Tag: Excel Entertainment

  • Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

    MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30 PM everyday.

    Furkey Boyzzz is the second series inspired by the bollywood movie Fukrey and Fukrey Returns. Similarly, before this the channel also laucnhed ‘Little Singham’ – an animation series inspired by India’s most successful Supercop brand ‘Singham’.

    Excel Entertainment’s movie Fukrey, a fun-filled comic caper with quirky characters, captured the imagination of the audiences. Fukery Boyzzz is all set to take the fun and quirk quotient higher with the animated avatars of Hunny, Choocha, Laali and Bholi Punjaban along with all other characters in the movie. Fukrey Boyzzz will be launched in 6 languages, English, Hindi, Tamil, Telugu, Malayalam and Kannada only on the Discovery Kids Channel.

    “For the first time ever, Excel Entertainment will be extending itself to developing content for kids with Fukrey Boyzzz. This is a huge step forward for us and brings with it, its own sense of accomplishment,” said, Excel Entertainment Co-Founder Ritesh Sidhwani. “The nuances of Kids TV are very different from that of cinema; it requires adapting characters, their scenarios in a different yet relatable setting. However, the good part is that the plot and characters of the movie Fukrey lend themselves beautifully to interpretation in animation. Fukrey Boyzzz will take you on an endless laugh riot!”

    “We are confident ‘Fukrey Boyzzz’ will be our next big disrupter in the Kids genre. The Indian animation industry has done extremely well over the last year and has delivered great IPs however almost all of them are targeted at children ranging from 4-8 years. Fukrey Boyzzz is based on friendship, massti and slice of fukrapanti with quirky characters, it has the potential to expand our audience base beyond kids with parents watching the show along with them and sharing a great laugh together,” said, Discovery Kids Business Head Uttam Pal Singh.  “We will work with Excel entertainment to skin the full potential of this IP in the most impactful manner.”

    The crazy trio Hunny, Choocha and Laali, are a true embodiment of Discovery Kids’ brand purpose – Super Heropanti with their crazy cute antics and their jugaad ideas while trying to navigate through school life and outwit their arch-nemesis Bholi Punjaban.

  • Ola collaborates with the makers of Gully Boy

    Ola collaborates with the makers of Gully Boy

    MUMBAI: Ola, a ride sharing platforms has collaborated with Excel Entertainment and Tiger Baby – the makers of upcoming film Gully Boy. Conceptualised with the intent of encouraging the people from all walks of life to showcase their talent, the participants are required to record a rap song while sitting in an Ola, using the Gully Beat app.

    Speaking on the activity, Ola senior director – marketing communications Anand Subramanian said, “At Ola, we are thrilled to bring unique experiences to our customers that go beyond their mobility needs. Every corner of this country is filled with youthful energy and gifted artists, and through this activity, aspiring rappers get a platform to showcase their talent. We are happy that we found a like-minded partner in Excel Entertainment and we hope to discover some great talent together.”

    Under the partnership, Ola, Excel Entertainment and Tiger Baby are offering a unique platform to the country’s aspiring rappers, wherein they are invited to share their songs and win a chance to showcase their talent to the entire country!

    Commenting on this initiative, Excel Entertainment head of marketing Vishal Ramchandani said “Ola as a new age brand has collaborated with ‘Gully Boy’ to inspire a generation of entrepreneurs to defy the status quo and make a career for themselves. We are proud to partner with Ola to encourage music enthusiasts to come forward and provide them with a platform to showcase their talent.”

    Videos can be submitted on Ola’s Facebook, Twitter, or Instagram; using #GullyGullyOla before 13 February 2019.

  • Inside Edge to return on Amazon in Hindi, Tamil and Telugu

    Inside Edge to return on Amazon in Hindi, Tamil and Telugu

    MUMBAI: Buoyed by the response of viewers across the world, Amazon Prime Video (Amazon) has announced the second season of its Indian original Inside Edge. Launched on 10 July 2018, the first season of the show delved into the scandalous side of the cricket world. Aside from winning several awards, Inside Edge became one of the top watched titles on Amazon.

    Excel Media & Entertainment, the producer of the show, has collaborated with Amazon Prime Video for season 2 as well.

    “We have had a successful collaboration with Amazon Prime Video, starting with Amazon’s first original, Inside Edge, which was hugely successful.  We are excited on the commencement of season 2 of Inside Edge and are looking forward to our collaboration yet again with Amazon in bringing the next season to Prime Video,” Excel Media & Entertainment co-founder Riteish Sidhwani said.

