customers with the ease and convenience to shop on Amazon Fresh. With super value days from the first to the sevent of every month, customers can build their monthly basket at value.

  • Assiduus expands into South America

    Assiduus expands into South America

    Mumbai: Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America.

    With the expansion, Assiduus expects to capitalize on the region’s booming e-commerce market and empower non-LatAm brands to reach millions of potential customers across South America.

    Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin.

    Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally.

    Assiduus’ founder and CEO Somdutta Singh is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “South America represents a vibrant landscape for ecommerce. We’re excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfilment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences.”

    Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands.

  • Team Pumpkin expands into North America with new office in Canada

    Team Pumpkin expands into North America with new office in Canada

    Mumbai: Team Pumpkin, a leading integrated creative and digital marketing agency has announced the opening of its new office in Canada. This expansion marks a significant step forward in the company’s global growth strategy and its commitment to serving clients across the North American market.

    Team Pumpkin already boasts established offices in Delhi, Mumbai, Bangalore, and Kolkata, solidifying its presence across key Indian cities. The Canada office will act as the central hub for their North American operations, focusing on delivering a comprehensive suite of integrated marketing and tech solutions tailored to international brands with a presence in the region.

    We are thrilled to be expanding our presence into North America, with Canada as our launchpad for even deeper client relationships,” said Team Pumpkin co-founder and CEO Ranjeet Kumar. “North America is a dynamic and growing market with a strong demand for integrated marketing solutions. By establishing a central hub here, we will be well-positioned to enhance the support we provide to our existing clients and forge deeper connections with potential partners across the continent.”

    Adding further, Team Pumpkin co-founder Swati Nathani said, “This marks a crucial chapter for our global expansion strategy. Our Canadian hub will be a powerhouse for tech-driven solutions from consultation to development. We’ll offer a full spectrum of services, encompassing everything from cutting-edge tech and product development services and full range of marketing services social media, performance marketing, content creation etc. Through a comprehensive approach, with a strong focus on the latest technological advancements, we aim to drive top notch results for our clients. We’ve already begun assembling a talented team in Canada that is committed to setting new benchmarks for Team Pumpkin. We’re excited to push the boundaries of creativity and redefine what’s possible, not just in North America, but for our clients worldwide.”

    The agency was established in 2012 as a social media marketing agency, but it quickly blossomed into a full-service, 360-degree digital powerhouse, leading successful campaigns for international brands like Moozoom, XTC – Xtreme care, Vision Express, Pernod Ricard, Bosch, Brain gym jr., Wyng, Vedanta USA, American Standard, Hubdialer and Centrepoint to name a few.

  • Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Mumbai: Sam&Marshall Eyewear, a leading innovative brand in the eyewear industry, is experiencing a surge this year. The company is on track to serve a staggering 100,000 customers by year’s end, reflecting a remarkable 115 per cent growth compared to the same period in 2023. Sam and Marshall Eyewear has served an impressive 25,000 customers by mid-May 2024. This highlights the brand’s growing popularity fueled by customer demand, strategic online partnerships, and a commitment to exceptional design.

    The 2023 Economic Times awardee for the Fastest Growing MSME – Micro is consistent in launching new and exciting designs, Sam&Marshall Eyewear boasts an impressive collection of over 2,500 pieces. Sam&Marshall Eyewear is amplifying its brand presence through strategic online partnerships and a commitment to social media engagement with over 35,700 engaged followers on Instagram and a monthly website reach exceeding five million. The company has established a presence on leading online marketplaces such as Flipkart and Amazon. This allows the brand to tap into the vast user base of these platforms and make their trendy and functional eyewear collections readily available to a wider customer base. The brand is fostering a space for style inspiration, product education, and direct customer interaction.

    “The eyewear industry is constantly evolving. Sam&Marshall will keep growing by staying ahead of the curve,” With a focus on customer satisfaction, strategic partnerships, and commitment to offering quality and style, the brand is well-positioned to solidify its place as a leading force in the eyewear industry said Sam & Marshall founder Abdus Samad.