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Tag: Evocus

  • “Evocus is proactively addressing industry challenges by staying ahead of emerging trends:” Aakash Vaghela

    “Evocus is proactively addressing industry challenges by staying ahead of emerging trends:” Aakash Vaghela

    Mumbai: Leading the hydration innovation market, A.V Organics Pvt Ltd stands at the forefront with Evocus, India’s first black alkaline water. Dedicated to advancing health and wellness, Evocus combines 100 per cent natural ingredients with superior alkaline properties, setting a new standard for modern hydration.

    Indiantelevision.com’s Suman Baidh had a chat with A.V Organics Pvt Ltd founder and managing director Aakash Vaghela about his ambitious path of growth and expansion. Aakash’s visionary approach drives the company’s strategic focus on innovation, market penetration, and global outreach. As Evocus continues to enhance its competitive edge through advanced technology, strategic partnerships, and quick commerce, the brand is poised to extend its reach both domestically and internationally.

    On Evocus managing to maintain its competitive edge as it expands both within India and internationally

    Evocus has maintained its competitive edge through a relentless focus on innovation, quality, and customer-centricity. Our unique selling proposition lies in the health benefits of our black alkaline water, which resonates well with health-conscious consumers. By leveraging advanced technology and research, we ensure that our product remains superior in terms of its alkaline properties and mineral content. Additionally, our strategic partnerships and strong distribution networks have enabled us to expand our reach both within India and internationally. We also invest heavily in brand building and digital marketing to create a strong brand presence across diverse markets.

     On the key growth and expansion targeting for Evocus in the coming years

    Our growth strategy is anchored on three primary pillars: market penetration, product diversification, and geographic expansion. In India, we aim to deepen our market presence in tier-one and tier-two cities. Internationally, our focus is on entering high-potential markets in Asia, the Middle East, and North America. We are also working on expanding our product portfolio to include new variations of innovative health beverages. Our goal is to double our market share in the next three years while maintaining our commitment to quality and customer satisfaction.

    On envisioning the role of quick commerce in the future of your distribution strategy

    Quick commerce is set to play a pivotal role in our distribution strategy. With the rise of e-commerce and changing consumer behaviour towards instant gratification, we are adapting by strengthening our partnerships with leading quick commerce platforms. This allows us to ensure that our products are available to consumers with minimal delivery times, enhancing their overall shopping experience. We are also investing in our logistics and supply chain infrastructure to support faster and more efficient delivery models.

    On measuring the success of your partnerships and metrics is important

    The success of our partnerships is measured through a combination of quantitative and qualitative metrics. Key performance indicators include sales growth, market share expansion, customer acquisition rates, and brand visibility. We also assess the strength of our partner relationships through customer feedback and engagement levels. Another critical metric is the return on investment from joint marketing and promotional activities. Ultimately, the success of our partnerships is reflected in the overall growth and health of the Evocus brand.

    On Evocus positioning itself to overcome these challenges and capitalize on emerging trends

    Evocus is proactively addressing industry challenges by staying ahead of emerging trends. We are investing in research and development to continuously improve our product formulations and introduce new, innovative products that meet the evolving needs of our consumers. Moreover, we are enhancing our digital presence and leveraging data analytics to gain deeper insights into consumer preferences, enabling us to tailor our marketing and product strategies effectively.

    On new products or variations of Evocus that you are planning to launch soon

    Yes, we are excited about the upcoming launch of several new products and variations. We are exploring the addition of functional beverages that offer specific health benefits, such as enhanced hydration, energy boosts, and immune support. These new products will help us expand our consumer base and strengthen our position in the health beverage market.

    On raising funds be utilised to drive the next phase of Evocus’ development

    The funds raised will be strategically deployed across several key areas to drive the next phase of Evocus development. A significant portion will be invested in scaling up our production capacity and enhancing our supply chain infrastructure to meet growing demand. We will also allocate funds towards expanding our marketing and brand-building efforts, both domestically and internationally. Additionally, we are committed to investing in research and development to drive product innovation and maintain our competitive edge. Finally, we will use the funds to strengthen our distribution networks, including expanding our presence in quick commerce and fund for global expansion in e-commerce.

  • AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    AV Organics Pvt. Ltd. appoints Sonam Pama as head of marketing for Evocus

    Mumbai: AV Organics Pvt Ltd, the parent company of Evocus, is delighted to announce the appointment of Sonam Pama as the new head of marketing. Sonam brings with her a wealth of experience and a proven track record in the marketing industry, making her an invaluable addition to the Evocus team.

    Sonam Pama joins AV Organics with over 10 years of experience in strategic marketing, brand management, and digital marketing. She has previously worked with several renowned brands, where she demonstrated exceptional leadership and a keen understanding of consumer dynamics. Before joining AV Organics, she was associated with Vodafone, Eatigo, EigenRisk Inc. and Lemme Be.

    Sonam Pama’s appointment comes at a time when the country is increasingly focused on sports, fitness, and wellness. With several major sporting events happening and scheduled for this year and the coming years, her expertise will be crucial in leveraging these trends. Her role will be pivotal in aligning Evocus’s marketing strategies with the nation’s growing interest in health and fitness, ensuring the brand remains at the forefront of the industry.

    Commenting on her new role, Sonam Pama said, “I am thrilled to join AV Organics and lead the marketing efforts for Evocus. The brand’s commitment to innovation and sustainability aligns perfectly with my own values. I look forward to working with the team to further strengthen Evocus’s market presence and engage with our consumers in meaningful ways.”

    AV Organics Pvt Ltd founder and managing director Aakash Vaghela expressed his excitement about Sonam’s appointment. “We are excited to welcome Sonam Pama to the AV Organics family. Her extensive experience and innovative approach to marketing will be instrumental in driving Evocus’s growth and success. We believe her leadership will bring a fresh perspective to our marketing strategies and help us achieve new milestones.”

    With Sonam Pama at the helm of the marketing team, Evocus is poised to continue its journey of growth and excellence, delivering superior products and services to its customers.

  • Evocus initiates athlete marketing campaign with 27 Olympians to say Go Clean for The Win

    Evocus initiates athlete marketing campaign with 27 Olympians to say Go Clean for The Win

    Mumbai: On World Olympics Day, AV Organics is pleased to introduce Evocus Hydration I.V. the ultimate Olympians hydration partner recommended by Olympians. Some of these elite athletes, including Tulika Maan (Judo), Hardik Singh Rai (Hockey), Dilpreet Singh (Hockey), Aruna Talwar (Taekwondo), are amongst 27 other Olympians that recommend Evocus Hydration I.V. for its superior hydration properties, natural ingredients, and performance-enhancing benefits, making it the preferred choice for sports and fitness enthusiasts. The Olympians trust Evocus to keep them at their best, both in training and competition. Discover the difference with Evocus Hydration I.V. and join the movement for a cleaner, more powerful hydration solution.

    Evocus founder and MD Aakash Vaghela expressed his enthusiasm about the launch: “We are honored to have 27 Olympians, recommend Evocus Hydration I.V. as their preferred clean hydration drink for their rigorous training. This unique formula meets the demands of modern lifestyles, helping individuals achieve optimal performance and overall well-being. Evocus Hydration I.V. is more than just a drink mix—it represents a commitment to excellence in hydration technology. Some of these Olympians are also participating in this year’s mega sporting tournaments as well representing India in front of the world & we are surely very proud of them.”

    Indian footballer Bala Devi said, “As an athlete, staying hydrated is essential and Evocus Hydration I.V. ensures I maintain peak performance levels. Its unique formula keeps me refreshed and ready to tackle any challenge on the field.” Shooter Abhishek Verma added, “Optimal hydration is paramount for peak performance in shooting, particularly regarding focus and maintaining hand steadiness. Evocus Hydration I.V.’s electrolyte blend plays a vital role in my training regimen. It ensures I’m properly hydrated, allowing me to maintain focus and recover efficiently between rounds, ultimately contributing to my performance during competitions.”