    Apart from Hindi, the second season is expected to premier in 2019 with dubs in Tamil and Telugu. The series will serve as an answer to all the cliff hangers in season 1.

    “We are thrilled to announce an all-new season of Amazon’s first Indian Prime Original, Inside Edge. The first season of Inside Edge received a tremendously positive response. We are happy to work with Excel Media & Entertainment again on Inside Edge Season 2,” Amazon Prime Video India’s director (content) Vijay Subramaniam said.

    Amazon Prime Video is trying to make its foothold stronger in the Indian market with originals that the audience can connect with.

    Also Read:

    OTT players aim to carve a niche with originals

    OTT players up the ante with niche content

  • Shop CJ ties up with ‘Raees’; offers 60pc discount

    Shop CJ ties up with ‘Raees’; offers 60pc discount

    MUMBAI: As fans across the nation are enjoying the release of Shah Rukh Khan starrer Raees, Shop CJ brings an opportunity to meet the King of Hearts himself. Shop CJ in association with Red Chillies Entertainment and Excel Entertainment is all geared up to run a trivia contest this January for the upcoming movie Raees.

    Shop CJ has extended the contest to social media where all the true blue SRK fans get to unravel interesting clues on Twitter, Facebook, Instagram and the lucky winner get a chance to meet the actor. Apart from TV and social media, the campaign is also being played out in outdoor, print and digital media.

    “At Shop CJ, our effort is to understand our partners as well as consumers and work on initiatives which connect with our relevant target group. After tying up with the Rajinikanth starrer Kabali and achieving stupendous success, Shop CJ is delighted to be associated with Red Chillies Entertainment and Excel Entertainment for their upcoming movie ‘Raees’. Bollywood has always struck a chord with our customers and Shop CJ aims at offering them a quintessential experience. We hope to start 2017 on a high note and what better than by associating with the Badshah of Bollywood,” said Shop CJ COO Dhruva Chandrie.

    The impactful association with movies like Kabali and Chennai Express has resulted in Shop CJ reaching out to potential customers across the country. They aspire to continue the trend with the ongoing Raees association. Making the occasion more special, Shop CJ is dropping a mammoth 60 per cent off on products this Republic Day.

  • Shop CJ ties up with ‘Raees’; offers 60pc discount

    Shop CJ ties up with ‘Raees’; offers 60pc discount

    MUMBAI: As fans across the nation are enjoying the release of Shah Rukh Khan starrer Raees, Shop CJ brings an opportunity to meet the King of Hearts himself. Shop CJ in association with Red Chillies Entertainment and Excel Entertainment is all geared up to run a trivia contest this January for the upcoming movie Raees.

    Shop CJ has extended the contest to social media where all the true blue SRK fans get to unravel interesting clues on Twitter, Facebook, Instagram and the lucky winner get a chance to meet the actor. Apart from TV and social media, the campaign is also being played out in outdoor, print and digital media.

    “At Shop CJ, our effort is to understand our partners as well as consumers and work on initiatives which connect with our relevant target group. After tying up with the Rajinikanth starrer Kabali and achieving stupendous success, Shop CJ is delighted to be associated with Red Chillies Entertainment and Excel Entertainment for their upcoming movie ‘Raees’. Bollywood has always struck a chord with our customers and Shop CJ aims at offering them a quintessential experience. We hope to start 2017 on a high note and what better than by associating with the Badshah of Bollywood,” said Shop CJ COO Dhruva Chandrie.

    The impactful association with movies like Kabali and Chennai Express has resulted in Shop CJ reaching out to potential customers across the country. They aspire to continue the trend with the ongoing Raees association. Making the occasion more special, Shop CJ is dropping a mammoth 60 per cent off on products this Republic Day.

  • Amazon India seasonal sale boosts Prime Video subscribers

    Amazon India seasonal sale boosts Prime Video subscribers

    Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

    Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

    After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

    “Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

    The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

    According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

    Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

    As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

    Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

  • Amazon India seasonal sale boosts Prime Video subscribers

    Amazon India seasonal sale boosts Prime Video subscribers

    Mumbai: Amazon’s bet seems to have paid off. In the past few weeks, it has been accumulating original content and striking content licensing deals. Amazon had been firming up its content strategy by tying up with several Bollywood production houses for original TV shows and films while it was gearing up for its Prime Video service launch in India. Among the few notable deals it has made were with Dharma Productions and T-Series. Amazon Prime Video, the paid subscription service of Amazon India, yesterday emerged as the highest selling product for the e-tailer.

