ITV

Tag: Excel Media and Entertainment

  • Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mirzapur season three becomes the most-watched show ever on Prime Video in India

    Mumbai: Following the remarkable success of its previous seasons, the much-loved series Mirzapur breaks new ground with its third season as both a local and global success. The raw, gritty and intense crime drama has become the most-watched show on its launch weekend in the history of Prime Video in India. Transcending geographies, the show has also scaled a global milestone as it trended in the ‘top 10’ titles’ list in over 85 countries worldwide on the launch weekend including India, U.S., UK, Canada, Australia, UAE, Singapore and Malaysia among others. Buoyed by the success of season three of Mirzapur, Prime Video is also developing season four of the show.

    The third chapter of the fan-favourite franchise has been applauded by viewers in India and beyond for its edgy narration, top-notch cinematography, high-production values and genre-defining performances. The series was streamed by viewers on Prime Video in over 180 countries and across 98 per cent of pin codes in India on its launch weekend.

    Reflecting on the milestone, Prime Video head of India originals Nikhil Madhok said, “It’s a hat-trick! The third season of the incredibly popular Mirzapur franchise has become the most-watched show on Prime Video India on its launch weekend, breaking all previous records, including those set by Season 2! This success highlights the strong connection that audiences have with the show’s relatable characters, making it a significant part of popular culture and everyday conversation.”

    Madhok added “We are thrilled to share this tremendous achievement with the fans who have made this franchise so iconic and beloved. This success would not have been possible without our steadfast collaboration with Excel Media and Entertainment and the tireless efforts of the cast and crew. Seeing the massive fanbase grow is humbling and exciting, and here at Prime Video we are committed to continuing to push the boundaries of storytelling.”

    Excel Media and Entertainment producer Ritesh Sidhwani added, “I am thrilled by the overwhelming response from the audiences, who have helped us grow strength to strength with each season. It’s their continued love and support, right from the first season, that has made our show a global sensation. This historic success is a result of the hard work, dedication, and commitment of our entire team, who went to great lengths to bring this season to life on screen. As we draw the curtains on yet another exhilarating season, we remain committed to bringing even more thrilling and engaging content to our loyal audiences.”

    Produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik and Manu Rishi Chadha. The ten-episode series is now streaming exclusively on Prime Video in India and across 240 countries and territories worldwide.

  • Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.

    Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as  National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum,  corporates too joined in the excitement,  sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.

    Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide. 

    prime  
     prime2

    prime

  • BVLGARI’s timeless collections blend with the bold narratives of Made In Heaven season 2

    BVLGARI’s timeless collections blend with the bold narratives of Made In Heaven season 2

    Mumbai: When it comes to visual media, fashion plays a vital role in enabling each character to construct, sculpt and express their identities in a way that supports the narrated story. Prime Video’s Made In Heaven created a close association with accessorising and clothing, but in a way that seamlessly suited the characters’ personalities. Sobhita Dhulipala and Kalki Koechlin’s stunning appearances in the show resonate with BVLGARI’s collections, symbolising empowerment and self-expression. BVLGARI unveils a mesmerising narrative of love, empowerment, and transformation through its iconic SERPENTI and OCTO FINISSIMO collections. These collections symbolise the fusion of enduring love, personal strength, and unwavering togetherness.

    The bold personas of Made In Heaven season 2, Sobhita Dhulipala and Kalki Koechlin perfectly mirror the essence of BVLGARI’s new creations. The iconic SERPENTI series embodies their journey of metamorphosis and self-renewal, while the OCTO FINISSIMO collection reflects their fearless self-expression and empowerment.

     

     

    The collaboration of BVLGARI and Made In Heaven season 2 creates a synergy that celebrates individuality and empowerment, echoing the brand’s philosophy. BVLGARI continues to create timeless pieces that encapsulate the ever-evolving nature of relationships and personal narratives, showcasing the enduring beauty of love and self-discovery.

    Made In Heaven season 2 is produced by Excel Media and Entertainment and Tiger Baby, created and directed by Reema Kagti and Zoya Akhtar along with Nitya Mehra, Alankrita Shrivastava, and Neeraj Ghaywan. Starring Sobhita Dhulipala and Arjun Mathur in lead roles, the series also stars Jim Sarbh, Kalki Koechlin, Shashank Arora, Shivani Raghuvanshi, Vijay Raaz with the new addition of Mona Singh, Ishwak Singh and Trinetra Haldar. The seven-episode series is streaming now on Prime Video in India and across 240 countries and territories worldwide. 

  • Prime Video announces global premiere of ‘Inside Edge S3’ on 3 Dec

    Prime Video announces global premiere of ‘Inside Edge S3’ on 3 Dec

    Mumbai: Amazon Prime Video and Excel Media and Entertainment have announced that the third season of Amazon original series “Inside Edge” will premiere globally on 3 December.

    “The International Emmys nominated series, Inside Edge was the first Indian Amazon Original that received immense appreciation, accolades and helped set a high bar for storytelling,” said Amazon Prime Video India head of India originals Aparna Purohit. “Replete with multiple twists and turns, the new season of Inside Edge has in store a lot more drama and mystery that will unravel through a riveting story and would impress fans and audiences alike in India and beyond.”

    The show has been created by Karan Anshuman and directed by Kanishk Varma, season three stars Vivek Oberoi, Richa Chadha, Tanuj Virwani, Aamir Bashir, Sayani Gupta, Sapna Pabbi, Akshay Oberoi, Sidhant Gupta, and Amit Sial.

    “The overwhelming response Inside Edge has received from viewers and critics alike has encouraged us to present yet another exciting season,” said Excel Entertainment producer Ritesh Sidhwani. “We are thrilled to chronicle the next gripping phase of the journey of Mumbai Mavericks, which will ultimately decide the fate of the team that has battled many odds.”