ITV

Tag: exhibitors

  • MIB invites comments on the guidelines of accessibility standards for disability audiences.

    MIB invites comments on the guidelines of accessibility standards for disability audiences.

    Mumbai: MIB (Ministry of Information and Broadcasting) issued a notification concerning section 29, section 42 of the Rights of Persons with Disabilities Act 2016. MIB asked for comments or feedback from general people on the announcement of a new mandate for content access to persons with disabilities.

    Mandate asked the government to take appropriate measures and initiatives for  accessibility for content, films, and universal access for promoting interest and preserving human rights. The government issued guidelines for accessibility standards in the public exhibition of feature films in cinemas for people with hearing and visual impairment.

    These guidelines are mandatory for cinema entities and theatres to follow from 10 January 2024. The film which is certified by CBFC ( Central Board of Film Certification) is mandatory to take this measure to promote global accessibility for the content.

    The focus of these guidelines is also on information and assistive devices needed by persons with disabilities to enjoy the content. The effective date is applicable from the date of the notification.

    The accessibility feature mandate depends on principles of health, education, human rights, fundamental freedom, availability, advocacy, and affordability. According to the mandate, films must arrange special shows for people with disabilities as prescribed in the notification. This film or content should enclose a subtitle, audio description, captioning, and technical specialties for the betterment of disabled persons.

    It is also mandatory for film producers to deliver two sets of films for certification to CBFC, one is for public view and the second is for accessibility features for disabilities. Film exhibitors are also entitled to provision accessibility features to disabilities. As per the mandate, providing a minimum of two pieces of equipment per 200 seats.

    As per the 2011 Census, Out of the total population, 2.21 per cent of the population is disabled out of which 19 per cent persons have vision disability and 19 per cent people with hearing disability in hearing. These new regulations will be inclusive of accessibility for social, and cultural well-being.

  • India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    India’s affiliate industry is on track to hit $835 mn by 2025: Experts

    Mumbai: The Internet and Mobile Association of India (IAMAI) recently concluded the seventh edition of India Affiliate Summit (IAS) that witnessed over 3000 delegates from across the globe. Over 700 companies and 50 exhibitors participated in the event, held on 25 August.

    Some of the crucial topics of discussion at the event were: ‘How to build a multi-million-pound affiliate empire?’, ‘Is performance marketing a win-win deal or has a flip side?’, ‘Growing role of affiliate marketing in fintech domain’, ‘How are influencers changing the affiliate marketing fame?’, ‘Implementing affiliate marketing in mobile gaming’, and ‘GenZ, the social media generation – vital audience for affiliates’.

    Speaking about the potential of the Indian affiliate industry, Commission’s CEO, Parul Bhargava said, “India’s affiliate industry has tremendous potential of growth and is on track to touch the targeted $835 million by 2025 from around $300 million currently. The Covid-19 pandemic has not affected the affiliate marketing industry; definitely digital and affiliate has grown. Affiliate marketing still contributes about 10 per cent of digital marketing budgets. E-commerce, travel homestays, BFSI, education, D2C, gaming, web services, and health are the top industries contributing to affiliate marketing in India.”

    Echoing similar views, GrabOn’s founder, Ashok Reddy remarked, “We have just scratched the surface of affiliate marketing in India. The affiliate industry has been growing multi-fold over the years and there is no doubt that there is unprecedented growth ahead.  With new content creators on the block and AI that sees no limits, affiliate is shifting and will continue to shift into the hands of the users. Mobile-first strategy, influencers, and video-based content marketing will see an uptrend for the next few years.”

    Optimise, managing director, LD Sharma said that while the sector has the potential to become a billion-dollar industry in the next couple of years, rising fraudulent activities seem to be a major concern. “Fraudulent clicks, cookie stuffing, bad bots, geo-masking, click spamming are some of the challenges for the industry,” he said.

    Sharma also mentioned that government intervention in the form of regulations and punishments for unethical businesses will help the industry to grow further. Suggesting measures to further this growth he added, “Under the current GST regime affiliate marketers are required to pay 18 per cent GST, however, the same is not applicable in other countries. Revisiting the GST regime for affiliate marketers and setting up a regulatory body would be an impetus for the entire ecosystem.”

    The key speakers at the event included Craig Campbell SEO, SEO trainer and consultant, Craig Campbell; Bright Leads Media, founder, Hassan Aanbar; Acceleration Partners, founder and CEO, Robert Glazer; Cashkaro, co-founder, Rohan Bhargava; Ferns N Petals, head – digital marketing, Sai Tota; Max Life Insurance, CVP – e-commerce and digital marketing Aditya Satpute; HDFC Bank, VP and head- digital, content and social media marketing, Jahid Ahmed; Godrej Consumer Products, VP and head – digital, Pankaj Parihar; and Lendinkart, director – marketing, Nijish Nair.

  • Digiserv announces suite of content delivery services

    Digiserv announces suite of content delivery services

    MUMBAI: Digital Entertainment Services (Digeserv) in the US has announced that it will provide the complete suite of services necessary for the motion picture industry to move cost effectively and expeditiously from analogue to digital film and advertising delivery.

    Unlike many previous companies in the industry, Digeserv says that its diversified management team has performed film and advertising delivery in the entertainment industry for over 30 years. The firm says that it is committed to all industry participants to offer integrated, modular and complete services that expedite delivery and optimize cost and quality in the transition to digital. The firm adds that it is industry and participant neutral and is able to provide interfaces so any industry participant can benefit from its capabilities:

    Digital Network Services – Digeserv says that itsnetwork services will be open to each participant in the motion picture industry so any digital delivery companies, exhibitors and studios can move their content securely to ensure the digital delivery of films, pre-show and alternative content on a more cost effective basis. The digital network services will offer 24×7 service delivery with standardised protocols, thereby making access uniform throughout the industry.

    Digital Equipment Services – These the company says will accommodate any manufacturer’s equipment with the objective of increasing throughput while lowering cost and facilitating standards that permit DCI compliance throughout the industry. Each equipment package will accommodate both advertising as well as other digital content delivery.

    Funding Platform – The company says that it will make available to the industry a financial platform that permits the cost effective funding of exhibitor equipment that meets its compliance standards. In addition, the platform will monitor and settle all commercial trade transactions electronically between all parties in the distribution chain, whether they be digital delivery companies, studios, exhibitors, manufacturers or other vendors. The financial platform will allow all parties to minimize their working capital requirements with certainty of payment in settling all trade transactions.

    Alternative Content – The company adds that it has been approached by numerous content providers that would like to utilise the Digiserv open network services for offering new venues not currently available to the motion picture industry.

    The firm will provide a demonstration of its digital entertainment services and capabilities early next year in the US. After its demonstration, the firm will consult with all parties in the industry to exhibit how each participant can benefit by implementing a lower cost solution using proven technology and delivery partners.