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Tag: Executive Creative Director

  • Cheil onboards Kaushik Datta as ECD

    Cheil onboards Kaushik Datta as ECD

    Mumbai: Cheil India today announced the appointment of Kaushik Datta as executive creative director. His last stint was at Leo Burnett. He was helming their New Delhi office while also managing the art and design duties for all of India. In his current role, he will report to Cheil India’s chief creative officer Vikash Chemjong.

    Talking about his new role, Datta (KD) said, “I believe creativity becomes more powerful and effective when technology comes along with it, and Cheil is a great place to do that. It’s a great honour and opportunity for me. I am very excited and looking forward to doing some great work.”

    Datta is an industry veteran with a career spanning more than 23 years. He has worked across a wide swath of industries, and his repertoire of clients includes marquee brands like Hutch, Seagram, LG, Bacardi, Apple, Airtel, Kohler, ThumsUp, Maaza, Limca, Minute Maid, Tinder, Fortis, Mc Donald’s, Popeyes, GM, SBI Card, GSK, Hindustan Times, Cargill, and many more.

    Welcoming Datta on board, Chemjong said, “It’s exciting times for us at Cheil, not only in terms of the type of work we are trying to do but also in terms of the type of talent we are attracting, and now with Datta coming in with his talent, experience, rigor, and enthusiasm, it’s another shot in the arm for us!”

    In this role, Datta’s scope of responsibilities will include upping the art and design quotient for our brands, with a special emphasis on the flagship products—the S and Z series. He will also be involved in the agency focus of thinking of ways to bring tech into our communication and add more zing to our creative product. The appointment is part of Cheil India’s endeavour to bolster its creative capabilities as it seeks to add more talent to its team.

    Cheil India chief operating officer Sanjeev Jasani, said, “We are pleased to welcome Datta to the Cheil family. He is a well-known name in the industry and brings with him a wealth of experience that will help Cheil deliver the best transformational work to our clients.”

  • Nilesh Naik joins Rediffusion as executive creative director

    Nilesh Naik joins Rediffusion as executive creative director

    Mumbai: Rediffusion announced that Nilesh Naik has joined its Mumbai office as executive creative director. 

    With over 19 years of work experience, Naik has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai. 

    “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients,” said Rediffusion Mumbai head and EVP Kalyani Srivastava. “Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

    Naik was ranked among top 10 creative directors in the MENA region in 2019. He is the recipient of several awards that include the Cannes Lions, Adfest, OneShow and Dubai Lynx and his work has been featured in Lurzer’s International Archive.

    “Nilesh brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully,” said Rediffusion Mumbai head of creative Pramod Sharma. “We are looking forward to some great work from Nilesh in the days to come.”

    “Rediffusion has created some of the most memorable campaigns in Indian advertising and it feels great to be part of such a fabulous team,” stated Nilesh Naik on his new role. “Here creativity is the only currency and I’m looking forward to creating fantastic work that gets noticed, establishes a deep connection with the audience and does wonders to clients’ businesses.”

  • DDB Mudra elevates Iraj Fraz Batla to creative head-North

    DDB Mudra elevates Iraj Fraz Batla to creative head-North

    Mumbai: DDB Mudra has elevated Iraj Fraz Batla to the position of creative head – North, in order to strengthen its creative leadership structure. Prior to this, he served as executive creative director (ECD) – West for over three years in the company. 

    As ECD, Fraz successfully led the creative mandate for brands like Kwality Walls Kids, Meesho, Cars24, and Protinex. In his new role, he will drive the creative output from the North office under the leadership of DDB Mudra Group chief creative officer Rahul Mathew, said the statement.

    In a career spanning over 18 years, Fraz has worked with some of the biggest creative agencies in the world including Scarecrow M&C Saatchi, Y&R Dubai, JWT, Lowe Lintas, among others. He brings in a wealth of knowledge from his experience of working with 35+ Indian and international brands. His work has won several accolades at Spikes Asia, Adfest, Kyoorius, Effies and Goafest.

    “As we grow our creative ambition and reputation, it’s critical for us to have leaders who possess the same vision and standards across the group,” stated Rahul Mathew. “Having worked with us at our hugely celebrated West office for 3 years, Fraz is just the person to carry forward our torch for creative excellence. His blend of creativity and resilience will surely help us reach our creative potential in North and touch even greater heights as a Group.”

    Talking about his new mandate, Fraz said, “DDB Mudra’s North office is producing strong advertising and is headed in the direction to be the agency of the future. And I am lucky to be part of this exciting phase. From here on, may the best work win.”

  • Havas Life Sorento appoints Sachin Talwalkar as ECD

    Havas Life Sorento appoints Sachin Talwalkar as ECD

    MUMBAI: Sachin Talwalkar has been appointed as executive creative director of Havas Life Sorento, the award-winning health and wellness communications agency from Havas Group India umbrella. In his role, Sachin will be responsible for driving the creative vision and strategy for Havas Life Sorento. He will be based in the Mumbai office.  

    Havas Life Sorento managing partner Sangeeta Barde said, “Health & Wellness is recognized as one of the most significant sectors today. We are seeing transformations & innovations at an unprecedented rate. This changing face & pace opens opportunities to provide a fresh, innovative & creative perspective for brands & businesses. Sachin will lead the HLS creative team and work closely with Bobby Pawar to enhance the overall quality and effectiveness of our creative output. We are confident that Sachin’s vast experience & diverse expertise will bring desired value to our clients and Havas Life Sorento will continue to lead this transformation through its talent & rigor.”

