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Tag: Everybody Loves Raymond

  • Romedy Now will air ‘Everybody Loves Raymond’

    Romedy Now will air ‘Everybody Loves Raymond’

    MUMBAI: This January, get ready to witness a combination of love and laughter as Romedy Now is all set to air back-to-back episodes of Everybody Loves Raymond, a comic family delight for its audience. Indian viewers will also be able to connect with the show due to the significance of family sentiments and emotions.

     

    Starting 14 January 2016, the popular American sitcom will have a new destination, the happiest place on TV, Romedy Now! The channel will air all nine seasons of the show, starting from Season 01 on 14 January 2016 at 8 pm. To air from Monday to Friday, the iconic show will further strengthen the current line-up of the leading English GEC.

     

    Everybody Loves Raymond stars stand-up comedian and Emmy-Award winner Ray Romano. The story revolves around Ray Barone, a successful sportswriter living on Long Island, New York, with his wife Debra (Patricia Heaton) and three kids. But their big happy family gets a bit too big and less happy — when Ray’s meddling parents, Frank (Peter Boyle) and Marie (Doris Roberts), frequently stop by, since they live directly across the street. Brother Robert (Brad Garrett), a divorced police officer, is constantly moving in and out of his parents’ house, and loves to drop by and show his resentment towards Ray’s successful career and happy family life. Dodging Marie’s constant critique of Debra’s cooking, Frank’s witty one-liners and Robert’s dead-pan despair, Ray and Debra just wish someone would ring their doorbell before entering once in a while.

     

    Everybody Loves Raymond was an instant hit abroad and has a huge fan following even in India. While it was being telecast, the show was among Top 5 programs in the prime-time and was watched by over 18 million viewers each week. Further testimony to the success of the show was the fact that the cast members of Everybody Loves Raymond won Primetime Emmy Awards for their roles in the series. 

     

    In order to sustain the buzz around the property, Romedy Now will launch a digital campaign in February. Seeing that ELR can alternatively be termed as a ‘Family Comedy’, the core thought revolves around families spending their time together with Romedy Now. The channel will use #FamilyTimeWithRomedy as a sub-plug and build content and activities around how the channel is the most sought after when it comes to family viewing. Using this, it will explore different traits/habits/likes/dislikes of each family. It will use instances occurring in the show and tie it back with relatable scenes and stills from the show. The campaign will be executed on Facebook and Twitter.

     

    Everybody Loves Raymond is yet another show that weaves into Romedy Now’s philosophy of bringing love and laughter to the Indian television viewers. With How I Met Your Mother, Gilmore Girls, Hot in Cleveland, the Ellen DeGeneres Show, Romedy Now is undoubtedly the happiest place on TV and the ultimate destination to love and laughter!

  • Star Plus to launch 2 new shows; Balaji’s ‘Kuch Toh…’ to go off air

    Star Plus to launch 2 new shows; Balaji’s ‘Kuch Toh…’ to go off air

    MUMBAI: Hindi general entertainment channel (GEC) Star Plus is all set to add a fresh breath of air to its programming with the launch of two new shows namely Silsilla Pyaar Ka and Swadhinta in the new year. These shows will replace two of the channels’ existing shows.

     

    Balaji Telefilms’ show Kuch Toh Hai Tere Mere Darmiyaan, which was launched on 28 September, will be going off air in January. The show airs at 8:30 pm from Monday to Saturday.

     

    A source close to the development informs Indiantelevision.com, “The show failed to generate sustainable ratings, and therefore it’s going off air. It might be replaced by Silsila Pyaar Ka produced by Rashmi Sharma Telefilms, which is slated to launch in first week of January.”

     

    The promos of the show have already been released. Silsilla Pyaar Ka revolves around a possessive mother, her son and the girl in his life.

     

    On the other hand, the Hindi adaptation of Warner Bros’ Everybody Loves Raymond – Sumit Sambhal Lega is also in its final phase and is slated to go off air in the last week of January. Produced by DJ’s Creative Unit, the show was launched on 31 August and airs at 10 pm from Monday to Saturday.

     

    Another source added, “The show might get replaced by Farhaan Salaruddin headed Fortune Production’s upcoming show Swadhinta. Based on courtroom drama, the show will focus on the bureaucracy in our nation. The show is slated to launch on 1 February.”

     

    Additionally, Star Plus’ Aaj Ki Raat Hai Zindagi hosted by superstar Amitabh Bachchan will soon reach its final phase. Launched on 18 October, Aaj Ki Raat Hai Zindagi airs on Sunday at 8 pm. The last episode of the show is slated to air in the second week of January.

  • Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    MUMBAI: Taking a diversion from the age old Hindi phrase – ‘Mard ko dard nahi hota’ (men don’t feel pain), Star Plus has come up with a unique marketing campaign for its new show Sumit Sambhal Lega with the catchphrase ‘Har Mard Ka Dard,’ which signifies the plight of every married man.

     

    As part of a marketing campaign for Sumit Sambhal Lega, which is the official adaptation of Everybody Loves Raymond, Star Plus has devised an innovative and strategic 360 degree marketing campaign based on an insight on the catch phrase.

     

    Every piece of communication was aligned to this thought, starting with the on-air campaign that talked about the concept of the show and laid the entire foundation of the campaign. The initial promo was followed by a series of dedicated promos tailor-made for news and sports channels. Furthermore, existing male protagonists of Star Plus’ shows like Yeh Hai Mohabbatein and Ye Rishta Kya Kehlata Hai were roped in for integrated content that also talked about ‘Har Mard Ka Dard’ to establish a connect with the masses.

