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Tag: Exceed Entertainment

  • HRX joins forces with RuPay Prime Volleyball League powered by A23 as official fitness partner

    HRX joins forces with RuPay Prime Volleyball League powered by A23 as official fitness partner

    Mumbai: HRX, India’s pioneering homegrown fitness brand co-owned by Hrithik Roshan and Exceed Entertainment, is delighted to announce HRX as the official fitness partner for the upcoming season of RuPay Prime Volleyball League powered by A23 (PVL), set to kick off on 15 February 2024. This collaboration between PVL and HRX is a testament to their shared commitment to promoting fitness, athleticism, and sportsmanship.

    HRX has become a symbol of fitness and lifestyle. The brand’s ethos aligns seamlessly with the values of Prime Volleyball League, and with this partnership – it further solidifies HRX position in the sports domain. As the official fitness partner, HRX will play a pivotal role in enhancing the overall well-being and performance of PVL athletes.

    HRX business and marketing head Ajay Singh, expressed his enthusiasm about the partnership, stating, “At HRX, our mission has been to make Fitness more and more accessible to a billion Indians. Sports is at the core of a Fit Nation. Volleyball is a great example of a sport that demands agility, strength, and endurance, and we are thrilled to be associated with the Prime Volleyball League in supporting the athletes on their journey to excellence. Together, we aim to promote the importance of fitness and well-being in the sports community.”

    Prime Volleyball League’s MD and co-founder, Baseline Ventures India Pvt Ltd’s Tuhin Mishra also shared his excitement about the collaboration, saying, “We are proud to welcome HRX as the Official Fitness Partner for RuPay Prime Volleyball League powered by A23. This partnership goes beyond just sponsorship; it is a shared commitment to fostering a culture of health and fitness within the volleyball community. We believe that with HRX’s expertise, our athletes will receive the best support to enhance their physical conditioning, ultimately raising the level of competition in the league.”

    The collaboration will include various initiatives to promote fitness awareness, training programs, and interactive sessions with HRX experts for PVL athletes. This partnership is expected to elevate the league’s profile and contribute to the overall growth of volleyball in the country.

    As RuPay Prime Volleyball League powered by A23 gears up for an action-packed season, the association with HRX is set to bring a new dimension to the league, reinforcing the importance of fitness in the world of sports.

  • HRX unveils an evolution of its brand Monogram, marking a decade of success

    HRX unveils an evolution of its brand Monogram, marking a decade of success

    Mumbai: In commemoration of an illustrious decade in the industry, HRX India’s homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment unveils an enthralling rebranding of its iconic brand logo.

    Established on the bedrock of unwavering determination, personal challenges, and the relentless pursuit of personal excellence, HRX stands tall as a beacon of inspiration. Over the past ten years, it has redefined style and messaging and emerged as a symbol of resilience and empowerment.

    At the core of this transformative rebranding lies the metamorphosis of the HRX monogram—a visual representation of the brand’s ethos and the unwavering spirit of Hrithik Roshan and the visionary path set out by the brands leadership. The iconic “X” in HRX, symbolizing “extreme,” now embodies action, performance, and execution. Strategically integrated, the letter “X” evokes the elusive X-factor and the boundless potential inherent within each individual. It is a testament that “extreme” is not an unattainable state but a personal challenge—an oath to surpass boundaries and chart the unexplored realms of personal excellence. It is the state of being forever dynamic in the pursuits of one’s goals.

    The arrowhead is central to the redesigned monogram—an emblem of laser-sharp focus and unyielding determination. This arrowhead symbolizes HRX’s pledge to surmount obstacles in the relentless pursuit of self-betterment. Firmly anchored yet open to myriad possibilities, it propels the monogram in all directions, embodying the boundless power of “X.”