    "Healthcare and wellness in the communications category can boast of real impact and change. It has always fascinated me, and it is on everybody’s mind given what the world is going through right now. With business models, consumer behavior and communication channels evolving, it has become a very significant and interesting category to work in. Moreover, smart technologies, data mapping and digital marketing are providing brands and agencies newer opportunities to communicate their offerings more effectively and in real-time. I am excited to see that HLS is leading this shift in India. I look forward to contributing and accelerating this process through refreshing, relevant work." said Talwalkar.

    Talwalkar is an award-winning ad professional with over 18 years of experience in communications, brand consultancy, and filmmaking having worked across agencies and geographies. He has worked with leading agencies. across various countries in Europe, APAC, SAMEA & India.

    Most recently, he has worked as a brand and creative strategist for clients and agencies in India and Europe. His global client roster includes names like Volkswagen, Procter & Gamble, L’Oreal Paris, Walt Disney, Times of India and Unilever. His work has been recognised by many coveted awards, including Ad Club Germany, Mobius, Eurobest, Epica, Cresta, NY Festival, Clio, Montreux Ad Festival, Ad Club Austria, Econ Awards, FAB Awards and LIAA.  

  • Facebook celebrates the power of people coming together to support one another in the next phase of its consumer marketing campaign for India

    Facebook celebrates the power of people coming together to support one another in the next phase of its consumer marketing campaign for India

    India, August 01, 2020: Facebook today launched the next phase of its consumer marketing campaign in India – ‘More Together’, to showcase how people across the country can do more together by harnessing the power of their connections on the platform – even more so in the current situation The latest campaign is inspired by real stories and celebrates the people who came together in these trying times to help and support one another.

    As a part of Facebook’s priority of transparently communicating the role its services play in the world, the ‘More Together’ campaign showcases stories that celebrate and highlight the power of connections. The campaign includes four 30 second films featuring young parents, grandparents, two roommates and a doctor and depicts how they found support through their connections to help each other during these extraordinary times.

    Speaking about the campaign, Avinash Pant, Director-Marketing, Facebook India, said, “At the core of this campaign is our brand belief that people can do more together than alone. Over the last several months, all of us have seen and heard many stories of people across India that have been the embodiment of this idea. People who were once strangers, connected with one another through Facebook, and together addressed many challenges that have surfaced in recent times. Through this campaign, we are shining a spotlight on the real stories that have inspired us, and hope more and more of our consumers will recognise that people are indeed each other’s best resources. Sometimes all you need to do is reach out to the world”.

    The core campaign has been conceptualized and executed by Taproot Dentsu, the creative agency from the house of Dentsu Aegis Network (DAN) India. As part of the campaign, Facebook will leverage the power of its platform extensively to bring stories to life and has partnered with Dentsu WebChutney to craft the creative strategy and communication across digital and social  media.

    Talking about the inspiration behind the campaign Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu explains, “When it came to looking out for each other in the months gone by, we found that Facebook was a vehicle. People were the fuel. This is the simple truth the campaign tries to capture. When times are tough, we truly can do more together than we can alone.”

    Agency credits:

    ●        Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India: Agnello Dias

    ●        Co-founder and Chief Creative Officer: Santosh Padhi

    ●        Chief Executive Officer: Umesh Shrikhande

    ●        Executive Creative Director: Pallavi Chakravarti

    ●        General Manager: Ayesha Ghosh

    ●        Head of Strategic Planning: Shashank Lanjekar

    ●        Senior Creative Director: Neeraj Kanitkar

    ●        Group Head (Copy): Gauri Burma

    ●        Account Supervisor: Ana Iman

    ●        Associate Vice President: Radhika Sabherwal

    Film credits:

    Equinox Films

    ●        Director: Sandeep Modi

    ●        Executive Producer: Manoj Shroff

    ●        DOP: Mikhaeil Shah

    ●        Production Designer: Anna Ipe

    ●        Directors Assistant: Nisarg Vaidya

    ●        Costumes: Maiti Shahani

  • Razorfish Germany bolsters creative muscle with ECD from TBWA

    Razorfish Germany bolsters creative muscle with ECD from TBWA

    MUMBAI: Razorfish Germany has appointed Preethi Mariappan as executive creative director. Her appointment further strengthens the creative department of 50 people across two offices located in Frankfurt and Berlin. One of Preethi’s most notable pieces of work is the Red Tomato Pizza Fridge Magnet, which picked up four Cannes Lions in 2012. Additionally she has received global recognition at One Show, Sabre, Dubai Lynx and Effies.

     

    Preethi’s appointment is effective immediately. She brings to the role an industry wide reputation and award-winning expertise across multiple sectors. Preethi will partner with all Razorfish clients helping navigate the unknown, drive change and enabling business transformation.

     

    Sascha Martini, CEO Razorfish Germany commented: “To be able to attract such amazing talent demonstrates the stellar industry reputation held by Razorfish. We are thrilled to have Preethi onboard, confident that she brings a complimentary set of skills and experience to the team.”

     

    Preethi Mariappan said: “With a focus on driving creative solutions that go beyond campaigns and deliver real business value, Razorfish has created one of the most exciting spaces to work in digital today. I look forward to joining the team and taking this vision further.”

     

    Daniel Bonner, Global Chief Creative Officer, added: “Our company is in the talent business as much as we are in the advertising and marketing business and Preethi’s appointment in Germany is one more significant step forward towards our goal – a world class talent pool across the entire Razorfish network. This announcement follows a number of key hires we made of award winning Executive Creative Directors in the US, UK and Asia/Pac in the last 12 months.”

     

    Preethi’s last role was with Digital ECD TBWA, heading up the Digital Arts Network by bringing together storytelling, people and products. Her tenure at TBWA commenced in 2010 when she joined as Head of Digital, working on clients including GE, Nissan, Standard Chartered Bank and GSK.

     

    She is founder of Adwomen Middle East, an advertising community for women.