    Amazon’s five-day festive season sale period ended on Wednesday, and one out every three units sold was membership of Prime Videos, Amazon India country manager, Amit Agarwal, told FE. The e-tailer moreover claims to have sold more than 5 million units over a period of five days. The paid subscribers of Amazon Prime will be default users of the video streaming service called Prime Videos.

    After the entry of global video over-the-top (OTT) player like Netflix in India early this year, Amazon is the second large player to announce the launch of its video streaming service in India. Amazon India is presently selling the membership at a 50 per cent discounted rate of Rs 499 for a year.

    “Despite a slump in the market, Amazon India has been growing at a rate of 150% over the the last three years. This sale was three times bigger and 30 times bigger than last Diwali,” said Agarwal. Mobile, fashion and lifestyle and Fast Moving Consumer Goods (FMCG) were the other top selling categories on the platform during the sale period.

    The e-tailers claim that mobile saw a five times jump in number of orders placed apart from television which grew by 25 times. While large appliances saw a seven times growth in terms of sale.

    According to Agarwal, the platform saw a five times growth in the number of new customers who came online to shop, compared to last year. Tier 2 and smaller towns contributed to 70% of the orders. Agarwal added that during the festive season sale period, Amazon continued to witness high traffic both on the website as well as on its mobile app. “80% of the traffic came through mobile. In fact, the app recorded seven time growth in direct traffic,” he explained.

    Amazon has also signed deals with Excel Entertainment to create original TV shows for the platform and with Vishesh Films for its film catalogue. Given the backdrop of competition in the OTT space, Amazon is also reportedly participating in the IPL tender with a keen interest to bid for the digital rights.

    As a result of the partnerships with T-Series, Amazon Prime members would soon enjoy a wide variety of some of the best Bollywood movies in the country, all within a few weeks of their theatrical release, said Amazon Video India director and country head Nitesh Kripalani.

    Amazon CEO Jeff Bezos had announced that the company would be investing an additional $3 billion in India, taking the total investment to more than $5 billion. It reportedly plans to invest around $300 million in producing original content for India. Amazon had launched its Prime subscription service in India in July.

  • Eros joins hand with Excel & Dharma for ‘Baar Baar Dekho’

    Eros joins hand with Excel & Dharma for ‘Baar Baar Dekho’

    MUMBAI: Eros International has acquired the worldwide rights of Excel Entertainment and Dharma Production’s upcoming film Baar Baar Dekho. The film stars Katrina Kaif and Siddharth Malhotra and is the directorial debut of Nitya Mehra.

     

    Eros International Media Group CEO Jyoti Deshpande said, ‘We are delighted to join forces with two of the most notable production houses, Excel and Dharma, for this very interesting love story. With such creative forces behind the project, audiences can only expect the very best. Through this partnership, we hope to drive together the strategy for creating, marketing and distributing the film on a global platform.”

     

    Excel Entertainment producer Ritesh Sidhwani added, “We are happy to associate with Eros International once again and look forward to our film getting the best release platform through their unparalleled reach and network.”

     

    Dharma Productions co-producer Karan Johar said, “We at Dharma are happy that we are joining hands with Excel for the first time and with Eros again, who make our old associates.”

     

    The film goes on floor in London on 1 September. It will be shot across several international locations and will be released in 2016.

  • Indian film industry bats for simplified tax structure

    Indian film industry bats for simplified tax structure

    NEW DELHI: The Indian film industry is up in arms against the Goods and Services Tax Bill proposed by the government, as far as entertainment levies go.

     

    It has been voicing its concerns on the forthcoming GST bill as the proposed bill does not subsume all the taxes levied on the film sector.

     

    The film industry strongly feels that entertainment taxes levied by local bodies must be subsumed in the proposed GST regime. To this effect, the Film and Television Producers Guild urged the Government that all entertainment taxes, whether levied by the States or local bodies, be subsumed in the GST.

     

    The Government can implement this proposal by making amendment to the Constitution (122nd Amendment) Bill 2014 by deleting entry 62 to the List II (State List) to the Seventh Schedule to the Constitution of India.

     

    In a statement, the Guild said that the Constitution (100th Amendment) Bill 2014 passed earlier this month by the Lok Sabha gives effect to change in taxing powers of the State and Central Governments and making suitable changes to introduce Goods and Services Tax in India. The Bill has now gone to the RajyaSabha.

     

    The Bill seeks to subsume almost all indirect taxes charged by Central and State Governments.

     

    However, the Guild noted that most of the taxes would be subsumed in GST with one notable exception of the entertainment tax levied and collected by local bodies. The Bill allows the entertainment tax to be levied and collected by local bodies (that is, panchayats and municipalities). The tax would be over and above the State and Centre GST on entertainment.