    “The reimagined HRX monogram is more than a visual upgrade; it’s a testament to our commitment to empower personal growth and resilience. Our new logo symbolizes the continuous evolution of our brand and the relentless pursuit of excellence”, said founder of HRX Hrithik Roshan”

    “HRX has always been more than just a brand; it’s a movement,” adds HRX co-founder and CEO Afsar Zaidi said ” At HRX, we are constantly evolving and pushing boundaries to create a better world. Our new logo represents our commitment to innovation and reflects our enduring legacy while embracing the future which comprises of the newer wave of younger Gen Z customers as well. We are excited to introduce this new symbol that embodies our values and inspires everyone to reach their full potential. “

  • Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Vaani Kapoor becomes the brand ambassador for Noise X-Fit 2 smartwatch

    Mumbai: Noise announced that it has onboarded Bollywood actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatches in India and is all set to launch the X-Fit 2 smartwatch in India on 4 August.

    The X-Fit series by Noise was announced last year in partnership with HRX by Hrithik Roshan and Exceed Entertainment.

    The brand has unveiled Vaani as the face of the X-Fit 2 with the release of the #KeepGoing campaign across its digital assets. With this development, Noise aims to initiate conversation around how fitness has become a part of our everyday lifestyle and we must pursue it in style and with comfort.

    Vani Kapoor will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share “What keeps them going” through social media posts.

    Speaking about the campaign, Noise co-founder Amit Khatri said, “Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connection with Indian youths, millennials and Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them.”

    Commenting on the partnership, Kapoor commented, “It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion for leading a fit lifestyle, and what inspires me even more is the brand’s message to always follow our instincts and believe in ourselves to mark a change.”

  • Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    Hrithik Roshan redefines health & fitness with ‘Defeat Defeat’

    MUMBAI: The Greek God of Bollywood, Hrithik Roshan has redefined health and fitness in the country as he launches his brand film Defeat Defeat for HRX in association with Myntra.com.

    The film depicts his relentless endeavour of overcoming personal struggles and achieving victory over all. Said the man himself, “Everyone including me has been defeated in life. But success comes to those who rise above defeat and understand how to deal with it. I realized that defeat isn’t a real thing, it’s just an illusion. A clever work of the mind. This short film is an attempt to spread this message and encourage people not to be afraid, not to give up and forget what failure means before you give victory a shot.”

    The actor’s apparel brand HRX, retailed exclusively on Myntra.com is inspired by the superstar’s style and philosophy, created to not just reflect his stardom but also his incredible story of defeating defeat. Roshan further said, “I am happy that we have been able to conceptualize and translate this adventurous spirit into great style and fashion through HRX.”

    Enthused about launching the Defeat Defeat campaign with Hrithik, Myntra Fashion Brands head Abhishek Verma believed that it encourages people to defeat the mental barriers that stops one from achieving his/her goals. “It has been phenomenal working with Hrithik to develop this campaign. We hope this brand film will be well received by his fans and others who have a strong passion for a healthy & positive lifestyle.”

    He added, “It’s been a year since the birth of HRX and today it is one of the leading brands on Myntra.com.”

    Commenting on the launch of this campaign, Exceed Entertainment founder Afsar Zaidi said, “The philosophy, the rules by which Hrithik leads his life has been rolled out in the form of brand HRX. For us, at Exceed Entertainment, it was a challenge that we took upon ourselves to make it into a reality. Defeat Defeat campaign is the message that HRX stands for – Keep moving at all times.”

    Shot in an old abandoned warehouse, Roshan shot bare bodied and at a stretch for over 21 hours.

    Embodied in the brand’s tagline ‘Push Your Extreme’, the actor has been going all out to inspire and encourage people to defeat ‘defeat’ and push themselves beyond their limits.

    Since the launch of his brand film on 5 February, 2015 the campaign has received positive reviews across social platforms with lakhs of views. The campaign also witnessed the actor evangelizing his philosophy on Twitter, along with his fellow co-stars Sonakshi Sinha, Bipasha Basu, Arjun Kapoor, SidharthMalhotra and Sophie Choudry among others.