     

    On the radio front, existing properties were integrated with the concept of ‘Har Mard Ka Dard’ to drive home the message. What’s more, the cast was also featured on top radio channels across seven cities. For the first time, on the launch day, a complete radio station takeover was witnessed with male RJs taking centre stage for one entire day. In addition, an unique on-ground consumer activation was conducted in Delhi where the listeners of Red FM were invited for a t?te-?-t?te with the protagonist Sumit.

     

    Continuing its streak of firsts, Star Plus also created co-branded content on the digital platform with ‘Being Indian’ that gave the viewers a peek into the married man’s world. In addition, a platform called ‘Dard Anonymous’ was designed for men to come and confess real life anecdotes of different situations they have faced with their families after marriage. The show’s characters also came alive in an interactive YouTube masthead that was created in a way that let the viewers choose between the mother and wife on behalf of the protagonist Sumit – both leading him to get an earful from the other. Instagram too was flooded with unique comic strips that was designed with the characters of Sumit Sambhal Lega in funny situations with witty one-liners and speech bubbles.

     

    An extensive outdoor marketing strategy was rolled out with dynamic hoardings strategically plastered across Mumbai.

     

    Star Plus also roped in PVR Cinemas for integration with Sumit Sambhal Lega that included lenticular image standees of Sumit being boxed by his wife and then his mother in turn. There was also extensive F&B branding of the show on the menus, popcorn tubs and even the nomenclature of combo meals that were recreated with Sumit Sambhal Lega.

  • Star Plus’ ‘Sumit Sambhal Lega’ to go on air from 31 Aug at 10 pm

    Star Plus’ ‘Sumit Sambhal Lega’ to go on air from 31 Aug at 10 pm

    MUMBAI: Everybody Loves Raymond, the globally acclaimed sitcom that has been adapted in several countries across the world, has now set foot in India as Sumit Sambhal Lega.

     

    Come 31 August, and Star Plus will launch the show from Monday to Saturday in the 10 pm slot.

     

    The show offers a light-hearted take on how after marriage, a man often finds himself caught between the two most important ladies of his life.

     

    Sumit Sambhal Lega follows the story of a Punjabi family in Delhi and stars Namit Das as the protagonist Sumit Walia. He is a sports journalist who unwillingly finds himself in a constant tug-of-war between his wife, Maya and his mother Dolly. To make matters worse, his gluttonous overbearing father and unmarried and insecure older brother add to his already chaotic life.

     

    The show also marks the comeback of actor Jasbir Walia on the small screen, who will be seen playing the role of the head of the family in the show.

     

    Sumit Sambhal Lega is produced by DJ’s A Creative Unit.

     

    Producer Deeya Singh said, “I wanted to bring theatre on TV – to give the viewers an experience as if the actors are performing live in their homes.  It’s been a great learning with many firsts for me through this show – the process which as producers that we were involved in like the writer’s room, rehearsals before actual shoots, four camera setup and working closely with the international creative team like Steve Skoravan. The show insight about a married man living with his family struggling to find a balance is a worldwide phenomenon and I believe it is this madness that brings us joint as a family.”

     

    For the direction team, Star Plus brought together three different people. The series was set up by filmmaker Shashant Shah, Deven Bhojani and actor-director Parmeet Sethi.

     

    Heading the writer’s room is script consultant Rajesh Devraj, who is working with Arshad Sayyed, Sumit Roy and Chirag Mahaba for the sitcom’s script. As a first for Indian television, Star Plus has also roped in the writer and co-producer of the original series Skrovan, who oversaw the entire creative process.

  • Star Plus brings the Indian adaptation of ‘Everybody Loves Raymond’

    Star Plus brings the Indian adaptation of ‘Everybody Loves Raymond’

    MUMBAI: The leader in the Hindi general entertainment space, Star Plus is set to bring Hollywood one step closer to Indian screens. The channel has acquired the rights to the official adaptation of globally popular sitcom – Everybody Loves Raymond. The Indian adaptation, in Hindi, will be titled Sumit Sambhal Lega.

     

    However, the Hindi adaptation will be very close to Everybody Loves Raymond just fine tuned to suit Indian sensibilities.

     

    The story showcases Sumit as the Indian Raymond whose predicament is one that men face universally, of getting stuck in family situations post marriage that gives rise to a comical extravaganza.

     

    To ensure that the nature and DNA of the original series remains intact, the channel has roped in the writer of the original series, Steve Skrovan to oversee the creative process on the show.

     

    This is the first time that any writer from the original show has been involved in the adaptation. Skrovan has been a part of the Everybody Loves Raymond team right from the beginning in the capacity of a writer and co-producer and was with the show till its finale. His role in the Indian version includes providing creative direction to the writers working on the show.

     

    Skrovan said, “It was such a privilege to be a part of this from the beginning. Star Plus is the largest brand and most appropriate to get this show to people in India and even though Sumit Sambhal Lega will revolve around the man, the relationship between his wife and the family seems to fit perfectly in Indian culture.”

     

    The channel has also adopted some of the best practices from Hollywood, including the adoption of Writer’s Room – a platform where all the writers come together and brainstorm to create a masterpiece.

     

    There is a team of dedicated writers for the show instead of one writer working on multiple shows at a time which is a standard practice.  Extremely popular in the west, writer’s room puts more focus on the writing aspect of the show, thus promising entertainment of highest quality.