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Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the...
MUMBAI: Following a competitive pitch, Interactive Avenues – A Reprise Network Company, the digital arm of IPG Mediabrands, has bagged the digital mandate of India’s numero...
MUMBAI: Genpact, a global professional services firm focused on delivering digital transformation for clients has announced that Everest Group has named Genpact as a “Leader” and...
MUMBAI: Universal Pictures is all set to release the epic adventure Everest across India this September. This movie showcases the spine-chilling journey of a group of mountaineers who...
From Anurag Kashyap’s Yudh for Sony Entertainment Television (SET), Ashutosh Gowariker’s Everest on Star Plus, Vipul Amrutlal Shah with Pukaar – Call For The Hero on...
MUMBAI: Experimentation, experimentation and experimentation. 2014 was the year when India’s Hindi general entertainment channels (GECs) went to the lab and tested out many new programming...
MUMBAI: “Format business is a major industry. Today, the production value of format business is well over 20 billion euros,” said The Format People CCO &...
MUMBAI: It all began nearly two years ago, when the numero uno channel Star Plus started brainstorming to develop a content which can break the clutter...
MUMBAI: A regular girl’s struggle to win her father’s acceptance is a story which we have all seen on television screens, but what differentiates this one...
MUMBAI: It was in 2012 that Star Plus brought uncomfortable realities to television screens with Satyamev Jayate, then in 2013 the biggest mythological series with Mahabharat...
MUMBAI: Once upon a time, there was only Doordarshan and viewers lapped up whatever it served without complaint. Then came the satellite and cable TV explosion,...
MUMBAI: Golden Globe Award winning actor Robin Wright (House of Cards) and Sam Worthington (Clash of the Titans) join Everest, Deadline reports. Everest is an upcoming...
Mumbai: Everest has won the strategic and creative duties for Pantaloons. This is an additional account from the Aditya Birla Group for Everest that handles...
MUMBAI: With the arrival of new players in the market, the brand needed to communicate its core promise to the consumers. i.e. digestive biscuit equals a...
MUMBAI: The movie about a tragic attempt to climb Mount Everest is in closing negotiations with Josh Borlin, Jake Gyllenhaal, Jason Clark and John Hawkes. Based...
MUMBAI : Everest Brand Solutions, the creative agency of record for Parle‘s confectionery range, has created the launch campaign for Londonderry. The three television commercials (TVCs)...
MUMBAI: Mattress and comfort accessories brand, Sleepwell, has roped in the Korean-agency network, Innocean Worldwide, to handle its creative mandate. Rediffusion Y&R Worldwide is the...
MUMBAI: After a detailed two-month scrutiny, Radio City has finally appointed Everest Brand Solutions as its creative agency. Six heavyweight agencies made a formal pitch for...
NEW DELHI: Dubai-based Emirates Airline has short-listed two agencies Grey Worldwide and Everest Integrated Communications for its Indian sub-continent advertising account. Besides Grey and Everest, the...
MUMBAI: Mission Mars, the 12 part special on the human mission to the red planet on National Geographic Channel, has turned out to be a bigger...
The 27th Rapa (Radio and TV Advertising Practitioners Association of India Ltd) Awards presentation is to be held in the month of May, an official release...