    Evocus, India’s first natural black alkaline water, expands its product portfolio with the introduction of Evocus Hydration I.V. This advanced beverage blend, featuring Active Absorption Technology, sets a new benchmark in hydration. Naturally sweetened with organic cane juice powder, reduces post-workout fatigue and aids muscle recovery, rejuvenating the body at a cellular level and with no processed sugar, fizz-free, zero fat, zero cholesterol, and zero caffeine, it is a guilt-free choice for those prioritizing health and performance. Enriched with vitamins C, B1, B2, B3, B5, and B12, Evocus Hydration I.V. offers a balanced blend of essential vitamins, minerals, and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colors, flavors, and additives, ensuring pure performance enhancement.

    Evocus Hydration I.V. goes beyond just hydration, offering a powerful and refreshing way to replenish your body. Packed with a balanced blend of essential vitamins (C, B1, B2, B3, B5, and B12), minerals, and electrolytes, it fuels your performance without the added sugar or fizz of traditional sports drinks.

    Evocus Hydration I.V. is available in four delightful flavors: Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It comes in powder form, available in packs of 6, 12, and 24 sachets, starting at Rs 240 for a pack of 6 sachets. The product is now available on the Evocus website, leading e-commerce platforms such as Amazon and Flipkart, q-commerce platforms including Swiggy, and retailers like Apollo Pharmacy, Nature’s Basket, and WH Smith at airports.

  • Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean beauty meets Alkaline Hydration Laneige and Evocus team up for a refreshing partnership

    Korean Skincare brand Laneige and Evocus clear alkaline mineral Water have collaborated to redefine how we approach holistic hydration. This innovative partnership brings the best of both worlds – Laneige’s expertise in skin hydration and Evocus’s revolutionary approach to body wellness create a comprehensive solution for all-around hydration and well-being.

    Laneige is well-known for its emphasis on skin hydration and has been conceptualised with the core purpose of promoting proper hydration for healthy and radiant skin. On the other hand, Evocus has gained recognition for its groundbreaking approach to maintaining body hydration.

    By merging these two areas of expertise, the collaboration aims to create a comprehensive solution that addresses hydration and well-being from a holistic perspective. The primary objective of this partnership is to underscore the importance of proper hydration, not just for the skin but for overall well-being.

    Many influential people, including, David Warner, David Miller, Sara Ali Khan, Malaika Arora, Karan Johar, Manish Malhotra, Gauri Khan, Kajal Aggarwal, Shruti Haasan, Dinesh Karthik, Sai Sudharsan and a few other celebrities & athletes, have also been seen spotted and praising Evocus Alkaline Water due to its health benefits.

    “This collaboration is an exciting fusion of our shared values and expertise. We believe that true beauty and wellness radiate from within, and with EVOCUS, we can now provide a comprehensive solution that caters to the hydration needs of our consumers from head to toe said AmorePacific Group assistant director and head of marketing and training Mini Sood Banerjee, ’’.

    “We are thrilled to join forces with Laneige for this remarkable collaboration. Together, our brands bring an unparalleled fusion of skincare expertise and hydration innovation. Get ready to elevate your skincare and hydration journey like never before, said PR, Evocus head of digital marketing & Zulkarnain Shaikh,’’.

    This Collaboration will feature the Laneige Water Bank Collection along with  Evocus alkaline clear mineral water. Evocus alkaline mineral water represents a remarkable blend of enhanced minerals and alkaline water, meticulously crafted to achieve a unique composition.

    Meanwhile, the Laneige Water Bank Collection is infused with mineral-enriched water, strategically formulated to restore and balance the skin’s inherent moisture barrier. This results in a complexion that is revitalised, supple, and radiant. Offering an array of products, including moisturisers, serums, and masks, the Laneige Water Bank range presents an ideal solution for those seeking to replenish their skin’s hydration and attain a vibrant, luminous appearance. Elevate your skincare regimen today with the exclusive range.