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Tag: Evok

  • Pepperfry.com collaborates with Evok

    Pepperfry.com collaborates with Evok

    MUMBAI: Keeping up with the promise of offering the largest selection of furniture and home products, Pepperfry.com has now announced a tie-up with Hindware Home Retail Private Limited (HHRPL).

     

    Operating under the brand name Evok, HHRPL is a 100 percent subsidiary of HSIL. The collaboration will help Evok leverage Pepperfry’s large online customer base and expand its presence across the country. Evok retails its products through 19 outlets in key cities of India.

     

    Commenting on the association, Evok COO and business head Ajay Seth said, ‘Pepperfry will help us in reaching out to a larger customer base as in the last few years, E-commerce market has evolved in India and due to paucity of time, lot of customers are shopping from comforts of their homes Pepperfry will enable us in connecting with these customers.’

     

    In addition to the existing portfolio of over 11,000 furniture designs, Pepperfry will showcase the entire furniture range from Evok, which has been designed using high-quality materials and finishes to suit every type of style interior style and theme on the website. Through this partnership, it plans to expand its furniture range to offer differentiated furniture designs across the country and strengthen its leadership position.

     

    Talking about their focus on developing a strong merchant base in the online furniture segment, Pepperfry.com COO and founder Ashish Shah said, “Our alliance with Evok, one of the leading brands in the home interiors segment makes perfect sense as the products offered by the brand matches our ethos of providing a large range of high quality modern designs at affordable prices.”

     

    Currently, Pepperfry hosts a range of local and international brands and also offers a wide range of made-to-order solid wood furniture. “We have built a strong foundation in supply chain that has enabled us to distribute large quantities of furniture to hundreds of towns across the country. With this infrastructure we will continue to empanel more and more merchants and brands from across the country to fulfill our value proposition of providing our customers with an extensive choice of furniture designs at the click of a mouse,” he further added.

     

    Pepperfry.com will showcase entire furniture range from Evok including designs for living room, dining room & bedroom. It already offers a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and HomeTown selling on the website.

  • EVOK’s ad spends to touch Rs 200 mn this fiscal

    EVOK’s ad spends to touch Rs 200 mn this fiscal

    BENGALURU: Hindware Home Retail‘s home interiors fashion brand EVOK will be spending around Rs 200 million towards advertising and marketing spends this fiscal as told to Indiantelevision.com by company officials.

    The brand spends between five and 7.5 percent of its revenues towards advertising and marketing and an additional burst spend of around Rs.1.5 to two million with every new store launch inform the sources.

    EVOK mainly uses print and outdoor as well as in-store branding for ATL activities for brand building, and promotional activities and roadshows for BTL. It is also looking at radio, since the brand has met with a fair bit of success with the medium with its Ludhiana and Gurgaon stores. EVOK has seven different creative agencies signed up and does its media buying through Lintas.

    This financial year, EVOK plans to open 25 new stores to take its store count across India to 42. The brand is targeting to up its revenues from Rs.1.5 billion in 2012-13 to Rs.2.5 billion during the current fiscal. With the new stores launch, EVOK will add 200,000 square feet to its existing 150,000 square feet of retail space. The brand has two store formats – the mega store of about 10,000 to 13,000 square feet size and the super specialty store of about 2000 to 3000 square feet size.

    EVOK estimates the home furniture business to be worth about Rs one trillion annually, of which organized retail has a five percent share that will grow to fifteen percent over the next five years. The brand says that it caters to the requirements of the value as well as the high net worth customer.