     

    The local body entry tax (such as Octroi) estimated at Rs 14,000 crore per annum for Maharashtra alone, has been fully subsumed in GST. However, local body entertainment tax estimated at Rs 25 -Rs 30 crore across India is kept out of GST allowing such local bodies to charge an incremental entertainment tax over and above GST.

     

    The Bill has deleted exclusive power of the Central government to tax all services and manufacture of goods (except for excise duty on tobacco products, petroleum and alcohol for human consumption). Similarly, exclusive power to tax on sale and purchase of goods, all types of entry of goods, luxury, betting and gambling and entertainment tax (unless levied and collected by local bodies) except for tax on purchase and sale of alcohol for human consumption has been taken away.

     

    Film and Television Producers Guildpresident Mukesh Bhatt said, “Internationally, films are considered as arts and cultural ambassadors and offered many incentives and financial support governments around the world. Indian films have contributed significantly in uniting the nation and taken Indian culture to international audience. Films should be treated at par with other services and not be singled out for the additional entertainment tax. In fact, the Government implies to treat entertainment at par with sin goods such as alcohol and tobacco, which are also kept out of GST.”

     

    An Ernst and Young report titled “Subsume entertainment tax in GST” states that supplementary levies in addition to GST are warranted only for products that are harmful to health such as tobacco and alcohol or those that are detrimental for the environment (petroleum). There are no negative externalities associated with entertainment. It must be considered at par with other goods and services and should be given a fair tax treatment.

     

    Producer and Excel Entertainment co-founder Ritesh Sidhwani added, “Besides, levy of this tax at the local body level will neither be simple nor yield much revenue. India has a total of 640 districts, even if a small percentage of the local bodies seek to impose the tax, compliance and enforcement will be a nightmare.”

     

    The EY report states that for local governments, the most suitable tax base is considered to be real property, which is immobile and can readily be identified within the boundaries of a given jurisdiction. Entertainment, being mobile and available in diverse forms, is not a suitable base for municipal/local taxation. The situs of entertainment is important for municipal/local bodies that collect tax if the source of entertainment is within the boundaries of their jurisdiction. With the advent of modern technology, movies and films can be watched not just in cinema halls or through cable or DTH connections, but also on computers, laptops and media players.

     

    Entertainment signals could be beamed from a satellite and receivedanywhere within the footprint of the signals, which could be the whole of the country or the continent.

     

    At any given time, it would be difficult to determine whether the film is being watched within the limits of the municipal or local body.

     

    Dharma Productions’ Karan Johar said, “It will be almost impossible for the film producers to estimate the tax revenues with any precision. This appears to be against the government policy of facilitating ‘ease of doing business and ‘tax certainty’ in India.”

     

    It is believed that even though the tax would be charged and collected from the theaters, film producers are impacted by it since the producers generally enter into revenue sharing arrangements with the theaters, which are based on revenues net of any taxes applied on the admissions. They would need to know the taxes applied by each of the local bodies to determine their share in the revenue pool.

     

    Film and Television Producers Guild CEO Kulmeet Makkar added, “The Film Guild has on numerous occasions reached out to the Central Government, Empowered committee of State Finance Minister, Parliamentary Standing Committee. However, this has not been addressed in the bill.”

  • Excel Entertainment collaborates with Hollywood studio for ‘Three Stories’

    Excel Entertainment collaborates with Hollywood studio for ‘Three Stories’

    MUMBAI: 2015 is going to be one lucky year for Farhan Akhtar and Ritesh Sidhwani’s Excel Entertainment. Having a lot on its platter, from Dil Dhadakne Do and Bangistan set for release to starting preparations for Rock On 2 and Raees, the production house seems to be on a roll.

     

    Adding to the kitty, it has signed a co-production deal for its next film – Three Stories with a popular Hollywood studio, Relativity Media.

     

    Aiming at an international audience, this California based film studio will be helping Excel Entertainment in the mainstream release of the movie. Relativity Media has previously produced films like The Bourne Legacy, Magic Mike among others.

     

    Directed by ad filmmaker Arjun Mukherjee, the film in question stars Sharman Joshi, Shefali Shah and Pulkit Samrat. The actresses’ names are still being kept under wraps. Sidhwani who is excited about taking the film to a global audience stated that Three Stories is an emotional tale with elements of humour. It is being said that the story revolves around three chawl residents in Mumbai who are trying to deal with the situations in an urban society.

     

    It is slated to go on floors in January 2015.