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Tag: Everstone Group

  • IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    IndoSpace paves the way for tomorrow with ‘Linking The Limitless’ campaign

    India, 19 June, 2024: IndoSpace, the largest investor, developer and manager of industrial and logistics real estate in India, has unveiled a brand philosophy in ‘Linking the Limitless’. This ambitious initiative marks a significant milestone in IndoSpace’s journey as it positions itself as the pivotal bridge between today’s achievements and tomorrow’s boundless possibilities.

    Liqvd Asia, renowned for its innovative approach to marketing and storytelling, has played a key role in shaping the creative direction of ‘Linking the Limitless’. They have insightfully captured IndoSpace’s role as an enabler that propels ideas towards infinite potential. Their collaborative efforts with IndoSpace have resulted in a campaign that not only communicates the brand’s core values but also sets a new benchmark in the industry.

    The central theme of the campaign, ‘Connect with your tomorrow’, reflects on IndoSpace’s vision to serve as more than just a real estate provider. It positions the brand as a catalyst for limitless opportunities, connecting the power of progressive thinking with the potential of future innovations. In continuation of this philosophy, IndoSpace aims to strengthen its market presence and reinforce its role as a transformative force in the industry.

    The campaign rollout includes a series of strategic elements designed to resonate with IndoSpace’s diverse audience, including a dynamic social media presence, a captivating brand film introducing the concept of limitless possibilities together with its offline and online manifestations, and the integration of ‘iSpace’, IndoSpace’s bespoke intranet platform designed to foster collaboration and knowledge sharing among stakeholders.

    Everstone Group vice chairman (Real Estate) Rajesh Jaggi said, “At IndoSpace, it’s our constant endeavour to exceed the expectations of our clients and partners. Our ‘Linking the Limitless’ campaign is not just a mere brand initiative; it epitomises our ongoing commitment to fostering innovation and driving growth. We believe in bridging today’s capabilities with tomorrow’s opportunities, creating an ecosystem where every idea can flourish. This campaign embodies our ethos of connecting excellence with efficiency, forging bonds between innovative ideas and the boundless possibilities they unlock.”

    Liqvd Asia head of creative services Sunil Gangras added,* “We always strive to push the boundaries of creativity with stories that create relevance and build meaningful impact.  Collaborating with IndoSpace on the ‘Linking the Limitless’ campaign has been a journey of innovation and strategic storytelling. Our aim was to articulate IndoSpace’s pivotal role not just as a torchbearer in the industrial and warehousing industry but also as a bridge between ambition and achievement. We wanted to bring to life the scale, the geographical footprint and the aspects of excellence through a visual spectacle of limitless motion that links every journey to its milestone through a narrative that inspires and connects.”

  • IndoSpace selects Liqvd Asia as its advertising partner

    IndoSpace selects Liqvd Asia as its advertising partner

    Mumbai: On Saturday, Liqvd Asia onboarded IndoSpace as its advertising partner. The Liqvd Asia Mumbai office won this 360-degree mandate from DDB Mudra, the incumbent agency, following a four-month long pitch journey with large network agencies in the fray, proving Liqvd Asia’s mettle as an idea’s first full-service agency.

    In India, Everstone Group’s IndoSpace is the pioneer and largest investor, developer, and manager of grade A industrial and logistics real estate, currently spanning 44 logistics parks with 49 million square feet of delivered/under development projects across India.

    With India’s largest and most experienced industrial real estate team, IndoSpace continues to lead the development of the world-class warehousing backbone of India’s growth.

    “Being market leaders in a category that is so pivotal for nation building is both an honour and a responsibility. We needed a partner that recognised this and assisted us in representing our market leadership, business impact, and core organisational values. With Liqvd Asia, we have found one that shares our passion for business growth without compromising on the human relations that make it worthwhile. Their vision for the brand was strongly in line with how we aim to present ourselves to key stakeholders as well as the community,” said Everstone Group vice chairman of real estate Rajesh Jaggi.

    Liqvd Asia’s strategic communication approach is to translate the IndoSpace brand’s leadership position into traditional and digital channels, aligning it as a forward-thinker that is future-ready and customer-focused.

    Commenting on this development, Liqvd Asia managing director Arnab Mitra said, “Winning the IndoSpace mandate is special because Liqvd Asia was not the only agency vying for the account. Our deep expertise across all media formats and stellar client list are testament to Liqvd Asia’s mettle as a full-service agency. The objective is to showcase IndoSpace as a brand that turns thoughts into action and possibilities.”

  • Subway partners with Everstone Group to expand presence in India

    Subway partners with Everstone Group to expand presence in India

    New Delhi: Restaurant brand Subway has signed one of its largest master franchise agreements with Everstone Group, a South Asia-focused leading private investment firm to bolster its presence in  India, Sri Lanka, and Bangladesh.

    As part of the partnership, Everstone, with expertise in growing and building brands in India and South Asia, will help Subway to triple the number of restaurants in 10 years from the nearly 700 locations that exist today, the company announced on Tuesday.

    The new restaurants — as well as upgrades to existing locations — will adopt the company’s new, modern, and inviting ‘Fresh Forward’ design and meet the needs of today’s consumer with comfortable guest indoor dining spaces as well as numerous delivery and order-ahead options, with a strong digital-first strategy, it added further.

    “Today’s announcement represents a significant step in Subway’s transformation journey and global expansion plans,” said Subway CEO John Chidsey. “Everstone, with extensive knowledge and proven restaurant operational expertise in the region, is the ideal partner as we begin this new chapter for Subway in India and South Asia.”

    “The scale of this agreement is unprecedented and will ensure that Subway’s presence across India will more than triple over the next 10 years,” said Subway EMEA president Mike Kehoe. “We have seen huge demand from existing Subway guests in India and couldn’t be more excited to partner with Everstone to strengthen our presence and bring our beloved subs to even more Indian guests.”

    Everstone Group founder and CEO Sameer Sain said, Subway’s philosophy of freshly made-to-order and ‘better-for-you’ food delivered at home and in-store is central to one of the greatest structural consumer trends we see in South Asia. “Everstone Group is delighted to be a partner and custodian of Subway in the region. We strongly believe that our significant experience in the QSR space, our strong digital focus, our ability to innovate, as well as our proven execution capabilities, will enable Subway to become a dominant player in the region,” he added.